رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

9 يناير 2026

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رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

الوسم: Madinet Masr

Madinet Masr Celebrates Orange Corners Egypt 2024 Graduates, Empowering Youth and Startups

Posted on by doha

 Celebrating the 2024 Graduating Cohort of Orange Corners Egypt

 As part of its ongoing mission to support youth empowerment and entrepreneurship in Egypt

 Madinet Masr (EGX MASR CA) celebrated the graduation of the 2024 cohort of Orange Corners Egypt

a key initiative promoting sustainable business development across the country

Backed by the Kingdom of the Netherlands and implemented under the auspices of Egypt’s

Ministry of Planning, Economic Development, and International Cooperation, the programme continues

to play a vital role in enabling young Egyptian entrepreneurs to launch and scale innovative businesses

particularly in the Delta and Upper Egypt regions

 Madinet Masr: Strategic Partner for Sustainable Growth

For the second consecutive year, Madinet Masr has served as a strategic private-sector partner

in Orange Corners Egypt The company’s support includes funding, mentorship, and hands-on training

in alignment with its CSR and sustainability strategy, Cultivating Communities This initiative aims to nurture

local talent, drive inclusive economic growth, and build a more resilient entrepreneurial ecosystem throughout

the country Present at the graduation event were

Eng Abdallah Sallam, President and CEO of Madinet Masr

Dena Habib, Vice President of Corporate Relations, Madinet Masr

Dalia El Nazer, Business Development Director, Outreach Egypt the programme’s implementation partner

 Empowering 130+ Startups Across Egypt

The 2024 Orange Corners Egypt cohort supported over 130 early-stage startups and growing businesses

with 100 in the Delta (including Alexandria, Dakahlia, Beheira, Menoufia, and Kafr El Sheikh), and 30 in Upper

Egypt These startups operate across vital sectors such as

Agriculture and agri-tech

Creative industries

Waste management

Climate-smart and green solutions

By providing access to funding, tailored training, and mentoring, the programme enables young

entrepreneurs to convert ideas into scalable, impact-driven businesses

 Driving National Development and SDG Alignment

Aligned with Egypt Vision 2030 and the UN Sustainable Development Goals, the Orange Corners

Egypt programme emphasizes gender equality and job creation With more than 50% female participation

the programme supports SDG 5 by empowering women-led businesses to contribute to national economic

growth Each startup is projected to generate 2–5 new jobs, contributing to a cumulative goal of over

3,000 jobs across all programme cohorts

 Quotes from Key Stakeholders

H E Peter Mollema, Ambassador of the Kingdom of the Netherlands in Egypt, stated

At the heart of the partnership between the Netherlands and Egypt is a shared belief in the power

of youth and entrepreneurship Through Orange Corners, we proudly support young Egyptians

especially women in building businesses that foster a sustainable and prosperous future

Eng Abdallah Sallam, CEO of Madinet Masr, commented

“We see youth as the drivers of inclusive, sustainable development. Our partnership with Orange

Corners supports scalable startups that not only create jobs but deliver real social and economic value

By investing in human capital and offering mentorship, Madinet Masr is proud to shape the future of Egypt’s

innovation economy

 Orange Corners: A Global Initiative Supporting Local Impact

Launched in Egypt in 2021 as part of a broader global initiative by the Kingdom of the Netherlands

Orange Corners Egypt is implemented through Outreach Egypt in collaboration with private sector

partners and the Embassy of the Netherlands in Cairo

This initiative integrates youth into Egypt’s entrepreneurial ecosystem, enabling them to become agents

of change across diverse industries while supporting national and global development goals

In 2025 alone, 30 startups from Upper Egypt graduated in February and July, each receiving a €4,000 grant

from the Orange Corners Innovation Fund to continue scaling their businesses

Conclusion: Madinet Masr Champions Egypt’s Youth and Sustainable Future

With its long-term commitment to sustainable urban development, Madinet Masr’s support for Orange

Corners Egypt illustrates the power of public-private partnerships in transforming Egypt’s entrepreneurial

landscape By investing in youth, innovation, and inclusive growth, the company is not just building cities

but building a stronger, more resilient Egypt

Madinet Masr Capitalizes on Market Growth with Outstanding H1 2025 Performance

Posted on by doha

Madinet Masr, a leading real estate developer in Egypt, announced its consolidated

financial results for the first half (H1) of 2025, ending on 30 June The Company

achieved record-breaking contracted sales of EGP 21.3 billion, alongside revenues

of EGP 4.8 billion and a net profit of EGP 1.3 billion, demonstrating continued growth

across its operations and project portfolio

Key Financial and Operational Highlights – H1 and Q2 2025

Contracted Sales Growth

Madinet Masr reported EGP 21.3 billion in gross contracted sales during

H1 2025, a 1.1% increase year-on-year. Notably, Q2 2025 contributed EGP 10.0 billion

marking a 65% surge compared to the same period in 2024. This growth reflects robust

demand for the company’s newly launched projects

Strong Delivery Performance

The Company delivered 521 residential units in H1 2025, representing an 86.1% increase

year-on-year In Q2 alone, 288 units were delivered, a 105.7% increase compared to Q2 2024

Revenue Expansion

Madinet Masr generated EGP 4.8 billion in total revenue during H1 2025, reflecting

a 7% year-on-year growth Q2 revenue came in at EGP 2.2 billion, a significant 59.1%

year-on-year increase, driven by successful project execution and high sales volumes

EBITDA and Profitability

H1 2025 EBITDA reached EGP 1.7 billion, with an EBITDA margin of 35.7%Despite

a normalization compared to the previous year, Q2 2025 EBITDA grew

77.6% YoY to EGP 666.4 million, with margin improvement to 29.9%

Net profit for H1 2025 stood at EGP 1.3 billion, while Q2 saw a 76.2% year-on

year increase, reaching EGP 488.4 million, highlighting a rebound in profitability

Balance Sheet and Cash Flow Highlights

Healthy Cash Position

As of 30 June 2025, Madinet Masr held EGP 4.6 billion in cash and equivalents

with total debt of EGP 4.2 billion, resulting in a net cash position of EGP 352.9 million

The net debt-to-EBITDA ratio improved to (0.21), reflecting strong financial flexibility

Receivables Growth

Net notes receivable rose to EGP 4.0 billion, up from EGP 2.4 billion at the end of 2024

Total receivables, including post-dated checks for undelivered units, reached EGP 67.4 billion

Cash Collections

The Company recorded EGP 7.1 billion in cash collections in H1 2025, up 18.2% YoY

supported by consistent collection efficiency and high sales. Q2 2025 collections were

EGP 3.7 billion, a 38.6% increase year-on-year

Capital Investments and Construction Progress

Madinet Masr invested EGP 2.9 billion in CAPEX during H1 2025, up 55.7% from

H1 2024, reflecting its strategic focus on timely project execution In Q2 2025, CAPEX

totaled EGP 1.3 billion, representing a 70.9% year-on-year increase

CEO Statement – Strategic Growth and Market Resilience

Abdallah Sallam, CEO and Managing Director of Madinet Masr, commented

“Our strong financial and operational results in the first half of 2025 are a testament to the

resilience of our business model and the strength of our strategic direction. We successfully

navigated evolving market conditions by leveraging innovation, strategic expansions, and our

diversified real estate offerings. The continued demand across our projects reinforces our

leadership in the Egyptian real estate market He adde

“We are proud of the successful launches in Q2 2025, which resulted in EGP 10.0 billion

in contracted sales. With revenues and net profit growing over 59% and 76% respectively

during the quarter, we continue to enhance value for our stakeholders through execution

excellence and a forward-thinking customer-centric approach

Subsidiary Contributions and Regional Expansion

Al Nasr for Civil Works played a key role in fast-tracking construction, especially

in Taj City and Sarai, supported by strategic partnerships with top-tier contractors

Egy Can and Minka drove product innovation and project diversification, with Minka

co-launching the Shark Tank Business Park in partnership with Sony Pictures

Entertainment and IMP

In a milestone regional move, Madinet Masr launched a new subsidiary, Cities of the

World, in Dubai, marking the company’s official entry into regional markets

Additionally, the company signed an MoU with Waheej Real Estate in Riyadh, paving

the way for future joint development projects in Saudi Arabia

Outlook for 2025 and Beyond

Madinet Masr remains committed to its strategic goals of expanding its development

pipeline, accelerating construction progress, and investing in digital and innovative

real estate solutions. With a solid financial foundation and a growing pipeline of high

demand projects, the Company is well-positioned to sustain growth and deliver long-term

value for shareholders and customers

Madinet Masr Launches “Talala” in New Heliopolis with EGP 90 Billion in Investments

Posted on by alaa

Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading urban developers,

has announced the launch of its newest flagship project, “Talala”, located in the heart of New Heliopolis City.

With a total investment of EGP 90 billion, this development marks a significant milestone in

the company’s growth strategy, aiming to deliver high-quality, luxurious, and sustainable urban communities.

The project targets estimated sales of EGP 202 billion, underlining Madinet Masr’s continued

contribution to the national economy through real estate projects that offer long-term value and

modern living standards.

Strategic Location and Vast Development Area

Talala is ideally situated in New Heliopolis City, spanning two adjacent land plots with a

total area of 491.41 feddans (equivalent to 2,064,065.16 sqm).

The development is divided into two phases:

Phase One: 246.31 feddans

Phase Two: 245.12 feddans

Over 4,000 Fully Finished Units in Phase One

The first phase of Talala includes 4,174 fully finished units, designed to cater to a variety of lifestyle needs.

Unit types include:

Standalone villas: 180 to 287 sqm

Townhouses: 175 sqm

Double-loaded townhouses: approx. 170 sqm

S-Villa units: 215 to 245 sqm

Residential apartments: 35 to 170 sqm

Unit handover is scheduled within 4.5 years.

A Vision Rooted in Quality, Luxury, and Sustainability

Eng. Abdallah Sallam, President and CEO of Madinet Masr, commented on the launch:

“The launch of ‘Talala’ is a reflection of our long-standing vision to build sustainable and integrated communities.

Our mission has always been to deliver real estate products of global standards that fulfill the

evolving aspirations of our customers. With over 66 years of legacy, we remain focused on combining quality,

luxury, and sustainability in every development.

Talala marks a major step forward in our journey to positively impact Egypt’s real estate sector.”

Comprehensive Services and Lifestyle Amenities

Talala is designed as a fully integrated community, offering a range of facilities to meet the

needs of modern living, including:

Administrative offices and retail spaces

A Club House with sports and social facilities

A university offering high-quality educational opportunities

A Strategic Expansion Toward a Smarter Future

The launch of Talala aligns with Madinet Masr’s broader strategy of innovation-driven, calculated expansion,

with a focus on long-term value creation for residents and stakeholders alike.

Madinet Masr Partners with BUE to Offer Hands-On Training for BAEPS Students

Posted on by doha

Madinet Masr (EGX: MASR.CA), a leading name in real estate development in Egypt

has announced the signing of a strategic letter of cooperation with the Faculty

of Business Administration, Economics, and Political Science (BAEPS)

at the British University in Egypt (BUE). The agreement, signed on July 15, 2025

aims to empower students through applied learning, support youth talent development

and create a stronger link between academic education and labor market requirements

This collaboration is part of Madinet Masr’s long-term growth strategy focused

on community empowerment, sustainability, and forging academic-industry partnerships

that contribute to national development

Strategic Collaboration to Foster Applied Learning and Innovation

The agreement was officially signed by Eng. Abdallah Sallam, President

and CEO of Madinet Masr, and Prof. Hadia Fakhr El-Din, Dean of BAEPS

in the presence of senior executives from both sides and a distinguished group

of faculty members

This partnership introduces a robust framework for mutual cooperation

in areas such as experiential education, community engagement

and sustainable development. Through this framework, students will benefit

from practical exposure that enhances their job market readiness and helps

them develop the competencies needed to thrive in today’s fast-evolving economic landscape

Internships and Skills Development for BAEPS Students

As part of the agreement, Madinet Masr will offer hands-on internship opportunities

tailored to students of the Faculty of Business Administration, Economics

and Political Science (BAEPS) These internships are designed to provide

real-world experience in project coordination and business management

helping students build strong, career-relevant skillsets

In return, BAEPS will invite experts from Madinet Masr to deliver guest lectures

and interactive workshops, facilitating meaningful knowledge transfer

between the academic and professional realms

Research Collaboration and Academic Enrichment

Beyond student training, the partnership will foster joint research projects

the development of detailed business case studies, and the publication of academic

papers that contribute to knowledge in business management, entrepreneurship

and sustainable development. These initiatives aim to address real-world challenges

and advance both academic and professional fields

Leadership Perspectives on the Partnership

Eng Abdallah Sallam, CEO of Madinet Masr, stated

“We are proud to expand our partnerships with academia, especially with a prestigious

institution like BUE. Education is not just a means to employment—it is a driver for

a sustainable, knowledge-based economy. This collaboration with BAEPS is a step

forward in preparing youth for the future and contributing to Egypt’s national development

goals Prof Hadia Fakhr El-Din, Dean of BAEPS, emphasized

“This partnership strengthens the connection between academia and industry

Our mission at BAEPS is to empower students through applied learning and equip

them with market-driven skills. Together with Madinet Masr, we are paving the way

for a more connected and future-oriented educational ecosystem

Adding to that, Prof. Amany Khodair, Vice Dean for Enterprise and Community Service

remarked This strategic cooperation aligns perfectly with our mission to drive community

engagement and enterprise development through meaningful partnerships

Empowering Young Talent and Driving National Progress

Maryam Ayad, Vice President of People and Culture at Madinet Masr, commented

Investing in young talent through internships and practical learning is central to our vision

This partnership with BUE enables us to bridge the gap between academic training

and market needs, building a generation of qualified professionals who will add real value

to Egypt’s economy and drive the growth of the real estate sector

A Model for Sustainable Collaboration Between Academia and Industry

This partnership reflects Madinet Masr’s continued leadership in Egypt’s real estate

sector and its strong commitment to community development through knowledge

sharing and innovation. It also highlights the company’s ambition to shape a sustainable

future by investing in human capital and nurturing a culture of collaboration between

the private sector and academic institutions

As Egypt moves forward with its national development goals, such partnerships serve

as powerful models for how higher education and industry leaders can unite to prepare

youth, empower communities, and create long-term, positive social and economic impact

By collaborating with the British University in Egypt, Madinet Masr reinforces its position

as a leader in Egypt’s real estate sector and an active contributor to national development

This partnership marks a significant step toward closing the gap between education and

employment, offering students the practical skills and industry exposure needed

to succeed in the modern job market

Madinet Masr Recognized for Sustainability and Heritage Efforts in 2025

Posted on by Fatma abdelhamed

 Madinet Masr, one of Egypt’s foremost urban community developers, has been awarded the 2025 Sustainability Award by Amwal Al Ghad, honoring its growing influence in advancing sustainable development and community-focused initiatives.

This prestigious recognition highlights the company’s firm commitment to urban regeneration, heritage preservation, and the promotion of social equity, reflecting a broader vision aligned with Egypt Vision 2030 and the UN Sustainable Development Goals (SDGs).

Buyut Al-Khalifa: A Flagship Heritage Restoration Initiative

The award follows the company’s landmark launch of Buyut Al-Khalifa, a heritage restoration project that aims to revitalize Al-Rukbiyya Street in Historic Cairo—a UNESCO World Heritage Site.

Part of the “Reviving Heritage” pillar under Madinet Masr’s “Cultivating Communities” sustainability strategy, the project focuses on conserving Egypt’s architectural legacy, rehabilitating deteriorating structures, and preserving cultural identity.

A Second Recognition for Sustainability in 2025

This marks Madinet Masr’s second major sustainability accolade this year. Earlier, the company received the “Heritage Project of the Year” award from Invest-Gate for supporting the restoration of Bayt Al-Razzaz’s decorative ceiling in collaboration with the Egyptian Heritage Rescue Foundation—a project that reaffirms the developer’s leadership in cultural preservation.

CEO’s Statement: Building More Than Cities

Eng. Abdallah Sallam, President and CEO of Madinet Masr, emphasized the company’s holistic vision of real estate development:

“This award validates our mission to go beyond bricks and mortar. Sustainability for us is not an option—it’s a guiding principle that shapes how we develop urban spaces, address real human needs, and contribute positively to society.”

A Multi-Pillar Strategy for Social and Environmental Impact

:Madinet Masr’s sustainability framework is built on three strategic pillars

Shelter – Developing inclusive, accessible housing solutions

Reviving Heritage – Preserving Egypt’s architectural and cultural identity

Community Uplift – Delivering philanthropic and social development programs

Madinet Masr

Expanding Social Impact Through Partnerships and Initiatives

:Madinet Masr’s impact is evident across key areas

Food Security & Humanitarian Aid

.Partnership with the Egyptian Food Bank, distributing food aid to 50,000 beneficiaries in Giza and Qalyubia

.“Together in Goodness” initiative with Al Joud Foundation, delivering 36,000 Iftar meals during Ramadan at Taj City and Sarai

Healthcare Access

.Sponsoring breast cancer treatment through a collaboration with Baheya Hospital

.Launching women’s health awareness campaigns, including free medical screenings for female employees.

Entrepreneurship & Youth Empowerment

Partnership with Orange Corners Egypt, backed by the Embassy of the Netherlands, to support young entrepreneurs—especially in Upper Egypt and the Delta—through mentorship and business training.

Shaping a Sustainable Future Through Community-Driven Real Estate

By merging urban innovation with social responsibility, Madinet Masr continues to redefine the role of real estate developers in Egypt.

Its sustainability initiatives are not only improving the quality of life for communities but also reinforcing a national culture of inclusion, preservation, and long-term development.

Madinet Masr Revolutionizes Real Estate Investment in Egypt as SAFE Records EGP 300M in Under 6 Months

Posted on by alaa

 SAFE Applies Under FRA’s New Regulatory Framework

Madinet Masr (EGX: MASR.CA), one of Egypt’s leading real estate development companies

announced that SAFE (Secure Assets for Fixed Earnings), a first-of-its-kind fractional real estate investment platforms, is among

the first platforms to apply under the Financial Regulatory Authority’s (FRA) initiative to regulate the fractional real estate market

This step reflects Madinet Masr’s ongoing commitment to shaping a secure, transparent, and future-ready investment, while

driving innovation and enhancing investment accessibility in Egypt and beyond SAFE is emerging as a reliable

and innovative investment channel for income-generating real estate assets. Since its launch in December 2024, SAFE has

handled transactions totaling nearly EGP 300 million in inventory value, facilitated the sale of over 5,600 property shares, and

attracted more than 65,000 users within its first six months of operation. More than 3,500 investors have begun earning

monthly rental yields starting from the month following their investment, with average annual returns of 10%, many of

which are linked to the USD exchange rate. These milestones underscore the application’s strong market positioning as

one of the fastest growing proptech ventures in Egypt. By offering entry points starting at EGP 50,000 per share, the

application is expanding access to real estate ownership while advancing Madinet Masr’s strategic objective of promoting

 EGP 300M in Transactions Within 6 Months

financial inclusion, enabling wealth creation, advancing the sector and

supporting long-term sustainable developm
Commenting on the milestone, Eng. Abdallah Sallam, President and CEO

of Madinet Masr, said: “SAFE embodies our vision for delivering innovative

concepts that revolutionize real estate market by pioneering fractional ownership in Egypt

It reflects our strategic ambition to reshape the future of property investment by making it

more inclusive, accessible, and digitally enabled. The momentum we’ve seen in just a few months

confirms the market’s appetite for innovative, secure, and flexible investment models that respond

to the evolving needs of today’s investors”

He added: “As an application, SAFE is a cornerstone of our broader innovation roadmap, supporting

our vision to drive financial inclusion and sustainable economic growth through fractional ownership

As it evolves, the application will continue to empower individuals to build wealth through accessible

and smart real estate investment solutions with a robust pipeline of projects valued at over EGP 1 billion

expected within its first year

We are pleased to be among the first companies to apply under the Financial

Regulatory Authority’s (FRA) initiative to regulate the fractional real estate market”

 Over 5,600 Property Shares Sold

For his part, Salah Katamish, Senior Vice President of Investment & Strategy at

Madinet Masr, commented: “SAFE was engineered to simplify real estate investment

without compromising on security, returns, or user experience

From onboarding to portfolio tracking, every aspect of the application was built to

meet the expectations of today’s digitally savvy investors

The early numbers show a clear and growing demand for flexible, high-yielding, and trustworthy property-backed investments

We are currently expanding our property pipeline and introducing new features, further enhancing the application’s value proposition

As it continues to grow, SAFE remains committed to transparency, trust, and long-term value creation for its users, partners, and stakeholders”

 Earn Monthly Yields from Day One

Developed by Minka Development, a subsidiary of Madinet Masr, and launched under the umbrella

of Madinet Masr Innovation Labs, SAFE is an application that introduces fractional ownership to the real estate sector

It promotes transparency, aligns with national regulatory standards, and strengthens investor confidence

in the Egyptian real estate market

SAFE continues to advance as a reflection of Madinet Masr’s steadfast commitment to innovation and financial inclusion

With plans underway to introduce the application to regional markets, the company remains focused

on expanding SAFE’s impact and accessibility. Guided by a clear future vision, Madinet Masr is paving

the way for broader investment participation and sustained value creation across the real estate sector

Madinet Masr and Waheej Forge Strategic Partnership to Boost Real Estate Development in Saudi Arabia

Posted on by doha

Collaboration Accelerates Regional Expansion Aligned with Saudi Vision 2030’s Housing and Economic Go

Madinet Masr and Waheej Sign MoU to Enhance Saudi Real Estate Market Presence

 Madinet Masr (EGX: MASR.CA), a leading Egyptian real estate developer, officially signed a Memorandum of Understanding (MoU) with Waheej for Real Estate

a licensed Saudi developer, marking a significant strategic move toward regional expansion. The agreement was formalized at Waheej’s Riyadh headquarters by Eng

Abdallah Sallam, President & CEO of Madinet Masr, and Eng. Rashid Saud Al-Jadoua, CEO of Waheej

This MoU aims to develop and invest in residential, commercial, and administrative real estate projects across Saudi Arabia by sharing technical knowledge

financial expertise, and market insights. The collaboration directly supports the goals of Saudi Vision 2030 by promoting homeownership opportunities

and improving the quality of life for residents and citizens alike

Partnership Supports Saudi Vision 2030 and Regional Real Estate Growth

The strategic alliance between Madinet Masr and Waheej highlights a mutual commitment to advancing sustainable urban development in Saudi Arabia’s rapidly growing

real estate sector. By leveraging each party’s strengths, the partnership seeks to contribute to the Kingdom’s broader economic diversification and housing initiatives

under Saudi Vision 2030

Eng. Abdallah Sallam emphasized, “This partnership is a pivotal step in Madinet Masr’s regional growth strategy, particularly within the dynamic

Saudi real estate market. Collaborating with Waheej will enable us to deliver high-quality projects that align with the Kingdom’s urban development goals

Future Plans: Joint Real Estate Ventures in Saudi Arabia

The MoU also sets the groundwork for potentially establishing a joint real estate development company in Saudi Arabia. Each project will be governed

by separate agreements that specify the roles and responsibilities of both parties, ensuring clear operational frameworks and regulatory compliance

Eng. Rashid Saud Al-Jadoua stated, “Partnering with Madinet Masr brings invaluable development experience. Together, we aim to create impactful

housing and commercial projects that support the Kingdom’s vision for sustainable growth

Madinet Masr

Madinet Masr Begins the Process of Establishing a Subsidiary in the UAE Under the Name “Cities of the World” to Support Its Regional Expansion

Posted on by maryem

 Madinet Masr (EGX: MASR.CA), one of Egypt’s leading real estate development companies,

announced that it has begun the process of establishing

a wholly owned subsidiary in the Emirate of Dubai under the name “Cities of the World.”

Once finalized, the new entity will be responsible for managing and overseeing all Madinet Masr’s projects

outside the Arab Republic of Egypt.
This initiative is a key part of Madinet Masr’s strategic expansion plan, which aims to strengthen

the company’s regional and international presence and unlock new opportunities across a range of real estate development sectors.

The move reflects the company’s long-term vision of developing sustainable and modern communities across the region.
Commenting on the announcement, Eng. Abdallah Sallam, President & CEO of Madinet Masr, stated “Initiating

the process to establish ‘Cities of the World’ marks a significant milestone in executing our strategic goal of regional expansion.

This step reflects our dedication to extending Madinet Masr’s legacy beyond national borders

and positioning ourselves at the forefront of regional real estate development.

We are confident this direction will enable us to enter promising markets while exporting our successful development model.”
Madinet Masr also announced its intention to appoint Eng. Mohamed Lashien, the company’s Senior Vice President of Product Development,

as Managing Director of “Cities of the World” upon the company’s official establishment.

This decision reflects his extensive experience in the real estate sector and his leadership of several landmark projects in Egypt.
This milestone underscores Madinet Masr’s ambition to grow its regional footprint while maintaining

the company’s core values and legacy built over more than sixty years in the Egyptian real estate market.

Madinet Masr Announces the Development of “Buyut Al-Khalifa” Project to Revive Urban Heritage in Historic Cairo in

Posted on by aberabozaher

Madinet Masr Announces the Development of “Buyut Al-Khalifa” Project to Revive Urban Heritage in Historic Cairo in

Under the auspices of the Supreme Council of Antiquities

Collaboration with Built Environment Collective
As part of its sustainability and social responsibility strategy, this project marks a key milestone in Madinet Masr’s heritage revival initiative.

 

Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading urban community developers, has announced the launch of the “Buyut Al-Khalifa” project to revitalize the urban fabric of Al-Rukbiyya Street in the heart of Historic Cairo. and to preserve endangered urban sites. The project is carried out in collaboration with the Built Environment Collective, in collaboration with the Supreme Council of Antiquities. This initiative aligns with Madinet Masr’s CSR strategy, which focuses on the preservation and restoration of archaeological sites and historical buildings.

 

Madinet Masr

Located in Historic Cairo – a UNESCO World Heritage Site – the “Buyut Al-Khalifa” project aims to restore heritage buildings and rehabilitate the urban fabric while conserving the area’s cultural identity and improving residents’ quality of life. Spanning 3,000 square meters on Al-Rukbiyya Street, the project involves the restoration of two historic buildings, the refurbishment of 19 facades of modern buildings, and the development of 1,200 square meters of public spaces through paving, greenery, and lighting. The project also features the creation of two urban farms irrigated with groundwater harvested from the dewatering projects of listed monuments, enhancing and promoting heritage-based crafts, in addition to providing educational and professional opportunities. This reflects Madinet Masr’s commitment to sustainable development, heritage conservation, and positioning Cairo as a global tourist destination.

 

Commenting on the project, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: “Community engagement is a cornerstone of our identity and vision. We are proud to take part in developing the Buyut Al-Khalifa project, which seeks to revive endangered urban sites, especially in archaeological and heritage areas. This initiative aligns with our 65-year legacy in the Egyptian market, during which we have played a pivotal role in developing integrated and sustainable urban cities and communities.”

 

 


Sallam added: “Our collaboration with the Built Environment Collective, and the Supreme Council of Antiquities is a true representation of strategic partnerships that create an added value for society and reflect our commitment to enhancing the quality of life for individuals and communities.”

 

Dr. May Al-Ibrashy, Chairwoman of Built Environment Collective, commented: “We are pleased to partner with a leading real estate developer like Madinet Masr to develop Buyut Al-Khalifa project. This represents a strategic partnership between the private sector and civil society to revive the urban essence surrounding the historical landmarks and buildings. The site’s inclusion in the UNESCO World Heritage List due to its ‘living heritage,’ supports our belief that heritage is a key driver for development, not just a legacy of the past, but a foundation for shaping the future.”

 

For her part, Dena Habib, Vice President of Corporate Relations at Madinet Masr, added: “At Madinet Masr, we believe that sustainability is a fundamental element in all our operations. Buyut Al-Khalifa project reflects this commitment, as we are keen to achieve environmental, social, and economic sustainability. We always strive to partner with entities that share our values and vision of creating a positive societal impact. To that, our collaboration with Built Environment Collective reflects this vision; creating a sustainable urban environment that meets the needs of current and future generations while preserving Egypt’s heritage and identity.”

 

Buyut Al-Khalifa project is part of Built Environment Collective “Athar Lina” (Heritage is Ours”الأثر لنا” ) initiative, launched in the Al-Khalifa area in 2012, which takes a participatory approach combining heritage conservation with socio-economic empowerment through traditional crafts and sustainable urban development. It also aligns with two national tourism development initiatives: the Citadel Square development, located 500 meters east of the site, and the “Descendants of the Prophet مسار أحفاد النبي ” path, which passes through the area. Implementation of “Buyut Al-Khalifa” project is set to begin implementation in May 2025 over three years.

 

The project focuses on using eco-friendly materials and sustainable construction techniques, while improving quality of life and providing employment opportunities forming a comprehensive model for heritage conservation and local community development.

Madinet Masr Partners with Al Joud Foundation to Prepare Over 36,000 Iftar Meals with two Maedet Al-Rahman in

Posted on by aberabozaher

Madinet Masr Partners with Al Joud Foundation to Prepare Over 36,000 Iftar Meals with two Maedet Al-Rahman in

Taj City & Sarai as Part of “Together in Goodness” Initiative

Abdallah Sallam: At Madinet Masr, we are committed to supporting local communities through partnering with leading charitable organizations, ensuring vital support reaches the most deserving groups, fostering social solidarity and generating a tangible positive impact.

Madinet Masr

Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading real estate developers, has announced its collaboration with Al Joud Foundation for the second consecutive year as part of the “Together in Goodness” initiative. The partnership aims to prepare over 36,000 Iftar Meals with two Maedet Al-Rahman; in Taj City & Sarai. This profound humanitarian initiative reflects Madinet Masr’s commitment to empowering local communities and uplifting the most vulnerable groups, particularly during the holy month of Ramadan.

 

As part of this ongoing partnership, Madinet Masr and Al Joud Foundation launched two Maedet Al-Rahman in Taj City and Sarai, Madinet Masr’s flagship projects to provide meals for eligible families in nearby areas. Each banquet served 600 fasting persons daily, amounting to 1,200 beneficiaries in total. This initiative highlights the shared commitment of both parties towards social solidarity and utilizing the holy month of Ramadan to maximize aid for those in need.

 

Commenting on the collaboration, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated: “Ramadan is a month of compassion and giving. At Madinet Masr, we are committed to supporting local communities through partnering with leading charitable organizations, ensuring vital support reaches the most deserving groups, to enhance social solidarity and generating a tangible positive impact.”

 

He added: “Our partnership with Al Joud Foundation, one of the most trusted charitable entities, reflects our commitment to uplift underserved families, and fostering comprehensive community development. This strategic approach guarantees aid delivery to the most vulnerable, fostering sustainable, transformative change that aligns with Egypt’s Vision 2030.”

For his part, Ayman Abbas, Managing Director of Al Joud Foundation, expressed his enthusiasm about the collaboration, saying: “We are thrilled to partner with Madinet Masr as a strategic partner for Al Joud Foundation for the second year in a row. Our collaboration, which began last Ramadan, continues this year during this blessed month, which carries a unique joy in giving.” He further noted: “Since its inception last year, the partnership between Al Joud Foundation and Madinet Masr has been highly fruitful, with the company setting a remarkable example of success in both the business sector and social responsibility. We encourage more companies and commercial institutions to stand in solidarity with civil society organizations to amplify and sustain charitable efforts.”

 

Al Joud Foundation has successfully launched 11 community iftar banquets during Ramadan, providing a total of 10,000 meals daily. Established in 2015, Al Joud Foundation is a non-profit organization that extends its humanitarian efforts across various sectors, including medical care, food aid, monthly financial assistance, and training and qualification programs, all aimed at serving the most vulnerable families and enhancing their quality of life. The foundation is dedicated to collaborating with different stakeholders to achieve comprehensive and sustainable development.

e& Egypt and Madinet Masr Ink a Strategic Partnership to Sponsor G.Talks

Posted on by Fatma abdelhamed

e& Egypt a leader in telecommunications and information technology and Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading real estate developers, announced signing a strategic partnership aimed at supporting G.Talks platform, formerly known as Grow Talks, over the next three years.

This collaboration reflects a shared commitment to inspire young generations, equip them with the tools and knowledge necessary to achieve their ambition.

The partnership aims to foster a positive impact on Egypt’s development and sustainable growth, promoting a culture of progress and community-oriented values.

Eng. Hazem Metwally, CEO of e& Egypt, Eng. Abdallah Sallam, President and CEO of Madinet Masr, and Shady Sherif, Founder and CEO of G.Talks, attended the platform’s launch ceremony, alongside a distinguished group of leaders from both companies.

G.Talks, hosted by Shady Sherif and produced by G Studio and The Podcast Production, is an interactive platform that shares the stories and experiences of inspiring figures from diverse fields. The program highlights personal journeys that have shaped paths to success, offering insights that help young people achieve their ambitions and navigate challenges.

Commenting on the strategic partnership, Eng. Hazem Metwally, CEO of e& Egypt, expressed his excitement in sponsoring G.Talks, stating: “At e& Egypt, we recognize the importance of investing in youth and entrepreneurs, as they are the backbone of Egypt’s future and economy.

Through G.Talks, we aim to support the creation of inspiring content that motivates young generations and empowers them to turn their aspirations into tangible realities.

This program serves as an ideal platform to showcase real success stories, providing role models for youth. Through our partnership in this initiative, we seek to reaffirm our ongoing commitment to fostering innovation and creativity.

From his side, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: “Madinet Masr is committed to fostering innovation and entrepreneurship in Egypt.

Our partnership with G.Talks platform aligns with this commitment, as we aim to create an environment that nurtures creativity and drives innovation.

We believe that Egyptian youth possess unique potential, and this partnership will help nurture their talents, turning their ideas into successful projects.” He added “By providing the right platforms and opportunities, we are working together to raise awareness among youth and equip them with the skills and knowledge needed to build a new generation of leaders and entrepreneurs who will shape the future and contribute to Egypt’s development.”

Shady Sherif, Founder and CEO of G.Talks, expressed his excitement about this partnership, saying: “G. Talks is a platform that offers a space for dialogue and knowledge share that empowers individuals to overcome challenges.

” He added: “The sponsorship by e& Egypt and Madinet Masr will help expand the platform’s reach and impact, allowing them to deliver more inspiring content to a wider audience.”

This strategic partnership represents the shared vision of both e& Egypt and Madinet Masr in building a brighter future for Egypt, while aligning with G.Talks’ ambition to empower youth.

By providing the necessary tools to acquire essential skills and knowledge, this platform aims to enhance creative abilities and build confidence in facing challenges with confidence and innovation.

Together, these efforts contribute to creating a more developed and sustainable society, reflecting a common vision grounded build on innovation and excellence.