Cairo, Egypt – Mainmarks Developments has officially launched its latest project, h:rs, a flagship mixed-use development in New Cairo with targeted sales of EGP 10 billion. The project marks a major milestone in the company’s long-term real estate investment strategy, focusing on high-value properties in prime locations designed to maximize returns over the medium and long term.
Strategic Launch Backed by Market Insight
Mohamed El Moghazi, co-founder of Mainmarks, highlighted that the launch of h:rs comes after years of comprehensive research into the Egyptian real estate market. He emphasized that Mainmarks approaches each project not just as a property for sale, but as an integrated investment asset, carefully planned from site selection to operational management.
“Choosing New Cairo was a deliberate strategic decision, not a repetition of past successes,” said El Moghazi. “The area is now the central hub for commercial and administrative activity in East Cairo, with direct connectivity to the New Administrative Capital and advanced transport networks like the monorail and light rail transit (LRT). These factors have driven demand and increased property values.”
Prime Location on South 90 Street
Located on South 90 Street, one of New Cairo’s most prominent commercial corridors, h:rs offers a rare competitive advantage in a market where prime real estate is increasingly scarce. El Moghazi explained that the scarcity of land in central locations is now a critical factor in determining the investment value of real estate developments.
Redefining Mixed-Use Development
Eng. Ahmed Shaker, co-founder of Mainmarks, stated that h:rs exemplifies the company’s vision for mixed-use developments as fully integrated hubs, rather than mere combinations of commercial, administrative, and medical spaces. “The project is designed to function as a self-sustained economic center, meeting the evolving needs of the business community while accommodating modern work and lifestyle trends,” he said.
Modern Design and Flexible Spaces
The project covers 11,003 sqm, featuring commercial, administrative, and medical units. Its contemporary architectural design ensures operational efficiency, while unit sizes range from 33 sqm to 1,500 sqm, catering to a wide spectrum of investors and end-users and ensuring strong long-term project liquidity.
Shaker added that the project’s operational philosophy goes beyond location and design. Carefully curated commercial units enhance occupancy rates and foster an integrated live-work environment, which directly impacts investment returns and long-term asset value.
Construction Timeline and Flexible Payment Plans
h:rs comprises two basement levels, a ground floor, and six typical floors. Construction is expected to start within three months, with a completion timeline of two years, reflecting Mainmarks’ commitment to timely delivery—a key factor in investor trust. The company also offers flexible payment plans with installments extending up to seven years.
Commitment to Prime Locations and International Standards
Shaker concluded that Mainmarks’ expansion strategy emphasizes prime locations, international-standard projects, and collaboration with top-tier partners in design, construction, and management. This approach ensures the delivery of competitive real estate products capable of thriving in Egypt’s dynamic and challenging market.
