Madinet Masr (EGX: MASR.CA), a leading real estate developer in Egypt, has announced two significant strategic partnerships aimed at enhancing its integrated commercial project, Tajed at Taj City.
The company signed agreements with Qubix Co. to develop The Prism—the first commercial and entertainment hub in Tajed—and with LA7, a premier health and fitness brand, to open its largest wellness and lifestyle branch within the district.
The Prism: A Unique Commercial and Entertainment Destination
Under the partnership with Qubix Co., Madinet Masr will develop The Prism, a 7,000 sqm commercial and entertainment center designed to offer a distinctive mix of dining, retail, and experiential spaces.
The Prism will feature premium fast casual and casual dining outlets, drive-thru units, and curated fashion retail stores, including a dedicated event space designed to support local brands and cultural activities.
.The hub will host 15 tenants from the food, beverage, and fashion sectors, with completion targeted by the end of 2026
LA7’s Largest Branch: Integrated Health, Wellness, and Recreation
The collaboration with LA7 will bring its largest branch to Tajed, spanning over 5,400 sqm. This comprehensive health and fitness center will provide an integrated ecosystem of services including personalized training, nutrition counseling, and group classes such as boxing and yoga.
Equipped with specialized courts for pickleball, badminton, padel, and functional training, it will also feature therapy and rehabilitation services, luxurious spa facilities, and recreational amenities like a sportswear retail outlet, a cooking school, and music rooms.
.The LA7 branch is expected to open in Q1 2027, elevating the wellness offerings within Tajed
Leadership Perspectives on the Strategic Partnerships
:Eng. Abdallah Sallam, CEO of Madinet Masr, stated
“At Madinet Masr, we aim to develop vibrant, integrated communities that enhance quality of life and meet evolving customer needs. Tajed reflects this vision by combining modern design with strategic partnerships, creating a holistic experience that seamlessly integrates retail, dining, and wellness. Collaborating with industry leaders enables us to add real value and position Tajed as a premier commercial destination in Cairo.”
:Karim Rafla, CEO of Qubix Co., added
“We are excited to partner with Madinet Masr to deliver The Prism—a pioneering commercial hub designed to redefine shopping and dining in Egypt. Our innovative architectural approach caters to the evolving lifestyle of urban Egyptians and supports local economic growth through dynamic retail and social spaces.”
:Omar Ghazaly, Founder of LA7, commented
“This partnership marks a milestone in expanding our health and wellness vision across Egypt. Our Tajed branch will offer an unmatched blend of fitness, wellbeing, and entertainment services, making it a landmark destination. Tajed’s strategic location and integrated design perfectly align with our mission to promote balanced and sustainable lifestyles for modern Egyptians.”
Tajed: A Premier Commercial Destination with Exceptional Accessibility
.Spanning over 39,000 sqm, Tajed is designed as an integrated commercial district hosting a variety of retail and service offerings
.The project has attracted leading brands including B.TECH, already operational, and Carrefour, scheduled to open in late 2025
Divided into nine zones with direct access from Cairo-Suez Road and proximity to the Ring Road, Tajed ensures easy accessibility for residents of New Cairo and surrounding areas, offering a superior shopping and lifestyle experience.
