Strategic Partnership Strengthens Real Estate Media and Creative Production
As part of its expansion strategy and ongoing efforts to strengthen its footprint in the real estate content market, AEMP – AE Media Production has announced the signing of a strategic cooperation agreement with LARZ Developments, a subsidiary of Al Gaweesh Group—a diversified investment conglomerate operating in Egypt since 1982 across multiple sectors, including GMC and several affiliated companies.
The partnership aims to deliver a fully integrated portfolio of promotional, advertising, and documentary media services for a number of LARZ Developments’ real estate projects, most notably its latest development in Egypt’s New Administrative Capital.
Creative Content for Three Major Real Estate Projects
Under the agreement, AEMP will execute media and promotional works for three of LARZ Developments’ flagship projects: Madai, KOV Mall, and LARZ Business Hub.
Among them, Madai stands as the largest project within LARZ Developments’ portfolio in the New Capital and represents a cornerstone development that reflects the company’s strategic vision of delivering high-investment-value real estate projects.
AEMP to Deliver Integrated Visual Documentation
Commenting on the partnership, Dr. Abdelrahman Essam, CEO of AEMP, stated that the collaboration is designed to provide an integrated visual documentation framework, encompassing the production of promotional and documentary films, as well as the development and execution of innovative creative content tailored to each project.
He explained that this approach highlights the developer’s strength and the scale of its investments, while supporting marketing and promotional strategies across Egypt’s growing real estate market.
KOV Mall and LARZ Business Hub: Showcasing Quality and Progress
Essam noted that KOV Mall is among the completed projects and enjoys a prime strategic location opposite Emaar Mivida. Its interior design was executed by Hany Saad Innovations, enabling the production of premium visual content that showcases construction quality and architectural precision.
Meanwhile, LARZ Business Hub is currently under development, with its various construction phases being professionally documented, alongside ongoing documentation of the Madai project in the New Administrative Capital.
Building a Cohesive Visual Identity for LARZ Developments
He added that through this collaboration, AEMP aims to deliver a cohesive visual narrative that reflects LARZ Developments’ solid construction capabilities and investment expertise, particularly given the company’s affiliation with a consortium that includes GMC and Al Gaweesh Group, two of the leading entities in Egypt’s construction and investment sectors.
Bold Craft Joins as Branding and Visual Identity Partner
Essam concluded that the partnership also extends to the development of the projects’ visual identities, in collaboration with Bold Craft, a specialist in corporate and real estate branding. This ensures the delivery of comprehensive content that seamlessly blends strategic vision, brand consistency, and high-quality professional media production.
