alekhbaryia Archives - الصفحة 30 من 56 - جريدة الاخبارية

Yalla Group Achieves AED 618 Million Revenue in H1 2025 with Strong User Growth in MENA

Posted on أغسطس 12, 2025 by doha

Dubai, UAE Yalla Group Limited (NYSE YALA), the largest online social networking

and gaming company in the Middle East and North Africa (MENA), has announced

robust financial results for the second quarter of 2025 The company reported revenues

of AED 310.7 million (US$84.6 million) in Q2, marking a 4.1% year-on-year growth

and a significant net income increase to AED 134.1 million (US$36.5 million)

For the first half of 2025, Yalla Group’s revenues reached AED 618.8 million, with

net income hitting AED 267.7 million, highlighting sustained growth and operational excellence

Growth Driven by Operational Efficiency and User Expansion

Yalla Group’s net margin rose to 43.2% in Q2 2025, driven by enhanced operational

strategies and cost efficiencies. The number of Monthly Active Users (MAUs)

climbed by 8.8%, reaching 42.4 million compared to 39.0 million in Q2 2024

a testament to Yalla’s growing ecosystem in the MENA region

CEO Yang Tao: Focus on Sustainable and Scalable Growth

Yang Tao, Founder, Chairman, and CEO of Yalla Group, expressed pride in the

company’s latest achievements

We delivered another strong set of results in Q2 2025, with revenues surpassing

the high end of our guidance Through optimized user acquisition strategies and

improved internal processes, we increased our net margin and drove efficient growth

Tao emphasized Yalla’s commitment to the MENA region’s digital transformation

“We were among the first to explore online entertainment in MENA Over a decade

, we’ve grown from a team of six to more than 800, serving over 40 million users

Our product strategy focuses on scalable, long-lifecycle offerings backed by sustainable

business models

Looking ahead, Tao confirmed plans to strengthen gaming strategies

expand external partnerships, and diversify Yalla’s product portfolio

allowing the company to explore broader game genres and deepen market understanding

President Saifi Ismail Highlights Strategic Initiatives and Community Engagement

Saifi Ismail, President of Yalla Group, attributed the strong performance to the

company’s resilient business model and engaged user base

Our financial results underline our ability to achieve sustainable growth while

delivering value across the MENA region

He also spotlighted key marketing campaigns and strategic collaborations

that fueled user engagement

A co-branded Yalla Ludo campaign with the Dubai Department of Economy

and Tourism, integrating Dubai’s cultural landmarks into gameplay

Celebrations for Yalla’s 9th anniversary, which set new records for gold coin

consumption on the platform

These initiatives strengthened our community bonds and reinforced our market

leadership, Ismail added

Future Outlook: Innovation, Expansion, and Social Impact

Looking forward, Yalla Group plans to

Enhance its product portfolio with innovative, localized offerings

Deepen regional and international partnerships

Drive social impact through meaningful user experiences

“We’re committed to creating a dynamic digital ecosystem that caters to MENA’s

evolving entertainment and social networking needs,” said Ismail

About Yalla Group Limited

Yalla Group Limited is the leading MENA-based online social networking

and gaming platform, ranked by revenue in 2022. The company operates popular

apps such as Yalla, a voice-centric group chat platform, and Yalla Ludo, which offers

localized casual games with in-game voice chat

The company’s expanding ecosystem includes

YallaChat – Instant messaging tailored for Arabic users

WeMuslim – Supporting religious observance for Arabic-speaking users

Yalla Baloot and 101 Okey Yalla – Localized casual games for regional communities

Yalla Parchis – A Ludo game customized for South American users

Through Yalla Game Limited, the company is also making strides in mid-core and hard

core gaming, capitalizing on its deep MENA market insight

Madinet Masr Capitalizes on Market Growth with Outstanding H1 2025 Performance

Posted on أغسطس 12, 2025 by doha

Madinet Masr, a leading real estate developer in Egypt, announced its consolidated

financial results for the first half (H1) of 2025, ending on 30 June The Company

achieved record-breaking contracted sales of EGP 21.3 billion, alongside revenues

of EGP 4.8 billion and a net profit of EGP 1.3 billion, demonstrating continued growth

across its operations and project portfolio

Key Financial and Operational Highlights – H1 and Q2 2025

Contracted Sales Growth

Madinet Masr reported EGP 21.3 billion in gross contracted sales during

H1 2025, a 1.1% increase year-on-year. Notably, Q2 2025 contributed EGP 10.0 billion

marking a 65% surge compared to the same period in 2024. This growth reflects robust

demand for the company’s newly launched projects

Strong Delivery Performance

The Company delivered 521 residential units in H1 2025, representing an 86.1% increase

year-on-year In Q2 alone, 288 units were delivered, a 105.7% increase compared to Q2 2024

Revenue Expansion

Madinet Masr generated EGP 4.8 billion in total revenue during H1 2025, reflecting

a 7% year-on-year growth Q2 revenue came in at EGP 2.2 billion, a significant 59.1%

year-on-year increase, driven by successful project execution and high sales volumes

EBITDA and Profitability

H1 2025 EBITDA reached EGP 1.7 billion, with an EBITDA margin of 35.7%Despite

a normalization compared to the previous year, Q2 2025 EBITDA grew

77.6% YoY to EGP 666.4 million, with margin improvement to 29.9%

Net profit for H1 2025 stood at EGP 1.3 billion, while Q2 saw a 76.2% year-on

year increase, reaching EGP 488.4 million, highlighting a rebound in profitability

Balance Sheet and Cash Flow Highlights

Healthy Cash Position

As of 30 June 2025, Madinet Masr held EGP 4.6 billion in cash and equivalents

with total debt of EGP 4.2 billion, resulting in a net cash position of EGP 352.9 million

The net debt-to-EBITDA ratio improved to (0.21), reflecting strong financial flexibility

Receivables Growth

Net notes receivable rose to EGP 4.0 billion, up from EGP 2.4 billion at the end of 2024

Total receivables, including post-dated checks for undelivered units, reached EGP 67.4 billion

Cash Collections

The Company recorded EGP 7.1 billion in cash collections in H1 2025, up 18.2% YoY

supported by consistent collection efficiency and high sales. Q2 2025 collections were

EGP 3.7 billion, a 38.6% increase year-on-year

Capital Investments and Construction Progress

Madinet Masr invested EGP 2.9 billion in CAPEX during H1 2025, up 55.7% from

H1 2024, reflecting its strategic focus on timely project execution In Q2 2025, CAPEX

totaled EGP 1.3 billion, representing a 70.9% year-on-year increase

CEO Statement – Strategic Growth and Market Resilience

Abdallah Sallam, CEO and Managing Director of Madinet Masr, commented

“Our strong financial and operational results in the first half of 2025 are a testament to the

resilience of our business model and the strength of our strategic direction. We successfully

navigated evolving market conditions by leveraging innovation, strategic expansions, and our

diversified real estate offerings. The continued demand across our projects reinforces our

leadership in the Egyptian real estate market He adde

“We are proud of the successful launches in Q2 2025, which resulted in EGP 10.0 billion

in contracted sales. With revenues and net profit growing over 59% and 76% respectively

during the quarter, we continue to enhance value for our stakeholders through execution

excellence and a forward-thinking customer-centric approach

Subsidiary Contributions and Regional Expansion

Al Nasr for Civil Works played a key role in fast-tracking construction, especially

in Taj City and Sarai, supported by strategic partnerships with top-tier contractors

Egy Can and Minka drove product innovation and project diversification, with Minka

co-launching the Shark Tank Business Park in partnership with Sony Pictures

Entertainment and IMP

In a milestone regional move, Madinet Masr launched a new subsidiary, Cities of the

World, in Dubai, marking the company’s official entry into regional markets

Additionally, the company signed an MoU with Waheej Real Estate in Riyadh, paving

the way for future joint development projects in Saudi Arabia

Outlook for 2025 and Beyond

Madinet Masr remains committed to its strategic goals of expanding its development

pipeline, accelerating construction progress, and investing in digital and innovative

real estate solutions. With a solid financial foundation and a growing pipeline of high

demand projects, the Company is well-positioned to sustain growth and deliver long-term

value for shareholders and customers

MG Developments Drives Forward Blue Blue Ain Sokhna with Significant Progress in Savoy Phase

Posted on أغسطس 11, 2025 by doha

MG Developments has announced remarkable progress in its fully integrated tourism

and real estate project, Blue Blue Ain Sokhna, successfully delivering five fully

finished phases The company has now surpassed 40% completion in the sixth phase

Savoy, aligning with the approved construction timeline This achievement underscores

MG Developments’ resilience and commitment to quality amid ongoing economic challenges

and market pressures in the Egyptian real estate sector

Strategic Importance of the Savoy Phase in Blue Blue Ain Sokhna

The Savoy phase is considered a flagship stage within the Blue Blue project

notable for its prime location and distinctive architectural design Development

is progressing under the expert supervision of ACE Moharram Bakhoum

serving as the general consultant, alongside EMAC Contracting, the specialist

company commissioned to build the project’s centerpiece—a vast water lagoon

This lagoon, the largest of its kind in the development, introduces an unprecedented

recreational water feature designed to enhance both the visual appeal and interactive

leisure experience for residents and visitors

Blue Blue Project Overview: Integrated Coastal Living and Investment

Spanning over 120,000 square meters, the Blue Blue project comprises six

diverse phases featuring chalets, villas, and hotel units complemented by integrated

commercial, entertainment, and service amenities The development boasts a private

beach stretching 300 meters along the Red Sea, with dedicated zones for marine

activities, dining, and premium hotel services Situated in the scenic Windmills area

of Ain Sokhna, the project benefits from natural beauty and year-round fresh breezes

positioning it as an ideal destination for luxury coastal living, vacation, and long-term investment

MG Developments’ Vision: Expanding Tourism Infrastructure in Ain Sokhna

In line with its vision to deliver a fully integrated tourism destination, MG Developments

is constructing an international hotel within Blue Blue to bolster the tourism infrastructure

and elevate the hospitality experience This initiative supports the company’s strategic growth

plan, which includes developing four additional hotel and tourism projects currently underway

in Ain Sokhna These developments aim to boost Egypt’s tourism sector by offering high-quality

real estate products with international standards and significant investment potential

Commitment to Excellence and Timely Delivery

Mohamed Metawee, founder of MG Developments, emphasized the company’s dedication

to achieving a balanced formula of innovation, commitment, and on-time delivery

He highlighted the company’s mission to provide real estate and tourism offerings that

maximize investment value while catering to clients’ desires for premium hotel-style living

and high-quality lifestyle amenities

Top Kapi Debuts with “Vira”: A Modern Residential Compound in Hadayek October

Posted on أغسطس 8, 2025 by Fatma abdelhamed

Al Aqsa Contracting has officially launched its real estate development arm, Top Kapi Real Estate, leveraging more than 20 years of experience in engineering and construction.

The new company announced its debut project “Vira”, an integrated residential compound located in Hadayek October, on Al Wahat Road, directly opposite MSA University.

A New Chapter for Al Aqsa Contracting

Eng. Hossam El Din Mohamed Ibrahim, Chairman of Al Aqsa Contracting, stated that the company has a solid record of delivering residential, commercial, and administrative projects for both governmental bodies and private sector clients across Egypt.

Areas of operation include 6th of October City, Sheikh Zayed, New Cairo, Badr City, Obour, Hadayek Al Asimah, and 10th of Ramadan.

He emphasized that the decision to establish Top Kapi Real Estate is a natural progression of the company’s long-standing success in the contracting field.

“We are now channeling this expertise into real estate development, delivering projects that adhere to top quality standards, precise specifications, and strict delivery timelines,” he added.

Introducing “Vira” – A Modern, Integrated Residential Community

Eng. Moustafa Hossam El Din Mohamed, Chairman of Top Kapi, revealed that “Vira” reflects the company’s vision of delivering modern urban living solutions with full services and a diverse unit mix.

The project is spread over 34,000 square meters, offering a variety of residential models and units tailored to the needs of different customer segments.

Strategically located in Downtown Hadayek October, the project is surrounded by key amenities and institutions such as MSA University and the Police Assistants Institute, offering residents convenient access to a vibrant urban environment.

Exclusive Media Partnership with Moon Media

Top Kapi Real Estate has appointed Moon Media, and its flagship program “The New Republic” presented by Dr. Mona El Omda, as the company’s exclusive media partner—recognizing their expertise in real estate marketing and communication.

Project Specifications and Construction Timeline

Eng. Abdel Rahman Hossam El Din Mohamed, Vice Chairman of Top Kapi, explained that the project will include four residential building types, each consisting of a ground floor and three additional floors, with options to expand by one or two floors per building.

The compound will also feature a commercial mall covering 2,412 square meters and a social club on 1,045 square meters.

The company has appointed Platoon Designs Group as the project’s design consultant and Sakan as the implementation consultant.

Construction is set to begin once permits are obtained, expected by September, with project delivery targeted within three years, including all infrastructure and services for immediate occupancy.

Leading Design Experts on Board

Platoon Designs Group, led by Prof. Hossam Moftah and Prof. Tamer Abdel Aziz, brings over 25 years of architectural and urban planning expertise.

The firm specializes in comprehensive design solutions using advanced software and modern planning methodologies tailored to market needs.

ITIDA Welcomes New Cohort of Tech Startups and Launches Digital Perks Platform under its Flagship Start IT Program

Posted on أغسطس 8, 2025 by aberabozaher

The Technology Innovation and Entrepreneurship Center (TIEC), of the Information Technology Industry Development Agency (ITIDA), has welcomed a new cohort of tech startups under the 47th round of its flagship incubation program, Start IT. The program is part of ITIDA’s broader mission to empower youth, promote innovation, and accelerate the growth of early-stage technology ventures across Egypt.

ITIDA

Start IT targets aspiring entrepreneurs with ICT-driven ideas, solutions, or prototypes and helps them build scalable, investment-ready startups. The latest cohort intake reflects ITIDA’s continued commitment to nurturing a vibrant and sustainable entrepreneurial ecosystem.

Alumni Networking and Community Building
The kickoff event featured a networking session bringing together the new cohort and alumni from previous Start IT rounds. The gathering aimed to foster peer learning, knowledge exchange, and cross-collaboration opportunities, reinforcing the program’s growing community of tech entrepreneurs under a unified platform.

Highlighted Startups: Solving Real-World Challenges
Eight newly incubated startups showcased their innovative solutions spanning healthcare, education, sports, logistics, and e-commerce:

• Cluster is developing a health-tech platform that streamlines pharmaceutical supply chain operations.
• Mystery Bag offers a digital solution to reduce food waste and unsold inventory through smart redistribution.

• Converse2Note leverages AI to convert doctor-patient consultations into structured and coded medical reports.
• Coccarohome connects women artisans directly with consumers, promoting authentic, handmade home décor.
• Sportyano is building a digital platform for sports talent discovery, academy management, and contract facilitation.

• LRNOVA enables the creation of high-quality educational content using AI-powered tools.
• TANKER provides a digital system to monitor and manage fuel consumption in logistics and transportation fleets.

• eDariba simplifies digital tax compliance for SMEs, freelancers, and accounting offices, aligning with Egypt’s digital transformation in tax services.

Launch of Start IT Perks Platform
In a key announcement during the event, ITIDA launched Start IT Perks, an exclusive benefits platform for incubated startups. The platform provides discounted access to premium digital tools and services through partnerships with leading local enablers including Talents Arena, Sprints, The WhiteGuard, Qayedeny, Camion, Techie Matter, DevisionX, and Zurqa. The goal is to enhance startup efficiency, reduce operational costs, and support accelerated scaling.

Expanded Support and Cloud Credit Boost
As part of the program’s continuous enhancement, ITIDA recently announced an expanded incubation package that increases total support per startup to EGP 480,000, up from EGP 180,000. The increase covers both financial grants and in-kind services to strengthen the startups’ ability to progress through key development milestones.

In addition, support from Amazon Web Services (AWS) has been raised to $10,000 in cloud credits per startup, doubling the previous amount. This upgrade reflects TIEC’s strategic focus on equipping startups with cutting-edge cloud infrastructure and services.

Talent, AI, and Technical Enablement
To support human capital development within startups, the program also includes dedicated hiring support via partnerships with Talents Arena, Sprints, and Techie Matter, making it easier for founders to access top-tier tech talent and form capable teams.

Another new component is specialized AI enablement, which offers targeted training programs and expert-led advisory sessions to empower startups working on advanced digital and AI solutions.

About Start IT
Launched in 2013 by ITIDA through TIEC, Start IT is one of Egypt’s longest-standing and most comprehensive tech incubation programs. It targets early-stage entrepreneurs and startups with ICT-based ideas or prototypes and provides a one-year full incubation journey. The program includes financial and in-kind support& services, access to co-working spaces, technical and business mentorship, software and hardware tools, and go-to-market support.

AJAD Developments Launches 85-Feddan Elaia Project in New Heliopolis with Egyptian-Saudi Investments

Posted on أغسطس 7, 2025أغسطس 7, 2025 by aberabozaher

AJAD Developments has officially launched Elaia, its first residential project in the Egyptian real estate market, in

partnership with Heliopolis Company for Housing and Development. Spanning 85 feddans in New Heliopolis, the development is backed by Saudi investments and over 28 years of Egyptian real estate expertise.

AJAD Developments

Strategically located along Suez Road, one of East Cairo’s most rapidly developing corridors, Elaia reflects AJAD Developments’ commitment to building sustainable, innovative communities rooted in Arab culture and modern living.

“The company was born out of a Saudi-Egyptian partnership, driven by a group of leading real estate development experts from both markets,” said Counselor Onsy Ammar, CEO of AJAD Developments.

“We aim to position AJAD as a leading player in a competitive market by establishing integrated urban communities founded on innovation, quality, and sustainability.”

AJAD Developments is entering the market with a robust EGP 30 billion investment plan, with a long-term strategy to expand across both the Egyptian and Saudi markets. The launch of Elaia marks a strong and ambitious start for the company.

The name Elaia is derived from the Greek word for olive tree, symbolizing authenticity, resilience, and deep roots—qualities that align with AJAD’s vision for enduring, community-centered developments.

Located just minutes from Cairo International Airport, Nasr City, Heliopolis, Madinaty, Al-Rehab, and the New Administrative Capital, Elaia also offers direct access to the monorail and high-speed rail stations, reinforcing its appeal to residents and investors seeking prime East Cairo locations.

With only 16% of the land dedicated to built-up areas, the master plan prioritizes green spaces, landscaping, and a walkable lifestyle. Housing options include apartment ranging from 72–170 sqm, townhouses from 152–160 sqm and standalone villas from 190-260, each designed for panoramic views of the open spaces and lush landscapes.

Ammar revealed that the project is divided into multiple independent zones, each with its own gated entrance to ensure privacy and security. These zones are equipped with internal services and facilities tailored to the needs of residents.

Elaia also features a 1,300-meter commercial promenade, poised to become one of East Cairo’s key open-air destinations, offering retail, administrative, and service units for both residents and visitors. The project is fully enabled with smart infrastructure, allowing homeowners to control lighting, alarms, and air conditioning via a dedicated mobile app.

“AJAD Developments seeks to deliver projects that reflect Arab culture with a blend of luxury, innovation, and authenticity. We aim to merge nature with architecture, sustainability with comfort, and local identity with global standards,” Ammar said.

Each phase of Elaia includes its own elevated clubhouse, swimming pools, water features, outdoor gyms, walking and cycling tracks, EV charging stations, and smart access systems—designed to offer a high-quality, luxurious lifestyle.

Among the key success partners for Elaia are YBA – Yasser El Beltagy Architects, one of the region’s leading architectural firms, and ACE Moharram.Bakhoum, the project’s supervision consultant.

The project’s launch event brought together executives from AJAD Developments and Heliopolis Company for Housing and Development, alongside Saudi investor Fares Al-Dossari, industry partners, business leaders, and public figures. The evening concluded with a special performance by renowned artist Bahaa Sultan.

Rock Capital 1 Set for Delivery as Hazel Wong Visits Landmark Administrative Project

Posted on أغسطس 6, 2025 by doha

Rock Developments recently welcomed renowned Canadian architect Hazel Wong

Executive Director of WSW Architects and lead designer of the Rock Capital 1 project

the largest administrative building in the Government District of Egypt’s New Administrative

Capital The visit is part of the final preparations ahead of the project’s handover to clients

Accompanied by senior company officials, Hazel Wong conducted a thorough inspection

of the site, emphasizing the company’s dedication to delivering projects that meet

the highest standards of architectural excellence and construction quality

Strategic Location and World-Class Architectural Design

Eng Emad Doss, CEO of Rock Developments, highlighted that Rock Capital 1

occupies a prime location in the New Administrative Capital’s Government District

It stands as the largest administrative building in the area, featuring a prestigious 200-meter

frontage on the Presidential Road and close proximity to key landmarks such as the Presidential

Palace, Central Bank of Egypt, Parliament, Ministries, Monorail Station, and New Capital

Airport ensuring unparalleled accessibility

With total investments of approximately EGP 3 billion and spanning over one million

square feet, the project is poised to become a flagship destination for business

and administrative offices in Egypt

Collaboration with Global Architectural and Engineering Leaders

The partnership with Hazel Wong, whose signature work includes the iconic

Jumeirah Towers in Dubai, demonstrates Rock Developments’ commitment

to innovative and internationally acclaimed architectural design. The project also

features input from globally recognized firms such as Ted Jacobs Engineering Group

Cracknell, and Engineering Consultants Group, ensuring superior engineering

and design standards

Comprehensive Facilities and Services for a Productive Work Environment

Rock Capital 1 is designed with a variety of integrated amenities, including multiple

cafés and restaurants, a centralized ATM hub for convenient banking transactions

dedicated medical service areas, and soundproofed meeting rooms on every floor

to facilitate conferences and training sessions. These features contribute to an inspiring

and efficient work environment

Hazel Wong’s Vision for Rock Capital 1

Hazel Wong expressed pride in seeing her design vision brought to life through

the precise execution of Rock Developments She noted the project offers a diverse

range of office spaces within a highly strategic location, complemented by an elegant

and distinctive architectural façade

“It is truly rewarding to witness a project evolve from conceptual drawings into a vibrant

reality,” said Wong “Rock Capital 1 seamlessly integrates work, life, and leisure within

a single landmark building

She added,“Our design incorporates open terrace spaces for leisure and outdoor

dining, creating an inspiring workplace with comprehensive services and commercial

areas that fulfill all professional needs

Adidas and Liverpool FC Reveal Iconic New Home and Away Kits for 2025/26 Season

Posted on أغسطس 5, 2025 by doha

Introduction: adidas Returns to Liverpool FC with New Kits

adidas and Liverpool FC proudly announce the launch of the club’s official

2025/26 home and away kits, marking the iconic brand’s highly anticipated return

to Anfield after 13 years Known for its rich heritage and innovation in football apparel

adidas brings advanced performance technology and fan-focused design to Liverpool’s

latest kits, combining tradition with cutting-edge materials

Classic Home Jersey Reflects Liverpool FC’s DNA and Tradition

The FC home kit 2025 showcases a timeless design that captures

the very essence of the club’s identity Featuring the legendary Liver Bird crest

prominently on the chest, the jersey pairs classic red with modern aesthetics

The kit is completed with matching red shorts and socks adorned with the signature

adidas three stripes at the cuffs, alongside the ‘LFC’ mark above the adidas

logo on the shin, symbolizing pride and unity on the pitch

Away Kit Draws Inspiration from Historic

The Liverpool away kit 2025 revives a nostalgic color palette rooted in the club’s

storied past Sporting an off-white base accented with black and red details

the away jersey features a Liver Bird emblem set within a shield inspired by the original

1906 Anfield Main Stand architecture The kit offers versatile styling with two options

black shorts paired with off-white socks or off-white shorts with black socks

catering to both tradition and contemporary style

Cutting-Edge adidas Technology Enhances Player Performance and Comfort

Both Liverpool kits for the 2025/26 season leverage adidas’ latest lightweight

and breathable fabrics designed to optimize player performance and comfort

The advanced materials promote airflow and maintain coolness under intense match

conditions, while fan versions incorporate sweat-wicking technology to keep supporters

comfortable during everyday wear

Official Statements: Celebrating a Renewed adidas-Liverpool Partnership

Sam Handy, General Manager of adidas Football, expressed pride in the renewed

collaboration The return of adidas to FC signifies a new chapter rich with history

and innovation The home kit embodies Liverpool’s spirit with elegance, while the away

kit honors over a century of club tradition inspired by Anfield

Ben Latty, Commercial Director at Liverpool FC, added

These new kits are more than just apparel—they symbolize a ten-year

partnership promising passion, success, and unforgettable moments for the Liverpool community

Additional Collection Highlights and Launch Campaign

Beyond the home and away kits, the collection includes a Pre-Match jersey inspired

by Anfield’s Shankly Gates, a Z.N.E. Football Anthem jacket featuring the ‘YNWA’ sign-off

and a bespoke LFC Samba trainer with signature red stripes

To commemorate the launch, adidas and Liverpool FC released a film titled

Your Dream, Our Reality”, showcasing club legends such as Ian Rush, Mohamed Salah

Steven Gerrard, and Xabi Alonso, alongside current men’s and women’s teams

The campaign reimagines a classic adidas advertisement, connecting past legends

with a new generation of fans

adidas is a global leader in sportswear innovation, supplying major football

tournaments and sponsoring top football clubs worldwide

Liverpool FC, founded in 1892, is a globally renowned football club with numerous

domestic and international titles, committed to social responsibility through initiatives

focused on sustainability, inclusion, and community support via The Red Way

and the LFC Foundation

President El-Sisi Receives Vietnamese President to Enhance Economic and Political Cooperation Between the Two Countries

Posted on أغسطس 5, 2025أغسطس 5, 2025 by maryem

President Abdel Fattah El-Sisi received today, at Al-Ittihadiya Palace, Mr. Luong Cuong, President of the

Socialist Republic of Vietnam, on an official visit aimed at strengthening bilateral relations between Egypt and Vietnam.

The meeting came as part of President El-Sisi’s ongoing efforts to develop a strategic partnership

between the two countries and to broaden the horizons of economic and political cooperation.

Boosting Economic and Investment Cooperation

The discussions between President El-Sisi and the Vietnamese President focused heavily on

enhancing economic cooperation.

Both sides explored investment opportunities in vital sectors including industry,

agriculture, and tourism.

The two leaders also discussed ways to increase the volume of bilateral trade, emphasizing

the importance of overcoming existing obstacles to facilitate mutual investment flows.

Joint Coordination on Regional and International Issues

The talks between President El-Sisi and his Vietnamese counterpart also covered several

regional and international issues of mutual concern, such as climate change, food security, and

the promotion of international peace and security.

Both leaders stressed the importance of continued political coordination to address global

challenges in a way that serves the interests of both countries and contributes to regional stability.

The Future of Egypt-Vietnam Relations

This meeting represents a key step toward deepening the relationship between Egypt and Vietnam.

It is expected to lead to the signing of new cooperation agreements that will pave the way for

a broader strategic partnership between the two nations.

President El-Sisi emphasized the importance of developing joint mechanisms of cooperation

to serve the interests of the peoples of both countries across various sectors.

Cairo Capital Launches Lake West 5 in West Cairo with Standalone and Twin Villas

Posted on أغسطس 5, 2025 by doha

Cairo Capital Developments Unveils Lake West 5 in Sheikh Zayed

Cairo Capital Developments, one of Egypt’s leading real estate developers

has officially announced the launch of its fifth flagship project, Lake West 5

strategically located in Sheikh Zayed, West Cairo The new compound spans

13 feddans in a prime urban area recognized for its high-end developments

and strong occupancy rates

A Strategic Expansion of the Lake West Series

According to Yasser Khalaf, Chairman of Cairo Capital Developments

Lake West 5 represents a natural extension of the company’s successful

Lake West series, which began with Lake West 1 The growing trust

of clients has been pivotal in driving the company’s expansion strategy

and its growing footprint in Egypt’s real estate market

Prime Location and Rapidly Growing Surroundings

Khalaf emphasized that the site for Lake West 5 was chosen based

on comprehensive market research and a deep understanding of evolving

customer needs The surrounding area is undergoing rapid urban and commercial

development, positioning the project in one of West Cairo’s most promising real estate hubs

Premium Villa Community with Low Built-Up Ratio

Lake West 5 is designed as a fully integrated residential community

offering a wide selection of villas, including

Townhouses

Twin houses

Standalone villas

Notably, the project maintains a low built-up ratio of only 15%

dedicating the majority of the land to landscaped green spaces

and open areas Its elevated location—15 meters above the Dahshur Link Road

offers scenic views and a more comfortable microclimate for residents

Flexible Payment Plans and Turnkey Finishing

The developer offers flexible payment systems with installments extending

up to 10 years, appealing to a wide range of homebuyers and investors

All units in Lake West 5 will be delivered fully finished, with the project

expected to be completed within four years

Lifestyle Amenities for a High-Quality Living Experience

Lake West 5 is set to offer residents a comprehensive suite of high-end amenities, including

A private social club

A mosque

A jogging and walking track

A swimming pool

These amenities are designed to promote a balanced and active lifestyle

creating a true sense of community within the compound

Proven Track Record of On-Time Delivery

In parallel with the launch of Lake West 5, Cairo Capital Developments

has successfully delivered Lake West 1, and construction on Lake

West 2, 3, and 4 is progressing on schedule This track record highlights

the developer’s strong commitment to quality and timely delivery

reinforcing buyer confidence

With the launch of Lake West 5, Cairo Capital Developments continues

to solidify its reputation as a key player in West Cairo’s luxury real estate

market, offering premium villa living with flexible investment options in

Sheikh Zayed, one of Egypt’s most sought-after residential zones

NRTC Strengthens GCC Food Security with Acquisition of Egypt’s Al Hashemeya Farms

Posted on أغسطس 4, 2025 by doha

NRTC Expands into Egypt with Strategic Acquisition of Al Hashemeya Farms to Bolster Regional Food Security

In a significant move to enhance its regional supply chain and ensure long-term

food security NRTC Food Holding LLC (NRTC), the UAE’s largest fresh produce distributor

announced the acquisition of Al Hashemeya Farms, one of Egypt’s largest privately-owned

agricultural estates, located in the Wadi El Natrun region

This strategic acquisition marks NRTC’s formal entry into upstream agriculture

enabling the company to directly control produce quality at the source and minimize

reliance on third-party suppliers

A Landmark Move Towards Sustainable, Source-Controlled Fresh Produce

Speaking about the acquisition, Mohammed Al Refaee, CEO of NRTC, stated

“This acquisition is a pivotal milestone in our journey to control quality at the source

invest in food system resilience, and deliver fresher, better produce to our customers

across the GCC

By integrating agricultural production into its supply chain, NRTC aims to solidify

its role as a key player in food sustainability and resilience within the Gulf Cooperation

Council (GCC) region

10,000 Acres of High-Output, Climate-Conscious Agriculture

Al Hashemeya Farms spans approximately 10,000 acres, of which 70% is currently

under cultivation. The estate features a diverse mix of crops including

Citrus fruits

Olives

Mangoes

Grapes

Dates

Wheat

Sugar beet

The farm is home to over 2 million fruit-bearing trees, sustained by solar-powered

water infrastructure and center-pivot irrigation systems, delivering an annual yield

of up to 70,000 tonnes of fresh produce

Vertical Integration for Enhanced Quality Control and Supply Chain Efficiency

The acquisition positions NRTC to

Strengthen its control over agricultural inputs and production

Enhance consistency in product availability and volume

Elevate quality assurance from farm to shelf

By vertically integrating farming into its core operations, NRTC can better respond

to regional market demands and mitigate potential disruptions in the food supply chain

Eyes Further Agricultural Investments Across Africa

In alignment with its long-term growth strategy, is actively exploring additional

agricultural investments across Africa The focus is on

Scalable farming models

Climate-resilient agriculture

Socially inclusive and economically viable projects

This approach underscores NRTC’s commitment to achieving a sustainable balance

between commercial objectives and food security imperatives

Founded in 1973, NRTC is one of the GCC’s leading distributors of fresh fruits and vegetables

The company caters to a wide range of clients, including

Major retail chains

Hospitality groups

Healthcare institutions

Airlines

Direct consumers via its e-commerce platform, NRT Fresh

With decades of expertise and a regional logistics network, continues to set

benchmarks in quality, efficiency, and innovation in the fresh produce distribution sector

Central Bank of Egypt Hosts Kenyan Officials to Share Cybersecurity Best Practices

Posted on أغسطس 3, 2025 by doha

Egyptian Central Bank Showcases Regional Leadership in Financial Cybersecurity

As part of its ongoing commitment to fostering continental cooperation

the Central Bank of Egypt (CBE) recently hosted a high-level delegation from

the Central Bank of Kenya (CBK) The three-day visit centered on Egypt’s advanced

cybersecurity infrastructure, particularly the Egypt Financial Computing Incident

Response Team (EG-FinCIRT), a pioneering model in cybersecurity across Africa

and the Middle East The Kenyan delegation, consisting of five

cybersecurity experts from CBK’s Banking Sector Security Operations Center (BS-SOC)

aimed to exchange knowledge and enhance

collaborative ties in the field of financial cybersecurity This visit highlights

the importance of shared expertise in combating growing cyber threats in the banking

and financial sectors

EG-FinCIRT: A Benchmark for Cybersecurity Excellence in Africa and the Middle East

Dr Sherif Hazem, CBE’s Sub-Governor for Cybersecurity, emphasized the significance

of such knowledge exchanges, stating, “The consistent engagement of African central

banks with Egypt underlines the CBE’s role as a leader in financial cybersecurity

This leadership is crucial as cyber threats escalate globally, requiring robust national

capabilities and the adoption of cutting-edge technologies

Dr Ibrahim Mostafa, Assistant Sub-Governor and Head of EG-FinCIRT, added

“EG-FinCIRT represents a leading regional framework for cybersecurity incident response

It coordinates with technical teams regionally and internationally, bolstering defense

mechanisms against the increasing wave of cyberattacks threatening economies worldwide

Central Bank : Cyber Threat Detection, FinTech Security, and Regulatory Compliance

During the visit, the Kenyan team explored Egypt’s sophisticated strategies

for cybersecurity threat detection and response Discussions covered the latest

cyberattack methodologies, especially within the rapidly evolving FinTech sector

and best practices for mitigating vulnerabilities

The exchange also focused on compliance with international cybersecurity

frameworks and standards tailored for financial institutions. Furthermore

it included insights into regulatory procedures for licensing FinTech applications

and tech solutions, ensuring secure digital transformation and market stability

Kenya’s Drive Toward an Integrated Cybersecurity Strategy Inspired by Egypt’s Model

The visit underscores Kenya’s intent to leverage the Central Bank of Egypt’s experience

in developing and implementing comprehensive cybersecurity strategies The Central

Bank of Kenya is currently in the process of adopting a unified cybersecurity framework

for its financial sector, mirroring Egypt’s successful approach

This strategy involves establishing a dedicated cybersecurity incident response

team for banking and financial operations, crafting a dynamic regulatory framework

that evolves with emerging threats, and rigorously reviewing digital applications

and systems before their deployment to guarantee security

About Central Bank of Egypt’s Cybersecurity Initiatives

The Central Bank of Egypt continues to set a regional standard in cybersecurity

for the financial sector, combining proactive incident response, advanced threat

intelligence, and strategic partnerships Its EG-FinCIRT serves as a vital hub

for protecting the integrity of Egypt’s financial markets and supporting regional

digital transformation initiatives