Safwa Urban Development (SUD) announced the success of its participation in the two editions
of the Future Real Estate Expo held in Riyadh and Khobar, Saudi Arabia, during December 2025
The company recorded strong sales performance, with its pavilion attracting significant interest and
high footfall from clients and investors
Strengthening Presence in the Saudi Real Estate Market
Eng Youssef Shalaby, Board Member of SUD, highlighted that the company’s participation aimed
to enhance SUD’s presence in the Saudi market and create direct communication channels with a
broad range of clients interested in real estate investment in Egypt He noted that the high turnout
at SUD’s pavilion reflected client confidence in the company’s real estate projects and the quality
of its offerings Shalaby added that participation in the Khobar edition was driven by direct client
requests The event witnessed strong attendance from Egyptian expatriates and Gulf investors
resulting in substantial engagement at SUD’s pavilion
Focus on Projects in the New Administrative Capital
Client interest was particularly concentrated on SUD’s projects in Egypt’s New Administrative
Capital, which are considered among the most attractive destinations for real estate investment
currently The ready-to-deliver units offered a competitive edge, drawing strong attention from
prospective investors Shalaby emphasized that SUD carefully selects specialized exhibitions with
high return on investment, viewing them as effective platforms for driving sales and building
long-term client relationships Participation in Riyadh and Khobar aligns with SUD’s regional
expansion strategy and ongoing efforts to strengthen its presence in international markets
Showcasing the Egyptian Real Estate Market Globally
International exhibitions have become key platforms for showcasing the development of the
Egyptian real estate market, while also meeting the growing demand from international clients
seeking investment opportunities in Egypt These include Egyptians planning to return home and
non-Egyptian investors seeking high-quality real estate products SUD leveraged the exhibitions to
display new phases of its diverse project portfolio, supporting its strategic plan to launch new real
estate projects and provide varied offerings for different customer segments, all while maintaining
the highest quality standards
SUD’s Diversified Project Portfolio
project portfolio spans multiple governorates in Egypt, including
Greater Cairo and the New Administrative Capital Residential compounds CH1 and CH2
alongside commercial and administrative projects like Financial Hub Mall
HUB 1 and HUB 2 Mixed-use commercial and administrative developments
The Pearl Compound The first phase was successfully delivered in October 2024, attracting
strong market interest The company continues to expand its portfolio in alignment with market
trends and client needs, offering innovative, ready-to-deliver solutions across Egypt’s key urban centers
