Madinet Masr (EGX: MASR.CA) has announced the signing of a Memorandum of Understanding
(MoU) with The School of Business at Coventry University in Egypt, part of The Knowledge Hub
Universities in the New Administrative Capital The MoU aims to strengthen academic collaboration
bridging university education with practical applications, and aligning it with the ever-evolving local
labor market. This partnership reflects Madinet Masr’s commitment not only to urban development
but also to investing in human capital and nurturing the next generation of leaders
A Strategic Partnership to Empower Future Talent
The MoU signing ceremony was attended by Eng Abdallah Sallam, President & CEO of Madinet Masr
Mariam Ayad, Vice President of People and Culture at Madinet Masr, Mr. Mohamed Shawky, CEO of
EL Sewedy Education, Professor Shahira Samir, Acting President of TKH, Dr. Rasha El Gendi, Dean
of Coventry Business School, and Dr. Rana Samir, Assistant Professor of Marketing at the School of
Business at The Knowledge Hub’s Coventry University in Egypt. Senior leadership from both parties
were also present This collaboration aims to enhance practical training, knowledge exchange, and
the implementation of joint projects, which will help develop qualified professionals capable of
driving impact across diverse economic sectors
Bridging the Gap Between Academia and Market Demands
In his comments, Eng Abdallah Sallam, President & CEO of Madinet Masr, stated
At Madinet Masr, we believe in the importance of building strong bridges between
academic education and the practical needs of the labor market Investing in young
talent is a core pillar of our sustainable growth strategy He further added,Through
this partnership, we are creating an integrated learning environment that offers students
hands-on exposure to real-world business challenges By offering training and applied
projects aligned with market needs, we are preparing the next generation with the skills
and confidence required for success
Enhancing Students’ Professional Readiness
Dr. Rasha El Gendi, Dean of Coventry School of Business at The Knowledge Hub Universities
emphasized the importance of this MoU, saying, This partnership with Madinet Masr marks
a significant step toward bridging the gap between academic education and the real demands
of the market The collaboration provides our students with valuable exposure to real business
environments and practical experience through applied projects She continued Together with
Madinet Masr, we aim to produce graduates who are not only academically sound but also practically
equipped to excel in the global business landscape
Fostering a Culture of Continuous Learning and Innovation
Mariam Ayad, Vice President of People and Culture at Madinet Masr, added, “Developing human
capital is at the core of Madinet Masr’s philosophy We are committed to nurturing a culture of
continuous learning and innovation, empowering students with practical skills that enhance their
professional readiness She continued, “Integrating academic knowledge with real-world experience
reflects our broader commitment to social responsibility and contributes to building a generation
capable of driving meaningful change in society
A Commitment to Preparing Graduates for Real-World Success
Dr. Rana Samir, Assistant Professor of Marketing at Coventry School of Business,
confirmed that the signing of this MoU represents a strategic move to link academic
studies with practical application She stated, “This collaboration is a clear reflection
of Coventry School of Business’s dedication to strengthening ties with leading private
sector companies. It will offer our students high-quality practical training, real-world
projects, and labor market expertise, all of which will equip them with the necessary
skills to succeed in the local and regional job markets
Key Areas of Collaboration Under the MoU
Under the terms of the MoU, several key initiatives have been outlined
Hosting Madinet Masr experts as guest speakers within relevant academic courses
thereby broadening students’ professional perspectives and enhancing their practical skills
Delivery of professional and business training programs by Coventry faculty members
aligned with the specific needs of Madinet Masr and market demands
Offering tuition discounts for undergraduate programs at Coventry University’s School
of Business in Egypt for children of Madinet Masr employees, reflecting the partnership’s
community-focused goals This partnership also reinforces the shared commitment
of both organizations to community development and building human capital that
is equipped to meet future challenges
Madinet Masr’s Vision for Modern Education
Madinet Masr emphasizes that modern education should no longer rely solely
on theoretical knowledge but must integrate academic learning with real-world
experiences This approach ensures that students are not only academically
prepared but also gain practical insights and skills that are vital for success
in the dynamic labor market
