رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Madinet Masr Invests in Egypt’s Healthcare: Partnership with Magdi Yacoub Heart Foundation

Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers

has announced a strategic partnership with the Magdi Yacoub Heart Foundation (MYF) to support

the Magdi Yacoub Global Heart Centre in Cairo The collaboration focuses on establishing a pediatric

intensive care unit and funding open-heart surgeries at Aswan Heart Centre, reflecting Madinet Masr’s

commitment to sustainable development, corporate social responsibility (CSR), and specialized healthcare

in Egypt and the region

Supporting Pediatric Cardiac Care and Surgeries

Under this strategic partnership, Madinet Masr will provide a donation to enhance free

cardiac healthcare services, directly contributing to

The setup of a pediatric intensive care cubicle at the new Magdi Yacoub Global Heart Centre in Cairo

Funding open-heart surgeries at Aswan Heart Centre

This initiative empowers the Foundation to deliver advanced cardiac care for children, directly

improving survival rates and patient quality of life

Commitment to Sustainable Development and CSR

Eng Abdallah Sallam, President & CEO of Madinet Masr, commented

This collaboration exemplifies our ‘Cultivating Communities’ strategy, placing people’s health and

well-being at the heart of our priorities Supporting the Magdi Yacoub Global Heart Centre is a strategic

investment in the lives of Egyptians and the future of healthcare in the region. Partnerships with leading

institutions like MYF strengthen Egypt’s capacity to deliver world-class medical care and create a lasting

generational impact

Role of Private Sector Partnerships in Healthcare

Dena Habib, Vice President of Corporate Relations at Madinet Masr, added

This strategic partnership demonstrates how the private sector can drive community development

and enhance quality of life By supporting the launch and operation of the Magdi Yacoub Global Heart Centre

, we leverage our resources and partnerships to achieve sustainable social impact, placing people—the true

drivers of development—at the forefront Dina El-Gazzar, Chief Development & Fundraising Officer at MYF

emphasized This collaboration goes beyond financial support; it is a true investment in the future of healthcare

It allows us to expand our reach to more heart patients, improve medical services, and foster innovation in research

ensuring equitable access to healthcare. Our partners play a key role in supporting expansion projects like the Magdi

Yacoub Global Heart Centre and delivering high-quality services to vulnerable communities

Ongoing Healthcare Initiatives by Madinet Masr

This partnership aligns with Madinet Masr’s ongoing commitment to CSR and sustainable development

particularly in healthcare Previous initiatives include Collaboration with Baheya Hospital to support breast

cancer survivors and raise awareness on early detection Partnerships with various organizations to

implement community service and development programs

These initiatives demonstrate Madinet Masr’s dedication to creating long-term positive impact through

integrated projects that enhance healthcare quality and overall quality of life in Egypt

Madinet Masr and Qwell Sign MoU to Introduce Innovative Smart Living Solutions for Seniors

Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers

has signed a strategic Memorandum of Understanding (MoU) with Qwell, the first regional

network specializing in advanced senior lifestyle solutions The partnership aims to introduce

integrated smart living models for seniors, reinforcing Madinet Masr’s commitment to delivering

innovative residential experiences that foster sustainable and positive impact across its developments

First Qwell Senior Living Community to Debut at “Esse Residence” in Sarai

The collaboration will see the launch of the first Qwell senior residential community within

the Esse Residence development in Sarai The community will feature 78 purpose-designed

units tailored to the mobility, sensory, and lifestyle needs of seniors, offering a safe, comfortable

and empowering environment With this initiative, Sarai introduces a new benchmark for independent

senior living in Egypt, meeting the expectations of clients who value luxury, wellness, and premium

quality standards, while ensuring social integration rather than isolation

Madinet Masr’s Vision for Inclusive and Human-Centered Living

Eng. Abdallah Sallam, President and CEO of Madinet Masr, emphasized that the partnership

marks a strategic milestone in the company’s mission to redefine integrated, human-centered living

in Egypt He noted This collaboration with Qwell reflects our vision to create unique and inclusive

living experiences tailored to all life stages. Senior living is not merely about providing housing it is

about delivering a holistic lifestyle that ensures independence, comfort, safety, and emotional well-being

This project embodies our commitment to putting people at the heart of every design while supporting

sustainable and inclusive communities

Qwell Introduces a Transformative Model for Active and Independent Senior Living

Magdy El Ridy, CEO of Qwell, expressed enthusiasm for the partnership, highlighting the

goal of crafting a human-centered senior living model rooted in wellness and community

“We aim to offer an active, independent lifestyle that inspires dignity, confidence, and daily

fulfillment he said Qwell’s approach focuses on self-expression, community engagement, and

personal growth, positioning aging as a meaningful and enriching journey rather than one defined

solely by traditional care This approach aligns seamlessly with Madinet Masr’s vision of creating

empowering environments where seniors live independently and purposefully, serving as active

contributors to the community

Sarai: A Strategically Located and Fully Integrated Urban Development

Situated along the Cairo–Suez Road and Al Amal Axis in New Cairo, Sarai boasts exceptional

connectivity—just 5 minutes from the New Administrative Capital, 10 minutes from the American

University in Cairo, and 15 minutes from the Ring Road Spanning 5.5 million square meters, Sarai

blends vibrant urban living with serene suburban landscapes, offering a diverse mix of residential

options, including apartments, S-Villas, and townhouses, surrounded by extensive green open spaces

Madinet Masr Signs Strategic MoU with Group Construction for 80 Residential Buildings in Sarai

Strategic MoU to Boost Construction at Sarai

Madinet Masr (EGX code MASR.CA), one of Egypt’s leading urban community developers

has signed a Memorandum of Understanding (MoU) with Group Construction, a company

specializing in integrated construction services, to accelerate construction works in the flagship

Sarai project in East Cairo This strategic step aligns with Madinet Masr’s expansion strategy

aiming to fast-track project execution while ensuring the highest standards of quality

engineering excellence, and innovative urban development

Details of the Partnership and Investments

The MoU outlines the construction of 80 residential buildings in the “Rai Views” district

within Sarai, with total investments of approximately EGP 1.2 billion. The project timeline

targets completion by the end of 2027, reinforcing Madinet Masr’s commitment to timely

delivery and high-quality construction standards

Executive Statements on the Partnership

Eng Abdallah Sallam, President & CEO of Madinet Masr, commented Strategic partnerships with

trusted entities are the cornerstone of our vision to accelerate construction and deliver innovative

real estate solution Our collaboration with Group Construction reflects our commitment to partners

who share our values and ambition, applying world-class quality and innovation at every stage of

development. We are focused on building integrated, sustainable urban communities with advanced

infrastructure, supporting Egypt’s national urban development goals Eng Sayed Elkattan of Group

Construction added We are proud to partner with Madinet Masr in the construction of Rai Views

within Sarai. This collaboration demonstrates our joint commitment to delivering projects that meet

global construction standards, ensuring quality, and contributing to Egypt’s broader urban development

Our combined expertise will deliver a landmark development that adds real value to Egypt’s real estate market

About Sarai Project

The Sarai project is a flagship mixed-use development in East Cairo, offering a unique

living experience tailored to individual residents. The project balances modern urban

vibrancy with the tranquility of suburban living, featuring diverse residential options

including apartments, S-Villas, townhouses, and more Spanning over 5.5 million sqm

Sarai is strategically located along Cairo-Suez Road and Al-Amal Axis, just 5 minutes from

the New Administrative Capital, 10 minutes from the American University in Cairo, and 15 minutes

from the Ring Road, ensuring easy accessibility and connectivity

Impact on Urban Development in East Cairo

Sarai represents a milestone in Egyptian urban development and real estate investment

combining sustainable design, modern infrastructure, and integrated community living The project

reinforces Madinet Masr’s role in creating high-quality, value-driven residential communities

contributing to the ongoing transformation of East Cairo’s real estate landscap

Madinet Masr and Waheej Real Estate Collaborate to Establish Citydom and Advance Sustainable Living in Saudi Arabia

 In a major strategic move within the Saudi real estate market, Madinet Masr

(EGX: MASR.CA), one of Egypt’s leading urban developers, and Waheej Real Estate, one of the fastest

-growing real estate companies in Saudi Arabia, announced the official launch of Citydom

a newly established joint venture aimed at creating next-generation, sustainable urban communities

aligned with Saudi Vision 2030

Citydom: A 50/50 Joint Venture Delivering Innovative Urban Solutions

Citydom was formed as an equal partnership, combining Waheej Real Estate’s deep local

market expertise with Madinet Masr’s six decades of urban development experience

This synergy is designed to create an advanced development model capable of delivering

integrated, culturally aligned, and sustainable urban solutions across the Kingdom

Exploring Land Acquisition in Al-Janadriyah to Develop a New Integrated Residential Community

As its first strategic step, Citydom is currently assessing the opportunity to acquire land

within the Al-Janadriyah masterplan in Riyadh, with the goal of developing a fully integrated

residential project in one of the city’s most promising and rapidly expanding areas

The project aims to introduce a new paradigm of modern living in Saudi Arabia, centered on

community, identity, and belonging—presenting a lifestyle that blends comfort, cultural identity

and long-term sustainability

Executive Statements Highlight the Significance of the Partnership

Commenting on the launch, Eng Abdallah Sallam, President & CEO of Madinet Masr, stated

The launch of Citydom marks a strategic milestone in our regional expansion and a strong entry

into the Saudi market. This collaboration enables us to develop innovative urban communities

that meet the aspirations of Saudi families and set new standards for contemporary living

He added This alliance brings together Madinet Masr’s 66+ years of experience in master

planning and large-scale development with Waheej’s strong market expertise, creating a model that

reflects sustainability and innovation in the Saudi real estate sector.”

Waheej Real Estate: A Vision for Integrated, Future-Ready Communities

Eng Rachid Saud Al-Jadoua, CEO of Waheej Real Estate, commented

We are proud to partner with Madinet Masr in establishing Citydom, a venture that will

introduce a pioneering and innovative development model in the Kingdom. With a long-term

vision, our goal is to deliver integrated communities that meet the needs of Saudi families and

unlock new opportunities for real estate investment

He continued Through this partnership, we reaffirm our commitment to empowering

the real estate sector, fostering innovation, and supporting Vision 2030 objectives in housing

and sustainable community development

About Madinet Masr

Founded in 1959, Madinet Masr is one of Egypt’s leading urban developers, with a landbank

of 12.8 million sqm. Its diverse portfolio spans residential, commercial, and administrative projects

including

Taj City

Sarai

The Butterfly in Mostakbal City

Talaa in New Heliopolis

Tajed, its first fully integrated commercial and administrative complex

Shark Tank Business Park, an innovative development that merges work and lifestyle

in a single vibrant destination

About Waheej Real Estate

With a legacy spanning more than 40 years, Waheej Real Estate is among Saudi Arabia’s

fastest-growing developers, offering end-to-end solutions across real estate development

investment, and project management

The company is recognized for

High-quality, technology-driven projects

Commitment to modern community development

Support for Saudi Vision 2030 goals in housing and livability

Advancing the Kingdom’s real estate landscape through innovation and sustainable design

Madinet Masr Reports Results for 9M 2025

Madinet Masr Reports Results for 9M 2025 dinet Masr reports resilient results for the first

nine months of 2025, maintaining strong profitability and operational momentum as it expands its

deliveries and development footprint across its megaprojects.

Madinet Masr Reports Results for 9M 2025

Madinet Masr, one of Egypt’s leading urban community developers, announced

today its consolidated financial results for the nine-month period ended 30 September 2025 (9M 2025),

including its subsidiaries operating across construction, real estate investments, and other related business lines.

For 9M 2025, Madinet Masr reported a net profit of EGP 2.4 billion on total revenue of EGP 7.4 billion.

For the quarter ended on 30 September 2025 (Q3 2025), the Company reported a net profit of EGP 1.1 billion,

with revenues reaching EGP 2.6 billion.

Key Highlights

In 9M 2025, Madinet Masr recorded new sales of EGP 36.3 billion, up 11.2% y-o-y, supported by a shift

toward higher-value inventory and contributions from recent launches, reflecting continued strong demand

across existing developments and the successful launch of new projects.

In Q3 2025, new sales booked EGP 15.1 billion, a 27.5% increase from the EGP 11.8 billion

recorded in Q3 2024.

The Company delivered 1,014 units during 9M 2025, compared to 478 units in 9M 2024, as handovers

continued across Taj City and Sarai following substantial progress in construction and infrastructure works.

Revenue from unit deliveries doubled y-o-y, reaching EGP 1.6 billion in 9M 2025, up 100.9% from

EGP 773.1 million in 9M 2024, underscoring the steady pace of project completions.

On a quarterly basis, revenue from unit deliveries also increased by 100.2% y-o-y to EGP 681.6 million

in Q3 2025 versus EGP 340.5 million in Q3 2024.

This resulted in an increase in the contribution of unit delivery revenues to total revenues excluding

reversals and interest revenues, to reach 20.4%, up from 10.1% during the same period last year.

Revenue reached EGP 7.4 billion in 9M 2025, compared to EGP 7.5 billion in 9M 2024, driven by strong

growth in unit delivery revenues, which doubled on a yearly and quarterly basis. The change also

 reflects the Company’s ongoing operational progress and ability to convert sales into handovers. On a quarterly basis, the Company booked EGP 2.6 billion in Q3 2025, compared to EGP 3.0 billion in Q3 2024.

Gross profit reached EGP 4.9 billion in 9M 2025, down 10.4% y-o-y from EGP 5.5 billion in 9M 2024, yielding a gross profit margin of 66.2% against 73.2% a year earlier. The margin contraction reflects a normalization from an exceptional year, and higher contribution from unit deliveries, which typically generate lower margins than new sales. Gross profit from unit deliveries more than doubled y-o-y, rising 132.7% to EGP 170.5 million in 9M 2025 from EGP 73.3 million in 9M 2024, underscoring enhanced profitability in deliveries and outstanding operational execution.

EBITDA recorded EGP 3.1 billion for 9M 2025, compared to EGP 3.4 billion in 9M 2024, with an EBITDA margin of 42.2% versus 46.2% the previous year. The decline reflects the normalization of margins following last year’s exceptional growth, alongside a higher contribution of revenue from unit deliveries, which naturally has lower margins.

Net profit recorded EGP 2.4 billion in 9M 2025, down 6.6% from EGP 2.5 billion in 9M 2024, reflecting stable profitability. The corresponding net profit margin stood at 31.9% versus 33.8% in 9M 2024.

Madinet Masr remained a zero-net-debt company with a strong net cash position of EGP 1.4 billion as of 30 September 2025, compared to an EGP 835.6 million net cash position as of 31 December 2024.

Net notes receivable booked EGP 5.0 billion as of 30 September 2025, compared to EGP 2.4 billion at year-end FY 2024. By 30 September 2025, total accounts and notes receivable, including off-balance-sheet PDCs for undelivered units, amounted to EGP 70.7 billion versus EGP 59.8 billion at 30 September 2024.

Cash collections amounted to EGP 11.3 billion in 9M 2025, up 11.7% y-o-y from EGP 10.1 billion in 9M 2024, reflecting strong sales performance.

The Company deployed EGP 5.4 billion in construction and infrastructure CAPEX in 9M 2025, compared to EGP 5.0 billion in 9M 2024, with spending focused on accelerating construction progress to boost unit deliveries. Most of the CAPEX was allocated to ongoing projects across Taj City, Sarai, and The Butterfly in Mostakbal City and Talala New Heliopolis. In Q3 2025, CAPEX spending amounted to EGP 2.5 billion, versus EGP 3.1 billion in Q3 2024.

Management Comment

As we approach the end of 2025, I am pleased to share that Madinet Masr has maintained a solid and balanced performance following last year’s exceptional results. Our team’s focus on execution, financial discipline, and customer trust has allowed us to deliver consistent progress despite a more normalized market environment.

Throughout the year, the Company continued to grow its commercial pipeline, backed by the dominance of demand for East Cairo estate. We recorded EGP 36.3 billion in new sales, with an unrecognized revenue backlog of EGP 86.4 billion as of the end of 9M 2025, up 26.3% from year-end 2024, reflecting the continued demand across Madinet Masr’s projects and giving us visibility on future cash flows.

As we fulfill on the promises we made last year to expedite construction and deliveries, and reinforcing our commitment to Madinet Masr’s customers, we have successfully increased our units delivered by 112.1% y-o-y, resulting in a 100.9% y-o-y increase in revenues from delivery. Total revenue for the nine-month period has recorded EGP 7.4 billion, matching last year’s record revenues, with a marginal decline of 1.0% y-o-y. All while profitability remained healthy with a gross profit margin of 66.2% and a net profit margin of 31.9%, supported by operational efficiency and disciplined cost management.

Madinet Masr achieved another year of strong cash performance. Collections increased by 11.7% y-o-y to EGP 11.3 billion, reflecting sound customer engagement and efficient portfolio management. Despite higher CAPEX linked to ongoing construction, the Company maintained a robust financial position with a net cash balance of EGP 1.4 billion as of 30 September 2025.

This year also marked major milestones in Madinet Masr’s journey of growth and expansion. The Company launched its latest flagship project, Talala, in New Heliopolis City, with total expected investments of EGP 90 billion. The project is projected to generate estimated sales of EGP 202 billion, reinforcing our expanding pipeline and strong presence in East Cairo. New project launches alongside continued progress at Taj City, Sarai, and The Butterfly, have significantly expanded the Company’s future revenue pipeline. With a total land bank now spanning 12.8 million square meters, including 4.4 million square meters of unlaunched mixed-use land, underscoring Madinet Masr’s position to further create long-term value for shareholders and the communities it serves.

Looking ahead, we are moving forward with confidence in our expansion strategy, both geographically and across product offerings. Backed by a diversified portfolio and a focused team, Madinet Masr is well-positioned to sustain performance and continue shaping the next chapter of urban development in Egypt and the wider region.

Madinet Masr Achieves EGP 36.3 Billion in New Sales and 112% Increase in Deliveries in 2025

 Madinet Masr (EGX code: MASR.CA), a leading company in real estate development in Egypt

reported impressive results during the first nine months of 2025. The company achieved new sales

totaling EGP 36.3 billion, with reservations exceeding EGP 2 billion. These results highlight the company’s

robust financial position, strong market performance, and the success of its growth strategy focused on

expanding its land portfolio and diversifying real estate projects in strategic locations. This approach

aligns with Egypt’s Vision 2030 for urban development, delivering significant value to customers

Record Growth in Deliveries

Eng Abdallah Sallam, President and CEO of Madinet Masr, expressed pride in the

company’s year-over-year achievements These results reflect the dedication and hard work

of our team, as well as the trust our customers place in the Madinet Masr brand Within the

first nine months, the company achieved EGP 36.3 billion in new sales across a variety of projects

Additionally, we recorded a remarkable increase in our delivery rate, exceeding 112% compared to

the same period last year

Strategic Projects and Partnerships

During the first nine months of 2025, Madinet Masr launched several new real estate

projects and strategic partnerships, all of which received strong market demand

Prism at Taj City: The first commercial and entertainment hub in “Tajed,” the integrated

commercial district within Taj City, created to meet the growing needs of residents and visitors

Talala in New Heliopolis City: Spanning two land plots totaling 491.41 feddans, this project combines

residential, commercial, and administrative spaces in a strategic location, reflecting the company’s

commitment to delivering high-quality developments

Expanding a Premium Land Portfolio

As part of its long-term growth strategy, Madinet Masr continues to develop its

extensive land portfolio, covering over 12.8 million square meters The company aims

to deliver integrated, sustainable projects that include

Residential, commercial, and administrative units

Educational, sports, and recreational facilities

State-of-the-art infrastructure adhering to the highest standards of efficiency and quality

These initiatives reinforce Madinet Masr’s leadership in real estate development in Egypt and its

contribution to the country’s urban development 2030 vision

Madinet Masr launches “Elm Tree Park” in Sarai with EGP 11 billion investments and flexible payment plans

 Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading urban community developers, has announced

the launch of its newest project, “Elm Tree Park,” located within its flagship development “Sarai” in East Cairo.

The project comes with total investments of EGP 11 billion and targeted sales

of EGP 20 billion, reflecting the company’s confidence in the strength and resilience of Egypt’s real estate

market and its continued growth potential.

The launch aligns with Madinet Masr’s expansion and growth strategy, which focuses on

maximizing the company’s strong land portfolio while contributing to the sustainable development of

Egypt’s real estate sector through innovative and customer-centric projects.

Strategic Location Near the New Administrative Capital

Elm Tree Park enjoys a prime location within Sarai, situated along the Cairo–Suez Road and

Al-Amal Axis, just five minutes away from the New Administrative Capital. This strategic

positioning ensures easy accessibility and proximity to key urban destinations, offering residents a

balanced lifestyle that combines modern convenience with suburban tranquility.

A Fully Integrated Project Spanning 113 Acres

The project spans 476,262 square meters (approximately 113 acres) and includes 2,150 diverse

residential units encompassing apartments, standalone villas, townhouses, and S-villas.

Each unit type has been designed to accommodate a range of lifestyles and budgets, providing flexibility

and variety for both homeowners and investors in the Egyptian market.

Flexible and Innovative Payment Plans

In line with its commitment to making property ownership more accessible, Madinet Masr introduces

flexible and innovative payment plans for Elm Tree Park, with monthly installments starting from

EGP 5,094 for studio apartments.

These customized financing solutions reflect the company’s vision of supporting a wider customer

base and stimulating demand in Egypt’s real estate market through affordable ownership opportunities.

Abdallah Sallam: A Milestone in Madinet Masr’s Sustainable Growth Strategy

Commenting on the launch, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said:

“The launch of ‘Elm Tree Park’ marks another step forward in our growth and expansion strategy and reinforces our leadership in Egypt’s real estate market. By introducing flexible payment options, we are making real estate ownership more attainable for a wider segment of Egyptians, contributing to the sector’s sustainability and long-term growth.”

Targeted Sales of EGP 20 Billion Reflect Confidence in Market Strength

Through this launch, Madinet Masr aims to achieve total sales of around EGP 20 billion, a testament

to the company’s confidence in the strength and steady growth of Egypt’s real estate sector

despite global economic challenges.

Sarai: A Flagship Development Offering Integrated Living

Sarai, the flagship project of Madinet Masr, covers a vast 5.5 million square meters and is

located along the Cairo–Suez Road near the New Administrative Capital.

The development offers a unique residential experience that blends modern living with the calm

of suburban life, featuring a wide variety of units including apartments, villas, and townhouses, as well

as extensive amenities and open spaces.

Architectural Design Combining Modernity and Nature

The design of Sarai reflects Madinet Masr’s commitment to delivering exceptional residential

experiences that balance contemporary architecture with natural serenity. The development

prioritizes open green spaces and sustainable urban planning to enhance residents’ quality of life.

Commitment to Sustainable Development

Madinet Masr places sustainability at the heart of its development philosophy. Projects such as

Elm Tree Park incorporate principles of resource efficiency, community well-being, and

environmental balance, aligning with Egypt’s Vision 2030 for sustainable and smart urban expansion.

Egypt’s Real Estate Sector Continues to Grow Despite Global Challenges

The launch of Elm Tree Park reinforces the resilience of Egypt’s real estate market, which

continues to attract both local and international investors.

Driven by strong demand for residential units and long-term investment value, the sector remains

one of the key pillars supporting Egypt’s economic growth.

Madinet Masr: A Legacy of Excellence and Expansion

Established in 1959, Madinet Masr has a rich legacy of developing landmark projects across

Egypt, including Taj City, Zahra, Eytka, Zawn, and North Edge, in addition to Sarai.

The company continues to be a driving force in shaping the future of urban development

in Egypt, offering innovative real estate solutions that meet evolving market needs.

Ambitious Expansion Plans Across Egypt

Building on its success, Madinet Masr continues to expand into new areas across

the country, aiming to diversify its portfolio and create sustainable value for shareholders and

customers while supporting Egypt’s broader urban development goals.

Supporting Egypt’s Vision for Real Estate Export and Investment Attraction

Through its world-class developments and customer-focused strategies, Madinet Masr contributes

to the government’s efforts to promote real estate export and attract foreign investments, positioning

Egypt as a competitive and attractive destination in the regional property market.

Madinet Masr Expands Tajed with The Prism Commercial Hub and LA7’s Biggest Wellness Branch

 Madinet Masr (EGX: MASR.CA), a leading real estate developer in Egypt, has announced two significant strategic partnerships aimed at enhancing its integrated commercial project, Tajed at Taj City.

The company signed agreements with Qubix Co. to develop The Prism—the first commercial and entertainment hub in Tajed—and with LA7, a premier health and fitness brand, to open its largest wellness and lifestyle branch within the district.

The Prism: A Unique Commercial and Entertainment Destination

Under the partnership with Qubix Co., Madinet Masr will develop The Prism, a 7,000 sqm commercial and entertainment center designed to offer a distinctive mix of dining, retail, and experiential spaces.

The Prism will feature premium fast casual and casual dining outlets, drive-thru units, and curated fashion retail stores, including a dedicated event space designed to support local brands and cultural activities.

.The hub will host 15 tenants from the food, beverage, and fashion sectors, with completion targeted by the end of 2026

LA7’s Largest Branch: Integrated Health, Wellness, and Recreation

The collaboration with LA7 will bring its largest branch to Tajed, spanning over 5,400 sqm. This comprehensive health and fitness center will provide an integrated ecosystem of services including personalized training, nutrition counseling, and group classes such as boxing and yoga.

Equipped with specialized courts for pickleball, badminton, padel, and functional training, it will also feature therapy and rehabilitation services, luxurious spa facilities, and recreational amenities like a sportswear retail outlet, a cooking school, and music rooms.

.The LA7 branch is expected to open in Q1 2027, elevating the wellness offerings within Tajed

Madinet Masr

Leadership Perspectives on the Strategic Partnerships

:Eng. Abdallah Sallam, CEO of Madinet Masr, stated

“At Madinet Masr, we aim to develop vibrant, integrated communities that enhance quality of life and meet evolving customer needs. Tajed reflects this vision by combining modern design with strategic partnerships, creating a holistic experience that seamlessly integrates retail, dining, and wellness. Collaborating with industry leaders enables us to add real value and position Tajed as a premier commercial destination in Cairo.”

:Karim Rafla, CEO of Qubix Co., added

“We are excited to partner with Madinet Masr to deliver The Prism—a pioneering commercial hub designed to redefine shopping and dining in Egypt. Our innovative architectural approach caters to the evolving lifestyle of urban Egyptians and supports local economic growth through dynamic retail and social spaces.”

:Omar Ghazaly, Founder of LA7, commented

“This partnership marks a milestone in expanding our health and wellness vision across Egypt. Our Tajed branch will offer an unmatched blend of fitness, wellbeing, and entertainment services, making it a landmark destination. Tajed’s strategic location and integrated design perfectly align with our mission to promote balanced and sustainable lifestyles for modern Egyptians.”

Tajed: A Premier Commercial Destination with Exceptional Accessibility

.Spanning over 39,000 sqm, Tajed is designed as an integrated commercial district hosting a variety of retail and service offerings

.The project has attracted leading brands including B.TECH, already operational, and Carrefour, scheduled to open in late 2025

Divided into nine zones with direct access from Cairo-Suez Road and proximity to the Ring Road, Tajed ensures easy accessibility for residents of New Cairo and surrounding areas, offering a superior shopping and lifestyle experience.

Madinet Masr Secures FRA Approval to Establish “SAFE” Real Estate Fund

 In a strategic move that reaffirms its leadership in real estate innovation, Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers and the first to introduce fractional property ownership to the Egyptian market, announced that the Financial Regulatory Authority’s (FRA) Committee for Establishing and Licensing Companies has approved the establishment of two new entities, which are SAFE Real Estate Fund and SAFE for Securities Promotion, Underwriting, and Real Estate Investment Fund Management.

Madinet Masr

 

This announcement crowns the company’s ongoing efforts to introduce and develop innovative investment solutions in the Egyptian market, in line with evolving regulatory frameworks while reinforcing the real estate sector’s role as a key driver of economic growth.

SAFE (Secure Assets for Fixed Earnings), developed by Minka Development, a subsidiary of Madinet Masr, and launched under the umbrella of Madinet Masr Innovation Labs, is the first platform of its kind in Egypt that enables investors to own fractional shares in real estate.

 

It is also among the first platforms to apply for accreditation under the new regulatory framework for fractional real estate ownership launched by the FRA.

 

This underscores Madinet Masr’s commitment to innovation and to providing safe, flexible solutions that meet the evolving needs of investors, while working alongside the FRA to ensure transparency and investor protection, further enhancing the appeal of the Egyptian real estate market as a secure and sustainable investment destination.

 

The application embodies Madinet Masr’s vision of creating a new model for real estate investment participation, fostering long-term sustainable value, and supporting the sector’s contribution to economic development.

 

 

SAFE is emerging as a reliable and innovative investment channel for income-generating real estate assets. During the first 8 months of its launch in December 2024, SAFE has handled transactions totaling nearly EGP 370 million in

 

inventory value, facilitated the sale of over 7,400 property shares, and attracted more than 70,000 users to date. More than 2,800 investors have begun earning monthly rental yields starting from the month following their investment, with average annual returns of 10%, many of which are linked to the USD exchange rate.

 

These milestones underscore the application’s strong market positioning as one of the fastest growing proptech ventures in Egypt. By offering entry points starting at EGP 50,000 per share, the application is expanding access to real estate ownership while advancing Madinet Masr’s strategic objective of promoting financial inclusion, enabling wealth creation, advancing the sector and supporting long-term sustainable development.

Madinet Masr Celebrates Orange Corners Egypt 2024 Graduates, Empowering Youth and Startups

 Celebrating the 2024 Graduating Cohort of Orange Corners Egypt

 As part of its ongoing mission to support youth empowerment and entrepreneurship in Egypt

 Madinet Masr (EGX MASR CA) celebrated the graduation of the 2024 cohort of Orange Corners Egypt

a key initiative promoting sustainable business development across the country

Backed by the Kingdom of the Netherlands and implemented under the auspices of Egypt’s

Ministry of Planning, Economic Development, and International Cooperation, the programme continues

to play a vital role in enabling young Egyptian entrepreneurs to launch and scale innovative businesses

particularly in the Delta and Upper Egypt regions

 Madinet Masr: Strategic Partner for Sustainable Growth

For the second consecutive year, Madinet Masr has served as a strategic private-sector partner

in Orange Corners Egypt The company’s support includes funding, mentorship, and hands-on training

in alignment with its CSR and sustainability strategy, Cultivating Communities This initiative aims to nurture

local talent, drive inclusive economic growth, and build a more resilient entrepreneurial ecosystem throughout

the country Present at the graduation event were

Eng Abdallah Sallam, President and CEO of Madinet Masr

Dena Habib, Vice President of Corporate Relations, Madinet Masr

Dalia El Nazer, Business Development Director, Outreach Egypt the programme’s implementation partner

 Empowering 130+ Startups Across Egypt

The 2024 Orange Corners Egypt cohort supported over 130 early-stage startups and growing businesses

with 100 in the Delta (including Alexandria, Dakahlia, Beheira, Menoufia, and Kafr El Sheikh), and 30 in Upper

Egypt These startups operate across vital sectors such as

Agriculture and agri-tech

Creative industries

Waste management

Climate-smart and green solutions

By providing access to funding, tailored training, and mentoring, the programme enables young

entrepreneurs to convert ideas into scalable, impact-driven businesses

 Driving National Development and SDG Alignment

Aligned with Egypt Vision 2030 and the UN Sustainable Development Goals, the Orange Corners

Egypt programme emphasizes gender equality and job creation With more than 50% female participation

the programme supports SDG 5 by empowering women-led businesses to contribute to national economic

growth Each startup is projected to generate 2–5 new jobs, contributing to a cumulative goal of over

3,000 jobs across all programme cohorts

 Quotes from Key Stakeholders

H E Peter Mollema, Ambassador of the Kingdom of the Netherlands in Egypt, stated

At the heart of the partnership between the Netherlands and Egypt is a shared belief in the power

of youth and entrepreneurship Through Orange Corners, we proudly support young Egyptians

especially women in building businesses that foster a sustainable and prosperous future

Eng Abdallah Sallam, CEO of Madinet Masr, commented

“We see youth as the drivers of inclusive, sustainable development. Our partnership with Orange

Corners supports scalable startups that not only create jobs but deliver real social and economic value

By investing in human capital and offering mentorship, Madinet Masr is proud to shape the future of Egypt’s

innovation economy

 Orange Corners: A Global Initiative Supporting Local Impact

Launched in Egypt in 2021 as part of a broader global initiative by the Kingdom of the Netherlands

Orange Corners Egypt is implemented through Outreach Egypt in collaboration with private sector

partners and the Embassy of the Netherlands in Cairo

This initiative integrates youth into Egypt’s entrepreneurial ecosystem, enabling them to become agents

of change across diverse industries while supporting national and global development goals

In 2025 alone, 30 startups from Upper Egypt graduated in February and July, each receiving a €4,000 grant

from the Orange Corners Innovation Fund to continue scaling their businesses

Conclusion: Madinet Masr Champions Egypt’s Youth and Sustainable Future

With its long-term commitment to sustainable urban development, Madinet Masr’s support for Orange

Corners Egypt illustrates the power of public-private partnerships in transforming Egypt’s entrepreneurial

landscape By investing in youth, innovation, and inclusive growth, the company is not just building cities

but building a stronger, more resilient Egypt

Madinet Masr Capitalizes on Market Growth with Outstanding H1 2025 Performance

Madinet Masr, a leading real estate developer in Egypt, announced its consolidated

financial results for the first half (H1) of 2025, ending on 30 June The Company

achieved record-breaking contracted sales of EGP 21.3 billion, alongside revenues

of EGP 4.8 billion and a net profit of EGP 1.3 billion, demonstrating continued growth

across its operations and project portfolio

Key Financial and Operational Highlights – H1 and Q2 2025

Contracted Sales Growth

Madinet Masr reported EGP 21.3 billion in gross contracted sales during

H1 2025, a 1.1% increase year-on-year. Notably, Q2 2025 contributed EGP 10.0 billion

marking a 65% surge compared to the same period in 2024. This growth reflects robust

demand for the company’s newly launched projects

Strong Delivery Performance

The Company delivered 521 residential units in H1 2025, representing an 86.1% increase

year-on-year In Q2 alone, 288 units were delivered, a 105.7% increase compared to Q2 2024

Revenue Expansion

Madinet Masr generated EGP 4.8 billion in total revenue during H1 2025, reflecting

a 7% year-on-year growth Q2 revenue came in at EGP 2.2 billion, a significant 59.1%

year-on-year increase, driven by successful project execution and high sales volumes

EBITDA and Profitability

H1 2025 EBITDA reached EGP 1.7 billion, with an EBITDA margin of 35.7%Despite

a normalization compared to the previous year, Q2 2025 EBITDA grew

77.6% YoY to EGP 666.4 million, with margin improvement to 29.9%

Net profit for H1 2025 stood at EGP 1.3 billion, while Q2 saw a 76.2% year-on

year increase, reaching EGP 488.4 million, highlighting a rebound in profitability

Balance Sheet and Cash Flow Highlights

Healthy Cash Position

As of 30 June 2025, Madinet Masr held EGP 4.6 billion in cash and equivalents

with total debt of EGP 4.2 billion, resulting in a net cash position of EGP 352.9 million

The net debt-to-EBITDA ratio improved to (0.21), reflecting strong financial flexibility

Receivables Growth

Net notes receivable rose to EGP 4.0 billion, up from EGP 2.4 billion at the end of 2024

Total receivables, including post-dated checks for undelivered units, reached EGP 67.4 billion

Cash Collections

The Company recorded EGP 7.1 billion in cash collections in H1 2025, up 18.2% YoY

supported by consistent collection efficiency and high sales. Q2 2025 collections were

EGP 3.7 billion, a 38.6% increase year-on-year

Capital Investments and Construction Progress

Madinet Masr invested EGP 2.9 billion in CAPEX during H1 2025, up 55.7% from

H1 2024, reflecting its strategic focus on timely project execution In Q2 2025, CAPEX

totaled EGP 1.3 billion, representing a 70.9% year-on-year increase

CEO Statement – Strategic Growth and Market Resilience

Abdallah Sallam, CEO and Managing Director of Madinet Masr, commented

“Our strong financial and operational results in the first half of 2025 are a testament to the

resilience of our business model and the strength of our strategic direction. We successfully

navigated evolving market conditions by leveraging innovation, strategic expansions, and our

diversified real estate offerings. The continued demand across our projects reinforces our

leadership in the Egyptian real estate market He adde

“We are proud of the successful launches in Q2 2025, which resulted in EGP 10.0 billion

in contracted sales. With revenues and net profit growing over 59% and 76% respectively

during the quarter, we continue to enhance value for our stakeholders through execution

excellence and a forward-thinking customer-centric approach

Subsidiary Contributions and Regional Expansion

Al Nasr for Civil Works played a key role in fast-tracking construction, especially

in Taj City and Sarai, supported by strategic partnerships with top-tier contractors

Egy Can and Minka drove product innovation and project diversification, with Minka

co-launching the Shark Tank Business Park in partnership with Sony Pictures

Entertainment and IMP

In a milestone regional move, Madinet Masr launched a new subsidiary, Cities of the

World, in Dubai, marking the company’s official entry into regional markets

Additionally, the company signed an MoU with Waheej Real Estate in Riyadh, paving

the way for future joint development projects in Saudi Arabia

Outlook for 2025 and Beyond

Madinet Masr remains committed to its strategic goals of expanding its development

pipeline, accelerating construction progress, and investing in digital and innovative

real estate solutions. With a solid financial foundation and a growing pipeline of high

demand projects, the Company is well-positioned to sustain growth and deliver long-term

value for shareholders and customers

Madinet Masr Launches “Talala” in New Heliopolis with EGP 90 Billion in Investments

Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading urban developers,

has announced the launch of its newest flagship project, “Talala”, located in the heart of New Heliopolis City.

With a total investment of EGP 90 billion, this development marks a significant milestone in

the company’s growth strategy, aiming to deliver high-quality, luxurious, and sustainable urban communities.

The project targets estimated sales of EGP 202 billion, underlining Madinet Masr’s continued

contribution to the national economy through real estate projects that offer long-term value and

modern living standards.

Strategic Location and Vast Development Area

Talala is ideally situated in New Heliopolis City, spanning two adjacent land plots with a

total area of 491.41 feddans (equivalent to 2,064,065.16 sqm).

The development is divided into two phases:

Phase One: 246.31 feddans

Phase Two: 245.12 feddans

Over 4,000 Fully Finished Units in Phase One

The first phase of Talala includes 4,174 fully finished units, designed to cater to a variety of lifestyle needs.

Unit types include:

Standalone villas: 180 to 287 sqm

Townhouses: 175 sqm

Double-loaded townhouses: approx. 170 sqm

S-Villa units: 215 to 245 sqm

Residential apartments: 35 to 170 sqm

Unit handover is scheduled within 4.5 years.

A Vision Rooted in Quality, Luxury, and Sustainability

Eng. Abdallah Sallam, President and CEO of Madinet Masr, commented on the launch:

“The launch of ‘Talala’ is a reflection of our long-standing vision to build sustainable and integrated communities.

Our mission has always been to deliver real estate products of global standards that fulfill the

evolving aspirations of our customers. With over 66 years of legacy, we remain focused on combining quality,

luxury, and sustainability in every development.

Talala marks a major step forward in our journey to positively impact Egypt’s real estate sector.”

Comprehensive Services and Lifestyle Amenities

Talala is designed as a fully integrated community, offering a range of facilities to meet the

needs of modern living, including:

Administrative offices and retail spaces

A Club House with sports and social facilities

A university offering high-quality educational opportunities

A Strategic Expansion Toward a Smarter Future

The launch of Talala aligns with Madinet Masr’s broader strategy of innovation-driven, calculated expansion,

with a focus on long-term value creation for residents and stakeholders alike.