Safwa Urban Development (SUD) Archives - جريدة الاخبارية

Safwa Urban Development (SUD) announced the success of its participation in the two editions

of the Future Real Estate Expo held in Riyadh and Khobar, Saudi Arabia, during December 2025

The company recorded strong sales performance, with its pavilion attracting significant interest and

high footfall from clients and investors

Strengthening Presence in the Saudi Real Estate Market

Eng Youssef Shalaby, Board Member of SUD, highlighted that the company’s participation aimed

to enhance SUD’s presence in the Saudi market and create direct communication channels with a

broad range of clients interested in real estate investment in Egypt He noted that the high turnout

at SUD’s pavilion reflected client confidence in the company’s real estate projects and the quality

of its offerings Shalaby added that participation in the Khobar edition was driven by direct client

requests The event witnessed strong attendance from Egyptian expatriates and Gulf investors

resulting in substantial engagement at SUD’s pavilion

Focus on Projects in the New Administrative Capital

Client interest was particularly concentrated on SUD’s projects in Egypt’s New Administrative

Capital, which are considered among the most attractive destinations for real estate investment

currently The ready-to-deliver units offered a competitive edge, drawing strong attention from

prospective investors Shalaby emphasized that SUD carefully selects specialized exhibitions with

high return on investment, viewing them as effective platforms for driving sales and building

long-term client relationships Participation in Riyadh and Khobar aligns with SUD’s regional

expansion strategy and ongoing efforts to strengthen its presence in international markets

Showcasing the Egyptian Real Estate Market Globally

International exhibitions have become key platforms for showcasing the development of the

Egyptian real estate market, while also meeting the growing demand from international clients

seeking investment opportunities in Egypt These include Egyptians planning to return home and

non-Egyptian investors seeking high-quality real estate products SUD leveraged the exhibitions to

display new phases of its diverse project portfolio, supporting its strategic plan to launch new real

estate projects and provide varied offerings for different customer segments, all while maintaining

the highest quality standards

SUD’s Diversified Project Portfolio

project portfolio spans multiple governorates in Egypt, including

Greater Cairo and the New Administrative Capital Residential compounds CH1 and CH2

alongside commercial and administrative projects like Financial Hub Mall

HUB 1 and HUB 2 Mixed-use commercial and administrative developments

The Pearl Compound The first phase was successfully delivered in October 2024, attracting

strong market interest The company continues to expand its portfolio in alignment with market

trends and client needs, offering innovative, ready-to-deliver solutions across Egypt’s key urban centers

In a festive celebration, Safwa Urban Development (SUD) officially became the first real estate

developer to hand over units in New Mansoura City, marking a historic achievement in Egypt’s

growing urban development landscape The event, held to commemorate the delivery of several

villas within The Pearl project, highlighted SUD’s unwavering commitment to on-time delivery and

high construction standards

Homeowners Rejoice as The Pearl Villas Are Delivered

The handover ceremony witnessed a large turnout of happy homeowners, who gathered

to receive their units and celebrate the milestone Clients were invited on stage to take

commemorative photos in a vibrant atmosphere filled with pride and joy As a gesture of

appreciation, SUD surprised homeowners with valuable gifts and a one-year complimentary

medical insurance plan, reinforcing its dedication to customer satisfaction and long-term relationship building

Commitment Amid Challenges: SUD Sets New Standards

Despite prevailing economic and market challenges, SUD emphasized its commitment to

executing and delivering its projects without delay This achievement adds to the company’s

portfolio of successful developments across Egypt, positioning it as a leader in New Mansoura

real estate The company also announced the launch of a new phase of The Pearl, offering

flexible payment plans starting with a 10% down payment and installments over 10 years

Units in this phase start from 57 sqm and will be delivered in a semi-finished condition, catering

to diverse buyer needs

The Pearl: A Fully Integrated Living Experience in New Mansoura

Strategically located just 10 minutes from Delta University and New Mansoura University

The Pearl spans over 60 acres with a 550-meter beachfront. A standout in real estate in Egypt’s

Delta region, the project dedicates 77.5% of its area to green spaces and features a wide range

of unit types, including villas and townhouses Residents will also benefit from high-end amenities

such as a clubhouse, luxury hotel, and New Mansoura’s first open-air commercial mall spread

across 12 acres. The project’s architecture follows world-class design standards, emphasizing

elegance and functionality

Record ROI and Strong Demand from Local and International Buyers

The Pearl project has proven to be a lucrative investment, attracting buyers from within Egypt

and abroad Between 2019 and 2024, the project achieved an impressive return on investment

of approximately 350%, reflecting the strong demand and trust in SUD’s developments

Sales soared in the first half of 2025, further cementing The Pearl as a premier choice in

Egypt’s real estate market

Distinguished Guests and Entertainment Highlight the Grand Ceremony

The event featured the participation of several prominent figures Mr Ahmed El-Adl

Deputy Governor of Dakahlia, applauded SUD’s adherence to project timelines and its

role in boosting public-private partnerships in urban development Eng El-Sayed Hammam

Head of the New Mansoura City Authority, praised the project’s exceptional quality and prime

location Senator Tarek Abdel Hady and Mr Hazem El-Naggar, Head of the Journalists Syndicate

in Dakahlia, also commended SUD’s excellence in execution and the well-organized celebration

A special presentation by Dr Hesham Hilal, CEO of Criteria Design Group, showcased the advanced

design and engineering collaboration that contributed to the project’s success

Star-Studded Celebration with Entertainment and Glamour

Egyptian actress Bushra opened the ceremony, expressing her delight at being part of a

celebration that highlights New Mansoura’s transformation into a thriving urban hub

The evening was further enlivened by performances from popular artists including Nicole Saba

who delivered a high-energy musical set, and magician Chris El Masry, who captivated the audience

A saxophone performance by actress Rahma Hassan provided a refined musical finale, earning

widespread applause Celebrity guests such as Rogina, Dalia Mostafa, Rania Mansour, Khaled Selim

and Mohamed Nour also attended, praising the elegance of The Pearl and the sophistication of the event

Looking Ahead: SUD Expands Its Vision in Egypt’s Real Estate Market

With the successful handover of The Pearl’s first villas, SUD not only reinforces its position

as a trusted real estate developer in Egypt but also sets the stage for future growth in New

Mansoura City and beyond The newly launched phase offers prospective homeowners and

investors a chance to be part of one of Egypt’s most ambitious and promising urban developments

الوسم: Safwa Urban Development (SUD)

SUD Records Strong Sales at Future Real Estate Expo in Riyadh & Khobar