رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Storm Unveils Ambitious Africa and Maghreb Expansion Strategy at GITEX Dubai 2025

Storm, a leading international trade, import, and export company, has officially announced its

first participation in GITEX Dubai 2025 the largest technology event in the Middle East and

globally This milestone marks a key step in Storm’s strategic vision to expand its footprint

across African and Maghreb markets, including Algeria, Morocco, Tunisia, Sudan, Ethiopia

Nigeria, and Cameroon

 Strategic Presence at GITEX Dubai 2025

Located at booth H26-05 (Hall 26 – Booth 5),storm will showcase its extensive

portfolio of trade and commercial services, attracting visitors and business partners

from around the world The participation reflects Storm’s commitment to boosting

international trade and investment opportunities

Visionary Leadership Driving Sustainable Growth

Mr Maged Moneer, Founder and CEO of ,emphasized that the company’s debut

at GITEX Dubai represents a strategic move to solidify its global expansion goals and

strengthen its presence in key regional markets “Our journey in international trade

import, and export has been marked by innovation and quality,” Moneer said “Now, we are

confidently entering a new phase of sustainable growth focused on Africa and the Maghreb

driven by a vision to build a strong and lasting regional presence

Diverse Business Portfolio and Regional Expertise

storm’s business operations span telecommunications, mobile phone distribution

and air-conditioning systems, alongside agricultural exports to global markets Notably

Storm managed 50 franchise branches for Orange Egypt from 2015 to 2023, earning

a reputation for operational excellence and market leadership in Egypt’s telecommunications sector

Longstanding Experience in Electronics and Agricultural Export

Since 1999, storm has been a key player in mobile phone trading and distribution,

expanding later into air-conditioning units to become a prominent supplier in electronics

and home appliances The company also supports food supply chains by exporting premium

agricultural products such as potatoes, garlic, onions, and oranges to countries like Lebanon

and Russia Its state-of-the-art greenhouse facility in Georgia further boosts sustainable

agricultural production, focusing on cucumbers and tomatoes

Expansion into the Gulf Region and Wholesale Distribution

In 2023, enhanced its presence in the Gulf through the Dubai Free Zone

managing wholesale distribution of top mobile phone brands including HONOR

iPhone, Samsung, Oppo, Xiaomi, Realme, Infinix, and Nokia This expansion aligns

with Storm’s goal to establish a comprehensive regional supply network

Robust Network for Rapid Market Penetration

Moneer highlighted that storm’s extensive network of reliable clients and partners

across target markets equips the company for efficient and swift market penetration

This foundation supports Storm’s ambitious expansion strategy and strengthens its

competitive edge

Commitment to Partnerships and Innovation

Concluding his remarks, Moneer stated, “At storm, we do more than build businesses

we forge authentic partnerships that unlock growth and innovation Our success stems

from a clear vision and sustainable investments grounded in trust, quality, and commitment

President El-Sisi Congratulates Dr. Khaled El-Enany on Historic Victory as UNESCO Director-General

Historic Victory for Dr. Khaled El-Enany, UNESCO Director-General Election

President El-Sisi extended warm congratulations to Dr. Khaled El-Enany on his overwhelming

success in the UNESCO Executive Board elections, securing 55 out of 57 votes in a historic

achievement for Egypt.

Egypt’s Diplomatic and Cultural Prestige Strengthened by UNESCO Win

This victory adds to Egypt’s remarkable diplomatic and cultural record, enhancing the country’s

standing in international forums and reinforcing its role as a great civilization.

Confidence in Egypt’s Leadership and Expertise Recognized Globally

The win demonstrates the world’s trust in Egypt’s talented professionals, combining knowledge,

dedication, and expertise to lead global cultural and heritage efforts.

President El-Sisi’s Vision for Promoting Cultural Dialogue and Human Heritage

President El-Sisi expressed confidence that Dr. El-Enany will advance cultural dialogue and heritage

protection, honoring Egypt’s civilization and humanity’s great cultures.

 El-Sisi

Ibero-American Film Festival 2025 Opens in Cairo with Free Screenings at Instituto Cervantes

 The 13th edition of the Ibero-American Film Week officially

opens tonight at Instituto Cervantes in Cairo, with an exciting lineup of free international

film screenings running from October 7 to 19 The event is held in collaboration with the

Spanish Embassy in Cairo and several Latin American embassies, aiming to bring the richness

of Spanish- and Portuguese-language cinema to Egyptian audiences

A Cinematic Journey Across the Ibero-American World

This year’s edition features a carefully curated selection of fiction and documentary

films from 13 countries, including Spain, Portugal, Mexico, Chile, Cuba, Colombia

Ecuador, Guatemala, the Dominican Republic, and others. The films explore a variety

of themes that celebrate the cultural diversity, natural beauty, and social realities of Ibero

-American nations The Ibero-American Film Week also showcases the evolution of Latin

American and Iberian cinema, highlighting its growing influence and artistic vitality on the global stage

Screenings Schedule at Instituto Cervantes, Dokki

All screenings take place at Instituto Cervantes in Dokki, with free admission granted

on a first-come, first-served basis Each film is presented in its original language with

English subtitles, and is preceded by an introduction and discussion in Arabic (without translation)

Here’s the full screening schedule

Tuesday, October 7: La Mirada y el Muro (The Eye and the Wall) – Guatemala

Wednesday, October 8: Un Mundo para Julius (A World for Julius) – Peru

Thursday, October 9: Made in Argentina – Argentina

Friday, October 10: Pichu – Uruguay

Saturday, October 11: La Estrella Azul (The Blue Star) – Spain

Sunday, October 12: Habanastation – Cuba

Monday, October 13: Inadaptado, ¿realmente lo eres o solo lo aparentas? – Ecuador

Tuesday, October 14: Gauguin y el Canal (Gauguin and the Canal) – Panama

Wednesday, October 15: Algunas Bestias (Some Beasts) – Chile

Thursday, October 16: La Familia P Luche (The Noble Family) – Mexico

Friday, October 17: Colores (Colors) – Dominican Republic

Saturday, October 18: Bela América (Beautiful America) – Portugal

Sunday, October 19: Jericó, el infinito vuelo de los días (Jericó, The Final Journey of Days) – Cuba

Ibero-American: Free Cultural Event Promoting International Exchange

Organized jointly by Instituto Cervantes and the Embassy of Spain in Cairo, the festival is

supported by the embassies of Mexico, Guatemala, Ecuador, Portugal, Cuba, Chile, and the

Dominican Republic This initiative underscores a shared commitment to promoting cultural

exchange, building bridges through cinema, and fostering international dialogue in the heart of Cairo

The Ibero-American Film Week 2025 is more than just a series of screenings it’s a celebration of cross

cultural understanding, offering Cairo’s film lovers a chance to experience the diversity, creativity

and stories of Ibero-America for free

Hyde Park Developments Unveils Hyde Park Signature: Premier Residential Project in West Cairo

Hyde Park Developments, a leading name in Egypt’s real estate sector, has officially

launched its newest residential project, Hyde Park Signature, in West Cairo Spanning 57 feddans

the project marks the developer’s third major investment in 6th of October City, following the

remarkable success of its previous developments, Tawny and Garden Lakes

This strategic launch aligns with the company’s long-term vision for balanced urban expansion

across East Cairo, West Cairo, and North Coast, and further cements its position as a trusted

real estate brand delivering integrated, high-quality communities

Hyde Park Signature: A Modern Living Experience in a Prime West Cairo Location

Located adjacent to Al Gezira Sporting Club and just 10 minutes from the Grand

Egyptian Museum, Hyde Park Signature enjoys a strategic and high-value location

in 6th of October CityThe project includes approximately 910 premium residential units, featuring

Standalone villas

Twin villas

Townhouses

Each unit is designed to accommodate a variety of family sizes and lifestyles

combining luxury, privacy, and modern architectural design

At the heart of the project lies a 15-feddan central park, which integrates

Outdoor co-working spaces

Innovative office hubs

Fully integrated community services

This blend of residential and functional space aims to create a well-rounded, live-work

environment, meeting the growing demand for sustainable, mixed-use developments in Cairo

Executive Statement: Reinforcing Hyde Park’s Vision for Sustainable Real Estate Development

Eng Amin Serag, CEO of Hyde Park Developments, commented on the launch

“The introduction of Hyde Park Signature is another important milestone in our strategic

expansion across Egypt Building on the outstanding success of Tawny and Garden Lakes

we are proud to present a new community that reflects our core values

quality, innovation, and sustainability He added

Our long-term growth strategy is fully aligned with Egypt’s Vision 2030, and we continue

to expand responsibly with a land portfolio that exceeds 2,200 acres. Hyde Park Signature

represents our commitment to delivering premium, eco-conscious developments that enhance

quality of life and solidify our reputation among Egypt’s top real estate developers

Ongoing Success in West Cairo: Deliveries and Sales Milestones

Hyde Park Developments is currently finalizing unit deliveries for Tawny, the first

boutique compound in West Cairo, with handover scheduled for completion by end of 2025

In parallel, the company has recently launched the final phase of Garden Lakes, branded as

Park Residence following record-breaking sales in earlier phases—further highlighting strong

market demand and the developer’s growing footprint in West Cairo’s luxury housing market

About Hyde Park Developments

Established in 2007, Hyde Park Developments is jointly owned by some of Egypt’s

most prominent financial and investment institutions, including

Housing and Development Bank

National Bank of Egypt

The Holding Company for Investment and Development

New Urban Communities Authority

Al Taamir for Investment and Real Estate Development

With a diverse land bank exceeding 2,200 acres, the company’s major

developments include

Hyde Park New Cairo

Tawny

Garden Lakes

Seashore North Coast

Hyde Park Central in the Sixth Settlement

Hyde Park Signature in 6th of October City

Raya Electronics & Johnson Controls Launch YORK HVAC in Egypt

Raya Electronics, a subsidiary of Raya Trade and Distribution under Raya Holding for Financial

Investments, has announced a strategic partnership with Johnson Controls Arabia to introduce

YORK-branded HVAC systems to Egypt’s expanding real estate market This collaboration is set

to enhance the availability of high-efficiency, smart HVAC solutions across residential and

commercial developments in Egypt

Expanding Smart HVAC Solutions for Egypt’s Real Estate Market

The partnership aligns with Raya Electronics’ strategy to broaden its portfolio of integrated

technology products and strengthen its foothold in the high-efficiency appliance sector

By collaborating with global leaders such as Johnson Controls Arabia, Raya offers innovative

HVAC systems that combine cutting-edge performance with energy-efficient technology

Raya Electronics’ Corporate and Enterprise Solutions division will focus on delivering tailored

HVAC solutions that incorporate advanced technologies such as artificial intelligence (AI) and

the Internet of Things (IoT) These smart HVAC systems enable automatic temperature control

and improved indoor air quality, designed to meet global standards for energy efficiency and

environmental sustainability

Leadership Insights: Driving Innovation and Sustainability in Egypt

Bassem Megahed, CEO of Raya Trade and Distribution, emphasized the strategic importance

of this partnership This collaboration reflects Johnson Controls Arabia’s trust in Raya Electronics

operational excellence and commercial expertise It marks a significant step toward offering sophisticated

HVAC solutions tailored to Egypt’s real estate needs, aligned with the latest global innovations

Our commitment extends beyond quality products to enhancing customer experience and supporting

national projects focused on sustainability and smart city development

Megahed also highlighted Raya’s extensive distribution network across Egypt, complemented by

comprehensive after-sales services, including certified technical support teams and authorized service

centers This infrastructure ensures a reliable and efficient customer experience, positioning Raya

as the ideal partner to expand YORK’s market presence

Johnson Controls Arabia: Global HVAC Expertise Meets Local Development

Dr Mohanad Al Shaikh, CEO of Johnson Controls Arabia, commented on the evolving HVAC

landscape in Egypt Energy efficiency and smart comfort systems are becoming essential

especially amid Egypt’s rapid urban growth and large-scale real estate projects YORK HVAC systems

powered by the AI-driven OpenBlue platform, have demonstrated excellence in high-profile projects

worldwide, including Egypt’s New Administrative Capital and other key residential and commercial hubs

He added that the partnership with Raya Electronics is critical to scaling these innovations in Egypt and

supporting the country’s sustainable development objectives

About Johnson Controls Arabia and YORK HVAC Systems

Johnson Controls International is a global leader in HVAC technologies, energy efficiency

and smart building solutions, with over 140 years of innovation Its YORK® brand operates

in more than 150 countries, trusted for its superior performance and reliability

Johnson Controls Arabia (JCA) serves as a strategic partner in Saudi Arabia, Egypt, and the wider

region, delivering advanced YORK HVAC solutions while promoting local manufacturing and exporting

to over 26 international markets In Egypt, JCA has played a pivotal role in major national projects

including integrated residential compounds, commercial centers, hospitals, and smart city developments

About Raya Electronics: Leading Technology Retailer and Solutions Provider in Egypt

Founded in 1998, Raya Electronics began as a mobile phone distributor and has since grown

into a major technology retailer offering a diverse range of electronic and electrical products

With over 65 retail stores across Egypt, including Raya Stores and Raya Mega Stores, and managing

outlets for major brands like Etisalat Misr and Samsung, Raya provides a seamless omnichannel

shopping experience via its digital platform, Raya Shop, and mobile app

In addition to retail, Raya Electronics is expanding its footprint in B2B and B2G markets, partnering

with over 500 public and private sector organizations to deliver tailored technology solutions

EDIC Developments launches DR5, Celestia projects with joint Egyptian-Saudi investments and robust strategic partnerships

EDIC Developments announced the launch of two landmark projects in east and west Cairo: the DR5 medical project in New Cairo, and Celestia, the largest mall dedicated to gold traders in Sheikh Zayed City.

The two projects are being introduced with Egyptian-Saudi investments as part of the company’s solid expansion plan to deliver diverse projects in the coming period.

Dr. Amr Zaki, Chairman of EDIC Developments, stated that the launch of these projects comes in partnership with Saudi investor Rabah Al-Khatib, reflecting Arab investors’ confidence in the strength and appeal of the Egyptian market.

EDIC Developments

He said that this partnership represents a significant added value to both projects, combining the company’s expertise in real estate development with the Saudi investor’s vision in the healthcare sector.

Zaki noted that the DR5 project is built on a land area of 1,500 sqm across three floors, comprising 71 clinics in total, along with a pharmacy, a medical laboratory, and a radiology center. It is strategically located in the Al-Yasmeen 5 area in the First Settlement at New Cairo. The company has partnered with a number of specialized local and regional entities to ensure the project’s development and operation at the highest quality standards.

He pointed out that the project is a fully integrated medical center that brings together specialized clinics, medical centers, and supporting services. It has been designed to serve as a modern destination offering high-quality healthcare services, tailored to meet the needs of its target clients.

 


He added, “Our projects go beyond constructing buildings—we create real value through strong partnerships. With DR5, our aim is to build a fully integrated medical center that serves over 250,000 residents and stands as a landmark in the area.”
He revealed that construction work had already started before the project’s official launch to clients. Within just two months, the company succeeded in completing the building’s columns, and work is now underway to accelerate construction and finishing. The concrete structure is scheduled for completion within only five months.

He stated that an agreement was signed with World Center for Oral and Maxillofacial Surgery and Dentistry, which has contracted an entire floor to establish a specialized center for oral and maxillofacial surgery within the project. In addition, AFS was appointed to handle engineering consultancy, along with agreements with GP and Medical Algorithm.

As for the Celestia project, it represents a significant leap in the gold trade market, being the first fully integrated mall that brings together the largest cluster of gold traders in Sheikh Zayed. Located in a strategic area that meets both local and regional market needs, the company aims through this project to redefine the concept of commercial centers—transforming them from mere retail spaces into specialized investment and trade destinations that bring real value to the area.

 

Mr. Rabah Al-Khatib, the Saudi investor and strategic partner in the project, expressed his pride in investing in Egypt and his delight with this strategic collaboration with EDIC Developments, praising the company’s strong expertise, precision, and commitment.
He noted that this partnership is expected to extend into further projects in the future.

He added, “We built strong expertise in healthcare through Global Care Hospital in Riyadh, which inspired our expansion into Egypt. With its vast opportunities, we plan to invest EGP 2–3bn, seeing it as one of the Arab region’s strongest markets.”
He pointed out that Egypt is one of the region’s most attractive markets, with East Cairo representing the future of urban development. DR5 adds strong value to the medical sector, while Celestia supports the growth of Egypt’s gold and jewelry industry.

 

Eng. Mohamed El-Daly, CEO of AFS, affirmed that his company is responsible for developing and implementing integrated facility management strategies that help extend the lifespan of real estate assets.
Dr. Mohamed El-Alam stated that he has already contracted to establish a specialized oral and maxillofacial surgery center within the project, emphasizing that cooperation with EDIC marks a first step toward future partnerships, with plans to expand into the Saudi market.

 

 


For his part, Eng. Mohamed Hamed, CEO of GP, saying, “We are a strategic partner to developers, focusing on sustainability and quality in real estate projects. We engage from day one with the developer and designer to ensure successful operations and long-term project continuity.”

Eng. Mahmoud Lashien, CEO of Medical Algorithm, stated that the company approaches the project with a distinctive methodology to ensure excellence in managing and operating medical facilities.
Prof. Dr. Eng. Ahmed Fouad Sabry, consultant for the Celestia project, said that the mall was designed with a modern architectural vision tailored to the investment and commercial nature of the gold and jewelry sector.

Mahmoud Mamdouh, Commercial Director at EDIC Developments, said that the second phase of Celestia will bring greater value by diversifying services and investment spaces to accommodate more clients and traders. He noted that the company’s goal is to make Celestia the leading destination for gold trade in Sheikh Zayed.

Meanwhile, artist Mostafa Amar, the brand ambassador of EDIC, expressed his delight in promoting the company’s distinguished projects in the real estate market.

 

He added that the innovative concepts behind both projects reflect EDIC’s vision for creativity, excellence, and delivering unique experiences that meet client needs.

Mass Developments achieves EGP 925 million in sales at Cityscape Egypt 2025

Mass Developments has announced its success in achieving record sales of EGP 925 million during its participation in Cityscape Egypt 2025, held from 24 to 27 September. The achievement reflects the trust that clients place in the company’s projects and its ability to deliver real estate products that meet the needs of its target customers.

Mass Developments

Eng. Atef Monai, Chairman of Mass Developments, stated that the strong turnout at the company’s pavilion during the exhibition confirms its solid position in the real estate market. It also demonstrates the company’s success in meeting client demands by providing a product that combines all key success factors, including a strategic location, smart design, and strong payment plans.

 

He added that the company’s upcoming expansion plan aims to launch new residential and commercial projects in West Cairo, in addition to a residential development spanning over 50 feddans in the distinguished R8 district of the New Administrative Capital, as well as residential projects in New Cairo’s Fifth Settlement. These launches are planned to begin at the end of the fourth quarter (Q4) of 2025 and continue throughout 2026.

 

Eng. Atef Monai further noted that the company showcased two projects at the exhibition, Yardin New Cairo and Olin Social District, both of which succeeded in attracting clients seeking an integrated residential or commercial experience in prime locations in East Cairo.

 

Meanwhile, Eng. Mamdouh Fekry, Board Member of Mass Developments and Founder of Concept Engineering and Constructions, said that Yardin New Cairo is distinguished by its proximity to major main roads. It is only one minute from South 90th Street and Hyde Park Square, three minutes from the Middle Ring Road, five minutes from Ain Sokhna Road, and 20 minutes from Cairo International Airport. It is also close to the Air Force Hospital and the District 5 project.

 

He pointed out that the project is a fully integrated residential community offering units with a variety of spaces, starting from 66 sqm up to 321 sqm for duplex units, and is characterized by flexible payment plans.

He highlighted that Olin Social District is a fully integrated commercial, administrative, medical, and entertainment complex strategically located on Gamal Abdel Nasser Axis in the Fifth Settlement, directly across from the Al Narges residential and villa area—a high-density community with more than 350,000 residents. The project is designed as a comprehensive hub that brings together retail, leisure, and essential services.

 

He added that the project features an entertainment area, retail units, cafés, restaurants, a fitness center equipped with the latest sports facilities, a jogging track, a dedicated children’s area, a government civil registry office, hologram technology, and free internet coverage across the entire development.

For his part, Mr. Ahmed El-Desouky, Chief Sales Officer at Mass Developments, stated that the company’s pavilion at the exhibition attracted strong client interest, driven by its standout projects, competitive pricing, exclusive offers, and its ability to understand and address customer needs.

Mr. Ahmed El-Desouky revealed that during the exhibition, the company offered clients special prices and flexible payment plans for both projects.

 


He disclosed that customers showed great appreciation for the project details and the diverse payment options available, which enabled them to choose plans aligned with their purchasing power.

He concluded that the strong turnout at the exhibition underscores the sustained strength of demand in the real estate market.

New Event Developments sells out first phase of Sakan View 1, launches new project in Saudi Arabia

New Event Developments has announced the complete sell-out of the first phase of its flagship Saudi project, Sakan View 1, achieved in record time. Building on this momentum, the company unveiled its second project in the Kingdom, Sakan View 2, reinforcing its commitment to expand in one of the region’s most dynamic real estate markets.

New Event Developments

Customer Confidence and Expansion Strategy
Dr. Hamid Al-Rgwy, Chairman of New Event Developments, stated that the rapid sell-out highlights the company’s ability to deliver integrated real estate products that fulfill customer aspirations while strengthening confidence in its offerings.

 

نيو إيفينت للتطوير

He emphasized that the company’s regional expansion builds on its track record in Egypt, where it has launched several landmark projects. According to Al-Rgwy, the launch of Sakan View 2 is a significant addition to the company’s Saudi portfolio, aligning with its growth strategy to meet the rising demand for premium residential communities with modern designs and integrated services.

 

“The company aims to become one of the leading real estate developers in the Saudi market,” he added.

Sakan View 2 – A Strong Market Addition
Eng. Mohamed Al-Asry, CEO of New Event Developments – Saudi Arabia branch – explained that Sakan View 2 will deliver a new level of urban integration and services tailored to diverse needs, making it a strong addition to the Kingdom’s real estate landscape.

 

He noted that the company’s decision to expand into Saudi Arabia stems from its confidence in the market’s stability,

appeal, and profitability.

 

Strengthening Client Partnerships
Al-Asry further emphasized the company’s commitment to building long-term partnerships with clients in Saudi Arabia. This includes delivering high-quality real estate products, adhering to project timelines, and offering flexible payment plans designed for different customer segments.

 

He concluded by underscoring the company’s focus on post-sale support to ensure client satisfaction and reinforce trust in New Event Developments.

Slvr Communities Launches a marketing campaign for VYBE Project in the Heart of South Academy New Cairo

Slvr Communities company launched its new marketing campaign for its latest project “VYBE” Located in South Academy New Cairo, as it represents a qualitative addition to the multi-use projects in one of New Cairo‘s most vibrant areas.

 

Slvr Communities

Ahmed Mourad, Marketing Manager Slvr Communities, said that the advertising campaign featured innovative designs based on simplicity and bold execution, using strong, attractive colors to ensure the message is clear even from far away, besides featuring a visual identity that reflects the brand’s personality and creates a direct connection with the target audience.

He added that the campaign focused on highlighting the project’s strategic location and diverse uses, as an excellence symbol, as well as a sustainable and profitable investment opportunity that appeals to investors and

entrepreneurs seeking strategic locations in New Cairo.

 

 

He pointed that the VYBE project enhances Slvr Communities’ vision of offering distinctive projects with modern standards, while choosing strategic locations that provide clients with true investment value.

 

He showed that Slvr Communities owns a distinguished project portfolio, including RVR project in the heart of New Cairo, which represents one of the most prominent mixed-use projects, due to its strategic location on major roads and its diverse commercial, administrative, and medical areas, and the project was developed in collaboration with specialized partners such as “Hafez Consultants” for engineering designs, EHFS for medical clinic management and operation, and Gateway for financial consulting.

 

He assured that the company is implementing unconventional projects, seeking to let them be integrated projects based on movement, growth, and prosperity, reflecting its commitment in providing true added value to the Egyptian real estate market.

“Sustainability 101: Think Business Summit Launched in Egypt”

 In a landmark initiative aimed at redefining sustainability in Egypt and the wider

region, Nestlé Egypt, People of Now, and engazaat have officially launched the Sustainability 101

Think Business Summit. The announcement was made during a high-profile reception hosted

at the Swiss Residence in Cairo by H.E. Dr. Andreas Baum, Ambassador of Switzerland to Egypt

with participation from senior government officials, private sector leaders, and representatives

of the development community This summit introduces a new platform for cross-sector

collaboration on sustainable development, focusing on climate innovation, regenerative

business models, and empowering local changemakers

A Vision to Reframe Sustainability as an Economic Opportunity

At its core, the Sustainability 101 Think Business Summit aims to shift sustainability from

a compliance mindset to a strategic, revenue-generating, and regenerative business model

A central theme of the summit will be the Water-Energy-Food (WEF) Nexus, an integrated

approach that highlights the interconnectedness of resource security

The launch event set the stage for deeper discussions around how green innovation and sustainable

entrepreneurship can be leveraged to support climate resilience and economic transformation in Egypt

Sustainability: Resilience and Sustainability Go Hand in Hand

In his opening remarks, Ambassador Dr Andreas Baum emphasized the importance

of private-sector partnerships in driving real impact

“Nestlé has proven to be not only a gold sponsor of our Embassy’s programs but also a true

partner and friend With initiatives like Sustainability 101 Think Business, Nestlé Egypt

shows that reducing environmental impact and supporting communities can go hand in

hand with building resilient economies

Panel Discussion: Beyond Sustainability—Business, Innovation, and Regeneration

A flagship panel titled “Beyond Sustainability Business, Innovation, and the Future

of Regeneration” brought together key leaders from the summit’s founding organizations

Tarek Kamel, Chairman & Managing Director, Nestlé Egypt & Sudan

Amr Mansi, Founder & CEO, People of Now Egypt’s Entrepreneur Awards (EEA)

Muhammad El Demerdash, Co-Founder & CEO, engazaat | The Solar Water Company

The panel underscored the need for a unified ecosystem that connects governments, corporates

innovators, and communities to foster scalable solutions and measurable results in sustainable development

Nestlé Egypt: Leading with Shared Vision and Scalable Solutions

Opening the discussion, Tarek Kamel noted

“We identified a gap—the lack of a unified platform that brings all stakeholders together with

a dedicated focus on sustainability and entrepreneurship. At Nestlé, we chose to support this

summit not just by funding it, but by co-creating a platform that can outlive any single event

He added that Nestlé’s partnership with engazaat, a sustainability-driven startup, and People of Now

the powerhouse behind EEA, aims to develop a year-round calendar of sustainable initiatives

setting a long-term commitment to green transformation in Egypt

People of Now: Making Sustainability a Cultural Movement

Amr Mansi, founder of People of Now, emphasized their goal to make sustainability

a mainstream narrative, much like they did with entrepreneurship in Egypt

“Just as we celebrated entrepreneurship through the EEA, we now aim to spotlight

sustainability as a key pillar of our future economy I believe global companies and

institutions will rally behind this movement once we activate the platform

 Proven Regenerative Models for Local Impact

 Bringing a grassroots perspective, Muhammad El Demerdash shared insights from

engazaat’s 14-year journey“We started with one question How to do more with less

Today, we’ve proven that sustainability is not a luxury—it’s sound business. We made access

to water and energy more inclusive, proving that profitability and resilience can coexist

He emphasized that knowledge-sharing is the missing link, and that this summit is a vehicle

to make regenerative models accessible to a broader audience—from farmers to multinational companies

What’s Next: Full Summit Set for December 2025

The launch event is only the beginning The first edition of the Sustainability 101

Think Business Summit is scheduled for December 2025 in Cairo The full summit will feature

High-level panel discussions

Hands-on workshops

Scalable green solutions

Case studies from local and international innovators

The summit will be organized by ievents, with MOUNT Communications as the official

media and communications partner

 A New Era for Sustainability and Innovation in Egypt

With the launch of the Think Business Summit, Egypt is taking

a bold step toward accelerating its green economy through inclusive partnerships

forward-thinking innovation, and long-term commitment to sustainability The initiative

promises to inspire a new generation of leaders, companies, and policymakers to see

sustainability not just as a responsibility—but as a catalyst for growth, impact, and resilience

Central Bank of Egypt Lowers Interest Rates for First Time in 2025

In a move aligned with the latest economic indicators, the Monetary Policy Committee

(MPC) of the Central Bank of Egypt (CBE) announced on Thursday, October 2, 2025, a 100 basis

point cut to the country’s key policy interest rates This marks a significant development

in Egypt’s monetary policy stance, aimed at addressing inflation dynamics while supporting

economic growth

Details of the CBE Interest Rate Decision

As per the official statement, the Central Bank of Egypt adjusted its

key interest rates as follows

Overnight deposit rate: reduced to 21.00%

Overnight lending rate: lowered to 22.00%

Main operation rate: cut to 21.50%

Discount rate: also decreased by 100 basis points to 21.50%

These changes come as part of the CBE’s strategy to maintain price stability while

responding to shifts in inflation trends in Egypt

Why Did the Central Bank of Egypt Cut Interest Rates

The MPC’s decision reflects an updated assessment of both current and projected

inflationary pressures Since the previous MPC meeting, indicators suggest a moderation

in inflation momentum, giving the committee room to begin easing monetary policy in Egypt

According to the MPC, the move is designed to balance the dual objective of controlling inflation

and stimulating economic activity in the face of global and domestic economic challenges

Impact of the Interest Rate Cut on the Egyptian Economy

This rate cut is expected to have far-reaching implications for Egypt’s economic outlook

Borrowing costs for businesses and consumers are likely to decrease, supporting investment and consumption

Government debt servicing may benefit from lower interest payments

It could contribute to improved investor sentiment in local markets

The move signals confidence in the central bank’s inflation targeting framework

The Central Bank of Egypt’s 100 basis point interest rate cut demonstrates a proactive response

to evolving economic conditions As inflation in Egypt shows signs of easing, this decision

underscores the CBE’s commitment to supporting macroeconomic stability and sustainable growth

 The next MPC meetings will be closely watched for further signals regarding the future direction

of monetary policy in Egypt

Central Bank of Egypt Hosts 9th Mediterranean Conference to Drive Innovation and Sustainable Finance

In a significant move to strengthen strategic partnerships and regional cooperation

the Central Bank of Egypt (CBE) hosted the 9th Annual Mediterranean Central Banks Conference

on Wednesday The conference convened prominent Central Bank Governors from Euro-Mediterranean

countries, alongside policymakers, economic experts, academics, and representatives from international

financial institutions Organized in collaboration with Banco de España (BdE), the Organisation for Economic

Co-operation and Development (OECD), the European Institute of the Mediterranean (IEMed), and the Union

for the Mediterranean (UfM), the event served as a crucial platform for dialogue and cooperation on pressing

economic and financial challenges at both regional and global levels

Egypt’s Commitment to Regional Stability and Prosperity Highlighted

H E Mr Hassan Abdalla, Governor of the Central Bank of Egypt, opened the conference

by welcoming participants from across the Mediterranean region He emphasized Egypt’s

dedication to fostering collaboration and exchanging expertise to ensure economic stability

and shared prosperity Mr Abdalla described the conference as a pivotal opportunity to deepen

cooperation among Mediterranean countries amid challenging global circumstances He underscored

the region’s historic role as a bridge connecting people, cultures, and continents, advocating for its

evolution into a hub of innovation, resilience, and inclusive financial systems “By working together

we can transform today’s challenges into opportunities for building a more stable and sustainable

financial future,” he affirmed

Strengthening Multilateral Financial Cooperation in Uncertain Times

H E Mr José Luis Escrivá, Governor of Banco de España, stressed the importance of enhancing

cooperation between central banks to build resilient financial systems that serve all societal segments

He highlighted the critical role of multilateralism in navigating current uncertainties, calling for active

efforts to reinforce and adapt multilateral frameworks to the rapidly changing global environment

Central Banks’ Expanding Role in Innovation and Green Finance

Mr Luiz de Mello, Director of the Country Studies Branch at the OECD, outlined the expanded

mandate of central banks beyond maintaining monetary stability He emphasized their pivotal

role in supporting innovation, green finance, and inclusive economic growth

Acknowledging the heightened need for open dialogue, Mr de Mello noted that the OECD

is committed to facilitating policy discussions aimed at strengthening cooperation, building trust

and advancing reforms for more resilient and sustainable economies across the Mediterranean

Addressing Geopolitical and Economic Pressures in the Mediterranean

Mr Senén Florensa, Executive President of the IEMed, highlighted the complex challenges

facing the Mediterranean region, including violent conflicts, global trade tensions, debt crises

climate risks, and the pursuit of more inclusive growth He emphasized the necessity of strong

central banks as pillars of financial stability amid these pressures

Similarly, H E Ms Meltem Büyükkarakaş, Deputy Secretary General of the UfM, pointed to ongoing

geopolitical tensions, developmental disparities, social inequalities, and the digital divide in the

Mediterranean. She stressed that realizing the region’s potential depends on advancing

integration through green and digital transitions, committing the UfM to translate this vision

into impactful, concrete actions

Key Conference Sessions Focus on Innovation, Sustainability, and Integration

The conference featured four main sessions addressing critical topics

Artificial Intelligence, Central Banks, and the Financial Sector

Moderated by the Governor of Banco de España, this session examined the transformative

role of artificial intelligence in the banking and financial sectors, focusing on maximizing benefits

while managing risks.Financing for Sustainable Development

Led by the Governor of the CBE, discussions centered on the role of central banks in accelerating

the green economy transition and channeling finance towards the Sustainable Development Goals (SDGs)

particularly in response to climate and environmental challenges

Financial Inclusion for All

This session highlighted initiatives designed to expand financial services accessibility

promote economic empowerment, and advance social equity through innovative and inclusive

financial solutions Financial Integration

The final session reviewed the OECD’s report on strengthening regional cooperation, enhancing

digital infrastructure, and improving policy coordination across fiscal and monetary domains in the Mediterranean

Central Bank

Closing Remarks and Future Outlook

In his closing statement, Mr Hassan Abdalla expressed gratitude to all participants

praising the productive discussions and innovative ideas shared He affirmed that the

conference outcomes represent a crucial step toward enhancing financial stability and

advancing sustainable, inclusive development throughout the Euro-Mediterranean region

The conference concluded with the announcement that the next edition will be hosted by

Banco de España Additionally, a technical preparatory meeting involving participating central

banks will be convened approximately four months prior to the next conference to ensure robust

coordination and knowledge exchange This conference underscores the vital role of regional

collaboration among central banks in harnessing innovation, driving green finance, and fostering

economic inclusion to build a resilient Mediterranean future amid global challenges