Al-Ekhbariya newspaper Archives - جريدة الاخبارية

STEM EC Leads “Al Foras Fein?” Platform with Mohamed Nagaty and Special Appearance by Shark Tank Egypt’s Ahmed Khalil

Posted on يناير 11, 2026 by habiba

STEM EC Reinforces Support for Startups and Ecosystem Growth

STEM Entrepreneurship Center (STEM EC) reaffirmed its role in supporting startups and strengthening the entrepreneurial ecosystem through its participation in the sixth edition of “Al Foras Fein?” (الفرص فين؟), held on December 31 at The Greek Campus.

The session brought together founders, investors, and ecosystem leaders to explore where real opportunities lie in today’s market.

The conversation was led by investor Mohamed Nagaty and hosted by Hussein Al Menawy, creating a high-impact dialogue grounded in practical market insight and execution-driven thinking.

Spotlight on Market Insights and Independent Platform Launch

Commenting on the importance of the platform, Hussein Al Menawy, CEO of Xanadu Group and Managing Director of Startup Grind Cairo, noted that “Al Foras Fein?” serves as an annual opportunity to spotlight developments in both the Egyptian and global markets, while assessing strengths and gaps across key sectors.

He emphasized the significance of this year’s edition, marking the launch of “Al Foras Fein?” as an independent platform dedicated to developing and producing specialized business and financial content for the region.

Investor Perspective: Creating Opportunities Systematically

From an investor perspective, Mohamed Nagaty, Co-Founder of Exits MENA, highlighted that “Al Foras Fein?” acts as a critical bridge between the local market and global developments by transferring knowledge and market insights that positively influence decision-making and help entrepreneurs stay informed about international trends.

“We need to move from asking ‘Where is opportunity?’ to building the mechanisms that create it, systematically, not sporadically,” added Nagaty, underscoring the importance of execution-driven ecosystem building.

STEM EC as a Strategic Co-Building Partner

As part of its broader mission, STEM EC positions itself as a co-building partner for entrepreneurs, designing entrepreneurship as an experience rather than a one-off intervention. Through community building, ecosystem platforms, and targeted support, STEM EC helps founders move from ambition to structured, scalable action.

Over the past year, STEM EC has actively engaged with the entrepreneurial community through partnerships and sponsorships across key regional events, including Hult Prize, RiseUp, AIESEC, Techne, and the Knowledge Youth Forum, in addition to hosting its own sector-focused meetups across technology, green tech, and emerging industries.

Looking Ahead: Optimism for Future Partnerships

Both Al Menawy and Nagaty expressed their enthusiasm for the partnership with STEM EC and their optimism for its future, particularly following the launch of “Al Foras Fein?” as an independent entity, noting that further partnership details will be announced throughout the year.

About STEM Entrepreneurship Center

STEM Entrepreneurship Center (STEM EC) is a Cairo-based entrepreneurship and ecosystem development platform dedicated to supporting founders and startups across the Middle East and North Africa.

STEM EC operates as a strategic co-building partner, designing entrepreneurship as an experience through community-driven platforms, ecosystem programs, and partnerships that connect talent, education, industry, and capital.

“Cairo Capital Developments Delivers Three Villa Projects in West Cairo Within Two Years, Plans Lake West 2 for 2026”

Posted on يناير 7, 2026 by habiba

Three Villa Projects Delivered in West Cairo Within Two Years

Cairo Capital Developments has reached a significant milestone by delivering three villa projects in West Cairo within just two years, reinforcing its position as a reliable real estate developer committed to timely delivery and sustainable growth.

The company is set to deliver Lake West 2 in 2026, following the successful completion of construction works and the ongoing execution of landscaping and final finishing works.

Strategic Planning Ensures On-Time Project Delivery

Cairo Capital Developments reaffirmed its commitment to on-time delivery across all projects, driven by a strategic approach that integrates advanced planning, parallel execution, and disciplined financial management, ensuring long-term growth while safeguarding clients’ rights.

Yasser Khalaf: Strength Lies in Execution, Not Volume

Yasser Khalaf, Chairman of Cairo Capital Developments, stated that the company operates according to clear and publicly announced timelines for each project, which are strictly adhered to.

He explained that Cairo Capital’s ability to execute multiple projects simultaneously reflects the strength of its administrative and financial structure, rather than a mere increase in the number of developments.

Fully Delivered Communities, Not Just Construction Milestones

Khalaf emphasized that the company’s philosophy centers on delivering fully completed communities, not just achieving construction progress benchmarks.

This approach is evident in Lake West 1, a 23-acre development that has been fully delivered with complete infrastructure and is already home to residents—demonstrating readiness for real living, not just handover.

Lake West 2 Nears Completion, Delivery Set for 2026

He revealed that Lake West Extension, spanning 20 acres, has been fully completed, with clients already starting to finish their units.

Additionally, construction works at Lake West 2, developed over 14 acres, have been fully finalized. Cairo Capital is currently completing landscaping and final finishes, in line with a scheduled delivery plan for 2026, ensuring quality standards and project integrity.

Progress on Lake West 3 and Strategic Expansion Plans

Khalaf added that construction is progressing steadily at Lake West 3, scheduled for delivery in 2027, with approximately 50% of construction works completed according to the approved timeline.

He also noted that Cairo Capital has secured ministerial approval for Lake West 4 and is preparing to commence construction once all permits are obtained, reflecting the company’s commitment to measured and strategic expansion, rather than rapid, unplanned growth.

Lake West 5 and Focus on Low-Density Living

The company’s latest launch, Lake West 5, aligns with its strategy to maximize value across all developments, Khalaf said.

He concluded that Cairo Capital Developments continues to focus on low-density residential communities, offering villas, townhouses, and twin houses in Sheikh Zayed, particularly along the Dahshour corridor, in response to evolving market demand and buyer preferences.

Al Madina Developments Unveils Ambitious 2026 Expansion Plan with Over 20 New Projects

Posted on يناير 5, 2026يناير 5, 2026 by habiba

Strategy focuses on phased growth, quality execution, and on-time delivery across Egypt’s real estate market

Al Madina Developments has announced a robust strategic expansion plan for 2026, targeting the launch of more than 20 new real estate projects as part of a long-term vision centered on phased construction, high-quality execution, and strict on-time delivery as core drivers of sustainable growth in Egypt’s real estate sector.

Expansion Strategy Built on Over 20 Years of Development Experience

Bayoumy Zakaria, CEO of Al Madina Developments, stated that the company’s strategy for the coming phase is firmly rooted in leveraging its more than 20 years of experience in real estate development and construction.

He explained that the company’s journey began in the Mokattam district, before expanding more prominently into New Cairo, which he described as the market most aligned with Al Madina’s philosophy of real demand-driven development and long-term investment.

Strong Delivery Track Record Supports Organized Expansion

Zakaria noted that Al Madina Developments’ current expansion is built on a solid execution foundation, having successfully delivered over 20 residential projects across key locations, including:

New Narges
Andalus
Beit Al Watan
North House
Gardenia Heights

This strong delivery record has enabled the company to transition from limited-scale development to structured and organized expansion, without compromising construction quality or delivery schedules.

Focus on Detached Residential Buildings in Prime Locations

He added that Al Madina Developments follows a clearly defined development model that emphasizes detached residential buildings (separate apartment buildings) in carefully selected locations.

The model is based on executing a controlled number of projects simultaneously, maintaining full oversight of all construction phases, and refraining from launching any project until it reaches actual construction readiness.

This approach, he explained, ensures the long-term preservation of both the residential and investment value of Al Madina’s developments.

Commercial Projects Complement Residential Communities

Zakaria pointed out that the 2026 expansion plan is not limited to residential developments, but also includes commercial projects, such as malls and service buildings, designed to complement residential areas.

These developments fall within a broader vision aimed at creating functional, integrated urban communities, rather than standalone units offered solely for sale.

On-Time Delivery as a Core Measure of Developer Credibility

The CEO emphasized that Al Madina Developments’ philosophy is based on the belief that a developer’s true strength is measured by the number of projects actually delivered, not by the volume of launches or advertising campaigns.

He added that the 2026 expansion plan was developed following in-depth studies of demand trends and client preferences, ensuring a balanced equation between quality, pricing, and long-term sustainability.

Strong Growth Prospects in Egypt’s Real Estate Market

Zakaria concluded by highlighting that Egypt’s real estate market continues to offer strong growth opportunities, noting that capitalizing on these opportunities requires developers who adhere to transparency, credibility, and disciplined execution—the key pillars underpinning Al Madina Developments’ expansion strategy for the coming period.

Mainmarks Developments Set to Launch Mixed-Use Project in Prime New Cairo Location

Posted on يناير 5, 2026 by habiba

Strategic Expansion in One of Egypt’s Most Attractive Real Estate Destinations

Mainmarks Developments is preparing to launch its latest mixed-use real estate project in New Cairo, in line with the company’s strategic vision for disciplined and sustainable expansion across Egypt’s most promising investment destinations. The new development aims to strengthen Mainmarks’ growing portfolio while responding to evolving market demand.

New Cairo Chosen for Its Strategic Value and Proven Success

Mohamed El Moghazi, Co-Founder of Mainmarks Developments, stated that selecting New Cairo builds on the company’s previous successes in the area and reflects its strong confidence in the city’s position as a major hub for diversified investment activities.

He highlighted New Cairo’s strategic location just minutes from Cairo International Airport, which creates a fully integrated investment environment combining accessibility, infrastructure strength, and long-term growth potential.

Prime Location on South Teseen Street Enhances Investment Appeal

El Moghazi explained that the new project enjoys a prime frontage on South Teseen Street, one of New Cairo’s most prestigious and high-traffic corridors. The location is close to leading international educational institutions, including the American University in Cairo (AUC), major commercial centers, and key transportation arteries such as Mohamed Naguib Axis and the Ring Road.

These factors significantly enhance the project’s investment attractiveness and position it at the heart of a well-established and rapidly growing urban district.

Development Philosophy Focused on Prime Locations and Global Standards

He added that Mainmarks follows a clear development philosophy centered on selecting prime locations and delivering projects built to international standards. This approach is based on in-depth market analysis and customer needs assessments, transforming real demand into practical, value-driven real estate products.

The company also collaborates with top-tier consultants and industry experts to ensure the highest levels of quality, efficiency, and operational performance.

Mixed-Use Development Designed for Efficiency and High Returns

For his part, Ahmed Shaker, Co-Founder of Mainmarks, noted that the project features a distinctive architectural design that maximizes site potential, optimizes space utilization, and ensures long-term operational efficiency.

The mixed-use development will include:

Office spaces
Medical clinics
Diverse retail units
Carefully planned shared areas

This integrated mix is designed to deliver a comprehensive user experience while increasing occupancy rates and investment returns for clients.

Infrastructure Growth Strengthens New Cairo’s Long-Term Value

Shaker emphasized that New Cairo has emerged as a standout investment destination, driven by limited land availability, rising demand, and the growing presence of leading real estate developers.

He added that ongoing infrastructure projects, such as the monorail and light rail transit, further enhance connectivity, boost property values, and ensure long-term investment sustainability.

A Vision Beyond Traditional Real Estate Development

He concluded that the new project represents more than a conventional real estate development. It reflects Mainmarks Developments’ comprehensive vision to help shape a modern urban and investment landscape, offering investors a genuine opportunity to participate in one of Egypt’s fastest-growing and most prestigious areas in the coming years.

Aswaq Developments Unveils 2026 Expansion Strategy with New Projects Across Cairo

Posted on يناير 5, 2026 by habiba

Strategic Expansion Across Key Locations in Cairo

Aswaq Developments announced its 2026 growth strategy, focusing on launching multiple new projects across strategic areas in east and west Cairo. The plan aims to strengthen the company’s project portfolio while supporting sustainable growth in Egypt’s real estate market.

Moamen Rehan, CEO of Aswaq Developments, highlighted that the strategy is guided by in-depth market analysis, evaluating demand patterns and property needs. This ensures delivery of integrated real estate solutions catering to commercial, administrative, and medical projects that align with current market trends.

New Projects for Early 2026

The company is preparing to unveil a portfolio of carefully selected projects in early 2026, reflecting its focus on value creation and market-driven real estate solutions.

Rehan emphasized that Egypt’s real estate market is entering a mature and stable phase, characterized by real demand for commercial, administrative, and medical properties rather than speculative investment, supported by rapid urban expansion in key districts of Cairo.

Shifting Real Estate Development Approach

The upcoming phase in Egypt’s property sector will emphasize product diversity, operational quality, and efficient project management. According to Rehan, this shift ensures the sustainability of developments and their ability to generate long-term stable returns for investors.

Expertise and Commitment to Quality

With over 20 years of investment experience, Aswaq Developments has established itself as a leader in mixed-use projects. By collaborating with top engineering consultants and trusted contractors, the company ensures high construction standards, cost efficiency, and timely delivery.

Flagship Projects and Future Developments

Aswaq Developments’ completed projects in Shorouk City include:

City Hub Mall
Mercado Mall
Arena Mall

These projects demonstrate the company’s dedication to timely execution and quality delivery.

The upcoming Solaria Mall, scheduled for delivery in 2028, reflects Aswaq’s commitment to modern developments with lasting investment value.

Madinet Masr Partners with Rising Egyptian Handball Star Mahmoud El Shobaky to Support Youth Talent and Human Development

Posted on يناير 3, 2026 by habiba

In a new milestone reinforcing its commitment to empowering Egyptian youth and nurturing sports talent, Madinet Masr has announced a strategic partnership with Mahmoud El Shobaky, a rising Egyptian handball star who recently joined Hamburg Handball Club in Germany. The move reflects the company’s belief that sustainable growth extends beyond real estate development to human development and capacity building.

Madinet Masr Strengthens Its Commitment to Egyptian Youth Empowerment

Madinet Masr (EGX: MASR.CA) continues to solidify its role as a leading supporter of young Egyptian talents, announcing a long-term partnership with 18-year-old handball player Mahmoud El Shobaky, who began his career at Heliopolis Sporting Club before signing a professional contract with one of the top teams in the German Handball League.

This partnership aligns with Madinet Masr’s long-standing vision that true development is rooted in investing in people, not just infrastructure.

Supporting Both Athletic and Academic Excellence

Through this partnership, Madinet Masr will support Mahmoud El Shobaky’s professional handball career and university education in Hamburg, ensuring a balanced path that combines academic achievement with elite sports performance.

The company signed a three-year agreement with Ahmed El Shobaky, the player’s father, covering Mahmoud’s university studies alongside his professional journey with Hamburg Handball Club’s youth and first teams. This integrated support aims to provide a stable environment that allows the player to focus on excellence both on and off the court.

CEO: Investing in Youth Is Investing in Egypt’s Future

Commenting on the partnership, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated that supporting young talents is a strategic investment in Egypt’s future.

He emphasized that Mahmoud El Shobaky represents a model of ambitious Egyptian youth capable of competing globally, adding that Madinet Masr’s vision extends beyond building sustainable urban communities to developing human potential and nurturing creativity and ambition.

Handball: A Strong Egyptian Presence on the Global Stage

Handball remains one of Egypt’s most successful team sports, with numerous Egyptian players competing professionally in Europe’s top leagues. This success has inspired younger generations to pursue international careers, despite the challenges of balancing intensive training, education, nutrition, and mental well-being.

In this context, Madinet Masr positions itself as a true partner in youth empowerment, providing the holistic support required for sustainable success.

Madinet Masr’s Ongoing Support for Handball and Egyptian Sports

Madinet Masr’s commitment to handball includes its partnership with Handgoal to sponsor the Handball Masters Tournament in Egypt, as well as founding the Madinet Masr Handball Masters Team.

The team recently achieved a third-place finish at the 2024 Handball Masters World Cup in Croatia, underscoring Egypt’s competitive spirit and reinforcing the company’s dedication to promoting Egyptian sports on the international stage.

A Legacy of Building Communities and Developing People

With over 65 years of experience, Madinet Masr continues to pursue a comprehensive growth strategy that integrates real estate development, social responsibility, youth empowerment, and sports sponsorship.

By supporting initiatives that strengthen human capital, the company reinforces its position as one of Egypt’s leading institutions committed to inclusive development that unites ambition, talent, innovation, and urban progress.

AEMP Expands Market Presence by Partnering with 50 Real Estate Developers in 2025: Abdelrahman Essam

Posted on يناير 3, 2026 by habiba

AE Media Production Doubles Business Volume and Prepares for Market Leadership in 2026

AEMP – AE Media Production has reported exceptional performance in 2025, successfully doubling its business volume year-on-year while significantly expanding its footprint across Egypt and international markets. The strong results reflect the company’s solid execution strategy and its growing leadership in delivering advanced media and advertising solutions for the real estate sector.

Dr. Abdelrahman Essam, CEO of AEMP, stated that the company achieved unprecedented market penetration during 2025, despite the challenges facing the media and real estate industries.

World-Class Projects and European Market Expansion

Essam noted that the scale of AEMP’s expansion in 2025 exceeded twice the achievements of 2024, alongside the delivery of world-class media projects, most notably through collaborations with Swiss companies serving the European market.

He emphasized that these partnerships further strengthen AEMP’s position as a leading provider of integrated visual solutions and full-service media production, both regionally and internationally.

2026 Strategy: AI-Driven Media Solutions for Real Estate Developers

According to Essam, the company’s achievements in 2025 represent a launchpad for a new growth phase in 2026, driven by the integration of advanced technologies and artificial intelligence across AEMP’s media, documentary, and advertising production services.

This approach aims to provide innovative, high-impact media solutions that enable real estate developers to present their projects more effectively and competitively in the market.

Geographic Expansion and First Branch in Upper Egypt

The CEO revealed that AEMP’s 2026 strategy includes wide-scale geographic expansion, with operations spanning multiple governorates, including Ras Sedr, Ain Sokhna, the North Coast, El Gouna, Sohag, and Assiut.

He also announced that the company is preparing to open its first branch in Upper Egypt in 2026, as part of a comprehensive plan to strengthen its presence in the region and support real estate developers with ambitious expansion strategies.

Targeting Market Leadership in Real Estate Media

Essam added that AEMP expects to capture the largest share of the real estate media market in 2026, supported by in-depth market research, detailed analysis of client and end-user needs, and the launch of new technological services introduced to the market for the first time.

Professional Team and Global-Standard Production Capabilities

The CEO highlighted that AEMP’s success is built on a highly professional team with extensive expertise in visual production and cinematography, backed by state-of-the-art media systems and technologies.

He added that the company operates with a fully integrated technical infrastructure, including advanced filming and production equipment, enabling it to deliver global-standard content that competes with leading international media firms.

Partnerships with Over 50 Real Estate Developers in One Year

“AEMP has become the leading media partner for real estate developers in its field,” Essam said, noting that the company collaborated with more than 50 real estate development companies across Egypt in 2025.

This growth reflects AEMP’s broad geographic reach, extending from Ain Sokhna and the North Coast to Upper Egypt, with a particular focus on Luxor. He added that AEMP played a key role in the media campaigns of some of the most successful and high-profile real estate projects, achieving strong results upon launch.

Expanding Beyond Real Estate with Global Brands

Essam also pointed out that AEMP’s portfolio extends beyond real estate, encompassing collaborations with major global companies, including Amazon and eBay. These partnerships, he said, highlight the capability of the Egyptian media industry to deliver internationally competitive content, not only on a local scale but across global markets.

Looking Ahead: Tripling Results in 2026

Concluding his remarks, Essam stated:
“The record results achieved in 2025 pave the way for tripling our performance in 2026, as part of an ambitious expansion strategy focused on sustainable growth, innovation, and qualitative development.”

Main Marks Accelerates Construction Progress, Boosting MORAY’s Investment Value

Posted on ديسمبر 31, 2025 by habiba

Amid the rapid developments shaping the Egyptian real estate market, Main Marks Developments continues to strengthen its market position by achieving advanced construction progress at its MORAY project, reflecting a clear operational vision, strong financial standing, and a firm commitment to delivering high-quality developments.

Strong Sales Performance Backed by Tangible Execution

Commenting on the project’s performance, Ahmed Shaker, Co-Founder and CEO of Main Marks Developments, emphasized that MORAY’s success is not driven solely by marketing efforts, but rather by a strategy centered on actual on-site construction progress as a key driver for building market and customer confidence.

Shaker revealed that the project has achieved 50% sales of available units, alongside the completion of approximately 60% of the first development phase, underscoring the company’s approach of aligning sales growth with real execution milestones.

Accelerated Development with High Quality Standards

He added that these indicators reflect the company’s strong financial position and execution capability, particularly amid the challenges facing the real estate sector. Since the project’s launch, Main Marks Developments has adopted a strategy focused on accelerating construction timelines without compromising quality or construction safety standards.

Partnerships with Major Contractors to Fast-Track Delivery

Shaker also disclosed that the company has partnered with leading execution entities, including one of the largest contracting firms in the Egyptian market, to compress project schedules and speed up construction progress, while maintaining full compliance with approved engineering and technical specifications.

Smart Design Tailored to Market and Client Needs

He noted that MORAY features a non-traditional, smart design concept aimed at meeting evolving customer expectations across all components of the project. The design approach balances value, pricing, and functionality, ensuring alignment with current market dynamics and client needs.

Commercial Component Attracts Leading Brands

Regarding the commercial component, Shaker confirmed that Main Marks Developments is in advanced negotiations with several major brands to secure their presence within the project. This strategy is designed to deliver a diverse mix of services and activities, while adhering to international brand selection standards, enhancing MORAY’s investment appeal and long-term competitiveness.

Raised Investment Targets Driven by Strong Demand

Shaker concluded that MORAY’s strong performance has prompted the company to raise its investment targets, supported by robust demand, accelerated construction progress, and a clear operational roadmap. He affirmed that MORAY represents a clear example of Main Marks Developments’ philosophy, which balances speed of execution, high-quality delivery, and sustainable investment returns, reinforcing market confidence in both current and future projects.

Octane Surpasses EGP 13 Billion in Digital Transactions, Establishing Egypt’s Largest Fleet Payment Network

Posted on ديسمبر 31, 2025 by habiba

Cairo, Egypt – XXXX 2025 – Octane, the leading Egyptian technology company backed by Elsewedy Group, has surpassed EGP 13 billion in digitized transactions, marking a major milestone in transforming fleet payment operations across Egypt.

Leading the Digital Transformation in Fleet Payments

Specializing in digital fleet payments and vehicle expense management, Octane provides a fully integrated ecosystem that replaces traditional cash-based operations with secure, transparent, and fully monitored digital solutions. The company currently serves over 3,000 corporate clients, managing more than 270,000 vehicles and handling over 500 million liters of fuel annually.

Octane’s Comprehensive Fleet Management Ecosystem

Octane’s ecosystem comprises five fully integrated solutions designed to address all aspects of fleet management and payments:

Digital Fuel Payments: Enables secure and fraud-free fuel expense control for companies.
O-Store: Egypt’s largest virtual marketplace for fleet consumables.
O-Care: Nationwide digital payments network linking vehicles to over 300 service centers.
Mint: AI-powered smart maintenance management platform with predictive analytics.
O-Tolls: Digital toll payment solution covering all major toll gates in Egypt.

This integrated approach allows companies to shift from fragmented cash-heavy systems to a unified digital platform, enhancing operational efficiency, oversight, and financial transparency.

Driving Efficiency, Transparency, and Financial Control

“Surpassing EGP 13 billion in digital transactions reflects the rapid adoption of cashless fleet solutions across Egypt,” stated Amr Gamal, Co-founder and CEO of Octane. “Our platform provides companies and institutions with visibility, control, and accountability over fleet operations while supporting better planning and reducing waste. Octane’s ecosystem empowers data-driven decision-making at every level.”

Aligning with Egypt’s Vision for Digitalization

Octane’s growth supports Egypt’s strategic objectives in digital transformation, financial inclusion, and reducing cash dependency. By digitizing fleet payments and operational processes, the company enhances efficiency, minimizes fraud, and promotes transparent management practices across public and private sectors.

Pioneering the Future of Fleet Solutions in Egypt

With its expanding client base and comprehensive digital services, Octane is cementing its position as a key player in Egypt’s fleet management and digital payments sector, setting new benchmarks for efficiency, transparency, and control in corporate mobility and logistics.

Launch of “The One Circle ICT Reboot Ideathon” to Promote Circular Economy and Green Innovation in Egypt

Posted on ديسمبر 30, 2025ديسمبر 30, 2025 by habiba

The One Circle initiative has officially launched the One Circle ICT Reboot Ideathon, a competition designed to engage youth and innovators in proposing practical solutions that advance circular economy practices in Egypt’s ICT sector. The ideathon primarily focuses on e-waste recycling, device refurbishment, and sustainable reuse of electronic devices.

Supporting Egypt’s Circular Economy Transition

The competition is part of the One Circle project, launched in 2023 as a national initiative supporting Egypt’s shift toward a circular economy in the ICT and electronics sectors. One Circle operates within the framework of the global “Switch to Circular Economy Value Chains” (SWITCH2CE) project, co-funded by the European Union and the Government of Finland, and implemented by UNIDO in partnership with Orange, Nokia, and Cordon, with local support from E-Tadweer and the Haya Karima Foundation.

Through this global collaboration, One Circle seeks to establish a strong alliance of local and international partners to promote sustainable and responsible development models, delivering long-term benefits to both society and the environment.

Ideathon Tracks: Innovation for Sustainability

The competition invites Egyptian youth and relevant stakeholders to develop innovative ideas that enhance sustainability in the ICT sector, reduce the environmental impact of electronic waste, and extend the lifespan of devices. Participants are required to submit ideas only—no technical prototypes or fully implemented solutions are necessary.

The ideathon covers three main tracks:

Device Reuse and Refurbishment – ideas that encourage repairing and maintaining devices instead of disposal.
Smart E-Waste Management – technological solutions for efficient collection and recycling of electronic waste.
Sustainable Technology Design – developing longer-lasting, repairable devices made with environmentally friendly materials.

Participation, Application, and Judging

The competition is open to university students and young professionals aged 18–25 from across Egypt, competing in teams of two members. Teams can apply via the official online application form, and submissions will be evaluated by a jury of partners, including Orange, Upgrade, and E-Tadweer, based on innovation, sustainability, impact, and gender balance.

Awards and Internship Opportunities

The ideathon will culminate in a closing ceremony and awards presentation on January 15, 2026, in Cairo. Top-performing teams will receive one-month internships with One Circle partner organizations, gaining hands-on experience in the green ICT sector.

Empowering Youth and Driving Green Innovation

The One Circle ICT Reboot Ideathon represents a major step toward youth empowerment and fostering green technology innovation, contributing to Egypt’s transition toward a more sustainable and inclusive circular economy. By encouraging practical solutions to e-waste challenges, the initiative supports responsible practices, promotes eco-friendly technology, and strengthens Egypt’s position as a leader in the regional ICT and sustainability sector.

Aayan Development selects AEMP to produce documentary and advertising works for its first project “dǎoTowers”

Posted on يوليو 5, 2025 by alaa

Strategic Alliance Between AEMP and Aayan Development

AEMP company announced a strategic cooperation with Aayan Development Company,

starting with its first project “dǎoTowers”, as this cooperation based on AEMP’s advanced

expertise in producing documentary content and designing advertising campaigns based on

artificial intelligence tools and modern visual techniques, utilizing the latest technologies.

Launching with “dǎoTowers” – A Flagship Vision

For his part, Dr. Abdel Rahman Essam, AEMP CEO, said “We are pleased to cooperate

with Aayan Development company in its first project, as it owns a distinct vision and

innovative thinking, and our company relies on artificial intelligence and modern technology

in its work, besides sharing the same enthusiasm for introducing new elements and future

concepts to the real estate market”.

AEMP: Pioneering AI-Powered Storytelling

He added that his company is responsible for implementing documentary, promotional, and

advertising projects based on the latest artificial intelligence and future technologies, which

gives the project an added value, enhances its visual identity, and manages to deliver the

messages the company wants to convey to its clients, thus achieving successful and direct

communication between the company and its clients.

Dr. Abdel Rahman Essam: Merging Creativity and Innovation

For his part, Rami Hijazi, Aayan Development CEO, expressed his confidence in this strong

and distinctive strategic cooperation, noting that his company possesses an innovative vision

and extensive experience in the field of real estate development, and always seeks to integrate

advanced technology into its projects.

Rami Hijazi: Tech-Driven Real Estate for the Future

He assured that this strategic cooperation aims to provide a modern, technology real estate

development model that aligns with market aspirations and enhances the quality of its

real estate projects on various levels.

“dǎoTowers”: Redefining Urban Living

He noted that “dǎoTowers” project is a mixed use tower located in the heart of

the New Administrative Capital, with total investments EGP 15 billion, adding that it

is located in the MU-12 district on the southern Bin Zayed Axis, includes the largest

digital advertising screen on Bin Zayed Axis, the largest infinity pool overlooking the

capital’s landmarks, and the largest open event area within an integrated real estate project,

which enhances the project’s investment, commercial, and entertainment value.