Elsewedy Electric e-commerce Pioneers Egypt’s Industrial Digital Shift

February X, 2026 – Elsewedy Electric, a global leader in integrated energy, infrastructure, and digital solutions, has

officially launched Elsewedy Electric e-commerce, the company’s first fully integrated e-commerce platform.

This strategic initiative marks a significant step in Elsewedy Electric’s digital transformation journey and reflects its

commitment to expanding access to high-quality electrical solutions and products for consumers and businesses across Egypt.

The launch event brought together senior executives and strategic partners, including Banque Misr

as the banking partner and e& Egypt as the technology partner, alongside Paymob, Aramex, Cequens, and

TAC Universe, demonstrating a collaborative approach to delivering a seamless end-to-end digital commerce

experience for Egyptian users.

A Comprehensive Digital Hub for Electrical Solutions

Elsewedy Electric e-commerce serves as a one-stop online destination for essential electrical products, including

low-voltage wires, telecom cables, and electric vehicle (EV) chargers.

The platform emphasizes user-friendly design, operational efficiency, and an expanding portfolio of products

and services to meet the evolving needs of Egypt’s consumers and businesses.

Through an integrated digital ecosystem, the platform offers secure electronic payments, real-time logistics

tracking, and customer engagement management.

This positions Elsewedy Electric e-commerce as a cornerstone of Egypt’s growing e-commerce sector, catering both

to distributors and direct consumers nationwide.

Strategic Partnerships with Banque Misr and e& Egypt

Banque Misr provides crucial banking infrastructure, enabling secure online payments and supporting the platform’s financial

ecosystem. This collaboration aligns with Egypt’s national strategy to expand electronic financial services, enhance

accessibility, and accelerate the country’s digital transformation.

Meanwhile, e& Egypt contributes cutting-edge technology and supports the platform’s operational readiness.

Additionally, the platform features a loyalty program, allowing customers to earn reward points redeemable

through e& Egypt’s partner network, adding tangible value to the digital shopping experience.

Integrated Digital Ecosystem for Sustainable Growth

The platform leverages the expertise of multiple strategic partners:

Paymob provides scalable and secure payment solutions.

Aramex ensures reliable domestic and international logistics.

Cequens manages customer engagement and communication.

TAC Universe powers the loyalty and rewards program.

This collaborative ecosystem ensures seamless service delivery, operational efficiency, and a secure

shopping experience, reinforcing the growth of Egypt’s e-commerce landscape.

Leadership Insights on the Digital Initiative

Eng. Ahmed ElSewedy, Group President & CEO of Elsewedy Electric, stated:

“The launch of Elsewedy Electric e-commerce demonstrates our commitment to leveraging digital innovation

to serve Egypt’s market more effectively.

Collaborating with trusted partners allows us to provide an integrated platform that simplifies access

to high-quality electrical solutions and supports the country’s broader digital transformation.”

Hisham Okasha, CEO of Banque Misr, added:

“Our strategic partnership ensures a secure, advanced digital financial experience.

This initiative supports our mission to expand electronic banking services and drive sustainable economic

growth in alignment with Egypt’s national objectives.”

Eng. Hazem Metwally, CEO of e& Egypt, said:

“Partnering with Elsewedy Electric reflects our dedication to delivering innovative digital solutions

that provide real added value through reward points and integrated customer experiences.”

Islam Shawky, CEO & Co-Founder of Paymob, commented:

“As companies accelerate their digital transformation, payment solutions must evolve.

Our partnership enables a secure, scalable infrastructure for seamless e-commerce, empowering

industrial leaders to engage customers efficiently.”

Driving Regional Expansion and Market Growth

Elsewedy Electric e-commerce represents a strategic extension of Elsewedy Electric’s expertise in energy, infrastructure, and

digital solutions. The platform opens direct digital channels to Egyptian customers, with future plans for regional expansion

across Arab and African markets via cross-border e-commerce.

According to official company data, Elsewedy Electric (EGX: SWDY.CA) reported revenues of USD 5 billion in 2023, with 48

international offices, 31 production facilities, and export capacity to over 110 countries, reinforcing

its position as a leader in energy and infrastructure solutions globally.

Supporting Egypt’s E-commerce Ecosystem

Bashar Kikoloff, Regional Director of Aramex for Egypt, Sudan, Libya, Lebanon, and Syria, highlighted:

“Elsewedy Electric e-commerce marks a qualitative leap in Egypt’s e-commerce sector.

Our partnership provides integrated logistics solutions, ensuring efficient delivery and supporting cross-border expansion.”