e& Egypt Archives - جريدة الاخبارية

Launch of ElSewedy Electric E-commerce Platform to Strengthen E-Commerce and Digital Energy Solutions in Egypt

Posted on فبراير 13, 2026 by maryem

Elsewedy Electric e-commerce Pioneers Egypt’s Industrial Digital Shift

February X, 2026 – Elsewedy Electric, a global leader in integrated energy, infrastructure, and digital solutions, has

officially launched Elsewedy Electric e-commerce, the company’s first fully integrated e-commerce platform.

This strategic initiative marks a significant step in Elsewedy Electric’s digital transformation journey and reflects its

commitment to expanding access to high-quality electrical solutions and products for consumers and businesses across Egypt.

The launch event brought together senior executives and strategic partners, including Banque Misr

as the banking partner and e& Egypt as the technology partner, alongside Paymob, Aramex, Cequens, and

TAC Universe, demonstrating a collaborative approach to delivering a seamless end-to-end digital commerce

experience for Egyptian users.

A Comprehensive Digital Hub for Electrical Solutions

Elsewedy Electric e-commerce serves as a one-stop online destination for essential electrical products, including

low-voltage wires, telecom cables, and electric vehicle (EV) chargers.

The platform emphasizes user-friendly design, operational efficiency, and an expanding portfolio of products

and services to meet the evolving needs of Egypt’s consumers and businesses.

Through an integrated digital ecosystem, the platform offers secure electronic payments, real-time logistics

tracking, and customer engagement management.

This positions Elsewedy Electric e-commerce as a cornerstone of Egypt’s growing e-commerce sector, catering both

to distributors and direct consumers nationwide.

Strategic Partnerships with Banque Misr and e& Egypt

Banque Misr provides crucial banking infrastructure, enabling secure online payments and supporting the platform’s financial

ecosystem. This collaboration aligns with Egypt’s national strategy to expand electronic financial services, enhance

accessibility, and accelerate the country’s digital transformation.

Meanwhile, e& Egypt contributes cutting-edge technology and supports the platform’s operational readiness.

Additionally, the platform features a loyalty program, allowing customers to earn reward points redeemable

through e& Egypt’s partner network, adding tangible value to the digital shopping experience.

Integrated Digital Ecosystem for Sustainable Growth

The platform leverages the expertise of multiple strategic partners:

Paymob provides scalable and secure payment solutions.

Aramex ensures reliable domestic and international logistics.

Cequens manages customer engagement and communication.

TAC Universe powers the loyalty and rewards program.

This collaborative ecosystem ensures seamless service delivery, operational efficiency, and a secure

shopping experience, reinforcing the growth of Egypt’s e-commerce landscape.

Leadership Insights on the Digital Initiative

Eng. Ahmed ElSewedy, Group President & CEO of Elsewedy Electric, stated:

“The launch of Elsewedy Electric e-commerce demonstrates our commitment to leveraging digital innovation

to serve Egypt’s market more effectively.

Collaborating with trusted partners allows us to provide an integrated platform that simplifies access

to high-quality electrical solutions and supports the country’s broader digital transformation.”

Hisham Okasha, CEO of Banque Misr, added:

“Our strategic partnership ensures a secure, advanced digital financial experience.

This initiative supports our mission to expand electronic banking services and drive sustainable economic

growth in alignment with Egypt’s national objectives.”

Eng. Hazem Metwally, CEO of e& Egypt, said:

“Partnering with Elsewedy Electric reflects our dedication to delivering innovative digital solutions

that provide real added value through reward points and integrated customer experiences.”

Islam Shawky, CEO & Co-Founder of Paymob, commented:

“As companies accelerate their digital transformation, payment solutions must evolve.

Our partnership enables a secure, scalable infrastructure for seamless e-commerce, empowering

industrial leaders to engage customers efficiently.”

Driving Regional Expansion and Market Growth

Elsewedy Electric e-commerce represents a strategic extension of Elsewedy Electric’s expertise in energy, infrastructure, and

digital solutions. The platform opens direct digital channels to Egyptian customers, with future plans for regional expansion

across Arab and African markets via cross-border e-commerce.

According to official company data, Elsewedy Electric (EGX: SWDY.CA) reported revenues of USD 5 billion in 2023, with 48

international offices, 31 production facilities, and export capacity to over 110 countries, reinforcing

its position as a leader in energy and infrastructure solutions globally.

Supporting Egypt’s E-commerce Ecosystem

Bashar Kikoloff, Regional Director of Aramex for Egypt, Sudan, Libya, Lebanon, and Syria, highlighted:

“Elsewedy Electric e-commerce marks a qualitative leap in Egypt’s e-commerce sector.

Our partnership provides integrated logistics solutions, ensuring efficient delivery and supporting cross-border expansion.”

ELSEWEDY ELECTRIC Launches “ELSEWEDY Electric e-commerce,” Its First Integrated eCommerce Platform

Posted on فبراير 13, 2026 by aberabozaher

ELSEWEDY ELECTRIC, a multinational leader in integrated energy, infrastructure, and digital solutions, has officially launched ElSewedy Electric e-commerce, the company’s first dedicated eCommerce platform, marking a major step in its digital transformation journey and its commitment to expanding access to reliable electrical solutions and products for its customers across Egypt, supported by a group of strategic partners, led by Banque Misr as a strategic banking partner and e& Egypt as technology partner.

ELSEWEDY ELECTRIC

The launch was announced during a kick-off event attended by senior executives and strategic partners, including Banque Misr, e&, Paymob, Aramex, Cequens, and TAC Universe, underscoring a collaborative model aimed at delivering a seamless, end-to-end digital experience that meets the evolving needs of Egyptian consumers and businesses.

ElSewedy Electric e-commerce is designed as a one-stop digital destination offering a comprehensive portfolio of essential electrical products, ranging from low-voltage wires and telecom cables to electric vehicle (EV) chargers, with a focus on ease of use and efficiency, and future plans to expand product and service categories.

As part of enhancing added value for customers, e& Egypt is joining the ElSewedy Electric e-commerce loyalty program, where it will offer reward points to platform customers, enabling them to redeem these points across e& Egypt’s partner network. This contributes to expanding the benefits offered to users, enhancing the digital shopping experience, and connecting it to an integrated ecosystem of services and offers across a diverse range of partners.

The platform is powered by a fully integrated digital ecosystem encompassing connectivity and digital infrastructure solutions, secure electronic payment solutions, logistics, and customer engagement management, through a network of strategic partners, led by Banque Misr as a strategic banking partner and e& Egypt, which contributes as technology partner in supporting the platform’s readiness and the sustainability of its digital services, reinforcing operational efficiency and user experience.

Eng. Ahmed ElSewedy, Group President & Chief Executive Officer at ELSEWEDY ELECTRIC, stated: “The launch of ElSewedy Electric e-commerce reflects our commitment to leveraging digital innovation to better serve the Egyptian market. Our collaboration with trusted partners across banking, payments, connectivity, and logistics enables us to create an integrated platform that simplifies access to high-quality electrical solutions while supporting Egypt’s broader digital and economic transformation.”

Mr. Hisham Okasha, Chief Executive Officer of Banque Misr, stated that this strategic partnership with ELSEWEDY ELECTRIC, e& ,Paymob, Aramex, Cequens, and TAC Universe aims to deliver a secure and advanced digital financial experience. He emphasized that Banque Misr is committed to expanding electronic financial services and establishing strategic partnerships that support their delivery, in alignment with the state’s directions. In this partnership the Bank offers e-commerce and online payment collection services.

This step forms part of Banque Misr’s ongoing efforts to accelerate digital transformation through the provision of innovative electronic solutions that facilitate customers’ access to banking and financial services, enhance service quality, and reinforce sustainable growth, reaffirming the Bank’s commitment to its national role in supporting sustainable development and economic prosperity in Egypt.

Eng. Hazem Metwally Cheif Executive Officer at e& Egypt, said: “We are proud of our partnership with ELSEWEDY ELECTRIC in launching ElSewedy Electric e-commerce, which represents an advanced model for leveraging technology to support the digital transformation of industrial sectors. This partnership reflects e& Egypt’s commitment to delivering innovative digital solutions that aim to provide real added value through reward points redeemable with our partners, underscoring our dedication to developing integrated digital experiences.”

Mr. Islam Shawky, Chief Executive Officer and Co-Founder of Paymob, added:“As leading enterprises accelerate their digital transformation, payments must evolve in parallel. Through our partnership with ELSEWEDY ELECTRIC, we are enabling a secure, scalable payment infrastructure that supports a seamless end-to-end commerce experience. This launch reflects how established industrial leaders are embracing direct digital channels, and we are proud to power the financial layer that allows them to transact efficiently, serve customers confidently, and unlock new avenues for sustainable growth within Egypt’s digital economy.”

The platform represents a strategic extension of ELSEWEDY ELECTRIC’s long-standing expertise in energy and infrastructure, reflecting the company’s shift towards a digital, customer-centric model aligned with national sustainability and modernization goals, while opening new horizons for growth and regional expansion in the future.

Through ElSewedy Electric e-commerce, ELSEWEDY ELECTRIC continues to strengthen its position as a key enabler of smart, connected solutions, while opening direct digital channels to engage customers and partners within Egypt’s rapidly growing digital economy, and supporting expansion plans beyond the local market in the coming phase.

C Developments and e& Egypt Sign Strategic Partnership for CRCL Mall’s Digital Infrastructure

Posted on يناير 22, 2026يناير 22, 2026 by doha

C Developments has entered into a strategic partnership with e& Egypt to provide cutting-edge

telecommunications and digital solutions at its commercial development, CRCL Mall, located in

New Cairo This collaboration reflects the company’s commitment to working with industry-leading

partners to enhance the investment value of its projects and ensure an advanced operational

environment for both tenants and visitors

A Vision for Smart Infrastructure and Sustainable Growth

Commenting on the agreement, Eng Hossam Salah, Chairman of C Developments, emphasized

that the partnership represents a pivotal step in the company’s strategy to seamlessly integrate

urban planning with smart infrastructure from the very beginning of project development

He explained that C Developments selects strategic partners based on rigorous criteria, prioritizing

companies with proven expertise and the capacity to deliver sustainable solutions that add long

term value to its projects Eng Salah further clarified that C Developments is focused on creating

fully integrated investment destinations designed not just for individual project success but for

high operational efficiency and long-term sustainability This vision requires collaboration with

strong, experienced entities, and he noted that e& Egypt is a recognized leader in providing

telecommunications solutions and digital infrastructure that comply with international standards

Boosting Market Competitiveness with Advanced Telecom Services

The partnership is expected to directly enhance the market competitiveness of CRCL

Mall by providing high-quality telecommunications and internet services that will support

the mall’s diverse functions, including its commercial, administrative, and medical operations

These services will create a flexible and efficient operational environment that enables investors

and business owners to effectively manage their activities and maximize returns

CRCL Mall spans over 5,000 sqm and is designed as a fully integrated commercial and service development

The project includes a ground floor and three repetitive floors, in addition to separate administrative and

medical buildings, ensuring it meets the needs of a wide range of business activities The mall also features

a pharmacy, hypermarket, and a dedicated café and restaurant zone, providing visitors with a complete

shopping and leisure experience while enhancing the mall’s commercial appeal

Comprehensive Telecom Solutions by e& Egypt

In his remarks, Eng Mohamed ElRewainy, EBU Digital Solutions Director at e& Business

highlighted that the collaboration on CRCL Mall aligns with e& Egypt’s strategy to provide

integrated telecom solutions for modern commercial and administrative projects

These solutions are designed to support digital transformation and optimize

operational efficiency across all activities within the development

The telecom services provided by e& Egypt will include the establishment of a fully

integrated public telecom network, covering all necessary components, as well as

ongoing operations and maintenance Additionally, the agreement involves linking

the mall’s internal network to the public telecom infrastructure, as well as managing

the devices that deliver telecommunications and internet services to visitors

C Developments : IT Data Room and Full Technical Support

As part of the agreement, e& Egypt will set up an IT Data Room to ensure connectivity

with the public network, ensuring that the internal telecom network and associated civil

works are up to the required specifications This will guarantee the highest levels of

quality and efficiency throughout the mall’s operation Furthermore, e& Egypt will

provide full technical support via specialized teams, adhering to international standards

and will market the company’s services within the mall, ensuring that visitors are

informed about the availability of services

Strengthening the Future of Digital Infrastructure in Egypt

C Developments The partnership between C Developments and e& Egypt is a significant milestone

in the evolution of digital infrastructure in Egypt, marking a new chapter for the

country’s commercial developments By combining their expertise in smart infrastructure

and telecommunications, both companies aim to create an innovative, efficient, and

sustainable operational environment for the CRCL Mall

e& Egypt Partners with Viu to Deliver Premium Arabic, Korean, and Asian Content

Posted on ديسمبر 4, 2025ديسمبر 4, 2025 by doha

As part of its strategy to expand digital and entertainment services, e& Egypt, a leading

company in the integrated telecommunications and technology sector, announced the renewal

of its strategic partnership with the digital streaming platform Viu The collaboration will provide an

exclusive library of top Arabic films, Korean content, and Asian series for Emerald, Hekaya, Ahlan

e& Money, e& Coins program, and e& Business customers. The announcement was made during

GITEX Global 2025 in Dubai

Enhancing Premium Digital Entertainment for Customers

The renewed partnership underscores e& Egypt’s commitment to customer satisfaction

following the positive reception of the initial collaboration. By offering exclusive digital content

the company aims to cater to a wide range of preferences while enhancing the added value

of its premium services Samer Mourad, Chief Consumer Officer at e& Egypt, said

“We are committed to providing the best entertainment experiences to our customers

and our partnership with Viu adds significant value to our service portfolio

Mourad emphasized that the collaboration reflects e& Egypt’s vision for digital transformation

combining cutting-edge telecom technologies with integrated digital entertainment services

Viu Partnership Resonates with Egyptian Audiences

Samer Mazjoub, General Manager at Viu MENA, expressed satisfaction with the strong reception

of Viu’s content in Egypt and welcomed the renewed collaboration with e& Egypt He stated

We’re pleased that Viu’s content slate truly resonated with audiences in Egypt Renewing our

partnership with e& Egypt is a natural next step, and we’re confident it will deliver even greater

satisfaction and loyalty for e& customers Through this partnership, premium customers can access

a seamless, high-quality viewing experience and enjoy a more interactive engagement with digital

entertainment content

Driving Digital Transformation Beyond Telecommunications

The collaboration reflects e& Egypt’s commitment to building an integrated ecosystem that combines

connectivity, technology, and digital entertainment. This approach goes beyond traditional telecom

services, highlighting the company’s comprehensive digital transformation strategy e& Egypt continues

to provide innovative digital solutions across multiple sectors, including travel, entertainment, and digital

financial services, while actively contributing to community empowerment through initiatives in technology

education, and healthcare During GITEX Global 2025, held from 13–17 October at the Dubai World

Trade Centre, e& Egypt is expected to sign multiple cooperation agreements and memorandums of

understanding, strengthening its international partnerships in key technology domains

e& Egypt Partners with Salam Properties to Deliver Smart Tech Solutions for The Residence in New Cairo

Posted on أكتوبر 8, 2025 by doha

e& Egypt has signed a strategic cooperation agreement with Salam Properties

to implement cutting-edge smart technology solutions for The Residence project

This partnership aligns with Salam Properties’ commitment to integrating advanced

communications and digital transformation technologies into its real estate developments

Strategic Partnership to Empower The Residence with Advanced Smart Technologies

The agreement was formalized by Ahmed Kassem, CEO and Vice Chairman of Salam Properties

and Mohamed El Roweiny, Head of Digital Solutions at e& Egypt, in the presence of senior

executives from both companies Under this collaboration, e& Egypt will lead the deployment

of the information and communications technology (ICT) infrastructure, high-speed data

transmission systems, and smart home solutions within The Residence

Creating a Smart, Sustainable Urban Community in New Cairo

Ahmed Kassem emphasized that the partnership marks a significant milestone toward

delivering a fully integrated smart residential project The services will include ultra-fast

communication networks, state-of-the-art technological infrastructure, and comprehensive

smart home systems, supporting Egypt’s national vision for smarter, more sustainable cities

Spanning approximately 12 feddans in the Lotus area of New Cairo, The Residence offers

a premium urban community built to the latest design and quality standards. The development

features a diverse range of residential units—from studios and one-to three-bedroom apartments

to luxurious penthouses—along with a clubhouse that provides additional lifestyle amenities

The project is scheduled for completion within three and a half years

e& Egypt’s Commitment to Digital Transformation in Real Estate

Mohamed El Roweiny highlighted e& Egypt’s dedication to advancing Egypt’s real

estate sector by providing innovative digital and smart infrastructure solutions

“Our partnership with Salam Properties on The Residence enables us to deliver an

integrated urban community powered by cutting-edge communications and smart

home technologies,” said El Roweiny. “Our digital solutions aim to enhance customer

value and promote the smart city concept across Egypt

Salam Properties Focuses on Quality and Future-Ready Developments

Dr Moataz Shalaby, Chief Commercial Officer at Salam Properties, stressed the

importance of collaborating with top-tier partners to ensure the highest standards

of quality and efficiency in project delivery He noted that the alliance with e& Egypt

enhances the investment value of The Residence and aligns with Salam Properties

vision to develop smart urban communities that meet evolving customer needs and

compete on both local and global scales

e& Egypt Rebrands Global Services to e& CX Solutions Egypt to Lead in Customer Experience

Posted on سبتمبر 9, 2025 by doha

e& Egypt announced the strategic rebranding of its subsidiary, e& Global Services

to e& CX Solutions Egypt, marking a significant evolution in its business model This change

aligns with the company’s vision to become a leading consulting partner and provider of integrated

customer experience (CX) solutions worldwide

From Traditional BPO to Strategic Customer Experience Consulting

The rebranding reflects e& CX Solutions Egypt’s transition from conventional Business

Process Outsourcing (BPO) services to a comprehensive model offering strategic consulting

and innovative customer experience solutions Leveraging cutting-edge artificial intelligence

(AI) and data analytics, the company empowers businesses to design sustainable, interactive, and personalized

customer journeys that create continuous value with every interaction This shift positions e& CX Solutions

Egypt as a strategic partner in shaping the digital customer experience, moving beyond mere service provision

towards delivering impactful, value-driven engagements

CEO Sherif Attia Highlights Vision for Growth and Digital Transformation

Sherif Attia, CEO of e& CX Solutions Egypt, expressed his pride in unveiling the new brand identity

describing it as a milestone that reflects the company’s commitment to smarter and more connected

customer experiences Our new identity embodies our deep vision to reconstruct customer experience

on foundations that are intelligent, connected, and impactful We deliver more than traditional services

we provide insights and consulting that drive genuine growth and digital transformation,” said Attia

He further emphasized the company’s dedication to creating personalized customer experiences, fostering

long-term customer loyalty, and maximizing opportunities from every interaction. Attia affirmed e& CX Solutions

Egypt’s goal to maintain a flexible, market-responsive business model supported by the powerful e& brand to

forge strategic partnerships and add real value for clients

Comprehensive Service Portfolio Integrating Technology and Human Expertise

e& CX Solutions Egypt offers a broad spectrum of services including

Contact Center Solutions

Outsourcing Services (BPO)

Operational Consulting

Human Resources Management

Advanced Digital Technologies such as AI, Robotics, Knowledge Management, and Data Analytics

The company excels at blending technological innovation with human expertise to deliver tailored

customer experiences that meet the unique needs of each client

Egypt-Based Operations with Global Expansion Ambitions

Operating from Egypt as its primary hub and maintaining a strong presence in the UAE

e& CX Solutions Egypt plans ambitious expansion into Gulf Cooperation Council (GCC) markets

Europe, and the United States. The company aims to build a dynamic ecosystem that drives digital

innovation, customer experience excellence, and enterprise transformation across fast-growing markets

Strong Growth Trajectory and Skilled Workforce

With a compound annual growth rate of 48% over the past three years, e& CX Solutions Egypt

demonstrates a robust and scalable business model. The company serves over 50 million customers

across multiple sectors through a dedicated team of more than 10,000 employees in Egypt and the

UAE, with imminent expansion into Saudi Arabia

This skilled workforce leverages world-class expertise to deliver global-standard services that strengthen

clients’ competitive positions in their respective markets

Redefining the Future of Digital Communication and Customer Experience

The rebranding to e& CX Solutions Egypt underscores the company’s strategic shift to become a regional

innovation hub and consulting leader in customer experience management This transformation illustrates

the company’s commitment to moving beyond traditional outsourcing to deliver comprehensive

technology-driven CX solutions on a global scale

إي آند مصر: عودة خدمات الصوت ونقل البيانات إلى المعدلات الطبيعية بعد تأثرها بحريق سنترال رمسيس

Posted on يوليو 9, 2025 by maryem

أعلنت شركة إي آند مصر (e& Egypt) عن عودة خدماتها الصوتية وخدمات نقل البيانات إلى معدلاتها الطبيعية،

بعد تأثرها بشكل محدود جراء الحريق الذي اندلع صباح أمس في سنترال رمسيس، والذي يعد أحد المراكز الحيوية

للبنية التحتية للاتصالات في القاهرة.

وأكدت الشركة في بيان رسمي أنها فعّلت خطط الطوارئ فور اندلاع الحريق بالتنسيق مع الجهات المعنية،

حيث تم تحويل المسارات البديلة للربط الشبكي لضمان أقل تأثر ممكن للعملاء، واستعادة الخدمة في أسرع وقت.

لا تأثر على الخدمات الرقمية

أوضحت إي آند مصر أن خدمات إي آند كاش، والتطبيق الذكي “ماي إي آند”، يعملان بكفاءة كاملة دون انقطاع، مؤكدة

حرصها على مواصلة تقديم تجربة رقمية مستقرة وآمنة لكافة عملائها في جميع أنحاء الجمهورية.

التزام بالتحديث المستمر

وأشارت الشركة إلى أنها تتابع الوضع عن كثب، وستقوم بإبلاغ العملاء بأي مستجدات، مؤكدة على جاهزية فرق الدعم

الفني والطوارئ للتعامل مع أية أزمات مستقبلية

e& Egypt and Shahid Partner to Deliver Exclusive Premium Arabic Content

Posted on يونيو 15, 2025 by maryem

e& Egypt and Shahid Join Forces to Enhance Digital Entertainment in Egypt

In a landmark move to elevate Egypt’s digital entertainment landscape, e& Egypt has entered into an

exclusive strategic partnership with Shahid, the flagship streaming platform of MBC Group.

This collaboration will provide e& Egypt’s customers across the country with exclusive access to

Shahid’s extensive content library, integrating seamlessly with e& Egypt’s diverse digital offerings

Integrated Entertainment Experience with Premium Arabic Content

The partnership aims to deliver a value-driven, digitally integrated entertainment experience

by bundling Shahid’s premium Arabic content with e& Egypt’s services such as Emerald, VDSL,

Hekaya, Demagh Tanya, Akwa Coins, and e& Cash.

This initiative supports e& Egypt’s ongoing digital transformation and reinforces its position

as a leading technology and telecommunications provider in Egypt.

Samer Mourad, Vice President of Consumer at e& Egypt, emphasized the company’s

commitment to innovation and customer empowerment through access to exclusive

Arabic content tailored to Egyptian viewers’ interests and aspirations.

Shahid’s Strategic Expansion in the Egyptian Market

Shahid, recognized as the leading SVOD and AVOD streaming platform in the Arab world,

offers a rich portfolio including Shahid Originals, Shahid Premieres, Arabic movies,

live TV channels in HD, international titles, sports, kids’ content, and over 40 FAST channels.

This partnership with e& Egypt marks a strategic expansion for Shahid,

enabling it to reach a broader Egyptian audience through innovative integration with telecom

and payment services.

Scott Weeman, Director of Partnerships at Shahid, highlighted the importance of this collaboration,

noting the Egyptian market’s strategic value and the opportunity to enhance the

streaming experience via e& Egypt’s ecosystem.

Pioneering Digital Transformation and Customer-Centric Innovation

Since its establishment in 2006, e& Egypt has been a pioneer in telecommunications and IT,

continuously adapting to technological advancements to meet growing customer needs.

This partnership with Shahid aligns with e& Egypt’s vision to offer smart partnerships

that add real value and deliver an exceptional digital experience to Egyptian consumers

e& Egypt and Madinet Masr Ink a Strategic Partnership to Sponsor G.Talks

Posted on فبراير 5, 2025 by Fatma abdelhamed

e& Egypt a leader in telecommunications and information technology and Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading real estate developers, announced signing a strategic partnership aimed at supporting G.Talks platform, formerly known as Grow Talks, over the next three years.

This collaboration reflects a shared commitment to inspire young generations, equip them with the tools and knowledge necessary to achieve their ambition.

The partnership aims to foster a positive impact on Egypt’s development and sustainable growth, promoting a culture of progress and community-oriented values.

Eng. Hazem Metwally, CEO of e& Egypt, Eng. Abdallah Sallam, President and CEO of Madinet Masr, and Shady Sherif, Founder and CEO of G.Talks, attended the platform’s launch ceremony, alongside a distinguished group of leaders from both companies.

G.Talks, hosted by Shady Sherif and produced by G Studio and The Podcast Production, is an interactive platform that shares the stories and experiences of inspiring figures from diverse fields. The program highlights personal journeys that have shaped paths to success, offering insights that help young people achieve their ambitions and navigate challenges.

Commenting on the strategic partnership, Eng. Hazem Metwally, CEO of e& Egypt, expressed his excitement in sponsoring G.Talks, stating: “At e& Egypt, we recognize the importance of investing in youth and entrepreneurs, as they are the backbone of Egypt’s future and economy.

Through G.Talks, we aim to support the creation of inspiring content that motivates young generations and empowers them to turn their aspirations into tangible realities.

This program serves as an ideal platform to showcase real success stories, providing role models for youth. Through our partnership in this initiative, we seek to reaffirm our ongoing commitment to fostering innovation and creativity.

From his side, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: “Madinet Masr is committed to fostering innovation and entrepreneurship in Egypt.

Our partnership with G.Talks platform aligns with this commitment, as we aim to create an environment that nurtures creativity and drives innovation.

We believe that Egyptian youth possess unique potential, and this partnership will help nurture their talents, turning their ideas into successful projects.” He added “By providing the right platforms and opportunities, we are working together to raise awareness among youth and equip them with the skills and knowledge needed to build a new generation of leaders and entrepreneurs who will shape the future and contribute to Egypt’s development.”

Shady Sherif, Founder and CEO of G.Talks, expressed his excitement about this partnership, saying: “G. Talks is a platform that offers a space for dialogue and knowledge share that empowers individuals to overcome challenges.

” He added: “The sponsorship by e& Egypt and Madinet Masr will help expand the platform’s reach and impact, allowing them to deliver more inspiring content to a wider audience.”

This strategic partnership represents the shared vision of both e& Egypt and Madinet Masr in building a brighter future for Egypt, while aligning with G.Talks’ ambition to empower youth.

By providing the necessary tools to acquire essential skills and knowledge, this platform aims to enhance creative abilities and build confidence in facing challenges with confidence and innovation.

Together, these efforts contribute to creating a more developed and sustainable society, reflecting a common vision grounded build on innovation and excellence.

e& Egypt extends Managed Services and customer support partnership with Ericsson

Posted on يناير 23, 2025 by Fatma abdelhamed

e& Egypt and Ericsson (NASDAQ: ERIC) have extended their managed services and customer support agreement for another five years, to strengthen customer-centricity, efficiency, Artificial Intelligence (AI) Integration, cost-savings, and scalability for the communication service provider (CSP).

Ericsson will retain responsibility for e& Egypt’s network operations and customer support, helping it in order to boost service quality, enhance user experiences and increase scalability for future network growth by leveraging Ericsson’s word-leading advanced network operations and optimization, in addition to AI and digital capabilities.

Amr Fathy, Chief Technology and Information Officer at e& Egypt, says: “In our pursuit to evolve the network and achieve our vision to be Egypt’s Top Digital Telco Brand, we will rely on Ericsson as a long-standing trusted partner through our Managed Network Services agreement extension. This partnership highlights a shared vision to leverage AI-driven network technologies for next-generation advancements in telecommunications. We seek to build on Ericsson’s experience to integrate AI in the network operations, enhance service quality and user experience for our subscribers while paving the way for future growth.”

Ekow Nelson, Vice President and Head of Global Customer Unit for e& at Ericsson Middle East and Africa, says: “We are honored with this renewal which reinforces our commitment to exceptional service quality. Our extended partnership aligns with e& Egypt’s efforts to provide an elevated user experience for its customers as it transforms into a technology company powering the connected digital future.”

Ericsson’s long history with e& Egypt spans nearly two decades with many collaborations across multiple dimensions and two generational shifts in mobile technology. The two partners are currently gearing up to launch 5G in Egypt.

:ABOUT ERICSSON

Ericsson enables communications service providers and enterprises to capture the full value of connectivity. The company’s portfolio spans the following business areas: Networks, Cloud Software and Services, Enterprise Wireless Solutions, Global Communications Platform, and Technologies and New Businesses. It is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s innovation investments have delivered the benefits of mobility and mobile broadband to billions of people globally. Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York. www.ericsson.com

e& business from e& Egypt and pmaestro Join Forces to Accelerate Digital Transformation in Egypt

Posted on ديسمبر 3, 2024 by malak ahmed

e& Egypt and pmaestro inked a strategic partnership aimed at accelerating digital transformation across Egypt and the MENA region. This collaboration combines the strengths of two industry leaders to fuel innovation, empower businesses, and drive sustainable growth in the digital economy.

The partnership prioritizes Digital Inclusion, bridging the digital divide to ensure equitable access to technology for enterprises, SMEs, and startups. Leveraging e& business’s advanced technology ecosystem—including cloud hosting, connectivity, and smart city solutions alongside pmaestro’s agile expertise in designing and delivering tailored digital solutions, the collaboration is set to create meaningful impact and unlock new opportunities for businesses to grow.

“By joining forces with pmaestro, we are combining e& business (from e& Egypt) cutting-edge technologies with their agile innovation capabilities,” said Mohamed ElReweny, Enterprise Solution Director at e& Egypt. “Together, we aim to deliver transformative solutions that empower enterprises and startups, ensuring a future of sustainable growth and digital inclusion.”

Mohamed Mounir ElAhwal, Founder and Managing Director of pmaestro, added: “pmaestro’s mission has always been to empower businesses through tailored innovation and digital transformation. This partnership with e& business represents a monumental step forward in creating impactful solutions and driving inclusive growth across Egypt’s digital economy.”

pmaestro remains dedicated to advancing financial inclusion, empowering women and youth, and driving sustainable digital economic growth. Through key partnerships with organizations like the Central Bank of Egypt, USAID, EGYtrans, and Transmar, pmaestro has actively supported startups in sectors such as fintech, logistics, and proptech.

e& Egypt Enhances Business Agility with Cisco-Powered SD-WAN

Posted on نوفمبر 21, 2024 by Fatma abdelhamed

e& Egypt Enhances Business Agility with Cisco-Powered SD-WAN

Cairo, Egypt 21 November 2024: e& Egypt announced today the launch of its new managed service

.for business customers, powered by Cisco’s software-defined wide area network (SD-WAN) technology

,The service is designed to meet the evolving needs of businesses in Egypt by offering them enhanced connectivity

.increased security, and optimized network performance

This new service will enable businesses of any size to accelerate digital transformation

,with an innovative networking solution that simplifies management, reduces costs

,and enhances overall network agility. Utilizing Cisco’s Secure access service edge SASE solution

,the new SD-WAN features integrated security, application optimization, multi-cloud connectivity

.and embedded analytics

.Our collaboration with Cisco enables us to bring top-tier SD-WAN offerings to the Egyptian market”

,As a leader in innovative networking solutions

,”we are proud to provide cutting-edge technology solutions that meet the diverse needs of our business customers

.said Amr Fathy, Chief Technology and Information Officer at e& Egypt

,Understanding the key role of SD-WAN technology in driving digital resilience

.e& Egypt plans to deliver swift deployment and customization to meet clients’ unique requirements

e& Egypt has invested in expanding resources

To enhance its service capabilities, e& Egypt has invested in expanding resources

.and expertise to manage complex network environments

,Its team of skilled professionals will support customers in maximizing their technology investments

.ensuring consistent service delivery and uninterrupted operations

,Businesses can now easily connect, protect, manage”

,”and scale their networks using e& Egypt’s fully managed SD-WAN solution with embedded security and analytics

.said Sherif El Khouly, Chief Business Officer at e& Egypt

Our collaboration with e& Egypt to launch their Managed SD-WAN Service is a significant step”

.towards empowering businesses with agile and secure networking solutions

,Together, we help enable enterprises to thrive in an increasingly digital world

,”providing them with the tools to enhance connectivity, improve efficiency, and drive innovation

.Gordon Thomson, Vice President, EMEA Service Provider at Cisco added