LG Electronics will debut an immersive experiential space at CES 2026 showcasing its future mobility vision built on “Affectionate Intelligence.” Visitors will sit in a fully reimagined cabin—driver, front‑passenger and rear seats—where AI reshapes every ride into a more intuitive, human‑centered experience. The new suite of solutions has earned the CES 2026 Best of Innovation Award in In‑Vehicle Entertainment, the first win for LG Vehicle Solution Company in this category.
The showcase centers on three flagship solutions: *Mobility Display Solution*, which turns the windshield into a transparent OLED interface displaying essential information like traffic‑signal countdowns and virtual scenery; *Automotive Vision Solution*, an advanced in‑cabin sensing system that tracks gaze, gestures, clothing color and attention to deliver context‑aware safety alerts and personalized content; and *In‑Vehicle Entertainment Solution*, offering memory‑based media, real‑time translation and AI‑curated entertainment that syncs with external scenery and supports video calls.
In the Mobility Display zone, AI overlays data directly onto the windshield—showing wait times above signals and transforming a dull tunnel into a lush forest of cherry‑blossom petals during autonomous mode. The Automotive Vision Solution uses eye‑tracking and gesture control to expand interest‑based information, while anamorphic graphics boost realism; for example, a passenger glancing at a building ad triggers related product details on their display. The Entertainment Solution recognizes outside landmarks and projects linked photos onto the window, recommends personalized content for long trips, and even translates sign‑language gestures into on‑screen text for seamless communication.
“Our future mobility vision comes alive by embedding AI across all our solutions—many already in production with global OEMs,” said Eun Seok‑hyun, President of LG Vehicle Solution Company. “Accelerating these innovations to market positions us to lead the era of AI‑driven vehicles.”
The LG AI‑Powered In‑Vehicle Solutions will be on display at booth #15004, Las Vegas Convention Center, Jan 6‑9, 2026. For more information, visit (link unavailable). ¹ ²
