FOO PARTNERS WITH ENOVATE TO FURTHER DIGITAL TRANSFORMATION IN EGYPT

.The partnership is set to expand eNovate’s delivery of integrated, end-to-end digital solutions in Egypt

,FOO, the award-winning B2B Software as a Service (SaaS) solutions provider

,has partnered with eNovate (formerly known as eCards)

,Egypt’s premier provider of cutting-edge digital payment solutions

.to build upon eNovate’s existing portfolio of products and services

,eNovate is an independent subsidiary of eFinance Investment Group (EFIG)

.Egypt’s leading investment management firm

,Originally established in 2009 as EFIG’s card services division, it has since evolved to deliver comprehensive

,integrated digital payment solutions for a range of clients

;including fintechs and financial institutions; ministries and governmental entities

.transportation authorities; and NGOs

,With more than 55 million cards issued to date, and millions of transactions processed annually for Meeza

.VISA and Mastercard, eNovate continues to position itself at the forefront of Egypt’s digital payment ecosystem

,eNovate has strategically partnered with FOO to enhance its portfolio by leveraging FOO’s expertise

,extensive range of services, and innovative approach to product development. FOO’s modular platform

,built on a customizable suite of micro-services

enables the delivery of SaaS products across the financial services spectrum – from digital onboarding

.to digital banking – with unparalleled levels of flexibility, scalability and security

.Through this partnership, eNovate will also deliver Fintech as a Service (FaaS) solutions

,Designed to help fintechs rapidly launch and scale their operations

.FOO’s advanced ‘out-of-the-box’ FaaS solution streamlines the development process

,This approach drastically reduces the time and resources needed to bring fintech products to market

.enabling companies to move from concept to deployment within months, rather than years

,By providing a comprehensive, scalable platform

,this collaboration empowers fintechs across Egypt to focus on innovation and growth

.accelerating their path to success in the country’s dynamic financial sector

,Both companies share a strong commitment to driving digital transformation

.both within Egypt and the broader payment ecosystem

,This collaboration will build on eNovate’s success to date, to further the delivery of fully compliant

.end-to-end solutions that meet the diverse needs of its clients and their customers

,This ongoing partnership between FOO and eNovate includes several key projects

.the first of which is an end-to-end digital solution for universities across Egypt

,Integrated with each university’s learning management system

it will enable students to complete a range of actions – from payments to identity verification – via one easy-to-use app.

.Further significant projects are to be announced in due course

:Ghady Rayess, Co-founder and Managing Director at FOO, commented

,At FOO, innovation is integral to our approach. We are proud to partner with eNovate, a true industry trailblazer”

.to contribute to the remarkable transformation taking place in Egypt’s financial services sector

,With the support of the Central Bank of Egypt (CBE)

we are committed to delivering robust financial solutions that will not only strengthen eNovate’s position

.”as a leading innovation hub, but also further digital transformation across Egypt

.Nashwa Kamel, CEO at eNovate, commented: “We are delighted to be working with FOO

We look forward to continuing this partnership, driving further innovation

.”and providing more opportunities for our clients and their customers

About FOO

,FOO is an award-winning, B2B Software as a Service (SaaS) solutions provider, headquartered in the UAE

.that specializes in empowering businesses through digital transformation

,FOO provides innovative fintech solutions, built entirely in-house

that optimize digital capabilities for clients across diverse industries

.and enable them to deliver an unparalleled user experience

,FOO works with banks, fintech companies and key retailers across the MENA region

.including Mastercard, Visa, Benefits, Zain Group, PwC and MAF

FOO’s innovative platform is modular, built on digital micro-services that can be assembled to meet the specific requirements of each client.

,This approach, coupled with extensive regional experience

.enables FOO to create super personalized digital products with a fast time to market

,FOO’s key products include solutions for remittances, digital wallets, tokenized transactions,

.fully automated micro-lending and BNPL

About eNovate

.eNovate, a subsidiary of eFinance Investment Group, is a leading innovator in the digital payment space

,With a legacy of issuing over 55 million cards and facilitating millions of daily transactions

,eNovate has established itself as a trusted leader in card issuance, personalization

.and management across various payment schemes

,Our comprehensive digital infrastructure and advanced tools offer unparalleled speed, security

.and convenience, ensuring a seamless and relevant customer experience

As a fully accredited provider, eNovate empowers businesses to optimize their payment operations

.and unlock their full potential

.Our solutions streamline critical processes supporting a digitally-centric era fueled by fintech advancements

eNovate remains committed to delivering tailored digital payment solutions that foster growth

.and prosperity, helping individuals and organizations thrive financially in an increasingly connected world