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Madinet Masr Revolutionizes Real Estate Investment in Egypt as SAFE Records EGP 300M in Under 6 Months

Posted on يونيو 26, 2025يونيو 26, 2025 by alaa

SAFE Applies Under FRA’s New Regulatory Framework

Madinet Masr (EGX: MASR.CA), one of Egypt’s leading real estate development companies

announced that SAFE (Secure Assets for Fixed Earnings), a first-of-its-kind fractional real estate investment platforms, is among

the first platforms to apply under the Financial Regulatory Authority’s (FRA) initiative to regulate the fractional real estate market

This step reflects Madinet Masr’s ongoing commitment to shaping a secure, transparent, and future-ready investment, while

driving innovation and enhancing investment accessibility in Egypt and beyond SAFE is emerging as a reliable

and innovative investment channel for income-generating real estate assets. Since its launch in December 2024, SAFE has

handled transactions totaling nearly EGP 300 million in inventory value, facilitated the sale of over 5,600 property shares, and

attracted more than 65,000 users within its first six months of operation. More than 3,500 investors have begun earning

monthly rental yields starting from the month following their investment, with average annual returns of 10%, many of

which are linked to the USD exchange rate. These milestones underscore the application’s strong market positioning as

one of the fastest growing proptech ventures in Egypt. By offering entry points starting at EGP 50,000 per share, the

application is expanding access to real estate ownership while advancing Madinet Masr’s strategic objective of promoting

EGP 300M in Transactions Within 6 Months

financial inclusion, enabling wealth creation, advancing the sector and

supporting long-term sustainable developm
Commenting on the milestone, Eng. Abdallah Sallam, President and CEO

of Madinet Masr, said: “SAFE embodies our vision for delivering innovative

concepts that revolutionize real estate market by pioneering fractional ownership in Egypt

It reflects our strategic ambition to reshape the future of property investment by making it

more inclusive, accessible, and digitally enabled. The momentum we’ve seen in just a few months

confirms the market’s appetite for innovative, secure, and flexible investment models that respond

to the evolving needs of today’s investors”

He added: “As an application, SAFE is a cornerstone of our broader innovation roadmap, supporting

our vision to drive financial inclusion and sustainable economic growth through fractional ownership

As it evolves, the application will continue to empower individuals to build wealth through accessible

and smart real estate investment solutions with a robust pipeline of projects valued at over EGP 1 billion

expected within its first year

We are pleased to be among the first companies to apply under the Financial

Regulatory Authority’s (FRA) initiative to regulate the fractional real estate market”

Over 5,600 Property Shares Sold

For his part, Salah Katamish, Senior Vice President of Investment & Strategy at

Madinet Masr, commented: “SAFE was engineered to simplify real estate investment

without compromising on security, returns, or user experience

From onboarding to portfolio tracking, every aspect of the application was built to

meet the expectations of today’s digitally savvy investors

The early numbers show a clear and growing demand for flexible, high-yielding, and trustworthy property-backed investments

We are currently expanding our property pipeline and introducing new features, further enhancing the application’s value proposition

As it continues to grow, SAFE remains committed to transparency, trust, and long-term value creation for its users, partners, and stakeholders”

Earn Monthly Yields from Day One

Developed by Minka Development, a subsidiary of Madinet Masr, and launched under the umbrella

of Madinet Masr Innovation Labs, SAFE is an application that introduces fractional ownership to the real estate sector

It promotes transparency, aligns with national regulatory standards, and strengthens investor confidence

in the Egyptian real estate market

SAFE continues to advance as a reflection of Madinet Masr’s steadfast commitment to innovation and financial inclusion

With plans underway to introduce the application to regional markets, the company remains focused

on expanding SAFE’s impact and accessibility. Guided by a clear future vision, Madinet Masr is paving

the way for broader investment participation and sustained value creation across the real estate sector

Madinet Masr and Waheej Forge Strategic Partnership to Boost Real Estate Development in Saudi Arabia

Posted on يونيو 15, 2025يونيو 15, 2025 by doha

Collaboration Accelerates Regional Expansion Aligned with Saudi Vision 2030’s Housing and Economic Go

Madinet Masr and Waheej Sign MoU to Enhance Saudi Real Estate Market Presence

Madinet Masr (EGX: MASR.CA), a leading Egyptian real estate developer, officially signed a Memorandum of Understanding (MoU) with Waheej for Real Estate

a licensed Saudi developer, marking a significant strategic move toward regional expansion. The agreement was formalized at Waheej’s Riyadh headquarters by Eng

Abdallah Sallam, President & CEO of Madinet Masr, and Eng. Rashid Saud Al-Jadoua, CEO of Waheej

This MoU aims to develop and invest in residential, commercial, and administrative real estate projects across Saudi Arabia by sharing technical knowledge

financial expertise, and market insights. The collaboration directly supports the goals of Saudi Vision 2030 by promoting homeownership opportunities

and improving the quality of life for residents and citizens alike

Partnership Supports Saudi Vision 2030 and Regional Real Estate Growth

The strategic alliance between Madinet Masr and Waheej highlights a mutual commitment to advancing sustainable urban development in Saudi Arabia’s rapidly growing

real estate sector. By leveraging each party’s strengths, the partnership seeks to contribute to the Kingdom’s broader economic diversification and housing initiatives

under Saudi Vision 2030

Eng. Abdallah Sallam emphasized, “This partnership is a pivotal step in Madinet Masr’s regional growth strategy, particularly within the dynamic

Saudi real estate market. Collaborating with Waheej will enable us to deliver high-quality projects that align with the Kingdom’s urban development goals

Future Plans: Joint Real Estate Ventures in Saudi Arabia

The MoU also sets the groundwork for potentially establishing a joint real estate development company in Saudi Arabia. Each project will be governed

by separate agreements that specify the roles and responsibilities of both parties, ensuring clear operational frameworks and regulatory compliance

Eng. Rashid Saud Al-Jadoua stated, “Partnering with Madinet Masr brings invaluable development experience. Together, we aim to create impactful

housing and commercial projects that support the Kingdom’s vision for sustainable growth

Madinet Masr Begins the Process of Establishing a Subsidiary in the UAE Under the Name “Cities of the World” to Support Its Regional Expansion

Posted on يونيو 1, 2025 by maryem

Madinet Masr (EGX: MASR.CA), one of Egypt’s leading real estate development companies,

announced that it has begun the process of establishing

a wholly owned subsidiary in the Emirate of Dubai under the name “Cities of the World.”

Once finalized, the new entity will be responsible for managing and overseeing all Madinet Masr’s projects

outside the Arab Republic of Egypt.
This initiative is a key part of Madinet Masr’s strategic expansion plan, which aims to strengthen

the company’s regional and international presence and unlock new opportunities across a range of real estate development sectors.

The move reflects the company’s long-term vision of developing sustainable and modern communities across the region.
Commenting on the announcement, Eng. Abdallah Sallam, President & CEO of Madinet Masr, stated “Initiating

the process to establish ‘Cities of the World’ marks a significant milestone in executing our strategic goal of regional expansion.

This step reflects our dedication to extending Madinet Masr’s legacy beyond national borders

and positioning ourselves at the forefront of regional real estate development.

We are confident this direction will enable us to enter promising markets while exporting our successful development model.”
Madinet Masr also announced its intention to appoint Eng. Mohamed Lashien, the company’s Senior Vice President of Product Development,

as Managing Director of “Cities of the World” upon the company’s official establishment.

This decision reflects his extensive experience in the real estate sector and his leadership of several landmark projects in Egypt.
This milestone underscores Madinet Masr’s ambition to grow its regional footprint while maintaining

the company’s core values and legacy built over more than sixty years in the Egyptian real estate market.

Madinet Masr Announces the Development of “Buyut Al-Khalifa” Project to Revive Urban Heritage in Historic Cairo in

Posted on أبريل 15, 2025 by aberabozaher

Madinet Masr Announces the Development of “Buyut Al-Khalifa” Project to Revive Urban Heritage in Historic Cairo in

Under the auspices of the Supreme Council of Antiquities

Collaboration with Built Environment Collective
As part of its sustainability and social responsibility strategy, this project marks a key milestone in Madinet Masr’s heritage revival initiative.

Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading urban community developers, has announced the launch of the “Buyut Al-Khalifa” project to revitalize the urban fabric of Al-Rukbiyya Street in the heart of Historic Cairo. and to preserve endangered urban sites. The project is carried out in collaboration with the Built Environment Collective, in collaboration with the Supreme Council of Antiquities. This initiative aligns with Madinet Masr’s CSR strategy, which focuses on the preservation and restoration of archaeological sites and historical buildings.

Madinet Masr

Located in Historic Cairo – a UNESCO World Heritage Site – the “Buyut Al-Khalifa” project aims to restore heritage buildings and rehabilitate the urban fabric while conserving the area’s cultural identity and improving residents’ quality of life. Spanning 3,000 square meters on Al-Rukbiyya Street, the project involves the restoration of two historic buildings, the refurbishment of 19 facades of modern buildings, and the development of 1,200 square meters of public spaces through paving, greenery, and lighting. The project also features the creation of two urban farms irrigated with groundwater harvested from the dewatering projects of listed monuments, enhancing and promoting heritage-based crafts, in addition to providing educational and professional opportunities. This reflects Madinet Masr’s commitment to sustainable development, heritage conservation, and positioning Cairo as a global tourist destination.

Commenting on the project, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: “Community engagement is a cornerstone of our identity and vision. We are proud to take part in developing the Buyut Al-Khalifa project, which seeks to revive endangered urban sites, especially in archaeological and heritage areas. This initiative aligns with our 65-year legacy in the Egyptian market, during which we have played a pivotal role in developing integrated and sustainable urban cities and communities.”

Sallam added: “Our collaboration with the Built Environment Collective, and the Supreme Council of Antiquities is a true representation of strategic partnerships that create an added value for society and reflect our commitment to enhancing the quality of life for individuals and communities.”

Dr. May Al-Ibrashy, Chairwoman of Built Environment Collective, commented: “We are pleased to partner with a leading real estate developer like Madinet Masr to develop Buyut Al-Khalifa project. This represents a strategic partnership between the private sector and civil society to revive the urban essence surrounding the historical landmarks and buildings. The site’s inclusion in the UNESCO World Heritage List due to its ‘living heritage,’ supports our belief that heritage is a key driver for development, not just a legacy of the past, but a foundation for shaping the future.”

For her part, Dena Habib, Vice President of Corporate Relations at Madinet Masr, added: “At Madinet Masr, we believe that sustainability is a fundamental element in all our operations. Buyut Al-Khalifa project reflects this commitment, as we are keen to achieve environmental, social, and economic sustainability. We always strive to partner with entities that share our values and vision of creating a positive societal impact. To that, our collaboration with Built Environment Collective reflects this vision; creating a sustainable urban environment that meets the needs of current and future generations while preserving Egypt’s heritage and identity.”

Buyut Al-Khalifa project is part of Built Environment Collective “Athar Lina” (Heritage is Ours”الأثر لنا” ) initiative, launched in the Al-Khalifa area in 2012, which takes a participatory approach combining heritage conservation with socio-economic empowerment through traditional crafts and sustainable urban development. It also aligns with two national tourism development initiatives: the Citadel Square development, located 500 meters east of the site, and the “Descendants of the Prophet مسار أحفاد النبي ” path, which passes through the area. Implementation of “Buyut Al-Khalifa” project is set to begin implementation in May 2025 over three years.

The project focuses on using eco-friendly materials and sustainable construction techniques, while improving quality of life and providing employment opportunities forming a comprehensive model for heritage conservation and local community development.

Madinet Masr Partners with Al Joud Foundation to Prepare Over 36,000 Iftar Meals with two Maedet Al-Rahman in

Posted on أبريل 11, 2025 by aberabozaher

Madinet Masr Partners with Al Joud Foundation to Prepare Over 36,000 Iftar Meals with two Maedet Al-Rahman in

Taj City & Sarai as Part of “Together in Goodness” Initiative

Abdallah Sallam: At Madinet Masr, we are committed to supporting local communities through partnering with leading charitable organizations, ensuring vital support reaches the most deserving groups, fostering social solidarity and generating a tangible positive impact.

Madinet Masr

Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading real estate developers, has announced its collaboration with Al Joud Foundation for the second consecutive year as part of the “Together in Goodness” initiative. The partnership aims to prepare over 36,000 Iftar Meals with two Maedet Al-Rahman; in Taj City & Sarai. This profound humanitarian initiative reflects Madinet Masr’s commitment to empowering local communities and uplifting the most vulnerable groups, particularly during the holy month of Ramadan.

As part of this ongoing partnership, Madinet Masr and Al Joud Foundation launched two Maedet Al-Rahman in Taj City and Sarai, Madinet Masr’s flagship projects to provide meals for eligible families in nearby areas. Each banquet served 600 fasting persons daily, amounting to 1,200 beneficiaries in total. This initiative highlights the shared commitment of both parties towards social solidarity and utilizing the holy month of Ramadan to maximize aid for those in need.

Commenting on the collaboration, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated: “Ramadan is a month of compassion and giving. At Madinet Masr, we are committed to supporting local communities through partnering with leading charitable organizations, ensuring vital support reaches the most deserving groups, to enhance social solidarity and generating a tangible positive impact.”

He added: “Our partnership with Al Joud Foundation, one of the most trusted charitable entities, reflects our commitment to uplift underserved families, and fostering comprehensive community development. This strategic approach guarantees aid delivery to the most vulnerable, fostering sustainable, transformative change that aligns with Egypt’s Vision 2030.”

For his part, Ayman Abbas, Managing Director of Al Joud Foundation, expressed his enthusiasm about the collaboration, saying: “We are thrilled to partner with Madinet Masr as a strategic partner for Al Joud Foundation for the second year in a row. Our collaboration, which began last Ramadan, continues this year during this blessed month, which carries a unique joy in giving.” He further noted: “Since its inception last year, the partnership between Al Joud Foundation and Madinet Masr has been highly fruitful, with the company setting a remarkable example of success in both the business sector and social responsibility. We encourage more companies and commercial institutions to stand in solidarity with civil society organizations to amplify and sustain charitable efforts.”

Al Joud Foundation has successfully launched 11 community iftar banquets during Ramadan, providing a total of 10,000 meals daily. Established in 2015, Al Joud Foundation is a non-profit organization that extends its humanitarian efforts across various sectors, including medical care, food aid, monthly financial assistance, and training and qualification programs, all aimed at serving the most vulnerable families and enhancing their quality of life. The foundation is dedicated to collaborating with different stakeholders to achieve comprehensive and sustainable development.

e& Egypt and Madinet Masr Ink a Strategic Partnership to Sponsor G.Talks

Posted on فبراير 5, 2025 by Fatma abdelhamed

e& Egypt a leader in telecommunications and information technology and Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading real estate developers, announced signing a strategic partnership aimed at supporting G.Talks platform, formerly known as Grow Talks, over the next three years.

This collaboration reflects a shared commitment to inspire young generations, equip them with the tools and knowledge necessary to achieve their ambition.

The partnership aims to foster a positive impact on Egypt’s development and sustainable growth, promoting a culture of progress and community-oriented values.

Eng. Hazem Metwally, CEO of e& Egypt, Eng. Abdallah Sallam, President and CEO of Madinet Masr, and Shady Sherif, Founder and CEO of G.Talks, attended the platform’s launch ceremony, alongside a distinguished group of leaders from both companies.

G.Talks, hosted by Shady Sherif and produced by G Studio and The Podcast Production, is an interactive platform that shares the stories and experiences of inspiring figures from diverse fields. The program highlights personal journeys that have shaped paths to success, offering insights that help young people achieve their ambitions and navigate challenges.

Commenting on the strategic partnership, Eng. Hazem Metwally, CEO of e& Egypt, expressed his excitement in sponsoring G.Talks, stating: “At e& Egypt, we recognize the importance of investing in youth and entrepreneurs, as they are the backbone of Egypt’s future and economy.

Through G.Talks, we aim to support the creation of inspiring content that motivates young generations and empowers them to turn their aspirations into tangible realities.

This program serves as an ideal platform to showcase real success stories, providing role models for youth. Through our partnership in this initiative, we seek to reaffirm our ongoing commitment to fostering innovation and creativity.

From his side, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: “Madinet Masr is committed to fostering innovation and entrepreneurship in Egypt.

Our partnership with G.Talks platform aligns with this commitment, as we aim to create an environment that nurtures creativity and drives innovation.

We believe that Egyptian youth possess unique potential, and this partnership will help nurture their talents, turning their ideas into successful projects.” He added “By providing the right platforms and opportunities, we are working together to raise awareness among youth and equip them with the skills and knowledge needed to build a new generation of leaders and entrepreneurs who will shape the future and contribute to Egypt’s development.”

Shady Sherif, Founder and CEO of G.Talks, expressed his excitement about this partnership, saying: “G. Talks is a platform that offers a space for dialogue and knowledge share that empowers individuals to overcome challenges.

” He added: “The sponsorship by e& Egypt and Madinet Masr will help expand the platform’s reach and impact, allowing them to deliver more inspiring content to a wider audience.”

This strategic partnership represents the shared vision of both e& Egypt and Madinet Masr in building a brighter future for Egypt, while aligning with G.Talks’ ambition to empower youth.

By providing the necessary tools to acquire essential skills and knowledge, this platform aims to enhance creative abilities and build confidence in facing challenges with confidence and innovation.

Together, these efforts contribute to creating a more developed and sustainable society, reflecting a common vision grounded build on innovation and excellence.