In celebration of the Egyptian national team’s participation in the Africa Cup of Nations (AFCON) 2025–2026, Arab African International Bank (AAIB), in partnership with Newgiza Sports Club, launched a fully immersive fan experience that turned the club into a vibrant destination for the club’s members and the bank’s clients.
AAIB
From December 22 to 29, AAIB transformed Newgiza Sports Club into a fully branded AFCON fan destination, with the club’s spaces activated to deliver a comprehensive viewing and entertainment experience centered around Egypt’s matches. Large-scale screens, interactive activations, and tailored viewing areas turned match days into all-club events, immersing members in the excitement of the tournament. These activities will continue in line with the Egyptian national team’s progress, as they advance to the next stages of the competition.
Bringing an added layer of excitement, three of Egypt’s most iconic football figures, Ahmed Hossam “Mido,” Hazem Emam, and Emad Moteab, attended select match screenings, watching the games alongside fans and contributing to the festive atmosphere. Fans also had the opportunity to actively participate in various activities, blending football passion with live entertainment.
To further enhance the experience, AAIB offered exclusive prizes and giveaways to winners of competitions held throughout the celebratory events at Newgiza Sports Club, starting with the launch of the AFCON match screenings and continuing until the end of the competition.
This initiative builds on the strategic partnership between AAIB and Newgiza Sports Club, reflecting a shared vision of creating engaging, community-driven experiences for club members and clients.
Through this collaboration, AAIB continues to strengthen its presence within the club, actively supporting the Egyptian national team in the Africa Cup of Nations, while creating direct communication with both members and clients.
The initiative also offers a unique experience that combines sports and entertainment, reaffirming AAIB’s commitment to delivering meaningful value to its clients and partners.
