Madinet Masr (EGX: MASR.CA) has reported an exceptional performance in 2025, achieving
the highest new sales value in its history, totaling EGP 52.1 billion This marks a significant growth
compared to 2024 and highlights the strength of the company’s business model and the resilience
of its expansion strategy
Record New Sales and Exceptional Growth in Deliveries
In 2025, Madinet Masr successfully sold 4,462 units The company also delivered 1,941 units
a remarkable increase of 201% compared to 645 units delivered This outstanding growth
in deliveries underscores Madinet Masr’s commitment to adhering to its delivery schedules and
enhancing customer trust These results demonstrate the company’s solid financial position and
the success of its strategic approach, which focuses on expanding its land bank and developing
a diverse portfolio of projects in prime locations, thereby creating long-term value for customers
while contributing to Egypt’s Vision 2030 for sustainable urban development
Madinet Masr’s Expansion Strategy and Strategic Partnerships
Madinet Masr continued to implement its expansion strategy in 2025 by launching
several high-demand projects and forming strategic partnerships This demonstrates
the growing confidence in the company’s brand and its ability to meet the evolving
needs of the real estate market Among the key highlights of 2025 was the launch of
Prism, the first commercial and entertainment hub in “Tajed”, the commercial district of Taj
City. Additionally, Madinet Masr unveiled the “Talala” project in New Heliopolis, a strategically
located development spanning two plots of land, covering a total area of 491.41 feddans with
a total investment of EGP 90 billion The company also introduced the “Elm Tree Park” project,
occupying 476,262 square meters (equivalent to 113 feddans) with total sales expected
to reach EGP 20 billion Moreover, Madinet Masr signed strategic partnerships with major
construction companies to expedite the development of its projects, including the Club Side
project in Taj City, and the Elan, Rai, and Rai Views projects in Sarai These partnerships
support the company’s efforts to provide fully integrated residential solutions that meet
the demands of the Egyptian market while adhering to modern sustainable engineering
and architectural standards
Expanding the Land Portfolio to Drive Sustainable Growth
Madinet Masr’s ongoing efforts to expand its land portfolio, which spans over 12.8 million
square meters, are central to the company’s long-term growth strategy The company aims
to develop new integrated residential and commercial projects, maintaining the highest
standards of quality, efficiency, and sustainability
Leadership Comments on Performance
Eng Abdallah Sallam, President and CEO of Madinet Masr, commented on the company’s
remarkable achievements, stating We are extremely proud of the outstanding performance
Madinet Masr delivered in 2025 This achievement reflects the dedication of our teams and the
trust that our customers have in our developments. Achieving EGP 52.1 billion in new sales,
coupled with a remarkable 201% increase in deliveries, reinforces the success of our balanced
strategy that integrates expansion with sustainable growth
He added The significant rise in delivered units in 2025 demonstrates our commitment
to delivering projects of the highest quality and efficiency, aligning with our customers’ expectations
Looking Forward: A Bright Future for Madinet Masr
With its strong financial position, successful strategy, and expanding land portfolio,
Madinet Masr is well-positioned for continued growth The company remains committed
to delivering top-tier real estate developments that contribute to Egypt’s urban development
goals and meet the ever-growing needs of the market.