FAME Academies, the official operator of the Real Madrid Foundation Educational Football
Program (EFP) in Egypt, has announced a strategic partnership with Salam Properties, the
program’s sponsor, to bring this world-class educational football program to communities
within Salam Properties developments
Strategic Partnership to Promote Educational Football in Egypt
This collaboration marks a significant step in providing participants with access to a high-quality
football education program designed and supervised by the experts of the Real Madrid Foundation
The program emphasizes core values such as discipline, respect, and teamwork, which are integral
to the Real Madrid Foundation’s methodology, while also supporting participants in developing their
FAME Academies personal skills both on and off the field
Salam Properties’ Vision for Integrated Communities
The partnership goes beyond sports, reflecting Salam Properties’ commitment to building
well-rounded communities that combine education, recreation, and innovation By integrating
the Real Madrid Foundation EFP operated by FAME Academies into its residential projects, Salam
Properties continues to create environments that foster learning, well-being, and a sense of belonging
Delivering Value-Based and Engaging Experiences for Families
Both organizations share a unified mission to provide a value-based and interactive
educational experience that brings the distinguished Real Madrid Foundation program
closer to families within the community. This initiative underscores the importance of
educational sports programs in promoting personal growth and community development across Egypt
