رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

AEMP Strengthens Market Position at Cityscape Egypt 2025 with Key Real Estate Collaborations

AEMP – AE Media Production solidified its position as a key player in the real

estate marketing industry during Cityscape Egypt 2025, showcasing a powerful

presence through strategic collaborations with 12 prominent real estate developers

This participation underscores AEMP’s role as a trusted success partner for major players

in the Egyptian real estate development market

AEMP’s Strategic Collaborations with Top Real Estate Developers

Dr Abdel Rahman Essam, CEO of AEMP, expressed pride in the company’s achievements

 stating, “This success crowns a long journey of dedication with our real estate development

partners” He highlighted that AEMP has focused on building strong, trust-based, and professional

relationships while delivering high-quality visual and marketing content that accurately represents

the real estate projects on the ground

Cityscape Egypt 2025: A Platform for Expanding Real Estate Marketing Excellence

Dr Essam emphasized that AEMP’s participation in Cityscape Egypt 2025 extends its

fruitful partnerships with leading real estate developers, which form the foundation of the

company’s sustained leadership in media production and real estate marketing He noted that

Cityscape remains one of the most important real estate events in Egypt, providing an ideal

platform for showcasing innovative marketing solutions

Partnership Highlights: Collaborating with 12 Leading Developers

Among the 12 collaborating companies were Concrete, La Sirena, Khaled

Sabry Real Estate Development, and Nawasi Real Estate Development Dr Essam

pointed out that AEMP and these developers share a unified goal to deliver a superior

marketing experience that highlights the strength and quality of their projects while targeting

the right customer segments effectively

Impactful Visual Content Driving Real Estate Sales

AEMP’s CEO shared a success story where a client completed a property purchase

influenced by a video produced by This video offered a comprehensive view of

the project’s actual implementation, illustrating the critical role of documentary-style marketing

videos in conveying a developer’s message and building buyer confidence

Building Trust and Driving Market Leadership in Real Estate Marketing

Dr Essam concluded by affirming that  partnerships with leading real estate

developers reflect mutual trust and genuine collaboration The company’s integrated

approach to utilizing visual media and persuasive marketing content continues to motivate

clients and drive purchasing decisions “At AEMP, we are committed to strengthening our

market presence and expanding our strategic partnerships,” he said. “This will solidify our

position as a leading force in media production and real estate marketing across Egypt and the broader region

Mass Developments achieves EGP 925 million in sales at Cityscape Egypt 2025

Mass Developments has announced its success in achieving record sales of EGP 925 million during its participation in Cityscape Egypt 2025, held from 24 to 27 September. The achievement reflects the trust that clients place in the company’s projects and its ability to deliver real estate products that meet the needs of its target customers.

Mass Developments

Eng. Atef Monai, Chairman of Mass Developments, stated that the strong turnout at the company’s pavilion during the exhibition confirms its solid position in the real estate market. It also demonstrates the company’s success in meeting client demands by providing a product that combines all key success factors, including a strategic location, smart design, and strong payment plans.

 

He added that the company’s upcoming expansion plan aims to launch new residential and commercial projects in West Cairo, in addition to a residential development spanning over 50 feddans in the distinguished R8 district of the New Administrative Capital, as well as residential projects in New Cairo’s Fifth Settlement. These launches are planned to begin at the end of the fourth quarter (Q4) of 2025 and continue throughout 2026.

 

Eng. Atef Monai further noted that the company showcased two projects at the exhibition, Yardin New Cairo and Olin Social District, both of which succeeded in attracting clients seeking an integrated residential or commercial experience in prime locations in East Cairo.

 

Meanwhile, Eng. Mamdouh Fekry, Board Member of Mass Developments and Founder of Concept Engineering and Constructions, said that Yardin New Cairo is distinguished by its proximity to major main roads. It is only one minute from South 90th Street and Hyde Park Square, three minutes from the Middle Ring Road, five minutes from Ain Sokhna Road, and 20 minutes from Cairo International Airport. It is also close to the Air Force Hospital and the District 5 project.

 

He pointed out that the project is a fully integrated residential community offering units with a variety of spaces, starting from 66 sqm up to 321 sqm for duplex units, and is characterized by flexible payment plans.

He highlighted that Olin Social District is a fully integrated commercial, administrative, medical, and entertainment complex strategically located on Gamal Abdel Nasser Axis in the Fifth Settlement, directly across from the Al Narges residential and villa area—a high-density community with more than 350,000 residents. The project is designed as a comprehensive hub that brings together retail, leisure, and essential services.

 

He added that the project features an entertainment area, retail units, cafés, restaurants, a fitness center equipped with the latest sports facilities, a jogging track, a dedicated children’s area, a government civil registry office, hologram technology, and free internet coverage across the entire development.

For his part, Mr. Ahmed El-Desouky, Chief Sales Officer at Mass Developments, stated that the company’s pavilion at the exhibition attracted strong client interest, driven by its standout projects, competitive pricing, exclusive offers, and its ability to understand and address customer needs.

Mr. Ahmed El-Desouky revealed that during the exhibition, the company offered clients special prices and flexible payment plans for both projects.

 


He disclosed that customers showed great appreciation for the project details and the diverse payment options available, which enabled them to choose plans aligned with their purchasing power.

He concluded that the strong turnout at the exhibition underscores the sustained strength of demand in the real estate market.

MG Developments Launches Special Deals on Blue Blue and The Mark at Cityscape 2025

With a robust presence in the Egyptian real estate market spanning more than 27 years

MG Developments is gearing up for a prominent participation in Cityscape Egypt 2025

scheduled from 24 to 27 September The company will unveil exclusive offers and new unit

launches across its flagship projects during the event

10% Discount and 8-Year Installment Plans on Units at Blue Blue and The Mark

During Cityscape Egypt 2025, MG Developments will offer a 10% discount on select units

valid exclusively throughout the exhibition days Clients can also benefit from extended payment

plans of up to 8 years with a 10% down payment, making investment opportunities more accessible

Chairman Mohamed Motawea emphasized that Cityscape is more than a real estate exhibition—it’s a

strategic platform where clients can discover premier developments while developers gain valuable insights

into changing customer demands The event fosters direct engagement with potential buyers, enabling the

delivery of innovative and customer-centric property solutions

New Launch in Savoy Phase of Blue Blue Project at Ain Sokhna

One of the highlights of MG Developments’ participation will be the launch of new units in the

Savoy phase of the Blue Blue project, located in Ain Sokhna. This phase stands out for its prime

location and distinctive architectural design, making it a focal point of interest for investors and end

users alike The Savoy phase has already achieved over 40% construction progress, with development

overseen by leading consultancy firm ACE Moharram.Bakhoum The construction of the project’s largest

water lagoon, executed by EMAC Construction, represents a first-of-its-kind addition aimed at enhancing

leisure and visual appeal within the resort

Largest Water Lagoon Enhances Leisure Experience at Blue Blue

The lagoon in the Savoy phase will serve as a landmark feature, offering a wide recreational water

body that emulates the beauty of coastal environments Designed to support water activities, relaxation

and premium leisure experiences, the lagoon also contributes to the aesthetic and investment value of the

surrounding unitsThe Blue Blue resort spans 120,000 sqm, comprising six distinct phases that include chalets

villas, and hotel-style units, in addition to integrated commercial, service, and entertainment zones

A private beach stretches along 300 meters of the Red Sea, with areas dedicated to marine sports and dining

The Mark: Smart Investment Project in the New Administrative Capital

In addition to Blue Blue, MG Developments will also present units in The Mark, a mixed-use

investment project located in the Downtown area of the New Administrative Capital The building

is designed to support a diverse range of functions, including commercial, administrative, medical

and hospitality services Motawea noted that the project is progressing at a rapid construction pace

enabling clients to physically inspect units before purchase, enhancing confidence in decision-making

The Mark incorporates smart building technologies and a range of flexible unit sizes, supported by

customizable payment plans to suit different business needs

Project Specifications of The Mark

Location: Downtown, New Administrative Capital

Total Area: 3,200 sqm

Building Footprint: 30%

Structure: Ground floor + 10 upper floors + 3 basement levels

Available Spaces: Suitable for retail, offices, clinics, and hospitality

 MG Developments: A Golden Opportunity for Real Estate Investment in Egypt

With compelling offers, strategic locations, and a commitment to innovation, MG Developments

is positioning itself as a key player in Cityscape Egypt 2025 Whether you’re looking to invest in

a beachfront resort at the Red Sea or a smart business hub in the New Administrative Capital

MG Developments’ portfolio provides options tailored to both investors and end-users

YAD to Present Veyora and Nova Square with Exclusive Offers at Cityscape Egypt 2025

Yasser Abdallah Developments (YAD) has officially announced its participation in Cityscape

Egypt 2025, one of the region’s leading real estate exhibitions The company will unveil exclusive

offers on two of its flagship projects Veyora, located in the New Administrative Capital, and Nova

Square, situated in New Narges, Fifth Settlement

This strategic participation aligns with YAD’s commitment to engaging directly with its customer

base at major real estate events in Egypt, while also strengthening its brand presence in the competitive

Egyptian property market

Cityscape: A Premier Platform for Real Estate Innovation

Speaking about the company’s involvement, Eng Yasser Abdallah, Chairman of YAD

emphasized that Cityscape Egypt serves as a premier platform that gathers the region’s top

real estate developers and investors It offers unparalleled opportunities for showcasing residential

commercial, and administrative projects, while also enabling developers to interact directly with potential

buyers and understand evolving market trends in Egypt’s real estate sector

Veyora: A Fully Commercial Mall in the Heart of the New Administrative Capital

One of the main attractions at YAD’s booth will be Veyora, a fully commercial mall located in MU12 district

at a premium location near the main gate of the New Administrative Capital, Bin Zayed South Axis, and the Green River

 Key Features of Veyora Mall

Total area of 4,020 sqm

Contemporary architectural design with open green views over 1,800 sqm

High-end amenities including

Gym

Supermarket

Kids’ play area

Gold and jewelry market

1,200 sqm food court

Two panoramic elevators

Design by Hafez Consulting Engineers

Managed and operated by Accord

The project offers competitive pricing and priority booking, making it an attractive option

for commercial investors and business owners seeking premium retail space in Egypt’s booming New Capital

Nova Square: A Mixed-Use Commercial Hub in Fifth Settlement

The second project to be presented is Nova Square, a mixed-use mall combining commercial

administrative, and medical units Strategically located on Gamal Abdel Nasser Axis in New Narges

Fifth Settlement, the project sits at the heart of a high-density area with over 350,000 residents

across surrounding communities including Narges Villas, Narges Buildings, ENPPI, and Judges’ Buildings

 Nova Square Mall Highlights

Spans 9,175 sqm

Comprises ground floor + 4 upper levels

Two façades

One facing Gamal Abdel Nasser Axis

One facing New Narges, totaling 125 meters in length

Ground and first floors designated for retail

Second to fourth floors allocated for offices and clinics

Developed in collaboration with

Sabbour Consulting (engineering)

Incomercial (management & operations)

Outstanding Amenities for Tenants and Visitors

Nova Square is designed to deliver a high-end, integrated experience with a wide array of value

-added amenities, including

Full-site parking capacity for 250 cars

EV charging station

A 2,700 sqm open-air plaza

700 sqm gym and spa

400 sqm kids’ area

1,000 sqm hypermarket

100 sqm dining zone

Gold market with 11 dedicated stores

One of the largest open-air zones in Fifth Settlement, spanning 1,500 sqm

These features reflect YAD’s vision for delivering projects that blend functionality, luxury, and smart

design, serving both commercial tenants and end users

30+ Years of Excellence in Real Estate Development

Eng Yasser Abdallah brings more than 30 years of expertise in real estate development and project

management Over the decades, he has overseen the successful delivery of over 350 standalone projects

across various sectors in New Cairo Today, YAD’s portfolio serves more than 3,500 clients, with total

investments exceeding EGP 10 billion

Strategic Presence in Egypt’s Real Estate Market

The group’s participation in Cityscape Egypt 2025 is a testament to its growing influence

and ambition to remain a key player in Egypt’s evolving real estate market By offering

innovative, high-quality developments like Veyora and Nova Square, YAD aims to cater

to the increasing demand for integrated commercial and administrative properties in Cairo’s most vibrant districts