Egyptian real estate market Archives - جريدة الاخبارية

SUD Records Strong Sales at Future Real Estate Expo in Riyadh & Khobar

Posted on ديسمبر 18, 2025ديسمبر 18, 2025 by doha

Safwa Urban Development (SUD) announced the success of its participation in the two editions

of the Future Real Estate Expo held in Riyadh and Khobar, Saudi Arabia, during December 2025

The company recorded strong sales performance, with its pavilion attracting significant interest and

high footfall from clients and investors

Strengthening Presence in the Saudi Real Estate Market

Eng Youssef Shalaby, Board Member of SUD, highlighted that the company’s participation aimed

to enhance SUD’s presence in the Saudi market and create direct communication channels with a

broad range of clients interested in real estate investment in Egypt He noted that the high turnout

at SUD’s pavilion reflected client confidence in the company’s real estate projects and the quality

of its offerings Shalaby added that participation in the Khobar edition was driven by direct client

requests The event witnessed strong attendance from Egyptian expatriates and Gulf investors

resulting in substantial engagement at SUD’s pavilion

Focus on Projects in the New Administrative Capital

Client interest was particularly concentrated on SUD’s projects in Egypt’s New Administrative

Capital, which are considered among the most attractive destinations for real estate investment

currently The ready-to-deliver units offered a competitive edge, drawing strong attention from

prospective investors Shalaby emphasized that SUD carefully selects specialized exhibitions with

high return on investment, viewing them as effective platforms for driving sales and building

long-term client relationships Participation in Riyadh and Khobar aligns with SUD’s regional

expansion strategy and ongoing efforts to strengthen its presence in international markets

Showcasing the Egyptian Real Estate Market Globally

International exhibitions have become key platforms for showcasing the development of the

Egyptian real estate market, while also meeting the growing demand from international clients

seeking investment opportunities in Egypt These include Egyptians planning to return home and

non-Egyptian investors seeking high-quality real estate products SUD leveraged the exhibitions to

display new phases of its diverse project portfolio, supporting its strategic plan to launch new real

estate projects and provide varied offerings for different customer segments, all while maintaining

the highest quality standards

SUD’s Diversified Project Portfolio

project portfolio spans multiple governorates in Egypt, including

Greater Cairo and the New Administrative Capital Residential compounds CH1 and CH2

alongside commercial and administrative projects like Financial Hub Mall

HUB 1 and HUB 2 Mixed-use commercial and administrative developments

The Pearl Compound The first phase was successfully delivered in October 2024, attracting

strong market interest The company continues to expand its portfolio in alignment with market

trends and client needs, offering innovative, ready-to-deliver solutions across Egypt’s key urban centers

Mekky Developments Introduces New Visual Identity as It Prepares for Major Growth in Egypt

Posted on ديسمبر 11, 2025ديسمبر 11, 2025 by doha

Mekky Developments has officially launched its new visual identity, marking a strategic milestone

in the company’s evolution within the Egyptian real estate market This step signals the beginning

of a new chapter in its long-standing journey, backed by more than 40 years of expertise in construction

and nearly a decade in integrated real estate development

A Strategic Shift Reflecting Expansion and Innovation

Dr Ahmed Mekky, Chairman of Mekky Developments, emphasized that the new visual identity

is far more than a branding change He described it as a clear declaration of a new era of growth

and leadership, reflecting the company’s vision to expand and introduce innovative real estate

projects tailored to the evolving needs of the Egyptian market He explained, “Our updated visual identity

symbolizes a new phase built on innovation, creativity, and delivering exceptional projects that integrate

all elements of success This strategic transformation reinforces our commitment to maintaining a leading

position in the Egyptian real estate sector

Visual Identity Mirrors Decades of Expertise and Future Aspirations

According to Mekky, the refreshed identity highlights the company’s strong legacy in construction

and real estate development, while also revealing its ambitious roadmap to launch residential

commercial, and administrative projects across several key areas in Egypt. This vision capitalizes

on the company’s deep market knowledge and established reputation

A Leading Developer with a Strong Track Record in New Cairo

Mekky Developments has positioned itself as one of the most prominent players in the Egyptian

real estate development market, with over four decades of construction experience and a dynamic

real estate entry beginning in 2016 The company has successfully delivered projects in some of New

Cairo’s most prestigious areas, including North Rehab, Lotus, New Narges, Beit Al Watan, North House

Al Banafseg, Gardenia Heights, and South Suez

Strong Performance Indicators and High Client Loyalty

Over recent years, the company has developed 48 real estate projects, with 20 projects

fully delivered to clients and a total sales area exceeding 247,000 square meters Additionally

Mekky Developments is currently constructing 28 new projects comprising more than 604 units

The company continues to earn strong market confidence, reflected in its 45% repeat purchase rate

a testament to the quality of its developments and high customer satisfaction

Ambitious Growth Plan: 100 Projects by 2030

Looking ahead, Dr Mekky announced plans to launch several new developments as part

of the company’s strategic expansion roadmap Mekky Developments aims to reach 100 projects

by 2030, focusing on integrated residential communities as well as high-value commercial and

administrative developments that strengthen its competitive position in the Egyptian real estate market

BINBAZ Developments Launches WestVille Project in Egyptian Real Estate Market with Ambitious Expansion Plan

Posted on نوفمبر 23, 2025 by maryem

BINBAZ Developments has officially entered the Egyptian real estate market with the

launch of its first project, WestVille, marking a major milestone in the company’s

diversification into the real estate sector after extensive investments in multiple economic sectors.

Mohamed Khattab, CEO of BINBAZ Developments, stated that WestVille represents

an innovative model for real estate development in West Cairo, combining a strategic

location with fully integrated services to provide residents with a comprehensive living

experience and maximize investment returns for clients.

WestVille: Strategic Location and Integrated Services

The WestVille Project spans over 21 acres in West Cairo, overlooking Dahshour

Link Road, just minutes from the 26th of July Corridor, and one minute from Mall of Egypt.

The development includes residential units, serviced apartments, and a mixed-use

commercial and administrative complex designed to serve both residents and visitors.

Architectural Excellence for a Premium Living Experience

Khattab highlighted that the project features balanced urban planning, well-distributed

interior and exterior spaces, and an integration of commercial and

entertainment services within a unified environment.

The buildings consist of a ground floor plus three additional floors, offering units

ranging from 53 to 171 sqm, including studios, one-, two-, and three-bedroom apartments.

Construction is scheduled to begin in mid-2026, with handovers expected within three years.

Raef Fahmy Appointed as Architectural Consultant

BINBAZ Developments appointed Raef Fahmy’s office as the project’s architectural consultant.

The firm is renowned for its expertise in architectural design and urban planning,

ensuring that WestVille meets the highest standards of quality and precision.

Strategic Expansion Plans in the Egyptian Market

Khattab revealed that BINBAZ Developments plans to expand into prime investment areas,

including East Cairo and the North Coast, with the goal of launching three flagship

projects over the next five years.

This ambitious strategy is supported by the company’s strong financial capabilities

and extensive economic expertise.

High-Profile Launch Event

The launch event for WestVille was attended by members of the Egyptian

Parliament, business leaders, and social figures, reflecting the significance of the

project and the company’s commitment to making a notable impact in the

Egyptian real estate market.

Ascend Investments starts its business with targeted sales of EGP 800 million in its first year

Posted on أكتوبر 21, 2025 by maryem

Ascend Investments has officially announced the launch of its operations in the Egyptian

real estate market, aiming to achieve EGP 800 million in third-party sales during its first year.

The company enters the market with an ambitious strategic plan built on innovation and

professionalism, and backed by extensive expertise in the real estate marketing sector

both inside and outside Egypt.

Leadership with Over 12 Years of Real Estate Experience

Ascend Investments was founded by three prominent real estate experts:

Mr. Amgad Helmy

Mr. Alaa El-Shennawy

Mr. Osama Nabil

Each founder brings between 10 to 12 years of experience in real estate marketing, having

previously collaborated with leading real estate developers across Egypt and achieving tangible

success in marketing a variety of residential and investment projects.

Professional Marketing Services Built on Credibility

Mr. Amgad Helmy, CEO of Ascend Investments, stated that the company aims to establish itself

as one of the leading entities in real estate marketing in Egypt by offering high-quality

professional services based on transparency and credibility, while also adopting a comprehensive

advisory role that prioritizes clients’ interests.

Helmy emphasized that the company goes beyond the role of a traditional real estate broker, striving to

deliver real value by guiding clients in choosing the right developer and project based on

location, payment plans, and a thorough analysis of market trends and client needs.

Expansion Plans Include Local and International Branches

Ascend Investments is pursuing a clear expansion strategy both locally and internationally.

The company has already launched two branches in:

New Cairo (Fifth Settlement)

North Coast

Additionally, a new branch is planned to open in Dubai in the near future, as part of a regional expansion

effort targeting new clients across Gulf markets.

A Diverse Real Estate Portfolio for All Client Segments

The company is working to build a comprehensive real estate portfolio that includes a wide

range of projects catering to various customer segments. The current portfolio covers projects in:

The New Administrative Capital

New Cairo

6th of October City

Other high-demand residential and investment areas

Ascend Investments is committed to selecting projects with high credibility

and real value in terms of location, developer reputation, and payment flexibility — ensuring

maximum return on investment for clients.

Modern Technology Tools and Innovative Marketing Methods

The company leverages digital transformation and real estate technology across all stages

of its marketing process — from market data analysis to targeting potential buyers — to deliver more

accurate and effective results, while enhancing the overall customer decision-making experience.

Targeting EGP 800 Million in Sales in Its First Year

Ascend Investments aims to reach EGP 800 million in sales during its inaugural

year, through partnerships with top-tier real estate developers and by offering integrated

marketing solutions that help drive these targets successfully.

Committed to Quality and Transparency in Real Estate Marketing

A core priority for the company is to build long-term client relationships by providing

accurate information, transparent offers, and genuine value propositions

that place the customer at the center.

The company is also committed to reshaping the image of real estate marketing

companies by adopting a consultative approach that always puts the client’s interest first.

Final Word from Executive Management

Mr. Amgad Helmy concluded by stating that Ascend Investments is not limiting its ambitions

to the Egyptian market alone.

The company is actively working to expand into regional and global markets, continuously

evolving its tools and strategies to keep pace with industry developments, and solidifying its

position as a key player in the real estate marketing and investment sector.

Zayard Developments Unveils “Zayard Memora” Boutique Project in New Sheikh Zayed

Posted on سبتمبر 1, 2025 by doha

Zayard Developments has announced the launch of its latest real estate venture

Zayard Memora strategically located in the Green Belt area of New Sheikh Zayed City

This project marks a significant step in the company’s expansion strategy within the competitive

Egyptian real estate market, focusing on innovation, prime locations, and robust partnerships

Zayard Developments : A Boutique Compound Offering Privacy and Integrated Services

Mohamed Shehata,Zayed City Chairman of Zayard Developments, emphasized that the Zayard Memora

project embodies the company’s philosophy of creating a boutique residential compound Unlike

large-scale developments, this project features a limited number of units, providing residents with

enhanced privacy and a distinctive living experience The development combines high-quality living

standards with comprehensive services typically found in larger projects

Modern Sustainable Design with Flexible Finishing Options

The project boasts a contemporary design with a strong emphasis on sustainability and meticulous

attention to details such as lighting Customers benefit from flexible delivery options, including fully

finished and semi-finished units These features not only enhance the appeal of the development but

also support the export of Egyptian real estate and boost its competitiveness on both local and international fronts

From Real Estate Investor to Developer: Mohamed Shehata’s Vision

With over 20 years of experience in real estate investment, Mohamed Shehata explained

that stepping into real estate development was a natural progression His investment journey

began in promising areas benefiting from government development initiatives, which yielded

strong returns Shehata highlighted that real estate remains a long-term investment, where clients

can expect solid gains within four years of project delivery This insight motivated him to transition

from merely investing in properties to developing projects that align with evolving market needs and client aspirations

Overcoming Market Challenges through Strategic Planning

Launching a new project in Egypt’s highly competitive real estate market presented challenges

The Zayard team invested over 18 months in thorough studies to identify the ideal location and

design for “Zayard Memora”, ensuring it stands out amid market competition

Zayard Developments : Financial Strength, Strategic Locations, and Client Trust

Shehata stressed that financial solvency, careful selection of strategic locations, and building

client trust are pivotal for long-term success in real estate He credited perseverance, hard work

and a dedicated team of young investors who support one another as essential factors behind the

company’s achievements

Personal Dream and Gratitude: The Driving Force Behind Zayard Developments

Mohamed Shehata described his move into real estate development as a personal dream fueled

by a passion for property investment He emphasized that successful professionals across fields

should consider real estate as a core investment Expressing gratitude to his father, Shehata acknowledged

his father’s role as a source of trust, support, and mentorship that helped shape his successful career and

left a lasting legacy