رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

15 يناير 2026

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رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

الوسم: alekhbaryia

Central Bank of Egypt to Learn from its Pioneering Cybersecurity Experience in the Financial and Banking Sectors

Posted on by aberabozaher

Central Bank of Egypt to Learn from its Pioneering Cybersecurity Experience in the Financial and Banking Sectors

In light of Egypt’s commitment to strengthening cooperation with African states, the Central Bank of Egypt (CBE) hosted a specialized technical team in the field of cybersecurity from Bank of Tanzania (BoT). The visit aimed at offering insights into the Egyptian pioneering cybersecurity experience in the financial and banking sectors, especially Egypt’s Financial Computing Incident Response Team (EG-FinCIRT), which stands as a pioneering and distinguished model in the field of cybersecurity across Africa and the Middle East.

 

 

Central Bank of Egypt

During their 3-day visit, the Tanzanian team responsible for Financial Sector Computer Emergency Response Center (TZ-FinCERT) received a comprehensive overview of EG-FinCIRT’s activities and services, along with the incident response mechanisms implemented for managing cyber threats. The visit aimed to benefit from the Egyptian experience to build and enhance technical capacities of the TZ-FinCERT, in addition to empowering collaboration between both parties in the field of cybersecurity.

 

Dr. Sherif Hazem, the CBE’s Sub-Governor for Cybersecurity Sector, emphasized, “The visits of specialized cybersecurity delegations from foreign central banks, particularly from African countries, reflect the prominent position the CBE has attained in this field. This standing is manifested in the establishment and operation of the region’s first sectorial CERT, in alignment to the evolving global threats facing digital infrastructure”.

 

Dr. Ibrahim Mostafa, Assistant Sub-Governor of the CBE and Director of EG-FinCIRT, highlighted, “The exchange of expertise and the fostering of cooperation among response teams from various central banks have become a critical priority in light of the significant advancements in Cyber-attacks, and the expansion in the use of digital financial technology. We are keen to enhance coordination and cooperation with Incident Response Teams around the world, especially African, Arab and Islamic countries”.

 

Notably, the Tanzanian delegation’s visit is part of an ongoing series of visits from African countries to strengthen cooperation and exchange expertise with the CBE in the field of cybersecurity. During the visit, Tanzanian delegation was briefed on Egypt’s steadfast efforts to enhance cybersecurity at CBE and across the banking sector. This includes the issuance and circulation of Egypt’s first edition “Financial Cybersecurity Framework,” as well as assessing the readiness of banks and financial institutions operating within the sector to manage cybersecurity. Additionally, they gained insights into the inspection, auditing, and approval processes of all digital solutions and FinTech applications before issuing the required licenses and accreditations to operate in the Egyptian market.

Cretik targets $3 million in business volume by the end of 2025

Posted on by Fatma abdelhamed

Cretik -the software development company-, targets to maintain its leading position in the Egyptian market and the Middle East, as the company plans to increase its business volume to reach $3 million by 2025, with increasing rate with $1 million more than last year, besides the company also aims to increase the number of its clients inside and outside Egypt.

Eng. Mohamed Ahmed Abdel Kerim, Cretik head of technology Sector, said that his company is one of the best software companies in Egypt and the Middle East due to the strong experience, successful and distinguished business precedent, in addition to its reliance on specialized human cadres with rare competencies and strong experience, as the company’s work team includes cadres from major international companies such as Microsoft and IBM, which led to achieving strong success for the company in record time since its launch in 2020.

He added that Cretik owns clients database includes 200 company in Egypt and all over the world,aiming to raise them to 300, as the company is present in a number of countries around the world, most notably Saudi Arabia, Emirates, Poland, America, China, Germany and France, and the sectors in which the company operates vary between real estate, financial, industrial, technological, medical and governmental sectors, which has given Cretik strong and diverse experience that qualifies it to cooperate with major companies in all economic sectors.

He pointed that Cretik provides various services including E-Commerce Website Development, Web Application, Mobile Application, UI/UX Design, and Software Development, assuring that his company works according to an ambitious vision based on alignment to the latest global technologies.

He showed that the Egyptian market is witnessing increase in growth in the software sector, which represents a strong opportunity to lead an expansion and achieve the company’s goals during the coming period, so Cretik is committed to provide advanced technical solutions that apply the needs of the market and help companies achieve digital transformation efficiently.

Alienware Announces Six New Gaming Monitors

Posted on by Fatma abdelhamed

Alienware is going all in, unveiling a lineup of six new gaming monitors and launching its highly anticipated Alienware 27 4K QD-OLED Monitor, a CES 2025 Innovation Award Honoree.

It’s a big moment with new additions that span the entire portfolio, helping Alienware reach more gamers than ever before. Clearly, we have a lot to cover today, so let’s take a moment to topline the key takeaways:

.Alienware is strengthening its QD-OLED offensive with three new additions to the family, expanding our lineup to five different QD-OLED models

.Alienware is revamping the fan-favorite Alienware 34 Ultra-Wide QD-OLED Monitor, marking the grand return of an icon that pioneered the QD-OLED gaming revolution

.Alienware is expanding its monitor lineup into new price bands, making Alienware displays accessible to more players worldwide

New AW30 Design Language

Before diving into individual platforms, let’s take a moment to reintroduce AW30—our brand-new design language and the cohesive thread that unites the entire new Alienware Monitor portfolio and extends across the entire Alienware family, bringing a bold, future-forward aesthetic and cutting-edge innovation to every model.

First introduced at CES, our AW30 design language is crafted to evoke a sense of mystery and transcendence that is undeniably Alienware. Representing the next evolution in our design journey, AW30 marks a new era for the brand as we approach our 30th anniversary.

CAPTION: Inspired by extraterrestrial phenomena—most notably the Aurora Borealis—this design philosophy seamlessly blends mystery, performance, and functionality while staying true to Alienware’s iconic identity.

:AW30 brings forward a handful of functional and cosmetic advancements that help customers maintain a clean, organized desk

.Interstellar Indigo colorway: Showcases a bold, striking appearance that pays tribute to deep blue hues found within the celestial cosmos

.AW30 “glyph” iconography: Alienware language that any keen eyes can decode

.360-degree ventilation: Elegantly designed to ensure proper airflow and protect essential components

.Compact base: Designed with a small footprint to help maintain a tidy desk, allowing for optimal keyboard placement and smooth mouse movements

.Simplified cable management: Eliminates the need for a rear cable cover. The convenient stand allows easy port access while keeping cables organized and clean

.Updated OSD UI and AWCC 6.6: Features a cleaner on-screen menu and integrated AWCC support to manage monitor settings directly from your desktop

A Triad of New QD-OLEDs

Our QD-OLED class of monitors sit at the top of the portfolio as our flagship offerings designed to provide the ultimate visual fidelity. Today, we’re enlisting three new QD-OLED displays to join the ever-growing portfolio, expanding Alienware’s lineup to a total of five QD-OLED models.

,When we launched the Alienware 34 Curved QD-OLED (AW3423DW) in 2022 as the world’s first QD-OLED gaming monitor, we established Alienware as the leader in QD-OLED

setting the industry standard for gaming monitors. We’re building on its legacy with the introduction of a redesigned model that makes meaningful improvements to performance and immersion.

The new Alienware 34 Ultra-Wide QD-OLED Monitor (AW3425DW) offers a faster 240Hz refresh rate (up from 175Hz), improved connectivity with HDMI 2.1 FRL, and adds G-SYNC Compatible certification alongside AMD FreeSync Premium Pro and VESA AdaptiveSync.

.With a WQHD (3440×1440) resolution and 1800R curve, this ultra-wide envelops players’ field of view to unlock an expansive gaming and cinematic experience

Next up is the new Alienware 27 280Hz QD-OLED Monitor (AW2725D). Pairing QHD resolution with a high-speed 280Hz refresh rate, it strikes a sweet spot blend of vivid visuals and

ultra-smooth performance that allow it to excel across all genres of gameplay. But the dark horse detail that makes this monitor stand out is its inviting ~$549.99 target price point that makes QD-OLED gaming with Alienware more attainable than ever.

Rounding out the trio is the anticipated Alienware 27 4K QD-OLED Monitor (AW2725Q), which is now available! As you may recall from our announcement at CES 2025, what sets this monitor apart is an impressive pixel density of 166 PPI (pixels per inch),

.which sets a record highest pixels per inch in any OLED or QD-OLED monitor—thus providing gamers with unparalleled visual clarity, speed and immersion

For gamers who are concerned with OLED burn-in issues, you will be pleased to know that all QD-OLED Alienware monitors come with a 3-year limited OLED burn-in hardware warranty giving you that peace of mind while you game.

The Speed you Need for Serious Competitive Gaming

.Collegiate esports in the United States has experienced significant growth in recent years, becoming an integral part of many universities’ athletic and academic programs

.As of 2024, over 200 colleges and universities have established varsity esports teams

.Alienware sees collegiate esports as the next frontier of competitive gaming

To help drive this vision, we’re making esports more accessible by bringing Alienware technology to more institutions. But what about at home? After all, that’s where most gamers hone their skills.

.In this spirit, we’re lowering the barrier to enter 300Hz+ gaming with the unveiling of our new Alienware 25 320Hz Monitor (AW2525HM) targeting a ~$249.99 price

It’s designed for aspiring esports athletes seeking high-performance gaming solutions without breaking the bank. Offering 320Hz refresh rate on a Fast IPS FHD panel, it delivers ultra-smooth visuals and minimal input lag – making it an exceptional choice for playing FPS and fast-paced games.

Alienware QHD Monitors for the Masses

Lastly, Alienware is expanding its monitor lineup into new price bands, making Alienware displays accessible to more players worldwide. The new Alienware 34 Gaming Monitor (AW3425DWM), Alienware 32 Gaming Monitor (AW3225DM),

and Alienware 27 Gaming Monitor (AW2725DM) offer customers a variety of competitively priced QHD gaming experiences in three flavors that cater to any preference in size and screen format.

.34” ultrawide (WQHD) for an expansive eye-enveloping experience

.32” for big desktop gaming in 16:9 standard aspect ratio

.27” for the same performance in a more compact form factor

.They all enable a speedy 180Hz refresh rate and a swift 1ms gray-to-gray response time, ensuring smooth gameplay without motion blur

NVIDIA G-SYNC, AMD FreeSync and VESA AdaptiveSync* certifications eliminate screen tearing, while DCI-P3 95% color coverage and VESA DisplayHDR400 certification make every scene look lifelike and dynamic.

Beko Announces Official Launch of Hitachi Brand in Egyptian Market

Posted on by Fatma abdelhamed

 Beko, Europe’s leading home appliances brand announces the launch of the Hitachi brand in Egypt—a step that not only revives an iconic legacy but also heralds a new era of local production.

With local manufacturing set to begin in the second half of 2025 at the state-of-the-art Beko Egypt Industrial Park, this development reaffirms Beko’s commitment to combining global expertise with strategic local investment.

Marking Hitachi’s triumphant return to Egypt, consumers can look forward to a seamless blend of advanced technology, elegant design, and unmatched reliability—tailored to local needs and designed to enhance everyday living.

Building on Hitachi’s 110-year legacy of quality and innovation, this launch embodies the brand’s enduring purpose: ‘Devoted to Making You Proud for Generations’.

As a trusted life partner, Hitachi is committed to supporting families and enhancing everyday living. Egyptian consumers can look forward to a broader range of innovative appliances designed for modern households.

From state-of-the-art refrigerators with dual cooling and energy-efficient inverter compressors to advanced dishwashers and high-performance vacuum cleaners, each product reflects the perfect blend of Japanese precision and elegant design—hallmarks of the Hitachi brand.

“This launch is not just about reintroducing a brand; it is about embracing a legacy of excellence and innovation,” said Mr. Ümit Günel, Regional Director – Beko North Africa. “Our journey has been defined by continuous innovation and expansion, and today marks a milestone in our commitment to the Egyptian market. With strong local partnerships and investment in modern manufacturing, we are here to reinvigorate Hitachi’s promise of superior quality, reliability, and performance—values that have been at the heart of the brand for generations.”

Operating in 57 countries with over 50,000 employees across 45 production facilities in 13 countries, Beko has significantly strengthened its regional presence in the recent years.

The forthcoming local production, part of a $110 million investment at the Beko Egypt Industrial Park, is set to transform the market landscape, and serve as a strategic export hub for the Middle East and Africa.

“I am excited to see Hitachi’s legacy reborn in Egypt,” added Mr. Atsushi Yamanaka, Managing Director – Middle East at Arçelik Hitachi Home Appliances. “I recall the strength of our presence here 15 years ago, and despite the challenges we faced back then, today’s resurgence—bolstered by the unwavering support of our partners and the integration of local production—fills me with renewed hope. We are poised not only to create history together but to ensure that Hitachi continues to set benchmarks in quality and innovation for future generations.”

This initiative further reinforces the strategic joint venture of Arçelik Hitachi Home Appliances, established in 2021 with Arçelik holding a 60% stake. Combining Hitachi’s world-renowned engineering excellence with Arçelik’s global manufacturing and distribution capabilities, the venture operates with 10 subsidiaries, 2 advanced production facilities, and a dedicated workforce of 5,500 employees, exporting innovative products to more than 65 countries worldwide.

Mountain View Sets Ambitious Sales Target of EGP 150 Billion and Plans EGP 50 Billion in Investments Including EGP 18 Billion for Construction in 2025

Posted on by aberabozaher

Mountain View Sets Ambitious Sales Target of EGP 150 Billion and Plans EGP 50 Billion in Investments Including EGP 18 Billion for Construction in 2025

• The announcement follows Mountain View’s exceptional achievements and record sales last year, which reached EGP 105 billion, reaffirming its position as one of Egypt’s top three real estate developers for the fourth consecutive year.

 

Mountain View

• Mountain View contributes to the growth of the Egyptian economy by providing over 50,000 direct and indirect job opportunities.

• The company’s achievements have solidified its standing in both the Egyptian and regional markets as one of the leading real estate developers in Egypt.

• Mountain View has signed contracts with more than 100 major contracting and supply companies to execute construction work.

Cairo, March 11, 2025
During its annual operating plan meeting, Mountain View for Development and Real Estate Investment announced its target of achieving EGP 150 billion in sales in 2025 and investing a total of EGP 50 billion, with EGP 18 billion allocated to construction. This follows a year of exceptional achievements that have solidified the company’s position as one of Egypt’s top three real estate developers for the fourth consecutive year.

These outstanding accomplishments have also reaffirmed Mountain View’s position as a strong and leading investor in the local market. The company consistently doubles its target figures annually, demonstrating its confidence in the Egyptian economy and the real estate investment climate.

“Mountain View is a key player in Egypt’s real estate sector, driven by our strong confidence in the country’s economic potential and market growth. We continue to support economic development by generating over 50,000 direct and indirect job opportunities.” Remarked Eng. Amr Soliman, Founder and Executive Chairman of Mountain View. “This year, we have set an ambitious sales target of EGP 150 billion, alongside our ongoing expansion strategy, which began last year with our entry into the Saudi market, bringing our expertise and vision to new territories.” He added.

Echoing this sentiment, Eng. Wael Ezz, Co-CEO of Mountain View, stated, “Mountain View aims to invest EGP 18 billion in construction work for previously announced projects and phases, collaborating with over 100 major contracting and supply companies to deliver its projects on schedule, in line with the agreed-upon timelines with clients. We are committed to increasing our investments each year due to our deep understanding of customer needs, our adoption of emerging trends in the Egyptian real estate market, and our dedication to providing the highest standards of safety, security, and advanced facilities.”

For his part, Eng. Wael Lotfy, Co-CEO of Mountain View, added, “This year, Mountain View is investing a total of EGP 50 billion across a range of future plans, including expanding the company’s land portfolio, which aligns with our annual expansion strategy, having already secured over 6,000 feddans to date. We are also focused on enhancing the daily living experiences of families by offering commercial and community services that cater to the everyday needs of Mountain View families.”

Mountain View continues to lead the Egyptian and regional real estate markets by developing fully integrated urban communities that emphasize sustainable development and enriching the lives of its residents. The company also reaffirmed its commitment to corporate social responsibility through developmental initiatives and educational programs aimed at improving people’s lives and fostering innovation among youth.

OPPO Empowering the Next Generation of Football Legends

Posted on by Fatma abdelhamed

OPPO, a global leader in smart technology, is proud to announce a new collaboration with The Maker Football School, an initiative designed to empower the youth of Egypt both on and off the field.

This partnership goes beyond traditional football training, aiming to provide young athletes with a well-rounded development plan that includes not only football skills but also nutrition, education, communication, leadership, and decision-making skills.

The collaboration features The Maker X OPPO Dream League Tournament, an exciting initiative that seeks to discover the most promising football talent across Egypt.

The tournament will cover multiple governorates, bringing together schools from various regions to scout and nurture the potential of 600 students by the end of the year.

This initiative is in line with OPPO’s core values, reflecting a strong commitment to giving kids a chance to pursue their dreams and step closer to becoming football legends—just like the bold and empowering spirit of OPPO’s brand.

OPPO’s mission has always been rooted in creating and enabling beautiful experiences through the power of technology.

OPPO has remained steadfast in its commitment to helping people discover

Since its founding, OPPO has remained steadfast in its commitment to helping people discover and create more beautiful moments in life. This belief aligns seamlessly with the ethos of The Maker Football School, where empowering the next generation to realize their potential is paramount.

Whether through technology or sport, OPPO strives to give young people the tools they need to build a brighter future.

At OPPO, we understand that empowerment goes beyond devices. That is why we are dedicated to shaping the future by pushing the boundaries of mobile technology and offering more than just phones—we’re offering experiences.

Our products, including the latest generation of OPPO Reno series smartphones, are designed to help young people “Live in the Moment.” These smartphones are more than just technology; they’re tools to seize the present and shape the future,

giving users the ability to follow their passion, express themselves creatively, and make bold moves toward their goals.

Our new brand slogan, “Make Your Moment”, embodies this philosophy—encouraging everyone to live fully in the now and create memories that will shape a richer future.

OPPO is proud to partner with The Maker Football School to continue fostering young talent and empowering the next generation of leaders, both on and off the football field.

Stay tuned for updates on The Maker X OPPO Dream League Tournament and how OPPO continues to drive innovation for a brighter, bolder future.

Market Standard kicks off operations in Egypt with EGP 30bn targeted sales in 2025

Posted on by Fatma abdelhamed

Market Standard, a UK-based real estate brokerage headquartered in London, has announced its entry into the Egyptian real estate market, building on its proven success in the UK.

With ambitious plans, the company aims to generate EGP 30bn in sales for developers in Egypt by 2025, marking a strong and strategic market debut.

Eng. Aboul Fotouh Ghorab, Chairman of the company, stated that entering the Egyptian real estate market is the first step in the company’s expansion into key regional markets, including Riyadh, Abu Dhabi, Morocco, and Greece.

Ghorab emphasized that choosing Egypt as the company’s gateway into the Middle East reflects its strong belief in the market’s potential and its ability to accommodate a modern business model aligned with global standards.

He highlighted that the company operates on three core pillars, namely adopting a cutting-edge marketing strategy aligned with global trends, maintaining a comprehensive vision that combines professionalism and innovation to meet local market needs with high quality,

and leveraging its vast network and diverse client portfolio across multiple countries. These strengths enable the company to create exceptional opportunities for both its clients and the trusted real estate developers it partners with.

Ahmed Mansour, Chief Marketing Officer, stated,

“Our mission is to drive a transformative impact in the Egyptian market by implementing a cutting-edge business model that seamlessly blends global standards with an in-depth understanding of local market dynamics. We aim to achieve EGP 30bn in sales by 2025, with strategic expansion into the Gulf region by 2026.”

He noted that Market Standard offers comprehensive real estate solutions, including residential and commercial projects, alongside investment consultancy and property management.

The company focuses on building strategic partnerships with developers and real estate investors to provide exceptional, tailor-made opportunities that meet client needs.

He disclosed that Market Standard is poised to drive a positive transformation in the Egyptian real estate market and establish itself as a leading industry player in the region.

He also revealed that actor Amir El-Masry has been chosen as the brand ambassador, given his unique personality that bridges both British and Egyptian cultures.

Yalla Group reports record revenues of AED 1.2 billion in 2024

Posted on by Fatma abdelhamed

Yalla Group Limited (“Yalla” or the “Company”) (NYSE: YALA), the largest Middle East and North Africa (MENA)-based online social networking and gaming company, has capped off 2024 with record financial results, reinforcing its leading position in the region’s booming digital sector.

The company reported full-year revenue of AED 1.2 billion ($339.7 million), a significant increase of 6.5% from AED 1.1 billion in 2023. This follows a solid fourth-quarter performce with revenue climbing 12.2% year-over-year to AED 333.5 million ($90.8 million),reflecting continued growth in user engagement and monetization efforts.

.Net income for the quarter rose 9.7% to AED 119.4 million ($32.5 million), while the company maintained a robust net margin of 35.8% and a non-GAAP net margin of 39.3%

Yalla’s user base also expanded sharply. Monthly active users (MAUs) surged 14.4% year-over-year to 41.4 million,while paying users increased 3.2% to 12.3 million. The figures showcase the company’s ability to attract and retain users in an increasingly competitive digital entertainment landscape.

Outstanding performance

Commenting on the results, Yang Tao, Founder, Chairman and CEO of Yalla, said: “We concluded 2024 with another record-breaking quarter, achieving US$90.8 million in revenue and surpassing our guidance for the second consecutive quarter.

This outstanding performance is a testament to our commitment to enhancing user experiences and optimizing operational efficiency, leading to a 26.0% year-over-year increase in operating profitability. As we mark our 10th anniversary in 2025, we are more determined than ever to solidify our leadership in the MENA region by continuously enhancing our ecosystem and delivering cutting-edge digital experiences.”

“AI is revolutionizing the digital landscape, and at Yalla, we are making the most of its potential to create more personalized, immersive experiences for our users. Our deep understanding of MENA’s culture and preferences enables us to refine AI-driven features, optimize user interactions, and drive sustainable growth across our platform.” Tao added.

“The MENA region is experiencing unprecedented digital transformation, and Yalla Group is well-positioned to capitalize on these opportunities. With strong government support for technological advancements and a thriving gaming industry, we will continue expanding our portfolio, investing in innovation, and delivering unparalleled value to our users and stakeholders,” Tao stated.

Maintaining leadership

Meanwhile, Saifi Ismail, President of Yalla Group, commended the company’s record performance over the past year, emphasizing its strong financial and operational growth. He stated, “Looking at our fourth-quarter performance, we are pleased with the continued momentum of our flagship products, which have significantly contributed to our overall growth.

Ismail added: “With our MAU increasing by 14.4% and paying users by 3.2%, we have not only maintained profitability but also strengthened our position in the market. Our ongoing commitment to innovation and user engagement through high-frequency events and product upgrades has allowed us to keep our products relevant and profitable in a rapidly evolving digital landscape.”

“Looking ahead, we are committed to maintaining our leadership in MENA’s digital transformation, driven by our commitment to innovation and operational excellence.
As the digital economy in the region continues to grow, we are well-positioned to make the most of our deep understanding of local user needs and preferences to introduce new products that deliver unmatched value.

Our investments in AI and product development will continue to enhance the user experience, solidifying our position as MENA’s largest online social networking and gaming company,” the President of Yalla Group said.

About Yalla Group Limited

Yalla Group Limited is the largest MENA-based online social networking and gaming company, in terms of revenue in 2022.

The Company operates two flagship mobile applications, Yalla, a voice-centric group chat platform, and Yalla Ludo, a casual gaming application featuring online versions of board games, popular in MENA, with in-game voice chat and localized Majlis functionality.

Building on the success of Yalla and Yalla Ludo, the Company continues to add engaging new content, creating a regionally focused, integrated ecosystem dedicated to fulfilling MENA users’ evolving online social networking and gaming needs.

Through its holding subsidiary, Yalla Game Limited, the Company has expanded its capabilities in mid-core and hard-core game in the MENA region, leveraging its local expertise to bring innovative gaming content to its users.

In addition, the growing Yalla ecosystem includes YallaChat, an IM product tailored for Arabic users, WeMuslim, a product that supports Arabic users in observing their customs, and casual games such as Yalla Baloot and 101 Okey Yalla, developed to sustain vibrant local gaming communities in MENA.

Yalla is also actively exploring outside of MENA with Yalla Parchis, a Ludo game designed for the South American markets.

Yalla’s mobile applications deliver a seamless experience that fosters a sense of loyalty and belonging, establishing highly devoted and engaged user communities through close attention to detail and localized appeal that profoundly resonates with users.

Rock Developments Appoints JLL to Manage Rock Capital 1

Posted on by aberabozaher

Rock Developments Appoints JLL to Manage Rock Capital 1

Following Rock Gold’s success, Rock Developments partners with JLL for the second time

Rock Developments, the real estate arm of El Batal for Investment, has selected JLL to provide property management services for Rock Capital 1, the largest administrative landmark in Egypt’s New Administrative Capital (NAC). This marks the second partnership between the two companies, following JLL’s successful property management of Rock Gold Mall, New Cairo’s first mall dedicated to gold and beauty.

 

Rock Developments

An agreement was signed by Eng. Bishoy Doss, Board Member of Rock Developments, and Ayman Sami, Country Head, Egypt at JLL, in the presence of senior management on 3 March 2025. Under this agreement, JLL will be responsible for managing the daily operations of Rock Capital 1, in addition to providing a range of integrated services. These services include overseeing third-party service providers for security, cleaning, maintenance, and marketing, ensuring an optimal environment that enhances productivity and fosters growth for both employees and business owners.

 

In alignment with the company’s strategy to provide exceptional services for Rock Capital 1 and its commercial and administrative projects, Eng. Bishoy Doss stated that this collaboration ensures the best possible experience for visitors and unit owners while maximizing their return on investment and enhancing the overall value of the company’s commercial developments.

 

Doss added that the agreement aims to develop and manage several commercial projects established by Rock Developments in strategic locations, with Rock Capital 1 as the primary focus. The project represents one of the company’s largest investments, valued at EGP 3 billion.

 

Doss also highlighted JLL Egypt’s extensive expertise in managing commercial, residential, retail, and mixed-use developments and properties. He expressed Rock Developments’ confidence that this collaboration will elevate service standards across its various projects and further establish them as attractive investment and business hubs.

 

Ayman Sami, Country Head of JLL Egypt, said, “We are excited to bring our expertise to Rock Developments, ensuring the success of its projects while enhancing the experience for both the client and investors/tenants.” Sami noted that Rock Developments’ projects stand out for their distinctive features, making them highly attractive to businesses and customers alike.

 

Rock Capital 1 is the largest administrative building in the Government District, located directly in front of the Presidential Palace in the NAC. The project aims to set a new benchmark for work, leisure, and living, offering a blend of luxury and efficiency in a modern environment.

 

JLL operates in 35 countries throughout the Middle East and Africa (MEA), employing over 2,000 internationally qualified professionals across its offices in Dubai, Abu Dhabi, Riyadh, Jeddah, Al Khobar, Cairo, and Casablanca. For over 200 years, JLL has helped clients buy, build, occupy, manage, and invest in a variety of commercial, industrial, hotel, residential, and retail properties.

 

Rock Developments boasts a 45-year track record and was among the first Egyptian developers to expand internationally, particularly in Canada. The company has delivered a series of high-profile projects across East and West Cairo, including Rock Eden in 6th of October City, Rock Ville in Obour City, Rock Vera in New Cairo, Rock Capital in the NAC, Rock White in New Heliopolis, and Rock Yard in Sheraton.

Ramadan With TikTok: A Month of Creativity, Community, and Giving

Posted on by Fatma abdelhamed

 As the Holy Month of Ramadan unfolds, TikTok, the world’s leading platform for short videos, invites users to immerse themselves in the true essence of Ramadan with a series of meaningful and interactive activities that foster creativity, community, and personal growth.

.Through #RamadanWithTikTok, the platform aims to provide a space for reflection, inspiration, and connection, empowering users to engage deeply with the season

TikTok’s commitment to Ramadan’s spirit of connection, personal growth, and giving back takes center stage this year with empowering creators to support their communities through acts of kindness at food drive initiatives happening across the region.

.Reflecting the platform’s commitment to social responsibility, leading TikTokers to take part in food drives, inspiring their audiences to give back during the Holy month

.The food drives will be in collaboration with Egyptian Food Bank, Saudi Food Bank, and Khalifa Bin Zayed Al-Nahyan Foundation

.TikTok content creators will lead these efforts, encouraging their followers to contribute and support their local communities through acts of kindness and charity

.This initiative serves as a reminder of the power of giving back, especially during the Holy Month of Ramadan

This Ramadan, TikTok is championing content that focuses on personal growth, motivation, and self-improvement. Under the hashtag #RamadanWithTikTok, users can find a wealth of content centered on self-reflection and uplifting messages that embody the true essence of the season.

Creators are encouraged to inspire their followers to focus on their inner glow, by sharing content that embodies the values of Ramadan, from personal development to acts of kindness.

The hashtag also serves as a platform for cultural exchange and knowledge sharing, offering an inclusive space for users of all ages to explore their passions, making TikTok the ultimate destination for all things during Ramadan season.

TikTok is launching interactive and fun challenges designed to keep the community engaged

.In addition to its focus on self-improvement, TikTok is launching interactive and fun challenges designed to keep the community engaged throughout the month

Platform users can also showcase their culinary skills by participating in competitions under the hashtag #TikTokCookBook, where they can solve weekly food riddles and win exciting weekly prizes, all leading up to the ultimate grand prize of an unforgettable culinary experience.

.To add to the excitement, TikTok has partnered with top food creators for the leftover food challenge, aimed at reducing food waste while encouraging sustainable cooking practices

Creators like @abdulrahman.bakhsh, @misho_baeshen, @afnanrecipes, @chahrazadscuisine, and @abir.sag will inspire their followers with innovative ways to repurpose leftover ingredients into delicious and creative meals.

.Prioritizing user safety, TikTok continues to ensure that it remains a secure space for creativity and connection

Features like Family Pairing help guide teens’ digital journeys, while Screen Time Management tools promote healthy online habits, ensuring that users enjoy a balanced, meaningful experience during Ramadan and beyond.

This Ramadan, TikTok is not just a platform for entertainment, but a space for personal growth, community connection, and giving back. Through purposeful content, engaging challenges, and impactful social initiatives, TikTok is empowering users to celebrate the spirit of Ramadan in a truly meaningful way.

OPPO plans to bring generative AI features to around 100 million users by the end of 2025

Posted on by Fatma abdelhamed

OPPO announced its enhanced artificial intelligence (AI) strategy, positioning itself as a leader in AI experiences by delivering comprehensive, secure, and continuously evolving AI solutions at OPPO AI Tech Summit during MWC2025.

Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO

“When it comes to AI, the user experience is ultimately all that matters,” said Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO.

“Smartphones are not just a vehicle for AI – they are the engines that power the best possible AI experiences.

As a global leader in smartphones, OPPO is driving in-house innovation and open collaboration with industry partners to bring our users these unparalleled AI experiences.”

Collaboration with Google to deliver new advances in system-level and secure AI

Matt Waldbusser, Managing Director for Global Solution and Consumer AI, Google Cloud

As applications of AI continue to evolve, OPPO is advancing its AI experience from functional-level to system-level AI. This in turn is placing new demands on the extent of AI integration and security required on devices.

OPPO is further integrating Google AI experiences across its smartphones, and Google Gemini can soon take action across native OPPO apps, such as Notes, Calendar, and Clock.

These new capabilities will work alongside existing support for Gemini 1.5 Pro and Gemini 1.5 Flash on OPPO AI Phones to unlock unprecedented levels of performance and responsiveness. The two companies are working closely to bring the latest Gemini 2.0 to OPPO Phones soon.

To protect user security and privacy when accessing these deeply embedded AI features, OPPO is also implementing Private Computing Cloud (PCC) built with Confidential Computing from Google Cloud.

Starting from AI Recording Summary, AI features including AI Search, AI Studio, AI Call Summary will be integrated with OPPO Private Computing Cloud this year.

“We are excited to collaborate with OPPO to shape the future of mobile AI by bringing together Google technologies with OPPO’s exceptional hardware and software,” said Matt Waldbusser, Managing Director for Global Solution and Consumer AI, Google Cloud.

“Through our extensive partnership spanning apps, AI models and cloud solutions, we are unlocking immense potential to redefine the mobile AI experience.”

Extensive AI R&D delivers non-stop innovation in AI features

Darren Chen, Director of AI Technology Strategic Planning, OPPO

Under its latest AI development strategy, OPPO is focusing on the three core areas of AI Productivity, AI Creativity, and AI Imaging to deliver meaningful features that will make AI an essential part of users’ everyday lives.

Underlying these three pillars is a comprehensive AI R&D strategy that covers the entire AI ecosystem – from chips and devices to the cloud. OPPO is working closely with MediaTek to optimize chips for high-efficiency, real-time AI processing that enables powerful performance without compromising energy efficiency.

Will Chen, Deputy General Manager of the Wireless Business Group at MediaTek said, “The partnership between MediaTek and OPPO is set to unlock new opportunities in AI.

From AI-enhanced photography to next-generation gaming experiences, from intelligent security solutions to seamless device connectivity, the possibilities are limitless.”

Will Chen, Deputy General Manager of the Wireless Business Group at MediaTek

On the device side, AI technologies like LoRA (Low-Rank Adaptation), Parallel Decoding Solution, and MoE (Mixture of Experts) are significantly boosting the performance of AI capabilities on OPPO devices. On the cloud, OPPO has built a comprehensive data security protection system that works across devices and the cloud.

Reaching more users with more features faster than ever

OPPO will offer monthly updates on average in AI features and experience

As AI technology and applications continue to develop, OPPO is evolving its own approach to redefine how AI enhances everyday experiences. After surpassing its goal of reaching 50 million users last year, OPPO now aims to double that, expecting nearly 100 million users by the end of 2025.

To meet users’ growing demand, OPPO will deliver an average of one new AI update per month. New AI innovations like AI Search and integration of OPPO applications with Google Gemini are coming to the OPPO Find N5 soon.

AI Call Translator, which interprets calls in multiple languages in real-time, and AI VoiceScribe, offering multi-use voice summarization across voice calls, online learning, and meetings, are coming to OPPO devices via a future update.

UCL Legendary football player David Villa joining OPPO AI Tech Summit

Spanish football legend David Villa also graced the event and experienced OPPO AI first-hand. With OPPO AI, Villa aims to explore new possibilities for enhancing his daily life and professional endeavors through cutting-edge, continuously evolving AI features.

OPPO AI Phones and AI Features showcased across MWC2025

Besides OPPO AI Tech Summit, OPPO AI features and AI phones, including the Find N5, Reno13 series, Find X8 series are widely showcased by leading partners such as Google, MediaTek, and Qualcomm at MWC2025.

From deep technical research to continuous enhancements in user experience and in collaboration with the strongest partners, OPPO is dedicated to leading innovations in AI experience.

Boehringer Ingelheim launches new trivalent poultry vaccine

Posted on by Fatma abdelhamed

Marek’s disease is a viral disease in chickens that can cause tumors, paralysis, and often death. It is widespread and can lead to significant losses in poultry farms. Infectious Bursal Disease, also known as Gumboro disease, is another viral disease in chickens that causes clinical symptoms like diarrhea and dehydration resulting in significant productivity losses in poultry farms. Both diseases target the immune system, making the birds more susceptible to other infections. Vaccination against Marek’s disease and Gumboro is standard practice in most poultry farms globally.

Avian influenza, mostly known as avian flu or bird flu, is a highly contagious disease affecting domestic and wild birds. H5 is one of the most prevalent avian influenza virus strains and endemic in several countries where it is present all year-round. In these countries, vaccination is a necessary tool to further prevent the spread of the disease. Due to the continuous evolution of the virus and development of many variants, the need for innovative vaccine solutions to manage avian flu remains urgent.

Supporting poultry producers through technology and ease of use 

“The launch of VAXXITEK® HVT+IBD+H5 is another step forward in avian influenza prevention regarding both coverage and convenience”, says Taoufik Rawi, Head of Franchise, Poultry, at Boehringer Ingelheim. “Our customers must keep their flocks thriving and protect their chickens from health threats. We help them through our new three-in-one vaccine which is quick and effective: It combines broad protection against the most prevalent H5 avian influenza clades and two major poultry diseases in just one shot.”

 

A clade is a group of viral strains that share a common ancestor. While traditional bird flu vaccines often only cover one clade at a time, Boehringer Ingelheim leveraged a technology called COBRA (Computationally Optimised Broadly Reactive Antigen) to create a unique antigen sequence which provides protection against the most prevalent and infectious H5 clades.

Dr. David Swayne, Former Laboratory Director at USDA and Adjunct Professor at the University of Georgia, USA, commented on the launch of the vaccination saying: “The evolution of H5 avian influenza continues to pose a significant challenge for poultry health worldwide. Advancements in disease management strategies, including vaccination, play a crucial role in helping protect poultry flocks from its impact.”

VAXXITEK® HVT+IBD+H5 is administered directly at the hatchery, providing early protection for chicks, avoiding any immunity gap. This refers to the potential gap between the decrease of maternal antibodies in the chicks and the raise of active immunity due to vaccination. Just like Boehringer’s other avian influenza vaccines, VAXXITEK® HVT+IBD+H5 is a DIVA (Differentiating Infected from Vaccinated Animals) vaccine. This is crucial to distinguish between vaccinated and naturally infected birds in case of a disease outbreak.

Waleed El Mashak, Head of Animal Health India, Middle East, Turkey, and Africa (IMETA) at Boehringer Ingelheim, says: “As a region heavily impacted by avian influenza, the launch of VAXXITEK® HVT+IBD+H5 represents a critical advancement for poultry farmers across IMETA. The launch of the vaccine in Egypt for the first time globally is a testament to Boehringer Ingelheim’s commitment to supporting sustainable poultry farming in the region.”

Magdy Hassan, President of the Egyptian Veterinary Syndicate said: “The introduction of VAXXITEK® HVT+IBD+H5 in Egypt marks a significant milestone, offering poultry farmers a powerful solution to enhance flock immunity and protect against major diseases, including H5 avian influenza. This launch represents a pivotal step in strengthening poultry production and ensuring sustainable growth opportunities for the industry.”

“As a leader in animal health, it is our responsibility to support our customers in raising and caring for their poultry in a healthy, sustainable, and financially viable way”, adds Mahmoud El Mahdy, Country Head of Animal Health, North, East, and West Africa Region, Boehringer Ingelheim. “The launch of VAXXITEK® HVT+IBD+H5 in Egypt is a significant milestone, bringing in advanced, scientifically backed solution to a country where poultry farming is both a cornerstone of food security and a major economic driver.”

El Mahdy added: “The introduction of this vaccine represents a game-changing approach to disease control, helping the poultry market stability and secure international trade opportunities. Boehringer Ingelheim remains committed to providing cutting-edge innovations that strengthen Egypt’s poultry industry and contribute towad sustainable food production.”

Boehringer Ingelheim – Animal Health business 

Boehringer Ingelheim provides innovation for preventing and treating diseases in animals. The company offers a wide range of vaccines, parasite-control products, and medicines for pets, horses, and livestock to veterinarians, animal owners, farmers, and governments. As a leader in animal health, Boehringer Ingelheim values that the health of humans and animals is deeply connected and strives to make a difference for people, animals, and society. Learn more at www.boehringer-ingelheim.com/animal-health. 

Boehringer Ingelheim

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry’s top investors in Research and Development, the company focuses on developing innovative therapies in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. More than 53,500 employees serve over 130 markets to build a healthier, more sustainable, and equitable tomorrow. Learn more at www.boehringer-ingelheim.com.   

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