رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Al Mirage Developments starts implementing construction works on the iconic Hilton New Capital Downtown Hotel

Selim Holding Group — the owner of Al Mirage Developments, announced its contract with Turki Contracting company to carry out excavation and shoring works in its iconic Hilton New Capital Downtown Hotel project in the New Administrative Capital, in a step that assures the company’s commitment to execute the project within the highest quality standards and within the scheduled timetables.

 

Al Mirage Developments

Eng. Mohamed Farag, CEO of Banks Investment, the owner of Al Mirage Developments, said that the commencement of excavation and shoring works represents a true turnout in the project’s trajectory, noting that the company adopts a clear philosophy based on the principle that serious development begins with actual on-site implementation.

He added that a developer’s credibility is measured by its adherence to the deadline and technical standards, not by the scale of its promotional campaigns.

He pointed that the selection of Turki Contracting Company came due to an accurate study of its execution capabilities and track record in implementing major projects, emphasizing that the nature of its iconic project- the Hilton New Capital Downtown Hotel- as a mixed-use landmark tower, requires the highest levels of engineering precision and adherence to safety standards during the excavation and shoring phases, a pivotal stage to ensure the long-term structural integrity.

He clarified that the work is progressing according to the project’s established timeline, showing that the company treats the schedule as a strategic commitment to its clients and partners.

Eng. Mohamed Farag assured that the project’s unique strategic location in the heart of Downtown New Capital, surrounded by a strip of tourist towers and with a direct view of the Green River, gives it a strong competitive advantage in one of the most vibrant and attractive areas for investment and tourism.

He added that the project was designed to be an iconic mixed-use tower including hotel hospitality, well serviced apartments, administrative offices, and commercial activities in an integrated model that reflects the concept of a balanced lifestyle encompassing work, residence, and entertainment.

The project consists of two connected towers by a three commercial base, consists of 3 floors including commercial activities, restaurants, and cafes on double-height floors, in addition to four basement levels dedicated to parking for the project’s various components.

He noted that the partnership with Hilton Worldwide for management and operation of the hotel components is a key pillar in enhancing the project’s investment value, noting that the left tower houses includes two Hilton-branded hotels: the five-star Hilton New Capital Downtown with 100 rooms and suites, and the four-star Hilton Garden Inn with 180 rooms, ensuring professional management according to the highest international standards of operation and service.

He explained that the right tower contains fully finished, air-conditioned, and ready-to-operate administrative offices, along with serviced hotel apartments managed according to Hilton’s global standards, and the top of the tower features a collection of luxurious Sky Villas and a fine-dining restaurant with panoramic views, enhancing the project’s architectural and functional value.

He assured that this iconic project offers more than just a traditional real estate product, as it represents a long-term investment asset built on the integration of architectural design, engineering execution, and world-class hotel operations.

He added that the project was designed to align with the global construction standards in terms of safety systems, operational efficiency, and smart infrastructure, including high-speed elevators, advanced security and surveillance systems, and integrated recreational and health facilities.

He noted that his company is operating according to a robust, clear, and specific strategic plan, and that project implementation is progressing steadily and deliberately to make it one of the most prominent iconic towers in the New Administrative Capital, as this progress is based on the extensive experience of “Banks Investment”, a subsidiary of Selim Holding Group, both locally and globally.

Selim Holding Strengthens Real Estate Team to Drive Hilton Capital Development

Selim Holding Group, owner of Al Mirage Developments, has announced the recruitment of a distinguished team of real estate professionals and emerging talents to spearhead its flagship project, Hilton Capital, located in Egypt’s New Administrative Capital.

Strategic Hires to Accelerate Growth and Innovation

Dr. Mohamed Selim, Chairman of Selim Holding Group, Member of Parliament, and Deputy for African Affairs, emphasized that hiring experienced experts with diverse real estate backgrounds both locally and internationally strengthens the company’s current operations and ambitious expansion plans.

This strategic move supports Selim Holding’s vision of delivering landmark developments, with Hilton Capital as a key milestone.

The new appointments include Mr. Mostafa El-Sayed as Managing Director and official representative of Baker Global USA in Egypt; Mr. Osama El-Gendy as Head of Commercial Sector, bringing over 20 years of experience managing major real estate projects; Mr. Amr El-Marakby as Head of Sales, renowned for his record-breaking achievements; and marketing expert Mr. Tamer Said as Marketing Advisor, tasked with aligning company strategy with the prestigious Hilton Hotels brand.

Driving Excellence and Innovation in Real Estate Development

Dr. Selim noted that these high-caliber hires signify a qualitative boost for the company, reinforcing Al Mirage’s commitment to professional standards in management and development.

This aligns with its expansion ambitions for 2025-2026 and enhances the company’s capacity to deliver innovative, integrated real estate projects.

Upcoming Projects and Strategic Vision

Selim Holding plans to launch several new projects over the next two years, cementing its position as one of Egypt’s fastest-growing real estate developers.

The company prides itself on attracting top talent and forming strong strategic partnerships, especially amid a favorable investment climate and robust regulations supporting financially sound developers.

Hilton Capital Project: Prime Location and Comprehensive Facilities

The Hilton Capital project, featuring the iconic Hilton Tower and Hilton Global Hotel, boasts a prime location overlooking the Green River, directly on Bin Zayed North Axis—the New Administrative Capital’s main artery. The site is conveniently situated five minutes from the New Capital Airport, three minutes from the Ministries and Financial District, and adjacent to key landmarks such as Misr Mosque and the Gold Market.

The mixed-use development includes two floors of retail units, multiple floors of premium office spaces, and a hospitality section operated by Hilton Worldwide.

The two hotels will offer guest rooms, serviced apartments, luxurious sky villas, multi-purpose meeting halls, a fitness center, outdoor swimming pools, a spa, and premium office units. Hospitality and administrative units range from 30 to 95 square meters, with flexible options to combine units for customized spaces.

Award-Winning Architectural Excellence

Notably, the Hilton Tower project was recently shortlisted for the Best Architectural Design Award in Dubai. Designed under the guidance of architect Mohamed Talaat in collaboration with Emirati firm Sendan International, the project reflects exceptional architectural and technical standards, positioning it among the region’s most distinguished developments.