رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Egypt Strengthens Digital Education and Artificial Intelligence to Develop Youth Skills and Multitalented Abilities

 During a press briefing on the sidelines of the Global Offshoring Summit – Egypt, an international expert lauded the

capabilities and skills of Egyptian school students, emphasizing that they have become an integral part of an

advanced educational system that embraces digital transformation and modern technological applications.

The expert highlighted that visiting Egyptian schools and witnessing students’ digital innovations and practical projects

in information technology was an inspiring experience, affirming that Egypt possesses young talents capable of

competing in the global job market.

Egypt

Diverse Talents and Comprehensive Skills

The expert noted that today’s Egyptian workforce features multiskilled talents, no longer limited to a

single specialization.

This is crucial in the new work environment, which demands flexibility and efficiency

in handling modern technologies and digital transformation.

Egypt

Artificial Intelligence at the Core of Global Development

A British speaker participating in the event emphasized the growing global focus on artificial intelligence applications,

pointing to the efforts of several international institutions, including British organizations and MIT, in investing in

AI research and advanced projects, with over $300 million spent in this field.

She added that collaboration between educational institutions and tech companies in AI represents the future,

noting that Egypt is moving forward on this path by integrating technology and innovation into its educational system.

These statements were made during a press briefing under the patronage and in the presence of the Prime Minister,

who stressed the importance of supporting digital education and artificial intelligence as a cornerstone for preparing

young talents for the global workforce.

Egypt

OPPO plans to bring generative AI features to around 100 million users by the end of 2025

OPPO announced its enhanced artificial intelligence (AI) strategy, positioning itself as a leader in AI experiences by delivering comprehensive, secure, and continuously evolving AI solutions at OPPO AI Tech Summit during MWC2025.

Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO

“When it comes to AI, the user experience is ultimately all that matters,” said Billy Zhang, President of Overseas Marketing, Sales and Services at OPPO.

“Smartphones are not just a vehicle for AI – they are the engines that power the best possible AI experiences.

As a global leader in smartphones, OPPO is driving in-house innovation and open collaboration with industry partners to bring our users these unparalleled AI experiences.”

Collaboration with Google to deliver new advances in system-level and secure AI

Matt Waldbusser, Managing Director for Global Solution and Consumer AI, Google Cloud

As applications of AI continue to evolve, OPPO is advancing its AI experience from functional-level to system-level AI. This in turn is placing new demands on the extent of AI integration and security required on devices.

OPPO is further integrating Google AI experiences across its smartphones, and Google Gemini can soon take action across native OPPO apps, such as Notes, Calendar, and Clock.

These new capabilities will work alongside existing support for Gemini 1.5 Pro and Gemini 1.5 Flash on OPPO AI Phones to unlock unprecedented levels of performance and responsiveness. The two companies are working closely to bring the latest Gemini 2.0 to OPPO Phones soon.

To protect user security and privacy when accessing these deeply embedded AI features, OPPO is also implementing Private Computing Cloud (PCC) built with Confidential Computing from Google Cloud.

Starting from AI Recording Summary, AI features including AI Search, AI Studio, AI Call Summary will be integrated with OPPO Private Computing Cloud this year.

“We are excited to collaborate with OPPO to shape the future of mobile AI by bringing together Google technologies with OPPO’s exceptional hardware and software,” said Matt Waldbusser, Managing Director for Global Solution and Consumer AI, Google Cloud.

“Through our extensive partnership spanning apps, AI models and cloud solutions, we are unlocking immense potential to redefine the mobile AI experience.”

Extensive AI R&D delivers non-stop innovation in AI features

Darren Chen, Director of AI Technology Strategic Planning, OPPO

Under its latest AI development strategy, OPPO is focusing on the three core areas of AI Productivity, AI Creativity, and AI Imaging to deliver meaningful features that will make AI an essential part of users’ everyday lives.

Underlying these three pillars is a comprehensive AI R&D strategy that covers the entire AI ecosystem – from chips and devices to the cloud. OPPO is working closely with MediaTek to optimize chips for high-efficiency, real-time AI processing that enables powerful performance without compromising energy efficiency.

Will Chen, Deputy General Manager of the Wireless Business Group at MediaTek said, “The partnership between MediaTek and OPPO is set to unlock new opportunities in AI.

From AI-enhanced photography to next-generation gaming experiences, from intelligent security solutions to seamless device connectivity, the possibilities are limitless.”

Will Chen, Deputy General Manager of the Wireless Business Group at MediaTek

On the device side, AI technologies like LoRA (Low-Rank Adaptation), Parallel Decoding Solution, and MoE (Mixture of Experts) are significantly boosting the performance of AI capabilities on OPPO devices. On the cloud, OPPO has built a comprehensive data security protection system that works across devices and the cloud.

Reaching more users with more features faster than ever

OPPO will offer monthly updates on average in AI features and experience

As AI technology and applications continue to develop, OPPO is evolving its own approach to redefine how AI enhances everyday experiences. After surpassing its goal of reaching 50 million users last year, OPPO now aims to double that, expecting nearly 100 million users by the end of 2025.

To meet users’ growing demand, OPPO will deliver an average of one new AI update per month. New AI innovations like AI Search and integration of OPPO applications with Google Gemini are coming to the OPPO Find N5 soon.

AI Call Translator, which interprets calls in multiple languages in real-time, and AI VoiceScribe, offering multi-use voice summarization across voice calls, online learning, and meetings, are coming to OPPO devices via a future update.

UCL Legendary football player David Villa joining OPPO AI Tech Summit

Spanish football legend David Villa also graced the event and experienced OPPO AI first-hand. With OPPO AI, Villa aims to explore new possibilities for enhancing his daily life and professional endeavors through cutting-edge, continuously evolving AI features.

OPPO AI Phones and AI Features showcased across MWC2025

Besides OPPO AI Tech Summit, OPPO AI features and AI phones, including the Find N5, Reno13 series, Find X8 series are widely showcased by leading partners such as Google, MediaTek, and Qualcomm at MWC2025.

From deep technical research to continuous enhancements in user experience and in collaboration with the strongest partners, OPPO is dedicated to leading innovations in AI experience.

EDT&Partners and Eyouth Forge $6 Million Partnership to Develop Digital Skills

The program leverages advanced digital tools and strategic educational frameworks to provide 1 million youth aged 15 to 35 across Africa and the Middle East critical skills training in artificial intelligence, coding, data analysis, digital marketing, and modern pedagogies.

Global education consultancy EDT&Partners and Egyptian skills development startup Eyouth announced a groundbreaking partnership aimed at equipping one million young people across Africa and the Middle East with essential digital skills. The collaboration, backed by a $6 million investment, will focus on training individuals aged 15 to 35 in key areas such as artificial intelligence, programming, data analysis, digital marketing, and modern pedagogy, leveraging advanced digital tools and strategic educational frameworks.

The initiative, unveiled at Bett 2025, the world’s leading education technology event, underscores the transformative power of technology and collaboration in shaping the future of education and employment. The program will utilize Eyouth’s established platform and expertise in skills development across the Middle East and North Africa (MENA), combined with EDT&Partners’ innovative educational technologies and frameworks. Set to launch in February 2025, the program will also provide financial support to qualified educators in the region.

The Challenge and Its Significance

The global digital skills gap is estimated at $2.5 trillion, with the MENA region facing particularly acute challenges. Only 1.7% of the workforce in the region is classified as “digital talent,” while the world will need an additional 44 million teachers by 2030, including 4.3 million in North Africa and West Asia alone.

A $6 Million Joint Investment

Eyouth and EDT&Partners have committed $6 million to this ambitious program, which combines Eyouth’s effective skills development platform with EDT’s cutting-edge AI-driven educational technologies. The initiative aims to bridge the digital divide in the MENA region, with a particular focus on empowering educators.

Pablo Langa, Founder and Managing Partner of EDT&Partners, stated, “Education has a multiplier effect on our societies and economies. The digital skills gap and the importance of AI for educators are critical components in enhancing the competitiveness of the MENA region. We are proud and excited to partner with Eyouth on this large-scale, transformative initiative.”

Mostafa Abdel Latif, Co-Founder and CEO of Eyouth, added, “To date, we have developed the skills of over three million young people. Through this partnership, we aim to accelerate and empower an additional one million youth to unlock their potential and drive innovation across Africa and the Middle East.”

Program Accessibility and Reach

Participants will gain access to the program through an advanced learning platform offering interactive and comprehensive training, supported by tailored content and AI technologies from EDT and its partners, including Amazon Web Services. The program will also be rolled out in vocational and higher education institutions, such as the NextEra Coalition in Cairo, and will be available in both English and Arabic.

Hussein Ayoub, Regional Director for the Middle East and Africa at EDT&Partners, emphasized, “We are connecting Eyouth’s leading skills development platform in the MENA region with EDT&Partners’ global innovation and scalable educational solutions to deliver one of the most pioneering training initiatives in the world.”

How to Join the Program

The program will officially launch in February 2025. Young individuals, schools, and universities can register through the Eyouth platform and EDT’s website.

OPPO is Getting Ready to Launch the Reno13 Series in Egypt

 Global technology leader, is set to make waves in Egypt with the highly anticipated launch of its Reno13 series. Packed with groundbreaking AI technology and stunning design, this game-changing smartphone series is ready to take the mobile experience to the next level.

Raghda Amer, PR Manager at OPPO Egypt, expressed her excitement for the Reno13 Series launch: “We’re thrilled to introduce the Reno13 Series to Egypt, a key market. This series sets a new standard in user experience, combining advanced AI features with OPPO’s commitment to making cutting-edge technology accessible globally at an attractive price. The Reno13 Series offers flagship-level features tailored to meet the diverse needs of all users.”

OPPO is committed to making cutting-edge technology accessible to everyone

The Reno13 Series, including the Reno13 Pro 5G, Reno13 5G, and Reno13 F 5G/Reno13 F, features a bold, innovative design that caters to diverse consumer needs. A perfect blend of cutting-edge technology and a true masterpiece in design and functionality.

The Reno13 Series takes smartphone photography to a new level, enabling effortless underwater photo and video recording without the need for additional accessories. Additionally, it is among the first Android devices to bridge compatibility gaps across ecosystems, allowing users to seamlessly share photos across various social media platforms.

As OPPO launches the Reno13 Series in Egypt, it strengthens its leadership in technology and innovation, setting new standards for excellence and delivering exceptional value. OPPO remains committed to empowering users to create beautiful experiences, shaping a brighter future through smart mobile technology.

By listening to user needs, we continue to innovate, enabling self-expression and enhancing everyday life.

e& Egypt extends Managed Services and customer support partnership with Ericsson

e& Egypt and Ericsson (NASDAQ: ERIC) have extended their managed services and customer support agreement for another five years, to strengthen customer-centricity, efficiency, Artificial Intelligence (AI) Integration, cost-savings, and scalability for the communication service provider (CSP).

Ericsson will retain responsibility for e& Egypt’s network operations and customer support, helping it in order to boost service quality, enhance user experiences and increase scalability for future network growth by leveraging Ericsson’s word-leading advanced network operations and optimization, in addition to AI and digital capabilities.

Amr Fathy, Chief Technology and Information Officer at e& Egypt, says: “In our pursuit to evolve the network and achieve our vision to be Egypt’s Top Digital Telco Brand, we will rely on Ericsson as a long-standing trusted partner through our Managed Network Services agreement extension. This partnership highlights a shared vision to leverage AI-driven network technologies for next-generation advancements in telecommunications. We seek to build on Ericsson’s experience to integrate AI in the network operations, enhance service quality and user experience for our subscribers while paving the way for future growth.”

Ekow Nelson, Vice President and Head of Global Customer Unit for e& at Ericsson Middle East and Africa, says: “We are honored with this renewal which reinforces our commitment to exceptional service quality. Our extended partnership aligns with e& Egypt’s efforts to provide an elevated user experience for its customers as it transforms into a technology company powering the connected digital future.”

Ericsson’s long history with e& Egypt spans nearly two decades with many collaborations across multiple dimensions and two generational shifts in mobile technology. The two partners are currently gearing up to launch 5G in Egypt.

:ABOUT ERICSSON

Ericsson enables communications service providers and enterprises to capture the full value of connectivity. The company’s portfolio spans the following business areas: Networks, Cloud Software and Services, Enterprise Wireless Solutions, Global Communications Platform, and Technologies and New Businesses. It is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s innovation investments have delivered the benefits of mobility and mobile broadband to billions of people globally. Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York. www.ericsson.com

Dell is leading the future of displays with innovative technologies and unparalleled performance

.Dell is once again raising the bar with innovative new PC monitors that debut world’s first technology

Our latest flagship trio showcases industry-leading advancements in color accuracy, eye comfort and audio experience, offering an ideal canvas for creative professionals, engineers, tech enthusiasts or anyone in search of cutting-edge monitors.

With world’s first enhanced IPS Black, QD-OLED panel technology, best eye comfort features, AI-enhanced 3D Spatial Sound and more, Dell continues to lead with innovation in the PC monitors space for more than a decade1.

?Why It Matters

.Global shipments of PC monitors are steadily rising due to a growing requirement for larger and higher resolution displays2

.At the same time, increasing demands for work and play make owning a high-quality monitor with the latest technology a must

:What We’re Announcing

The Dell UltraSharp 32 and 27 4K Thunderbolt Hub Monitors, designed for professionals, offer an exceptional viewing experience with enhanced IPS Black technology, the world’s best eye comfort,3 and productivity features powered by Thunderbolt 4.

The Dell 32 Plus 4K QD-OLED Monitor is the world’s first QD-OLED Monitor with AI-enhanced 3D Spatial Sound.4 Its 4K resolution plus QD-OLED technology brings outstanding clarity, vibrancy and infinite contrast, turning any space into a cinematic experience.

Dell UltraSharp 32 and 27 4K Thunderbolt™ Hub Monitors

Staying true to UltraSharp’s reputation as our most premiere line of high-performing professional monitors, the Dell UltraSharp 32 and 27 4K Thunderbolt Hub Monitors feature the world’s first enhanced IPS Black technology with a 3,000:1 contrast ratio5.

.They also offer unparalleled eye comfort and an integrated Thunderbolt 4 connectivity hub

Bringing Visuals to Life

The enhanced IPS Black technology in our latest monitors delivers 47% deeper blacks and an 89% ambient contrast ratio improvement in a typical office environment6 when compared to conventional IPS.

With VESA DisplayHDR 600 and a 4K resolution, users will enjoy improved color accuracy, enhanced color depth, and sharp details even in challenging lighting conditions.

[Insert video IPS Black: See the Difference – YouTube]

Prioritizing Best Eye Comfort Features

The new Dell UltraSharp monitors are the world’s first 4K monitors with the highest 5-star eye comfort certification7 (TÜV Rheinland Eye Comfort 3.0). This means they offer these key eye wellness features:

.Lower Blue Light Emission: Reducing up to 30% more blue light when compared to competition while not affecting color accuracy for prolonged comfort 8

.Ambient Light Sensor: Automatically adjusts brightness and color temperature to match your environment, helping to reduce eye fatigue

.Low Reflectance Panel: Minimizes glare for easier focus, particularly useful under office light settings

.120 Hz Refresh Rate: Offers smooth visuals with less flicker which helps enhance viewing comfort

Ultimate Productivity Powerhouse

Along with Thunderbolt 4, USB-A and C, and RJ45 ports, the new UltraSharp monitors offer up to 140W power delivery via USB-C Extended Power Range (EPR) for compatible PCs.

.The front-facing pop-out ports provide easy connectivity and deliver 15W USB-C charging for phones and other accessories

.Both the Dell UltraSharp 32 and 27 4K Thunderbolt Hub Monitors are certified to work with Windows and macOS, supporting multi-monitors setup

Dell 32 Plus 4K QD-OLED Monitor

.Our Dell Plus monitor range combines sleek design with versatile functionality, making it perfect for play, school and work

The Dell 32 Plus 4K QD-OLED Monitor represents a new frontier in display technology, offering a harmonious blend of hyper-realistic audio, stunning visuals and easy connectivity.

.Whether you’re creating, gaming, streaming or simply enjoying content, this monitor is a gateway to a more immersive future

Discover Hyper-Realistic Audio with 3D Soundscape

.The Dell 32 Plus 4K QD-OLED introduces a next-generation 3D soundscape that takes auditory experiences to the next level

.Powered by AI, its spatial audio technology dynamically adjusts to create an environment where sound follows your every move

This AI-driven head-tracking ensures sound coming from the built-in speakers remains precisely aligned with your position, offering pinpoint accuracy for a truly immersive experience.

The built-in 5x5W speaker array uses advanced beamforming technology to focus audio directly toward each ear and leverages destructive interference to cancel out the sound at the opposite ear.

.These combine to provide crystal-clear sound quality that you truly must hear to believe

Visual Excellence Redefined With QD-OLED Technology

.The Dell 32 Plus 4K QD-OLED offers spectacular visuals, combining 4K resolution with QD-OLED technology for amazing clarity, vibrancy and contrast

.Its exceptional color accuracy and depth make it ideal for professional and casual use

.Casual gamers will enjoy seamless visuals with a 120 Hz refresh rate and AMD FreeSync Premium technology, which virtually eliminates motion blur

.Along with these gamer-friendly features, an ultra-low 0.03ms response time enhances fluidity for fast-paced gameplay

.Streaming video is elevated on this QD-OLED monitor which features Dolby Vision and VESA Display True Black 400

Whether it’s an action blockbuster or a stunning documentary, the Dell 32 Plus 4K QD-OLED delivers breathtaking realism, transforming your space into a private theater.

Connectivity and Convenience at Your Fingertips

This monitor offers single-cable USB-C connectivity that delivers up to 90W of power so you can charge and connect devices effortlessly while keeping your workspace organized.

Additionally, the convenient pop-out quick access ports make it easy to connect peripherals. The monitor’s intuitive, sleek and modern aesthetics complements any space, while its advanced features cater to the diverse needs of tech-savvy users.

Advancing Sustainability

Committed to a sustainable future, these three new Dell monitors are crafted with up to 100% recycled aluminum9, 85% post-consumer recycled plastics9, 50% recycled steel9 and at least 20% recycled glass10.

They also meet high environmental standards. Both the Dell Ultrasharp 32 and 27 4K Thunderbolt Hub Monitors carry the latest TCO designation and are registered EPEAT Gold with Climate+ meaning they meet key sustainability criteria for energy use and climate impact11, while the Dell 32 Plus 4K QD-OLED Monitor meets high standards for energy efficiency with ENERGY STAR® certification12.

Final Words

By prioritizing performance, aesthetic design, eye comfort, and sustainability, Dell remains a visionary leader in crafting displays that align with the demands of today and tomorrow.

.These monitors are more than a glimpse into the future—they are here to elevate how we visualize and connect with the digital world today

We’re also pleased to share that starting in Feb 2025, users can manage and optimize all Dell displays and peripherals through one application – the new Dell Display and Peripheral Manager (DDPM).

Additional CES 2025 Announcements

.Access the press kit for our new monitors here. Also announced today is our new AI PC portfolio which you can learn more about here

Check out our official CES 2025 Press Kit for more information on each of the announcements. Follow and stay connected with Dell Technologies on X, Instagram, Facebook, YouTube, and LinkedIn.

Pricing and Availability

Dell UltraSharp 32 4K ThunderboltTM Hub Monitor (U3225QE), priced at $949.99 (US) and $1299.99 (CA), will be available globally beginning February 25, 2025

Dell UltraSharp 27 4K ThunderboltTM Hub Monitor (U2725QE), priced at $699.99 (US) and $959.99 (CA), will be available globally beginning February 25, 2025

Dell 32 Plus 4K QD-OLED Monitor (S3225QC), priced at $799.99 (US) and $1099.99 (CA), will be available beginning March 27, 2025 in China and rest of the world beginning May 22, 2025.

1 Source: IDC Worldwide Quarterly PC Monitor Tracker, Q3 2024. From 2014 to 2023.

2 Source: IDC report https://www.idc.com/getdoc.jsp?containerId=prUS52603724

3 Based on Dell analysis of publicly available data, October 2024

4 Based on Dell internal market analysis on the unique combination of QD-OLED display technology and AI-enhanced spatial audio features, including head tracking

and adaptive sound delivery. No other product currently available combines these specific technologies in a 31.5” monitor. [Aug 2024]

5 Based on Dell analysis of publicly available data, October 2024

6 Based on third-party research findings of IPS Black 3000:1 contrast ratio panel vs conventional IPS Panel, November 2024

7 Based on Dell analysis of 4K resolution monitors, October 20248 Based on third-party research findings of TUV Low Blue Light CAT 2 vs TUV Low Blue Light CAT 3 Panel, July 2024

9 Based on internal analysis, November 2024.

Recycled plastic is the percentage of plastic weight.

100% recycled aluminum in the stand

50% recycled steel in the monitor head and stand: Dell UltraSharp 32 and 27 4K Thunderbolt Hub Monitors

50% recycled steel in the monitor head: Dell 32 Plus 4K QD-OLED Monitor

10 Applicable to all new monitors launching in CY 2024. Recycled glass is present in monitor panel. Based on internal analysis, January 2024

11Based on internal analysis, November 2024. EPEAT registered where applicable. EPEAT registration varies by country. See www.epeat.net for registration status by country

12 Based on internal analysis, November 2024

?Mohammed Amin…Transformative Tech in 2025: Is the Test and Learn Phase Starting to Pay Off

?Transformative Tech in 2025: Is the Test and Learn Phase Starting to Pay Off

Mohammed Amin, Senior Vice President, CEEMETA, Dell Technologies

,No longer a mere buzzword, Artificial Intelligence (AI) has emerged as the cornerstone of the region’s transformative journey. In 2024

.businesses explored and experimented with GenAI tools, positioning AI as a central driver of operations

.The following 12 months promise an era of accelerated digital transformation fuelled by cutting-edge technologies

.From AI-powered PCs to next-generation data center innovations, here’s how business leaders can stay ahead of what’s coming

AI to Deliver Real Business Value

2025 is set to be the year AI shifts from exploration to execution. According to McKinsey, GenAI usage has doubled in just 10 months, where businesses in these stages are learning, testing and gaining insights into what AI can achieve.

For many, the test and learn phase is starting to pay off. Over the next year, enterprises will continue to see real ROI as they scale AI. A Strategy& report estimates that GenAI could contribute up to $23.5 billion annually to the Middle East’s economy by 2030.

,Media and entertainment are projected to lead this impact with $8.5 billion, followed by healthcare at $3.8 billion, banking and financial services at $3.5 billion

and IT and telecommunications at $2.9 billion. For the region’s media, healthcare and finance industries, the time has come to move from pilot projects to scaled solutions.

.The focus should shift to developing tailored, scalable AI applications that solve current challenges while also positioning companies for future opportunities

What this means: If your AI strategy isn’t clearly defined yet, make it your top priority in 2025. Tools are maturing at an incredible pace, and businesses that fail to adapt risk falling behind.

Introducing AI PCs: The Future of Work in Your Hands

Imagine starting your day with a PC that’s already handled the basics – drafted follow-ups, organized your to-do list, or summarized your emails while you were still making coffee. Welcome to 2025, where AI PCs bring this level of convenience to life.
These PCs are set to revolutionize how work gets done. Equipped with embedded AI capabilities, they can process data locally, resulting in faster performance, enhanced security and cost efficiency.

This is particularly beneficial for regional businesses balancing distributed teams and hybrid work environments. The importance of the edge – where data is created and consumed – is also growing. AI PCs are redefining productivity by shifting work closer to where it happens. Between higher performing CPUs, GPUs and NPUs and more PC silicon options in the market than ever before, the choice and innovation will be the best it’s ever been.
What this means: For industries evolving at breakneck speed, having smarter devices is no longer optional – it’s essential. If you’re holding onto older hardware, now may be the time to make the leap.

Rethinking the Data Center for an AI-driven World

AI is advancing faster than any technology in recent memory. In a recent analyst discussion, we found that by 2025, the overwhelming majority of AI processing (up to 70-90 percent) will focus on inferencing – using AI to make real-time decisions. This shift isn’t just an upgrade; it’s a demand for entirely new approaches to data infrastructure.

It’s why traditional siloed data centers are being replaced by “disaggregated architectures,” which allow computing, storage, and networking systems to scale independently. This provides businesses with faster, more flexible operations without being locked into specific vendor solutions, a crucial step forward for companies aiming for efficiency and agility.

Furthermore, the rising cost of energy and the environmental impact of AI workloads on regional data centers present additional challenges. To meet this demand, businesses must adopt energy-efficient hardware and diversified energy sources.
Liquid cooling innovation is a perfect example. In our liquid-cooled compute solutions, you’ll see optimized cold plates and leak detection technology for unmatched reliability and efficiency.

Additionally, workload management and monitoring tools are essential for optimizing performance, reducing costs, and ensuring AI solutions meet specific organizational needs.
What this means: Reassess your data center strategies now to ensure they can support the scalability, flexibility, and energy efficiency required by AI-driven workloads.

Evolving with AI Agents

2025 will also mark the rise of AI agents, which go far beyond chatbots or virtual assistants. AI agents are software systems that can plan,

.make decisions and take action to achieve pre-defined goals. They will be everywhere next year and will have a big impact on how we use AI

Unlike reactive systems of the past, AI agents are evolving into proactive tools capable of managing complex workflows. From resolving intricate customer service queries to tailoring real-time marketing campaigns, AI agents will enable businesses to push boundaries.

Gartner forecasts that by 2028, one-third of generative AI interactions will be handled by these agents.

What this means: Instead of managing people alone, professionals across industries will increasingly manage AI agents. It’s a move toward more dynamic, personalized, and creative work environments.

AI Becomes a Universal Skill

.Recent surveys reveal that 72% of IT leaders identify AI skills as a critical gap requiring immediate attention

,AI will become a cornerstone of every business, further refining collaboration between humans and machines. Routine, task-oriented roles may diminish

.and new opportunities, such as software composers, AI content editors and prompt engineers will gain prominence

.It will empower leaders to explore new roles, innovate, and lead in a competitive business landscape

What this means: Companies must prioritize upskilling their employees to build AI proficiency. Businesses equipped with AI can redefine how tasks are completed, unlocking new growth frontiers.

A Checklist for Business Leaders in 2025

Commit to AI: Develop a comprehensive AI strategy. Test new applications, learn from initial challenges, and scale successful solutions quickly.
Upgrade Your Tech Stack: From AI-powered PCs to modernized data centers, ensure your infrastructure aligns with your ambitions.
Lead on Sustainability: Adopt energy-efficient technologies to position your brand as an environmentally responsible leader.
Equip Your Teams: Empower employees with tools like AI agents that free them from repetitive tasks and unlock their strategic potential.
The businesses that thrive in 2025 will be those that approach these changes with clarity, agility and purpose. For the region’s vibrant tech ecosystem, the year ahead promises transformational growth. Are you ready to lead the way?

Samsung Expands ‘AI for All’ Vision at CES 2025 To Bring AI Everyday

Cairo – Jan. 8, 2025 – Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience.

,Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day

enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI,

a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy,

alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,”

Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation

of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America,

expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core™ Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world.

Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision,

AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators.

Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community.

In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors.

Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago,

the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch.

Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.

.About Samsung Electronics Co., Ltd

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Vertiv Concludes Successful AI Solutions Innovation Roadshow in Dubai

Vertiv Concludes Successful AI Solutions Innovation Roadshow in Dubai

The event showcases latest AI-ready infrastructure solutions, including key innovations in power and cooling

Dubai, UAE, 8 November, 2024 – Vertiv (NYSE: VRT), a global leader in critical digital infrastructure

.and continuity solutions, recently concluded its highly anticipated AI Solutions Innovation Roadshow in Dubai, UAE

Held at Crowne Plaza – Dubai Marina, the event was part of a global series aimed at educating

and equipping customers and consultants with essential expertise

.for deploying high-performance computing (HPC) and artificial intelligence (AI) infrastructure

 

,During the roadshow, Vertiv experts introduced the eight infrastructure imperatives to enable AI

shared insights on key challenges and opportunities

,and provided participants with a deep understanding of the latest innovations supporting HPC infrastructure

.as well as the impact on data center power and cooling systems

:Tassos Peppas, Regional Director for Middle East, Turkey and Central Asia (METCA) region at Vertiv, said

,Dubai stands at the forefront of high-performance computing and AI innovation”

.setting a powerful example for the region and beyond

,With our AI Solutions Innovation Roadshow, we are bringing the latest advancements directly to industry leaders

.empowering them to explore transformative infrastructure that is critical for tomorrow’s digital landscape

,We were thrilled to engage with our customers in Dubai

demonstrating how Vertiv’s solutions not only optimize current operations

.”but also position them to lead confidently into the future of AI-driven possibilities

The Vertiv AI Solutions Innovation Roadshow emphasized the essential aspects

.for adopting AI-compatible infrastructure and service to maintain operational excellence

,Discussions explored power optimization for AI workloads, alternative energy solutions

.and readiness for liquid and hybrid cooling technologies

,During the roadshow, Vertiv showcased the Vertiv™ Liebert® XDU 450 Coolant Distribution Unit (CDU)

the latest liquid cooling solution designed to enhance the performance

.and efficiency of HPC systems and modern data center applications

,Speakers from Vertiv for the Dubai event included Tassos Peppas – Regional Director METCA

Mahmoud Abdelmoneim – Sales Director Middle East, Ian Paul – Hyper & Colo Strategic Segments Director METCA,

Majid Eid – Account Manager Thermal METCA, Russel Payne – Senior Manager Application Engineering EMEA,

Slawomir Dziedziula – Director of Application engineers EMEA, and Nikola Petkovic – Senior Solutions Architect EMEA.

For more information, visit Vertiv.com/METCA.

About Vertiv

Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs.

Vertiv solves the most important challenges facing today’s data centers, communication networks and commercial

and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extends

.from the cloud to the edge of the network

.Headquartered in Westerville, Ohio, USA, Vertiv does business in more than 130 countries

.For more information, and for the latest news and content from Vertiv, visit Vertiv.com

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27 of the Securities Act, and Section 21E of the Securities Exchange Act.

.These statements are only a prediction

.Actual events or results may differ materially from those in the forward-looking statements set forth herein

,Readers are referred to Vertiv’s filings with the Securities and Exchange Commission

including its most recent Annual Report on Form 10-K and any subsequent Quarterly Reports on Form 10-Q

.for a discussion of these and other important risk factors concerning Vertiv and its operations

,Vertiv is under no obligation to, and expressly disclaims any obligation to

,update or alter its forward-looking statements, whether as a result of new information

.future events or otherwise

:Media Relations

Nada Aref

BEYOND Marketing & Communications

[email protected]