As part of its commitment to keeping pace with the rapid developments in the field of e-commerce, Dr. Tarek El-Houby, Chairman of the National Food Safety Authority, held a meeting with Mr. Abdellatif Olama, CEO of Jumia Egypt and Executive Director of JumiaPay Group, along with a number of the company’s officials, representing one of the largest e-commerce platforms.

NFSA Chairman

The two sides discussed mechanisms of cooperation to ensure the safety and quality of food products, dietary supplements, and sports nutrition sold through digital platforms, while ensuring that suppliers and restaurants registered on the platform comply with NFSA requirements.

The Chairman stressed that e-commerce represents one of the modern channels for food distribution, which requires enhanced oversight and the adoption of innovative mechanisms to protect consumer health. He also noted that the Authority is working to establish effective regulatory frameworks for online food trade, in collaboration with key market stakeholders.

For his part, the CEO of Jumia welcomed the cooperation with the Authority, affirming the company’s commitment to operating in line with the highest safety and quality standards, while developing internal monitoring mechanisms to ensure that safe and reliable food products reach Egyptian consumers.

Both parties agreed to form a joint working group to follow up on the implementation of monitoring procedures and to strengthen consumer trust in online food trade.