Salam Properties is approaching the final stages of completing the Real Madrid Academy at its flagship development, The Residence New Cairo, marking a strategic milestone in the company’s vision to deliver fully integrated, high-quality urban communities in Egypt’s growing real estate market.
Strategic Vision: Integrating Sports, Education, and Lifestyle
The development of the Real Madrid Academy within The Residence New Cairo reflects Salam Properties’ commitment to creating integrated residential communities that go beyond traditional housing models.
Ahmed Kassem, CEO of Salam Properties, emphasized that introducing a globally recognized sports academy within a residential project aligns with the company’s long-term strategy of combining sports, education, and premium services to enhance quality of life and strengthen the project’s competitive positioning.
Rapid Execution and Near Completion
Kassem revealed that the agreement to establish the academy under the Real Madrid Academy brand was signed in 2025, with construction now reaching its final phases.
He highlighted that the project has been executed within a record timeframe, demonstrating Salam Properties’ operational efficiency, strong execution capabilities, and commitment to meeting delivery schedules.
Official Opening Expected Soon
The company is preparing to officially announce the opening of the Real Madrid Academy in New Cairo in the near future. The academy is expected to begin enrolling participants and launching professional training programs under the brand of one of the world’s most prestigious football institutions.
The Residence New Cairo: A Premium Integrated Development
The The Residence New Cairo project stands as a key development within Salam Properties’ portfolio in East Cairo. Strategically located opposite the American University in Cairo (AUC) in the Fifth Settlement, the project offers a fully serviced residential experience.
The development includes:
The first DoubleTree by Hilton hotel in the project
Luxury apartments and serviced studios
A commercial mall
Administrative offices
Medical clinics
Designed by renowned engineering consultant Mohamed Hafez, the project blends luxury, functionality, and privacy, catering to the evolving needs of modern residents and investors.
Commitment to Quality and Market Trust
Kassem confirmed that Salam Properties continues to accelerate construction progress in line with the project timeline while maintaining the highest quality standards.
He added that this approach strengthens customer confidence and enhances the company’s credibility, especially as today’s real estate buyers are increasingly selective and favor developers with proven track records and strong delivery performance.
The upcoming launch of the Real Madrid Academy at The Residence New Cairo reinforces Salam Properties’ position as a leading developer in Egypt’s real estate sector, combining luxury living, world-class sports facilities, and integrated community development in one destination.
