Raya CX and RSVP UK Formalize Strategic Partnership

 Raya Customer Experience (Raya CX), a leading provider of customer experience management (CEM)

and business process outsourcing (BPO) services under Raya Holding, has announced the signing of a

Memorandum of Understanding (MoU) with RSVP (Media Response), a UK-based specialist in customer

engagement and integrated communication services The signing took place during Raya CX’s participation

in the UK Contact Centre Expo 2025 in London, within the Egyptian Pavilion, organized by the Information

Technology Industry Development Agency (ITIDA) Eng Mahmoud Sofrata, Vice President of ITIDA, attended

the ceremony, underscoring Egypt’s commitment to promoting international partnerships and showcasing its

global delivery capabilities

Partnership Highlights and Objectives

The MoU, signed by Alaa El Khishen, CEO of Raya CX, and Simon Christie, Chief Commercial

Officer of RSVP, emphasizes the companies’ shared focus on innovation, cross-border collaboration

and global customer experience excellence

The partnership will focus on key areas, including

Multichannel contact center operations

Back-office support services

Specialized outsourcing consultancy

By leveraging advanced technologies and integrated systems, the collaboration aims to enhance

operational efficiency, boost customer satisfaction, and deliver world-class BPO and customer

experience solutions across multiple industries

Raya CX Global Expansion Strategy

The MoU aligns with Raya international expansion strategy, aiming to strengthen its presence

in the United Kingdom, Europe, the Middle East, and North Africa Through this partnership, Raya CX

seeks to provide integrated, multichannel customer experience services that support global clients while

creating opportunities for cross-border service delivery

Alaa El Khishen, CEO of Raya CX, stated Signing this MoU at one of the UK’s leading industry events

marks a pivotal step in our global expansion We are excited to partner with RSVP and value ITIDA’s

support Together, we aim to unlock new growth opportunities and deliver exceptional value to clients

worldwide This collaboration further reinforces Raya CX’s position as a global leader in customer

experience management and BPO services, showcasing Egypt’s talent and capabilities to international markets

About Raya CX

Raya Customer Experience (Raya) is a leading provider of customer experience

management and business process outsourcing services, with over 20 years of experience

delivering multichannel contact center solutions, digital transformation services, and back-office

support to global clients across diverse industries

About RSVP (Media Response)

RSVP is a UK-based provider of customer engagement, outsourcing, and campaign

management services, delivering innovative, people-centric solutions designed to

enhance brand–customer interaction and optimize operational efficiency