Hometown Developments has announced the appointment of Eng. Tarek Bahaa as Chief Executive Officer (CEO), as part of its

strategy to strengthen leadership capabilities and support its expansion plans.

This appointment reflects the scale of the company’s project portfolio, its ambitious vision, and its focus on

operational efficiency and accelerated growth in the coming period.

Hometown Developments’ Strategy to Strengthen Leadership

The company stated that this appointment aligns with its broader strategy of attracting experienced talent across key sectors,

supporting the development of its operational model, enhancing service quality, and meeting evolving client expectations, while

keeping pace with the dynamics of the real estate market.

Tarek Bahaa’s Extensive Real Estate Experience

Eng. Tarek Bahaa brings over 30 years of extensive experience in the real estate sector across Egypt, Africa, and the Gulf region.

He has held several leadership roles at prominent local and international real estate companies and is widely recognized as a

seasoned executive in the field.

His expertise spans sales, marketing, public relations, hospitality, retail, business development, and strategic planning of

large-scale projects.

Strong Track Record in Project Management

He has a proven track record in managing projects in both Egypt and Saudi Arabia, demonstrating an ability to

lead multidisciplinary teams and deliver outstanding results.

His expertise covers the full real estate development cycle, from consultancy to brand building and enhancing customer experience.

Tarek Bahaa’s Vision for Hometown Developments

Eng. Tarek Bahaa, CEO of Hometown Developments, stated that the company is one of the prominent players in the real estate

market, supported by a strong and diverse project portfolio and ambitious growth and expansion plans to meet rising client demand.

He emphasized that the company’s solid track record and robust portfolio provide a strong foundation to make a

meaningful impact in his role.

Hometown Developments’ Priorities for 2026

Bahaa noted that the company’s key priorities for 2026 include efficient execution, timely delivery, and successful operation of

projects, aimed at strengthening client confidence and reinforcing its market position.

He added that Hometown plans to accelerate project completion while ensuring all developments are delivered and operated

to the highest quality standards.

Keys to Real Estate Developer Success

Bahaa highlighted that successful real estate developers focus on prime locations, well-structured products, and efficient execution,

delivery, and operation.

He pointed out that clients today evaluate developers based on their delivery track record and operational efficiency.

Human Capital and Future Expansion

He also stressed the company’s commitment to developing its human capital by strengthening its current team and

attracting new talent, ensuring the successful implementation of ambitious plans.

Bahaa added that the strategy focuses on integrating execution, delivery, and operation, alongside expanding

into high-demand areas with limited supply to maximize growth potential.

Hometown Developments’ Project Portfolio

The company’s portfolio includes nine diversified projects across four key locations—the New Administrative

Capital, Upper Egypt, New Cairo, and the North Coast—valued at over EGP 110 billion, offering strong investment opportunities.

A New Phase of Growth and Competitiveness

Bahaa concluded that the next phase requires focused collaboration and execution based on clear strategic plans to strengthen

competitiveness, accelerate project delivery, and provide real estate products that meet client expectations.