Raya CX and RSVP UK Formalize Strategic Partnership
Raya Customer Experience (Raya CX), a leading provider of customer experience management (CEM)
and business process outsourcing (BPO) services under Raya Holding, has announced the signing of a
Memorandum of Understanding (MoU) with RSVP (Media Response), a UK-based specialist in customer
engagement and integrated communication services The signing took place during Raya CX’s participation
in the UK Contact Centre Expo 2025 in London, within the Egyptian Pavilion, organized by the Information
Technology Industry Development Agency (ITIDA) Eng Mahmoud Sofrata, Vice President of ITIDA, attended
the ceremony, underscoring Egypt’s commitment to promoting international partnerships and showcasing its
global delivery capabilities
Partnership Highlights and Objectives
The MoU, signed by Alaa El Khishen, CEO of Raya CX, and Simon Christie, Chief Commercial
Officer of RSVP, emphasizes the companies’ shared focus on innovation, cross-border collaboration
and global customer experience excellence
The partnership will focus on key areas, including
Multichannel contact center operations
Back-office support services
Specialized outsourcing consultancy
By leveraging advanced technologies and integrated systems, the collaboration aims to enhance
operational efficiency, boost customer satisfaction, and deliver world-class BPO and customer
experience solutions across multiple industries
Raya CX Global Expansion Strategy
The MoU aligns with Raya international expansion strategy, aiming to strengthen its presence
in the United Kingdom, Europe, the Middle East, and North Africa Through this partnership, Raya CX
seeks to provide integrated, multichannel customer experience services that support global clients while
creating opportunities for cross-border service delivery
Alaa El Khishen, CEO of Raya CX, stated Signing this MoU at one of the UK’s leading industry events
marks a pivotal step in our global expansion We are excited to partner with RSVP and value ITIDA’s
support Together, we aim to unlock new growth opportunities and deliver exceptional value to clients
worldwide This collaboration further reinforces Raya CX’s position as a global leader in customer
experience management and BPO services, showcasing Egypt’s talent and capabilities to international markets
About Raya CX
Raya Customer Experience (Raya) is a leading provider of customer experience
management and business process outsourcing services, with over 20 years of experience
delivering multichannel contact center solutions, digital transformation services, and back-office
support to global clients across diverse industries
About RSVP (Media Response)
RSVP is a UK-based provider of customer engagement, outsourcing, and campaign
management services, delivering innovative, people-centric solutions designed to
enhance brand–customer interaction and optimize operational efficiency
