Madinet Masr (EGX: MASR.CA), a leading Egyptian urban community developer, has entered into
a strategic partnership with ELSEWEDY ELECTRIC S.A.E. (EGX: SWDY.CA), a global leader in
integrated energy, infrastructure, and digital solutions The two companies have signed a Memorandum
of Understanding (MoU) with ELSEWEDY ELECTRIC Infrastructure, a specialized subsidiary of ELSEWEDY
ELECTRIC, to execute advanced infrastructure works for the “Elan” project, located within the Sarai
development in East Cairo This collaboration, valued at EGP 400 million, aligns with Madinet Masr’s
commitment to creating sustainable urban communities, supported by smart infrastructure to improve
the quality of life and deliver long-term value
Strategic Partnership to Enhance Infrastructure at “Elan” in Sarai
The MoU signing ceremony was attended by Eng Abdallah Sallam, President and CEO of Madinet Masr
Eng Ahmed El Sewedy, President and CEO of ELSEWEDY ELECTRIC and Eng Mohamed Lashien
Senior Vice President of Product Development at Madinet Masr, along with other senior executives
from both companies According to the agreement, ELSEWEDY ELECTRIC Infrastructure will carry
out the infrastructure works for the “Elan” project, with a target completion date of 2027
Madinet Masr’s Vision for Sustainable Urban Development
Eng Abdallah Sallam, President and CEO of Madinet Masr, commented on the collaboration,
stating”This MoU with ELSEWEDY ELECTRIC Infrastructure is a testament to Madinet Masr’s
dedication to developing integrated, sustainable urban communities The partnership represents
a critical step in accelerating construction progress, adhering to timelines, and delivering projects
that combine modern design with top-tier infrastructure quality This approach helps solidify Madinet
Masr’s position as a leading real estate developer, meeting customer needs and supporting Egypt’s
urban development goals
Elsewedy Electric’s Role in Transforming Urban Communities
Eng Ahmed El Sewedy, President and CEO of ELSEWEDY ELECTRIC, highlighted the importance
of the partnership”This MoU signifies a significant milestone in our collaboration with Madinet Masr,
reinforcing our shared commitment to innovation and excellence Drawing on our extensive experience
in infrastructure networks and utility systems, ELSEWEDY ELECTRIC Infrastructure will deliver advanced,
high-quality solutions for the ‘Elan’ project Our work will ensure the efficient and timely execution of
infrastructure, contributing to the creation of sustainable urban communities that align with global
development trends
Delivering Excellence in Urban Infrastructure
Eng Mohamed Lashien, Senior Vice President of Product Development at Madinet Masr,
emphasized the importance of the partnership in executing the project’s infrastructure:
“Through this collaboration with ELSEWEDY ELECTRIC Infrastructure, we are ensuring
that the ‘Elan’ project’s infrastructure is developed with precision and high standards.
Our focus on disciplined project management, streamlined construction workflows, and
continuous progress ensures that the project will result in a well-planned, high-performing
community that meets the evolving demands of Egypt’s urban market.”
Ensuring Future-Ready Infrastructure for Sustainable Communities
Eng Ahmed Ouda, Chairman of ELSEWEDY ELECTRIC Infrastructure, expressed
confidence in the partnership’s success: “This MoU reflects the strength of our
collaboration with Madinet Masr and our commitment to delivering reliable,
future-ready infrastructure. By leveraging our expertise in utility networks and
infrastructure systems, we aim to ensure the timely and high-quality delivery of
the ‘Elan’ project, playing a key role in developing sustainable urban communities
About Sarai: A Flagship Project by Madinet Masr
Sarai is one of Madinet Masr’s premier developments in East Cairo, a project that embodies
over 65 years of experience in the Egyptian real estate market. Spanning 5.5 million square
meters, Sarai is designed with an innovative concept that personalizes the living experience
to cater to each resident’s unique needs The project merges modern living with the serenity
of suburban life, offering a range of unit types including apartments, S-Villas, and townhouses,
all surrounded by expansive green spaces. Sarai’s strategic location along the Cairo–Suez Road
and Al Amal Axis places it just 5 minutes from the New Administrative Capital, 10 minutes from
the American University in Cairo, and 15 minutes from the Ring Road, ensuring convenient
accessibility for residents
Conclusion: Shaping the Future of Sustainable Urban Communities
This strategic partnership between Madinet Masr and ELSEWEDY ELECTRIC
demonstrates a shared vision for creating modern, sustainable urban communities
that contribute to Egypt’s broader urban development With a focus on smart infrastructure
and innovative design, the collaboration will deliver a high-quality, future-ready living
experience for residents of the “Elan” project in Sarai, setting new benchmarks for real
estate development in Egypt
