Madinet Masr (EGX: MASR.CA), a leading name in real estate development in Egypt
has announced the signing of a strategic letter of cooperation with the Faculty
of Business Administration, Economics, and Political Science (BAEPS)
at the British University in Egypt (BUE). The agreement, signed on July 15, 2025
aims to empower students through applied learning, support youth talent development
and create a stronger link between academic education and labor market requirements
This collaboration is part of Madinet Masr’s long-term growth strategy focused
on community empowerment, sustainability, and forging academic-industry partnerships
that contribute to national development
Strategic Collaboration to Foster Applied Learning and Innovation
The agreement was officially signed by Eng. Abdallah Sallam, President
and CEO of Madinet Masr, and Prof. Hadia Fakhr El-Din, Dean of BAEPS
in the presence of senior executives from both sides and a distinguished group
of faculty members
This partnership introduces a robust framework for mutual cooperation
in areas such as experiential education, community engagement
and sustainable development. Through this framework, students will benefit
from practical exposure that enhances their job market readiness and helps
them develop the competencies needed to thrive in today’s fast-evolving economic landscape
Internships and Skills Development for BAEPS Students
As part of the agreement, Madinet Masr will offer hands-on internship opportunities
tailored to students of the Faculty of Business Administration, Economics
and Political Science (BAEPS) These internships are designed to provide
real-world experience in project coordination and business management
helping students build strong, career-relevant skillsets
In return, BAEPS will invite experts from Madinet Masr to deliver guest lectures
and interactive workshops, facilitating meaningful knowledge transfer
between the academic and professional realms
Research Collaboration and Academic Enrichment
Beyond student training, the partnership will foster joint research projects
the development of detailed business case studies, and the publication of academic
papers that contribute to knowledge in business management, entrepreneurship
and sustainable development. These initiatives aim to address real-world challenges
and advance both academic and professional fields
Leadership Perspectives on the Partnership
Eng Abdallah Sallam, CEO of Madinet Masr, stated
“We are proud to expand our partnerships with academia, especially with a prestigious
institution like BUE. Education is not just a means to employment—it is a driver for
a sustainable, knowledge-based economy. This collaboration with BAEPS is a step
forward in preparing youth for the future and contributing to Egypt’s national development
goals Prof Hadia Fakhr El-Din, Dean of BAEPS, emphasized
“This partnership strengthens the connection between academia and industry
Our mission at BAEPS is to empower students through applied learning and equip
them with market-driven skills. Together with Madinet Masr, we are paving the way
for a more connected and future-oriented educational ecosystem
Adding to that, Prof. Amany Khodair, Vice Dean for Enterprise and Community Service
remarked This strategic cooperation aligns perfectly with our mission to drive community
engagement and enterprise development through meaningful partnerships
Empowering Young Talent and Driving National Progress
Maryam Ayad, Vice President of People and Culture at Madinet Masr, commented
Investing in young talent through internships and practical learning is central to our vision
This partnership with BUE enables us to bridge the gap between academic training
and market needs, building a generation of qualified professionals who will add real value
to Egypt’s economy and drive the growth of the real estate sector
A Model for Sustainable Collaboration Between Academia and Industry
This partnership reflects Madinet Masr’s continued leadership in Egypt’s real estate
sector and its strong commitment to community development through knowledge
sharing and innovation. It also highlights the company’s ambition to shape a sustainable
future by investing in human capital and nurturing a culture of collaboration between
the private sector and academic institutions
As Egypt moves forward with its national development goals, such partnerships serve
as powerful models for how higher education and industry leaders can unite to prepare
youth, empower communities, and create long-term, positive social and economic impact
By collaborating with the British University in Egypt, Madinet Masr reinforces its position
as a leader in Egypt’s real estate sector and an active contributor to national development
This partnership marks a significant step toward closing the gap between education and
employment, offering students the practical skills and industry exposure needed
to succeed in the modern job market
