Safwa Urban Development (SUD) announced the success of its participation in the two editions

of the Future Real Estate Expo held in Riyadh and Khobar, Saudi Arabia, during December 2025

The company recorded strong sales performance, with its pavilion attracting significant interest and

high footfall from clients and investors

Strengthening Presence in the Saudi Real Estate Market

Eng Youssef Shalaby, Board Member of SUD, highlighted that the company’s participation aimed

to enhance SUD’s presence in the Saudi market and create direct communication channels with a

broad range of clients interested in real estate investment in Egypt He noted that the high turnout

at SUD’s pavilion reflected client confidence in the company’s real estate projects and the quality

of its offerings Shalaby added that participation in the Khobar edition was driven by direct client

requests The event witnessed strong attendance from Egyptian expatriates and Gulf investors

resulting in substantial engagement at SUD’s pavilion

Focus on Projects in the New Administrative Capital

Client interest was particularly concentrated on SUD’s projects in Egypt’s New Administrative

Capital, which are considered among the most attractive destinations for real estate investment

currently The ready-to-deliver units offered a competitive edge, drawing strong attention from

prospective investors Shalaby emphasized that SUD carefully selects specialized exhibitions with

high return on investment, viewing them as effective platforms for driving sales and building

long-term client relationships Participation in Riyadh and Khobar aligns with SUD’s regional

expansion strategy and ongoing efforts to strengthen its presence in international markets

Showcasing the Egyptian Real Estate Market Globally

International exhibitions have become key platforms for showcasing the development of the

Egyptian real estate market, while also meeting the growing demand from international clients

seeking investment opportunities in Egypt These include Egyptians planning to return home and

non-Egyptian investors seeking high-quality real estate products SUD leveraged the exhibitions to

display new phases of its diverse project portfolio, supporting its strategic plan to launch new real

estate projects and provide varied offerings for different customer segments, all while maintaining

the highest quality standards

SUD’s Diversified Project Portfolio

 project portfolio spans multiple governorates in Egypt, including

Greater Cairo and the New Administrative Capital Residential compounds CH1 and CH2

alongside commercial and administrative projects like Financial Hub Mall

HUB 1 and HUB 2 Mixed-use commercial and administrative developments

The Pearl Compound The first phase was successfully delivered in October 2024, attracting

strong market interest The company continues to expand its portfolio in alignment with market

trends and client needs, offering innovative, ready-to-deliver solutions across Egypt’s key urban centers