Madinet Masr (EGX: MASR.CA) has been honored with two prestigious awards at the Invest-Gate
ACE Awards 2025, recognizing the company’s leadership in sustainable urban development, mixed-use
projects, and corporate social responsibility (CSR) The company received Mixed-Use Project of the Year
2025 for its flagship development Taj City, and the CSR Initiative of the Year 2025 – Heritage Preservation for
its Buyut Al-Khalifa project in Historic Cairo The awards highlight Madinet Masr’s commitment to delivering
innovative urban communities that integrate residential, commercial, and leisure spaces, while promoting heritage
conservation, sustainability, and community empowerment
Taj City: A Landmark Mixed-Use Development
Taj City was recognized as the Mixed-Use Project of the Year 2025 for its comprehensive
urban design and innovative master plan The development combines residential, commercial
administrative, and leisure facilities within a fully integrated community
Key features of Taj City include11 residential compounds and 2 commercial projects
catering to diverse customer needs Tajed Madinet Masr’s first fully integrated commercial and administrative hub
The Prism A premier retail and entertainment center within Tajed, featuring upscale dining and fashion retail
Shark Tank Business Park: The world’s first business park inspired by the Shark Tank television franchise
merging work and leisure to enhance productivity Kayan An integrated lifestyle concept combining the
Lemania Swiss International School (LSIS), Klub Kayan sports and wellness facility, and the operational
Asten College, offering a complete community experience Strategically located with easy access to Cairo’s
main roads, Taj City will also host Madinet Masr’s headquarters, solidifying its position as a fully integrated
urban hub
Buyut Al-Khalifa: Preserving Heritage and Revitalizing Historic Cairo
Madinet Masr also received the CSR Initiative of the Year 2025 for Buyut Al-Khalifa
a project aimed at revitalizing Al-Rukbiyya Street in Historic Cairo
The initiative focuses on
Restoring Cairo’s historic urban fabric, a UNESCO World Heritage Site
Enhancing quality of life for local residents and addressing urban areas prone to deterioration
Integrating heritage preservation, community development, and environmental sustainability
for lasting social and economic impact Buyut Al-Khalifa is a key part of Madinet Masr’s“Building
Communities strategy, specifically under the Heritage Revival pillar, reflecting the company’s
commitment to sustainable urban development and corporate social responsibility
Leadership Comments
Eng Abdallah Salam, President & CEO of Madinet Masr, stated
We are proud of this dual recognition, which reflects our commitment to urban innovation
sustainability, and community development Our approach goes beyond building mixed-use
projects – it focuses on understanding community needs and delivering solutions that balance
quality of life, cultural preservation, and long-term impact Eng Mohamed Lashien, Senior VP
of Product Development, added Winning the Mixed-Use Project of the Year 2025 for Taj City
demonstrates our dedication to creating integrated, sustainable urban communities that enhance
residents’ lifestyles and align with global best practices Dena Habib, VP of Corporate Relations
commented “Buyut Al-Khalifa’s CSR recognition highlights our strategy of heritage preservation
community empowerment, and environmental sustainability, reinforcing Cairo’s role as a global
cultural and tourism destination
Madinet Masr’s Sustainable and CSR Strategy
Madinet Masr’sCultivating Communities” strategy is based on three pillars
Providing Shelter to local communities
Reviving Egyptian Heritage through preservation initiatives
Community Empowerment via projects addressing essential needs, including healthcare and food security
This holistic approach demonstrates Madinet Masr’s long-term commitment to sustainable development
and social impact, reinforced by previous accolades including
Heritage Project of the Year for Bayt Al-Razzaz by Invest-Gate
Sustainability Award 2025 from Amwal Al Ghad
