NexGen, a leading provider of smart home technology solutions in Egypt, has announced
the signing of a strategic partnership agreement with Panasonic, becoming the exclusive
provider of Panasonic’s smart home solutions across the Arab Republic of Egypt
This partnership marks a major milestone in advancing smart living technologies in Egypt
aligning with a shared vision to accelerate the adoption of intelligent home systems that enhance
security, comfort, and convenience—powered by Panasonic’s global innovations
Smart Home Market in the Middle East Set to Surpass USD 1.8 Billion
Through this collaboration, Panasonic aims to strengthen its presence as a key player
in the fast-growing smart home market in Egypt and the broader Middle East
Global market reports forecast that the region’s smart home market will exceed USD
1.8 billion by 2027, growing at a compound annual growth rate (CAGR) of over
12%. This surge is driven by rising demand for home security systems, automated
lighting, and intelligent energy management solutions that integrate seamlessly into
modern living environments
Bahaa Sarsar: NexGen and Panasonic Deliver Fully Integrated Smart Ecosystems
Commenting on the partnership, Mr. Bahaa Sarsar, Chairman of NexGen, stated
At NexGen, we believe the future of living lies in smart homes—moving beyond isolated
devices toward a fully integrated ecosystem that elevates quality of life and provides real
control and personalization Our partnership with Panasonic is a strategic milestone that will
allow us to deliver reliable, energy-efficient, and future-ready solutions that meet the aspirations
of Egyptian households and reinforce our leadership in this promising sector
Sarsar added that the partnership aims to expand the adoption of KNX international standards
across Egypt’s smart home industry The KNX protocol allows seamless integration between home
devices through a unified intelligent control network enabling energy savings of 30–40% by
intelligently managing lighting, HVAC, and energy consumption based on actual usage
By integrating Panasonic’s KNX-enabled technologies into NexGen’s solution portfolio, Egyptian
consumers can expect a smarter, safer, and more energy-efficient living experienc
Eiji Ito: Egypt is a Strategic Gateway for Smart Home Expansion
Mr. Eiji Ito, Managing Director of Panasonic Electric Works Middle East & Africa (PEWMEA)
part of Panasonic Marketing Middle East and Africa FZE (PMMAF) expressed strong
confidence in the collaboration Egypt represents one of the most dynamic and rapidly
growing markets in the region, and we view it as a strategic gateway for the smart home
sector The appointment of NexGen as our exclusive partner was driven by their deep local
expertise, technical capabilities, and proven ability to deploy Panasonic’s smart home solutions
in alignment with global quality standards Ito further noted that both companies will jointly
develop a comprehensive smart home ecosystem built on the open KNX protocol, ensuring
flexibility, scalability, and customization for future smart home solutions This initiative aligns
with Egypt’s national sustainability and energy efficiency goals, enabling up to 35% savings
in operational costs for homes and buildings compared to traditional systems
He added, “This collaboration reflects Panasonic and NexGen’s shared commitment
to promoting sustainable, energy-efficient living and setting new benchmarks for the smart home market in Egypt
Expanding Smart Home Adoption and Consumer Awareness in Egypt
This partnership underscores both companies’ commitment to expanding the adoption
of smart home technologies in Egypt and enhancing consumer awareness about the
importance of digital transformation within modern households
In the coming months, a full range of Panasonic smart home products will be
launched through NexGen’s authorized distribution channels, offering Egyptian
customers an advanced, internationally aligned smart home experience
About the PanasoniC Group
Founded in 1918, the PanasoniC Group is a global leader in developing innovative
technologies and solutions across consumer electronics, housing, devices, B2B, and energy
sectors The Group adopted a new operating company structure in April 2022, with PanasoniC
Holdings Corporation serving as the parent company
As of March 31, 2025, Panasonic reported consolidated net sales of 8,458.2 billion yen
Visit: https://holdings.panasonic/global
About Panasonic Marketing Middle East and Africa
PanasoniC Marketing Middle East and Africa FZE (PMMAF) serves as the regional
headquarters for all sales, marketing, supply chain, customer service, and advertising
operations under the Panasonic brand across the Middle East and Africa
PMMAF’s vision is to become the No. 1 customer-centric company and the
most preferred brand in the region
Website: http://www.panasonic.com
About NexGen
NexGen is a leading smart home solutions provider in Egypt, focused on making
life easier through seamless, one-click control of lighting, entertainment, air conditioning
and security systemsThe company has delivered successful residential and commercial
projects, including Casa Cook Hotel in El Gouna and the Canadian University in Cairo
Offering up to a five-year warranty and seven-day technical support, NexGen combines
innovation, reliability, and technical excellence to redefine the smart living experience in Egypt
