Raya Electronics & Lenovo Renew Strategic Alliance
Raya Electronics a subsidiary of Raya Trade which is a portfolio company of Raya Holding for
Financial Investments—has announced the expansion of its long-standing strategic
alliance with global technology leader Lenovo.
This renewed collaboration is designed to
support Egyptian enterprises in their transition from Windows 10 to Windows 11,
enhancing cybersecurity, operational agility, and future-readiness as part of Raya’s
ongoing commitment to accelerating digital transformation across the corporate sector
Empowering Enterprises with Windows 11 Transition
This initiative reinforces Raya Electronics’ position as a key enabler of enterprise innovation in Egypt,
leveraging the capabilities of its dedicated Enterprise Solutions division to deliver tailored, future-proof technologies
Comprehensive Tech Solutions & Financial Services
In partnership with both Lenovo and Microsoft, Raya Electronics is offering a comprehensive portfolio
of next-generation devices and operating systems to meet the evolving demands of Egypt’s largest
business client base. Beyond hardware, the company provides an integrated suite of value-added
services—including flexible financial solutions that optimize capital efficiency, as well as robust
after-sales support and technical services to ensure operational continuity. These offerings
further cement Raya’s reputation as a trusted partner for large-scale digital transformation initiatives
A Decade of Innovation-Driven Partnership
Bassem Megahed, CEO of Raya Trade, commented: “This collaboration marks a continuation of
a decade-long success story and reaffirms the strategic alliance between Raya Electronics and
Lenovo—an alliance that exemplifies how innovation-driven partnerships can accelerate digital
transformation in the Egyptian market. Together, we are delivering advanced technology solutions
that empower businesses to navigate today’s complex challenges, particularly in cybersecurity
and infrastructure modernization”
Serving Over 500 Enterprise Clients Across Sectors
He added: “Our enterprise clients rely on Raya Electronics not only for our technology offerings
but also for our commitment to delivering a fully integrated service model—from sales and post-sales
support to tailored financial services. This investment in end-to-end value creation has enabled us
to secure the largest market share in Egypt’s enterprise IT and electronics solutions sector, offering
the most comprehensive suite of services aligned with the evolving needs of modern businesses”
Megahed emphasized the strategic value of Raya’s global alliances: “Through our partnerships
with global leaders like Lenovo, we deliver tangible value to over 500 enterprise clients—including
leading corporations, ministries, government and sovereign entities, banks, educational and cultural
institutions, energy providers, tourism operators, and new urban developments. Our mission is
to support their journey toward sustainable growth and long-term competitiveness”
Ola El Deeb, General Manager for Egypt and the Levant at Lenovo, stated: “In today’s rapidly
evolving business environment, organizations need integrated technology solutions that offer
flexibility, security, and continuous modernization. At Lenovo, we are proud to collaborate with
our strategic partner and official distributor in Egypt, Raya Electronics, to deliver a full ecosystem
of smart devices and solutions that enable a seamless transition to Windows 11—while meeting
the highest standards of cybersecurity and operational excellence.”
Lenovo’s Smart Devices for Modern Work Environments
She continued: “Lenovo’s solutions have long been a cornerstone in helping organizations build
secure, intelligent work environments. Through our renewed collaboration with Raya Electronics,
we are offering a wide range of Windows 11-enabled computing devices—including the iconic
ThinkPad series, renowned for its durability and enterprise-grade performance; the ThinkCentre
desktop line, known for its operational reliability; and high-performance workstations designed for
intensive tasks such as engineering design and data analytics”
Driving Sustainable Growth Through Collaboration
Ola El Deeb concluded by reaffirming Lenovo’s commitment to the Egyptian market
“Our strategic partnership with Raya Electronics is a key pillar of Lenovo’s expansion strategy in Egypt.
With Raya’s deep operational expertise and market reach, we are well-positioned to scale our
impact and support organizations of all sizes in building smart, secure, and sustainable digital ecosystems”
