Barwa Developments has signed a partnership agreement with MRB to manage and
operate its flagship project Central Mall El Shorouk, as part of its strategy to enhance
the project’s investment value and competitive edge, ensuring maximum returns
for investors and clients.
Prime Location in the Heart of El Shorouk
Chairman Ahmed Rageh confirmed that Central Mall is strategically located on
3,000 sqm in the heart of El Shorouk City, near major housing projects Sakan Misr and
Dar Misr, as well as the Banking Complex. This central position places it within a
densely populated and service demanding area, enhancing its commercial potential.
Multi-Use Project with Strong Fundamentals
The mall is a mixed use development combining commercial, administrative, and
entertainment spaces.
Rageh emphasized that partnering with MRB reflects Barwa’s commitment to working
with strong, experienced entities to deliver a fully integrated model project, where professional
management is a core element of success.
Expansion into New Cairo and the Capital
Barwa Developments plans to expand into New Cairo and the New Administrative Capital,
with details of its newest projects to be announced soon, highlighting its forward looking
growth strategy.
15 Years of Experience and 150+ Projects
CEO Abdel Fattah Farahat noted that Barwa has been active in the Egyptian real estate
market for over 15 years, delivering more than 150 standalone projects through its
sister company Al Rajhi Urban Development.
Specialized in Mixed-Use Projects
Barwa’s expertise in multi-use developments gives it a competitive advantage in
understanding client needs and providing tailored real estate products.
The company owns four commercial malls in El Shorouk: Hub 5, Barwa Mall, Central Mall,
and Center Point, with more projects under construction.
Central Mall: Project Details
Commercial Director Amr Attia outlined that Central Mall includes two basement
levels and three floors for retail, medical, and office spaces, with unit sizes starting
from 25 sqm.
The total leasable area is 6,000 sqm, with project delivery expected within three years.
The first phase is sold out, and the second phase is now available with flexible pricing
and payment plans.
MRB: Professional Management Partner
Dr. Mohammed Rashid, Chairman of MRB, stated that the company partners with
developers who aim to deliver real value to clients through professional management.
He praised Barwa’s vision and commitment to sustainability.
MRB’s Role and Market Experience
MRB’s role includes design review, operational consulting, and cost-efficiency optimization
while preserving asset longevity. Rashid emphasized their three-pillar approach: market
understanding, product alignment, and sustainable operations.
MRB has experience managing over 90 projects across Egypt, including 60 in the New Capital
and 20 in Fifth Settlement, many of which are already operational.
MRB is recognized as a
pioneer in raising awareness among developers about the importance of early stage property management.
