In a new milestone reinforcing its commitment to empowering Egyptian youth and nurturing sports talent, Madinet Masr has announced a strategic partnership with Mahmoud El Shobaky, a rising Egyptian handball star who recently joined Hamburg Handball Club in Germany. The move reflects the company’s belief that sustainable growth extends beyond real estate development to human development and capacity building.
Madinet Masr Strengthens Its Commitment to Egyptian Youth Empowerment
Madinet Masr (EGX: MASR.CA) continues to solidify its role as a leading supporter of young Egyptian talents, announcing a long-term partnership with 18-year-old handball player Mahmoud El Shobaky, who began his career at Heliopolis Sporting Club before signing a professional contract with one of the top teams in the German Handball League.
This partnership aligns with Madinet Masr’s long-standing vision that true development is rooted in investing in people, not just infrastructure.
Supporting Both Athletic and Academic Excellence
Through this partnership, Madinet Masr will support Mahmoud El Shobaky’s professional handball career and university education in Hamburg, ensuring a balanced path that combines academic achievement with elite sports performance.
The company signed a three-year agreement with Ahmed El Shobaky, the player’s father, covering Mahmoud’s university studies alongside his professional journey with Hamburg Handball Club’s youth and first teams. This integrated support aims to provide a stable environment that allows the player to focus on excellence both on and off the court.
CEO: Investing in Youth Is Investing in Egypt’s Future
Commenting on the partnership, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated that supporting young talents is a strategic investment in Egypt’s future.
He emphasized that Mahmoud El Shobaky represents a model of ambitious Egyptian youth capable of competing globally, adding that Madinet Masr’s vision extends beyond building sustainable urban communities to developing human potential and nurturing creativity and ambition.
Handball: A Strong Egyptian Presence on the Global Stage
Handball remains one of Egypt’s most successful team sports, with numerous Egyptian players competing professionally in Europe’s top leagues. This success has inspired younger generations to pursue international careers, despite the challenges of balancing intensive training, education, nutrition, and mental well-being.
In this context, Madinet Masr positions itself as a true partner in youth empowerment, providing the holistic support required for sustainable success.
Madinet Masr’s Ongoing Support for Handball and Egyptian Sports
Madinet Masr’s commitment to handball includes its partnership with Handgoal to sponsor the Handball Masters Tournament in Egypt, as well as founding the Madinet Masr Handball Masters Team.
The team recently achieved a third-place finish at the 2024 Handball Masters World Cup in Croatia, underscoring Egypt’s competitive spirit and reinforcing the company’s dedication to promoting Egyptian sports on the international stage.
A Legacy of Building Communities and Developing People
With over 65 years of experience, Madinet Masr continues to pursue a comprehensive growth strategy that integrates real estate development, social responsibility, youth empowerment, and sports sponsorship.
By supporting initiatives that strengthen human capital, the company reinforces its position as one of Egypt’s leading institutions committed to inclusive development that unites ambition, talent, innovation, and urban progress.
