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Microsoft Appoints Mirna Arif as General Manager for Growth Markets in Middle East & Africa

Posted on يوليو 16, 2025يوليو 16, 2025 by alaa

Microsoft today announced the promotion of Mirna Arif, General Manager of Microsoft

Egypt since 2020, to the role of General Manager for Growth Markets in

the Middle East and Africa (MEA) region.

Expanded Regional Leadership Role

In her new capacity, Mirna Arif will lead Microsoft’s operations across key emerging

markets, including Egypt, Oman, Bahrain, Kenya, Morocco, and Nigeria, among others.

Her focus will be on accelerating digital transformation, enabling innovation, and driving

inclusive economic growth in these strategically important regions.

Over Two Decades of Cross-Regional Experience

Mirna brings more than 20 years of experience across Europe, the Middle East, and Africa.

During her tenure at Microsoft Egypt, she played a pivotal role in driving the country’s digital

agenda from advancing cloud adoption to launching nationwide digital skilling programs and

strengthening public-private partnerships.

Empowering Emerging Markets

“It has been a privilege to witness and contribute to Egypt’s remarkable digital journey,

” said Mirna Arif.

“I am excited to carry these learnings forward to support governments and organizations

across emerging markets as they embrace cloud and AI to achieve sustainable economic

and social advancement.”

Egypt Remains a Strategic Focus

Microsoft reaffirmed that Egypt continues to be a strategic market, with growing demand

for cloud computing, AI, and digital technologies across both public and private sectors.

The company remains committed to supporting Egypt’s digital transformation and empowering

its people and businesses to innovate and grow.

Leadership Transition Underway in Egypt

Microsoft is currently in the process of appointing a new General Manager for Microsoft Egypt.

The company will continue its close collaboration with local stakeholders to maintain momentum

and support Egypt’s vision for a knowledge driven digital economy.

Raya Electronics Expands Strategic Partnership with Lenovo and Microsoft to Empower Egyptian Enterprises with AI-Driven Digital Transformation and Seamless Migration to Windows 11

Posted on يوليو 2, 2025 by alaa

Raya Electronics & Lenovo Renew Strategic Alliance

Raya Electronics a subsidiary of Raya Trade which is a portfolio company of Raya Holding for

Financial Investments—has announced the expansion of its long-standing strategic

alliance with global technology leader Lenovo.

This renewed collaboration is designed to

support Egyptian enterprises in their transition from Windows 10 to Windows 11,

enhancing cybersecurity, operational agility, and future-readiness as part of Raya’s

ongoing commitment to accelerating digital transformation across the corporate sector

Empowering Enterprises with Windows 11 Transition

This initiative reinforces Raya Electronics’ position as a key enabler of enterprise innovation in Egypt,

leveraging the capabilities of its dedicated Enterprise Solutions division to deliver tailored, future-proof technologies

Comprehensive Tech Solutions & Financial Services

In partnership with both Lenovo and Microsoft, Raya Electronics is offering a comprehensive portfolio

of next-generation devices and operating systems to meet the evolving demands of Egypt’s largest

business client base. Beyond hardware, the company provides an integrated suite of value-added

services—including flexible financial solutions that optimize capital efficiency, as well as robust

after-sales support and technical services to ensure operational continuity. These offerings

further cement Raya’s reputation as a trusted partner for large-scale digital transformation initiatives

A Decade of Innovation-Driven Partnership

Bassem Megahed, CEO of Raya Trade, commented: “This collaboration marks a continuation of

a decade-long success story and reaffirms the strategic alliance between Raya Electronics and

Lenovo—an alliance that exemplifies how innovation-driven partnerships can accelerate digital

transformation in the Egyptian market. Together, we are delivering advanced technology solutions

that empower businesses to navigate today’s complex challenges, particularly in cybersecurity

and infrastructure modernization”

Serving Over 500 Enterprise Clients Across Sectors

He added: “Our enterprise clients rely on Raya Electronics not only for our technology offerings

but also for our commitment to delivering a fully integrated service model—from sales and post-sales

support to tailored financial services. This investment in end-to-end value creation has enabled us

to secure the largest market share in Egypt’s enterprise IT and electronics solutions sector, offering

the most comprehensive suite of services aligned with the evolving needs of modern businesses”

Megahed emphasized the strategic value of Raya’s global alliances: “Through our partnerships

with global leaders like Lenovo, we deliver tangible value to over 500 enterprise clients—including

leading corporations, ministries, government and sovereign entities, banks, educational and cultural

institutions, energy providers, tourism operators, and new urban developments. Our mission is

to support their journey toward sustainable growth and long-term competitiveness”

Ola El Deeb, General Manager for Egypt and the Levant at Lenovo, stated: “In today’s rapidly

evolving business environment, organizations need integrated technology solutions that offer

flexibility, security, and continuous modernization. At Lenovo, we are proud to collaborate with

our strategic partner and official distributor in Egypt, Raya Electronics, to deliver a full ecosystem

of smart devices and solutions that enable a seamless transition to Windows 11—while meeting

the highest standards of cybersecurity and operational excellence.”

Lenovo’s Smart Devices for Modern Work Environments

She continued: “Lenovo’s solutions have long been a cornerstone in helping organizations build

secure, intelligent work environments. Through our renewed collaboration with Raya Electronics,

we are offering a wide range of Windows 11-enabled computing devices—including the iconic

ThinkPad series, renowned for its durability and enterprise-grade performance; the ThinkCentre

desktop line, known for its operational reliability; and high-performance workstations designed for

intensive tasks such as engineering design and data analytics”

Driving Sustainable Growth Through Collaboration

Ola El Deeb concluded by reaffirming Lenovo’s commitment to the Egyptian market

“Our strategic partnership with Raya Electronics is a key pillar of Lenovo’s expansion strategy in Egypt.

With Raya’s deep operational expertise and market reach, we are well-positioned to scale our

impact and support organizations of all sizes in building smart, secure, and sustainable digital ecosystems”

Fawry Joins Forces with Microsoft to Drive Digital Transformation for Egyptian SMEs Through Fawry Business

Posted on مايو 4, 2025 by maryem

4 Fawry, Egypt’s leading Fintech company, has announced a collaboration with Microsoft to drive digital transformation for small and medium-sized enterprises (SMEs) in Egypt by integrating Microsoft 365 (M365) solutions with Fawry Business service products. This collaboration is set to revolutionize the SME landscape by offering an integrated suite of digital and financial solutions, enhancing efficiency and supporting business growth.

Fawry Joins Forces with Microsoft to Drive Digital Transformation for Egyptian SMEs Through Fawry Business

Building on its commitment to empowering businesses, Fawry continues to deliver cutting-edge solutions that simplify operations, boost efficiency, and alleviate daily business challenges. The integration of Microsoft 365 provides essential productivity tools, while Fawry’s financial services offer seamless payroll management, medical insurance solutions, efficient POS transactions, cash collection services, and investment opportunities through the Fawry Yawmy Fund.

To ensure seamless adoption, Microsoft will conduct extensive training programs for Fawry’s sales representatives on M365 and the Microsoft Copilot suite, equipping them with the knowledge to introduce the bundled solutions to SME customers. Additionally, Fawry and Microsoft have collaborated with KlayyTech, a trusted implementation partner specializing in digital transformation for SMEs, who will oversee the integration process, providing SMEs with the technical support they need to maximize the benefits of these solutions.

Commenting on the partnership Eng. Ashraf Sabry, CEO of Fawry stated: “Fawry is firmly committed to accelerating the digital transformation and financial inclusion for Egypt’s SME sector. By integrating Microsoft 365 with our robust financial services, we will deliver a seamless, all-in-one solution that enhances efficiency, boosts competitiveness, and fuels sustainable growth for our SME partners. Together, we are empowering businesses with the tools they need to thrive in an evolving digital economy, reinforcing our dedication to innovation and success.”

For her part, Mirna Arif, General Manager, Microsoft Egypt, explained, “At Microsoft, we are dedicated to empowering businesses with the latest cutting-edge technologies they need to succeed in today’s dynamic business landscape. Our collaboration with Fawry allows us to bring Microsoft 365 to SMEs in a way that directly enhances their productivity, security, and efficiency. By integrating these capabilities with Fawry’s financial services, we are accelerating digital adoption and helping businesses become more agile, competitive, and prepared for the future.”

Adel Abdel Hamid, Channel Sales Manager at Microsoft Egypt, added, “This collaboration is a strategic milestone for enabling SMEs to achieve more. By integrating Microsoft 365 with Fawry’s robust financial services, we are providing businesses with enhanced security and AI-ready solutions that will drive their growth and success in the digital era.”

Ihab Fathi, General Manager at KlayyTech, said, “As a digital transformation enabler, KlayyTech plays a vital role in ensuring the smooth adoption of new technologies. Our expertise in implementation and integration will ensure that SMEs can seamlessly adopt and leverage these powerful solutions, driving their digital transformation journey.”

Sherif Abou Shady, SMEs Director at Fawry, added, “SMEs are the backbone of the Egyptian economy, and this partnership equips them with essential tools to thrive in an increasingly competitive market. Aligned with Fawry’s mission to deliver integrated business solutions, this combination of financial and productivity tools will drive growth, efficiency, and long-term success for SMEs.”

By combining technology, financial solutions, and seamless implementation, the collaboration between Fawry, Microsoft, and KlayyTech is set to ignite a new era of digital empowerment for Egyptian SMEs by building a digitally inclusive business landscape, strengthening Egypt’s position as a digital transformation hub in the region.