Raya Electronics Archives - جريدة الاخبارية

Raya Electronics, a subsidiary of Raya Trade and Distribution under Raya Holding for Financial

Investments, has announced a strategic partnership with Johnson Controls Arabia to introduce

YORK-branded HVAC systems to Egypt’s expanding real estate market This collaboration is set

to enhance the availability of high-efficiency, smart HVAC solutions across residential and

commercial developments in Egypt

Expanding Smart HVAC Solutions for Egypt’s Real Estate Market

The partnership aligns with Raya Electronics’ strategy to broaden its portfolio of integrated

technology products and strengthen its foothold in the high-efficiency appliance sector

By collaborating with global leaders such as Johnson Controls Arabia, Raya offers innovative

HVAC systems that combine cutting-edge performance with energy-efficient technology

Raya Electronics’ Corporate and Enterprise Solutions division will focus on delivering tailored

HVAC solutions that incorporate advanced technologies such as artificial intelligence (AI) and

the Internet of Things (IoT) These smart HVAC systems enable automatic temperature control

and improved indoor air quality, designed to meet global standards for energy efficiency and

environmental sustainability

Leadership Insights: Driving Innovation and Sustainability in Egypt

Bassem Megahed, CEO of Raya Trade and Distribution, emphasized the strategic importance

of this partnership This collaboration reflects Johnson Controls Arabia’s trust in Raya Electronics

operational excellence and commercial expertise It marks a significant step toward offering sophisticated

HVAC solutions tailored to Egypt’s real estate needs, aligned with the latest global innovations

Our commitment extends beyond quality products to enhancing customer experience and supporting

national projects focused on sustainability and smart city development

Megahed also highlighted Raya’s extensive distribution network across Egypt, complemented by

comprehensive after-sales services, including certified technical support teams and authorized service

centers This infrastructure ensures a reliable and efficient customer experience, positioning Raya

as the ideal partner to expand YORK’s market presence

Johnson Controls Arabia: Global HVAC Expertise Meets Local Development

Dr Mohanad Al Shaikh, CEO of Johnson Controls Arabia, commented on the evolving HVAC

landscape in Egypt Energy efficiency and smart comfort systems are becoming essential

especially amid Egypt’s rapid urban growth and large-scale real estate projects YORK HVAC systems

worldwide, including Egypt’s New Administrative Capital and other key residential and commercial hubs

He added that the partnership with Raya Electronics is critical to scaling these innovations in Egypt and

supporting the country’s sustainable development objectives

About Johnson Controls Arabia and YORK HVAC Systems

Johnson Controls International is a global leader in HVAC technologies, energy efficiency

and smart building solutions, with over 140 years of innovation Its YORK® brand operates

in more than 150 countries, trusted for its superior performance and reliability

Johnson Controls Arabia (JCA) serves as a strategic partner in Saudi Arabia, Egypt, and the wider

region, delivering advanced YORK HVAC solutions while promoting local manufacturing and exporting

to over 26 international markets In Egypt, JCA has played a pivotal role in major national projects

including integrated residential compounds, commercial centers, hospitals, and smart city developments

About Raya Electronics: Leading Technology Retailer and Solutions Provider in Egypt

Founded in 1998, Raya Electronics began as a mobile phone distributor and has since grown

into a major technology retailer offering a diverse range of electronic and electrical products

With over 65 retail stores across Egypt, including Raya Stores and Raya Mega Stores, and managing

outlets for major brands like Etisalat Misr and Samsung, Raya provides a seamless omnichannel

shopping experience via its digital platform, Raya Shop, and mobile app

In addition to retail, Raya Electronics is expanding its footprint in B2B and B2G markets, partnering

with over 500 public and private sector organizations to deliver tailored technology solutions

Raya Electronics & Lenovo Renew Strategic Alliance

Raya Electronics a subsidiary of Raya Trade which is a portfolio company of Raya Holding for

Financial Investments—has announced the expansion of its long-standing strategic

alliance with global technology leader Lenovo.

This renewed collaboration is designed to

support Egyptian enterprises in their transition from Windows 10 to Windows 11,

enhancing cybersecurity, operational agility, and future-readiness as part of Raya’s

ongoing commitment to accelerating digital transformation across the corporate sector

Empowering Enterprises with Windows 11 Transition

This initiative reinforces Raya Electronics’ position as a key enabler of enterprise innovation in Egypt,

leveraging the capabilities of its dedicated Enterprise Solutions division to deliver tailored, future-proof technologies

Comprehensive Tech Solutions & Financial Services

In partnership with both Lenovo and Microsoft, Raya Electronics is offering a comprehensive portfolio

of next-generation devices and operating systems to meet the evolving demands of Egypt’s largest

business client base. Beyond hardware, the company provides an integrated suite of value-added

services—including flexible financial solutions that optimize capital efficiency, as well as robust

after-sales support and technical services to ensure operational continuity. These offerings

further cement Raya’s reputation as a trusted partner for large-scale digital transformation initiatives

A Decade of Innovation-Driven Partnership

Bassem Megahed, CEO of Raya Trade, commented: “This collaboration marks a continuation of

a decade-long success story and reaffirms the strategic alliance between Raya Electronics and

Lenovo—an alliance that exemplifies how innovation-driven partnerships can accelerate digital

transformation in the Egyptian market. Together, we are delivering advanced technology solutions

that empower businesses to navigate today’s complex challenges, particularly in cybersecurity

and infrastructure modernization”

Serving Over 500 Enterprise Clients Across Sectors

He added: “Our enterprise clients rely on Raya Electronics not only for our technology offerings

but also for our commitment to delivering a fully integrated service model—from sales and post-sales

support to tailored financial services. This investment in end-to-end value creation has enabled us

to secure the largest market share in Egypt’s enterprise IT and electronics solutions sector, offering

the most comprehensive suite of services aligned with the evolving needs of modern businesses”

Megahed emphasized the strategic value of Raya’s global alliances: “Through our partnerships

with global leaders like Lenovo, we deliver tangible value to over 500 enterprise clients—including

leading corporations, ministries, government and sovereign entities, banks, educational and cultural

institutions, energy providers, tourism operators, and new urban developments. Our mission is

to support their journey toward sustainable growth and long-term competitiveness”

Ola El Deeb, General Manager for Egypt and the Levant at Lenovo, stated: “In today’s rapidly

evolving business environment, organizations need integrated technology solutions that offer

flexibility, security, and continuous modernization. At Lenovo, we are proud to collaborate with

our strategic partner and official distributor in Egypt, Raya Electronics, to deliver a full ecosystem

of smart devices and solutions that enable a seamless transition to Windows 11—while meeting

the highest standards of cybersecurity and operational excellence.”

Lenovo’s Smart Devices for Modern Work Environments

She continued: “Lenovo’s solutions have long been a cornerstone in helping organizations build

secure, intelligent work environments. Through our renewed collaboration with Raya Electronics,

we are offering a wide range of Windows 11-enabled computing devices—including the iconic

ThinkPad series, renowned for its durability and enterprise-grade performance; the ThinkCentre

desktop line, known for its operational reliability; and high-performance workstations designed for

intensive tasks such as engineering design and data analytics”

Driving Sustainable Growth Through Collaboration

Ola El Deeb concluded by reaffirming Lenovo’s commitment to the Egyptian market

“Our strategic partnership with Raya Electronics is a key pillar of Lenovo’s expansion strategy in Egypt.

With Raya’s deep operational expertise and market reach, we are well-positioned to scale our

impact and support organizations of all sizes in building smart, secure, and sustainable digital ecosystems”

الوسم: Raya Electronics

Raya Electronics & Johnson Controls Launch YORK HVAC in Egypt