Tamami Group for General Contracting has officially launched Aseel Developments, its real estate arm
and revealed its first project, “Downtown”, located in New Mansoura City This marks the group’s strategic
expansion into real estate development, aligned with Egypt’s sustainable development goals and the vision
for fourth-generation cities The announcement took place during a prestigious event at the Steigenberger
El Lessan Hotel, attended by members of the House of Representatives, the Senate, and key project
partners and stakeholder
Tamami Group: A Legacy of Over 30 Years in Egypt’s Construction Sector
Eng Walid Al-Tamami, Member of the Senate and Chairman of Tamami Group for General
Contracting, highlighted the recent progress Egypt has made in creating a robust investment
environment, supported by a strong infrastructure and a clear vision for sustainable urban
development This conducive environment has allowed established companies with significant
expertise to flourish Al-Tamami noted that the launch of Aseel Developments represents a natural
progression for the group, which has been a key player in the construction and engineering sectors
for over three decades Founded by Salah Al-Tamami in Saudi Arabia in 1975, the company expanded
into Egypt in 1989 and has since made significant contributions to Egypt’s construction industry
He added that the new venture aims to leverage the group’s vast experience to deliver high-quality
integrated real estate projects that bring sustainable value to both investors and clients. The choice to
launch Aseel Developments in New Mansoura was driven by the city’s potential as a key location in
Egypt’s fourth-generation cities initiative, which seeks to foster balanced and sustainable urban growth
“Downtown” New Mansoura: A Landmark Mixed-Use Project
Eng Walaa Elmy, CEO of Aseel Developments, explained that the company’s clear strategic
vision revolves around developing a diversified portfolio of real estate projects. The decision
to launch their first project in New Mansoura is rooted in the city’s strong growth potential and
its ability to accommodate modern, mixed-use developments that meet both market demands
and the needs of a broad range of investors and residents across the Delta region
“Downtown”, spanning 11 acres, is designed to be a mixed-use commercial and administrative
development, offering a contemporary living and working experience that caters to both the city’s
residents and visitors The project aims to become a central hub in New Mansoura, combining
entertainment, service, and investment facilities to create a vibrant destination that meets
diverse customer needs
Collaborations and Strategic Partnerships
Dr. Eman Salah, CEO and Founder of iBrand Business Consultancy, expressed her excitement
about collaborating with Aseel Developments on the Downtown project She emphasized that the
partnership is based on shared values of thorough market research, careful planning, and a focus
on delivering high-quality results Dr. Salah shared that iBrand had conducted a comprehensive
realignment of the project over a full year, improving architectural designs and refining operational
processes to ensure the project meets global standards The consultancy also helped secure key
partnerships with influential entertainment companies in the region, such as BAAN Holding
(formerly Al Hokair Group), and Oscar Production Company, the owner of Galaxy Cinemas
These collaborations aim to provide diverse entertainment concepts and make Downtown a
prominent retail and entertainment hub in the region.
A Modern Architectural Identity for Downtown New Mansoura
Eng Mohamed Talaat, founder of MT Architects and the project’s engineering consultant
discussed the architectural vision for Downtown Talaat noted that the design focuses on creating
a modern, fully integrated development that aligns with the city’s identity, while also enhancing its
functionality. The project will feature a comprehensive architectural solution that caters to commercial
entertainment, and administrative needs, ensuring operational efficiency and maximum investment value
Talaat also emphasized that the Downtown development integrates sustainable design elements such
as natural lighting and ventilation, creating an environmentally friendly, comfortable, and efficient space
The project’s design aims to make Downtown an iconic landmark and a model for modern urban
developments in Egypt’s new cities.
Strategic Location and Flexible Payment Plans
Mr. Ahmed Badr, Chief Commercial Officer at Aseel Developments, highlighted that the strategic
location of Downtown plays a significant role in its success Positioned near major landmarks
such as Mansoura National University, New Mansoura University, Zahia Compound, and Masr
Compound, the development is easily accessible, attracting a wide range of potential customers
and investors Badr also pointed out that Downtown offers flexible payment plans designed to
meet the current market demands The project’s layout is thoughtfully planned, with government
services on the ground and basement floors, and an entertainment zone on the second floor
The ground floor will feature a hypermarket spanning over 4,000 sqm, a Plaza 2 area of 9,000 sqm
and spaces for restaurants, cafes, banks, and other retail activities The upper floors will offer a variety
of spaces, including a kids area, arcade, and cinema zone with eight screens, as well as food courts
and private dining areas. The rooftop will feature a gym, a workspace, and a terrace offering stunning
views of the sea, making Downtown a mixed-use development that combines leisure, business, and
lifestyle in one location
A Promising Investment Opportunity in New Mansoura
The launch of Aseel Developments and its inaugural project, Downtown, marks a significant
milestone in the real estate sector in Egypt With its prime location, integrated design, and
flexible payment plans, Downtown is poised to become a central business and entertainment
hub in New Mansoura City, offering a unique investment opportunity in one of Egypt’s most
promising new urban centers
