رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Madinet Masr Achieves EGP 36.3 Billion in New Sales and 112% Increase in Deliveries in 2025

 Madinet Masr (EGX code: MASR.CA), a leading company in real estate development in Egypt

reported impressive results during the first nine months of 2025. The company achieved new sales

totaling EGP 36.3 billion, with reservations exceeding EGP 2 billion. These results highlight the company’s

robust financial position, strong market performance, and the success of its growth strategy focused on

expanding its land portfolio and diversifying real estate projects in strategic locations. This approach

aligns with Egypt’s Vision 2030 for urban development, delivering significant value to customers

Record Growth in Deliveries

Eng Abdallah Sallam, President and CEO of Madinet Masr, expressed pride in the

company’s year-over-year achievements These results reflect the dedication and hard work

of our team, as well as the trust our customers place in the Madinet Masr brand Within the

first nine months, the company achieved EGP 36.3 billion in new sales across a variety of projects

Additionally, we recorded a remarkable increase in our delivery rate, exceeding 112% compared to

the same period last year

Strategic Projects and Partnerships

During the first nine months of 2025, Madinet Masr launched several new real estate

projects and strategic partnerships, all of which received strong market demand

Prism at Taj City: The first commercial and entertainment hub in “Tajed,” the integrated

commercial district within Taj City, created to meet the growing needs of residents and visitors

Talala in New Heliopolis City: Spanning two land plots totaling 491.41 feddans, this project combines

residential, commercial, and administrative spaces in a strategic location, reflecting the company’s

commitment to delivering high-quality developments

Expanding a Premium Land Portfolio

As part of its long-term growth strategy, Madinet Masr continues to develop its

extensive land portfolio, covering over 12.8 million square meters The company aims

to deliver integrated, sustainable projects that include

Residential, commercial, and administrative units

Educational, sports, and recreational facilities

State-of-the-art infrastructure adhering to the highest standards of efficiency and quality

These initiatives reinforce Madinet Masr’s leadership in real estate development in Egypt and its

contribution to the country’s urban development 2030 vision

Madinet Masr Launches “Talala” in New Heliopolis with EGP 90 Billion in Investments

Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading urban developers,

has announced the launch of its newest flagship project, “Talala”, located in the heart of New Heliopolis City.

With a total investment of EGP 90 billion, this development marks a significant milestone in

the company’s growth strategy, aiming to deliver high-quality, luxurious, and sustainable urban communities.

The project targets estimated sales of EGP 202 billion, underlining Madinet Masr’s continued

contribution to the national economy through real estate projects that offer long-term value and

modern living standards.

Strategic Location and Vast Development Area

Talala is ideally situated in New Heliopolis City, spanning two adjacent land plots with a

total area of 491.41 feddans (equivalent to 2,064,065.16 sqm).

The development is divided into two phases:

Phase One: 246.31 feddans

Phase Two: 245.12 feddans

Over 4,000 Fully Finished Units in Phase One

The first phase of Talala includes 4,174 fully finished units, designed to cater to a variety of lifestyle needs.

Unit types include:

Standalone villas: 180 to 287 sqm

Townhouses: 175 sqm

Double-loaded townhouses: approx. 170 sqm

S-Villa units: 215 to 245 sqm

Residential apartments: 35 to 170 sqm

Unit handover is scheduled within 4.5 years.

A Vision Rooted in Quality, Luxury, and Sustainability

Eng. Abdallah Sallam, President and CEO of Madinet Masr, commented on the launch:

“The launch of ‘Talala’ is a reflection of our long-standing vision to build sustainable and integrated communities.

Our mission has always been to deliver real estate products of global standards that fulfill the

evolving aspirations of our customers. With over 66 years of legacy, we remain focused on combining quality,

luxury, and sustainability in every development.

Talala marks a major step forward in our journey to positively impact Egypt’s real estate sector.”

Comprehensive Services and Lifestyle Amenities

Talala is designed as a fully integrated community, offering a range of facilities to meet the

needs of modern living, including:

Administrative offices and retail spaces

A Club House with sports and social facilities

A university offering high-quality educational opportunities

A Strategic Expansion Toward a Smarter Future

The launch of Talala aligns with Madinet Masr’s broader strategy of innovation-driven, calculated expansion,

with a focus on long-term value creation for residents and stakeholders alike.