SUD Strengthens Presence in Gulf Markets with Riyadh Branch
Safwa Urban Development (SUD) announced the launch of its new sales branch in Riyadh, Saudi Arabia, as part of its
strategic plan to expand regionally and cater to the growing demand from Saudi and Egyptian clients for investment
in Egyptian real estate projects.
Eng. Youssef Shalaby, member of the board of directors at SUD, stated that this expansion responds to the significant
growth in demand for Egyptian properties over the past two years, particularly in high-profile areas such as the New
Administrative Capital, Fifth Settlement, and Egypt’s new coastal cities.
Eng. Shalaby emphasized that the Saudi market plays a pivotal role in supporting Egyptian real estate investments.
The high confidence in Egyptian developers and the diverse range of available properties make Saudi investors a
critical segment. Through the Riyadh branch, SUD plans to offer comprehensive real estate sales and consulting
services, alongside exclusive offers tailored to clients in Saudi Arabia, enhancing the company’s international sales volume.
Eng. Shalaby added that international expansion has become a defining feature of serious real estate companies
with ambitious growth plans.
Relying solely on the local Egyptian market is no longer sufficient to achieve sustainable growth.
Companies like SUD that establish a presence in regional markets such as Gulf countries gain the
ability to diversify sales sources, strengthen their brand, and reach new client segments.
Diverse Project Portfolio Across Egypt
SUD boasts a diversified portfolio across multiple governorates, including:
Greater Cairo: New Administrative Capital projects such as CH1 and CH2 compounds, and commercial projects
including Financial Hub Mall, Capital Hub 1 and Capital Hub 2.
Obour City: Development of High City compound and High City Mall, spanning 18,000 square meters.
Ras El Bar and New Damietta: Coastal projects including Sunset 1 and Sunset 2 resorts, and Sunset
Mall located in the chalet area.
New Mansoura City: The Pearl compound, covering 60 acres with residential buildings and villas, distinguished
by a beachfront of 550 meters directly on the sea, a clubhouse, and commercial malls.
Riyadh Branch to Enhance Client Experience
The new branch in Riyadh will provide clients with specialized real estate consultancy and sales services.
Eng. Shalaby highlighted that this initiative aims to attract new client segments, promote Egyptian real estate
abroad, and solidify SUD’s position as a leading regional developer.
Saudi investors have shown growing interest in SUD’s projects due to:
Transparent development processes
Premium-quality residential and commercial properties
Strategic locations across Egypt’s emerging cities
Opportunities for long-term investment returns
Focus on New Administrative Capital Projects
The New Administrative Capital remains a cornerstone of SUD’s strategy, with flagship compounds CH1
and CH2 providing luxury living combined with commercial and administrative facilities.
SUD’s coastal projects, including Sunset 1, Sunset 2, and Sunset Mall, offer scenic views of the sea, catering to investors
seeking both tourism and residential opportunities.
SUD’s mixed-use developments such as High City Mall in Obour City and Capital Hub projects in Cairo integrate
residential, commercial, and administrative solutions, demonstrating versatility and comprehensive urban planning.
International Recognition for SUD
Through strategic international expansion, SUD has positioned itself as a reliable and competitive Egyptian
developer, recognized for its stability, innovative projects, and long-term vision.
The Riyadh branch will act as a bridge between Egyptian real estate opportunities and Gulf
investors, offering a one-stop solution for property investment, sales consultation, and exclusive project offers.
Eng. Shalaby concluded that SUD’s international expansion aligns with its ambition to grow beyond
the local Egyptian market, exploring new Gulf cities and attracting high-net-worth investors seeking premium
Egyptian real estate projects.
