Amid the buzzing halls of GITEX Dubai 2025, Majed Mounir, Founder and CEO of STORM, revealed
the company’s bold plans to expand aggressively across Africa and North
Africa, capitalizing on its strategic hub in Dubai’s Free Trade Zone to drive its next phase
of regional and global growth.
“STORM is moving forward at full speed to strengthen its presence across regional and
international markets, with a particular focus on the Maghreb and
African regions,” said Mounir, underscoring the company’s ambition to reach a wider
customer base through its expanding distribution network.Having already
achieved significant coverage across the Gulf, STORM is now turning its attention
to high-potential markets including Algeria, Morocco, Tunisia, Sudan, Ethiopia,
and Cameroon — territories
Mounir described as “promising markets full of opportunities for sustainable growth.”
“We work closely with top global brands like HONOR and Samsung, and each market tells
a different story,” he explained.
“In Sudan, Samsung holds the lion’s share; in Ethiopia, price is the main driver; while
in Morocco and Algeria, consumers lean toward premium smartphone categories.”
Africa’s Digital Momentum
Mounir highlighted that STORM’s footprint in Africa has been growing steadily, powered by
collaborations with local partners in each market who help the company
better understand consumer needs and optimize distribution efficiency.
He praised the UAE’s pioneering digital transformation and investment climate,
describing it as “a model that inspires the entire region.”
Mounir also noted that African consumers are evolving rapidly due to the spread
of internet connectivity and social media:
“Today’s consumers are more informed, more selective, and far more value-conscious.
They compare brands and prices before making any decision.
The real strength of a distributor lies in smart marketing and after-sales service — two
pillars that STORM
gives top priority.”
He added that STORM’s growth strategy centers on working hand in hand with local
market leaders to expand distribution networks and deliver reliable
after-sales support, granting the company flexibility and speed
to scale operations across diverse territories.
Global Alliances, Local Expertise
According to Mounir, STORM’s alliances with leading international brands give
the company access to the most sought-after devices, while it manages end-to-end
trade and distribution across regional markets.
“Our role is to ensure that customers receive original, high-quality products at competitive
prices,” he said, noting that the company’s current focus is on
smartphones, accessories, and smartwatches — three of the fastest-growing categories in
emerging markets.
Investing in the Future
Wrapping up his remarks, Mounir emphasized that STORM’s vision extends beyond
commercial success.
“We don’t just build businesses — we build ecosystems of collaboration that open
doors for innovation and sustainable growth across the region,” he said passionately.
Looking ahead, he revealed that STORM plans to inject new investments in 2026
as part of an ambitious expansion strategy that includes opening new
offices, entering additional markets, and introducing world-class electronic brands to
consumers in untapped territories.
“STORM today stands among the most promising companies capable of leading a new
wave of growth in the regional electronics and distribution sector,” Mounir concluded.
About STORM
With over 25 years of experience, STORM has become a key player in international trade, import, and export,
specializing in telecommunications, electronics, and home appliances.
The company partners with HONOR, Samsung, Apple, OPPO, Xiaomi, Realme, Infinix, and Nokia, providing integrated
solutions for mobile devices, air conditioners, and a wide range of electronic products.
Between 2015 and 2023, STORM established and operated over 50 Orange Egypt franchise branches, which remain among
the most successful nationwide — a benchmark for excellence in telecom retail.
Beyond its tech business, STORM has diversified into agriculture and exports, supplying premium crops such as potatoes,
onions, garlic, and oranges to destinations including Lebanon and Russia.
It also operates a modern greenhouse facility
in Georgia, producing high-quality vegetables under sustainable farming practices.
From its regional hub in Dubai’s Free Trade Zone, STORM manages large-scale
wholesale distribution of electronic devices and is now gearing up for an ambitious
push into Africa and North Africa, aiming to forge new partnerships, unlock growth
opportunities, and cement its position as one of the region’s fastest-growing electronics and
distribution powerhouses.
