رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

EFB and Amazon Egypt Collaborate to Provide 11,000 Meals to Vulnerable Communities in Cairo

The Egyptian Food Bank (EFB), a leading regional development organization dedicated

to providing safe and healthy food to vulnerable communities, has announced a new

collaboration with Amazon Egypt aimed at addressing hunger and supporting those in

need across Egypt As part of this partnership, Amazon Egypt will contribute to the

distribution of 11,000 meals through EFB’s renowned “Tekyet El-Mahrousa” initiative

This collaboration helps meet essential food needs while improving the living

conditions of many families in need

Amazon Egypt and EFB Join Forces to Enhance Food Security in Egypt

This collaboration marks a significant step in strengthening the corporate social responsibility

efforts of both Amazon Egypt and the Egyptian Food Bank By joining forces, they aim to

maximize their reach and provide essential food items to as many beneficiaries as possible

particularly in densely populated areas with high food insecurity The distribution of meals

will cover several neighborhoods in Cairo, including Mokattam, El-Basateen, and El-Salam City

Through the “Tekyet El-Mahrousa” program, EFB has been playing an essential role in providing

sustainable food solutions to vulnerable communities This program is designed to offer

long-term food assistance, moving beyond short-term responses to address the continuous

needs of households in need

EFB’s Commitment to Sustainable Food Solutions

Mohsen Sarhan, CEO of EFB, stated, “This collaboration reflects our vision at EFB

to strengthen partnerships with the private sector to unite efforts and ensure that

food reaches every person in need Our partnership with Amazon Egypt expands our

capacity to deliver much-needed meals across Greater Cairo’s neighborhoods through

the ‘Tekyet El-Mahrousa’ initiative We are committed to working with organizations in

the private sector that play a crucial role in funding our feeding programs, as this highlights

the importance of sustainable collaborations built on shared objectives and measurable impact

Amazon Egypt’s Role in Strengthening Food Security

Omar Elsahy, General Manager of Amazon Egypt, expressed his pride in the partnership, saying

“We are incredibly proud to collaborate with the Egyptian Food Bank, an organization doing

exceptional work in reaching communities across Egypt At Amazon, we believe success is

not just measured by what we sell, but by how we serve the communities we operate in

This collaboration underscores our core values – being locally relevant, making a real impact

and standing with Egyptians during critical times Food security is a fundamental right, and

working with EFB allows us to contribute to ensuring that more families across Egypt have

access to the essentials they need

EFB’s Holistic Strategy for Vulnerable Families

EFB operates through an integrated strategy built on four main pillars to provide comprehensive

support to vulnerable families and individuals These pillars include providing food and basic

needs (protection), preventing malnutrition through awareness and nutritional education

empowering families to improve income and self-reliance, and enhancing living standards

while promoting sustainable development In its continuous efforts to develop innovative

programs, EFB ensures that the resources are optimally used by forging strategic partnerships

with government agencies, the private sector, civil society, and international organizations

This collaboration enhances the impact of these initiatives and ensures long-term positive

effects on communities

Egyptian Food Bank and Kellanova Partner to Provide 100,000 Meals for Children in Minya

The Egyptian Food Bank (EFB), the region’s leading development-focused organization

dedicated to providing safe and nutritious food to those in need, has announced a strategic

partnership with Kellanova Group, a global leader in snacks, cereals, noodles, and plant-based foods

The collaboration aims to enhance food security and promote early childhood nutrition in Upper Egypt

particularly in Minya Governorate, under EFB’s flagship initiative, the “Build Their Future” child nutrition

program The initiative will deliver 100,000 nutritious meals to support children from food-insecure families

Official Signing Ceremony Marks the Launch of the Initiative

The partnership was formalized during an official signing ceremony attended by Mr. Mohsen

Sarhan, CEO of the Egyptian Food Bank, and Mr. Robert Chandran Shanmugam, Managing

Director for the Middle East and Africa at Kellanova The event marked the official launch of the

program in Minya, one of EFB’s top priority areas for community development, and reinforced both

organizations’ shared commitment to fighting hunger and improving child health in Egypt

EFB: A Holistic Approach to Ending Hunger in Egypt

In his remarks, Mr. Mohsen Sarhan emphasized that the partnership reflects a new model of

collaboration between the development sector and corporate social responsibility (CSR)

efforts“Our partnership represents a new model of integration between developmental work and private

sector social responsibility, said Sarhan Through our four main pillars – protection, prevention

empowerment, and elevation – we aim to achieve sustainable food security We don’t just provide

food; we design lasting solutions to eliminate hunger and secure a healthier, brighter future for

Egyptian children This initiative aligns with EFB’s long-term mission to eradicate hunger in Egypt

by combining immediate food support with sustainable, research-based programs that empower

communities and promote self-relianc

Kellanova’s Global Commitment to a More Sustainable and Equitable Future

Mr. Robert Chandran Shanmugam reaffirmed Kellanova’s dedication to community engagement

and social sustainability, highlighting the company’s Better Days™ Promise to help create a world

where everyone can thrive We believe that access to adequate food is a fundamental right for every

child,” said ShanmugamThrough our partnership with the Egyptian Food Bank and the ‘Build Their Future’

initiative, we’re proud to provide nutritious school meals to children in Minya and other communities facing

food insecurity This collaboration is a step toward fulfilling our Better Days™ Promise and building a more

sustainable and equitable future The initiative underscores Kellanova’s leadership in corporate responsibility

with a strong focus on sustainability, nutrition, and inclusive growth

Driving Sustainable Development Through Strategic Partnerships

This partnership represents a milestone in EFB’s transformation from a charity offering food

assistance to a developmental institution that leverages innovation and research to design

impactful, scalable programs It also highlights Kellanova’s commitment as a socially responsible

multinational company that prioritizes sustainability and local impact, opening the door to

future collaborations that strengthen food systems and empower vulnerable communities

About the Egyptian Food Bank

Egyptian Food Bank Established in 2004, the Egyptian Food Bank is a non-governmental organization that

has worked for over two decades to achieve food security in Egypt EFB focuses on sustainable

solutions to end hunger, operating through transparent, efficient programs that target the

most vulnerable families Through its partnerships with both local and international organizations

EFB has become a regional model for sustainable development, combining humanitarian support

with measurable, long-term impact