Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading urban community developers, has announced
the launch of its newest project, “Elm Tree Park,” located within its flagship development “Sarai” in East Cairo.
The project comes with total investments of EGP 11 billion and targeted sales
of EGP 20 billion, reflecting the company’s confidence in the strength and resilience of Egypt’s real estate
market and its continued growth potential.
The launch aligns with Madinet Masr’s expansion and growth strategy, which focuses on
maximizing the company’s strong land portfolio while contributing to the sustainable development of
Egypt’s real estate sector through innovative and customer-centric projects.
Strategic Location Near the New Administrative Capital
Elm Tree Park enjoys a prime location within Sarai, situated along the Cairo–Suez Road and
Al-Amal Axis, just five minutes away from the New Administrative Capital. This strategic
positioning ensures easy accessibility and proximity to key urban destinations, offering residents a
balanced lifestyle that combines modern convenience with suburban tranquility.
A Fully Integrated Project Spanning 113 Acres
The project spans 476,262 square meters (approximately 113 acres) and includes 2,150 diverse
residential units encompassing apartments, standalone villas, townhouses, and S-villas.
Each unit type has been designed to accommodate a range of lifestyles and budgets, providing flexibility
and variety for both homeowners and investors in the Egyptian market.
Flexible and Innovative Payment Plans
In line with its commitment to making property ownership more accessible, Madinet Masr introduces
flexible and innovative payment plans for Elm Tree Park, with monthly installments starting from
EGP 5,094 for studio apartments.
These customized financing solutions reflect the company’s vision of supporting a wider customer
base and stimulating demand in Egypt’s real estate market through affordable ownership opportunities.
Abdallah Sallam: A Milestone in Madinet Masr’s Sustainable Growth Strategy
Commenting on the launch, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said:
“The launch of ‘Elm Tree Park’ marks another step forward in our growth and expansion strategy and reinforces our leadership in Egypt’s real estate market. By introducing flexible payment options, we are making real estate ownership more attainable for a wider segment of Egyptians, contributing to the sector’s sustainability and long-term growth.”
Targeted Sales of EGP 20 Billion Reflect Confidence in Market Strength
Through this launch, Madinet Masr aims to achieve total sales of around EGP 20 billion, a testament
to the company’s confidence in the strength and steady growth of Egypt’s real estate sector
despite global economic challenges.
Sarai: A Flagship Development Offering Integrated Living
Sarai, the flagship project of Madinet Masr, covers a vast 5.5 million square meters and is
located along the Cairo–Suez Road near the New Administrative Capital.
The development offers a unique residential experience that blends modern living with the calm
of suburban life, featuring a wide variety of units including apartments, villas, and townhouses, as well
as extensive amenities and open spaces.
Architectural Design Combining Modernity and Nature
The design of Sarai reflects Madinet Masr’s commitment to delivering exceptional residential
experiences that balance contemporary architecture with natural serenity. The development
prioritizes open green spaces and sustainable urban planning to enhance residents’ quality of life.
Commitment to Sustainable Development
Madinet Masr places sustainability at the heart of its development philosophy. Projects such as
Elm Tree Park incorporate principles of resource efficiency, community well-being, and
environmental balance, aligning with Egypt’s Vision 2030 for sustainable and smart urban expansion.
Egypt’s Real Estate Sector Continues to Grow Despite Global Challenges
The launch of Elm Tree Park reinforces the resilience of Egypt’s real estate market, which
continues to attract both local and international investors.
Driven by strong demand for residential units and long-term investment value, the sector remains
one of the key pillars supporting Egypt’s economic growth.
Madinet Masr: A Legacy of Excellence and Expansion
Established in 1959, Madinet Masr has a rich legacy of developing landmark projects across
Egypt, including Taj City, Zahra, Eytka, Zawn, and North Edge, in addition to Sarai.
The company continues to be a driving force in shaping the future of urban development
in Egypt, offering innovative real estate solutions that meet evolving market needs.
Ambitious Expansion Plans Across Egypt
Building on its success, Madinet Masr continues to expand into new areas across
the country, aiming to diversify its portfolio and create sustainable value for shareholders and
customers while supporting Egypt’s broader urban development goals.
Supporting Egypt’s Vision for Real Estate Export and Investment Attraction
Through its world-class developments and customer-focused strategies, Madinet Masr contributes
to the government’s efforts to promote real estate export and attract foreign investments, positioning
Egypt as a competitive and attractive destination in the regional property market.
