e& Egypt announced the strategic rebranding of its subsidiary, e& Global Services
to e& CX Solutions Egypt, marking a significant evolution in its business model This change
aligns with the company’s vision to become a leading consulting partner and provider of integrated
customer experience (CX) solutions worldwide
From Traditional BPO to Strategic Customer Experience Consulting
The rebranding reflects e& CX Solutions Egypt’s transition from conventional Business
Process Outsourcing (BPO) services to a comprehensive model offering strategic consulting
and innovative customer experience solutions Leveraging cutting-edge artificial intelligence
(AI) and data analytics, the company empowers businesses to design sustainable, interactive, and personalized
customer journeys that create continuous value with every interaction This shift positions e& CX Solutions
Egypt as a strategic partner in shaping the digital customer experience, moving beyond mere service provision
towards delivering impactful, value-driven engagements
CEO Sherif Attia Highlights Vision for Growth and Digital Transformation
Sherif Attia, CEO of e& CX Solutions Egypt, expressed his pride in unveiling the new brand identity
describing it as a milestone that reflects the company’s commitment to smarter and more connected
customer experiences Our new identity embodies our deep vision to reconstruct customer experience
on foundations that are intelligent, connected, and impactful We deliver more than traditional services
we provide insights and consulting that drive genuine growth and digital transformation,” said Attia
He further emphasized the company’s dedication to creating personalized customer experiences, fostering
long-term customer loyalty, and maximizing opportunities from every interaction. Attia affirmed e& CX Solutions
Egypt’s goal to maintain a flexible, market-responsive business model supported by the powerful e& brand to
forge strategic partnerships and add real value for clients
Comprehensive Service Portfolio Integrating Technology and Human Expertise
e& CX Solutions Egypt offers a broad spectrum of services including
Contact Center Solutions
Outsourcing Services (BPO)
Operational Consulting
Human Resources Management
Advanced Digital Technologies such as AI, Robotics, Knowledge Management, and Data Analytics
The company excels at blending technological innovation with human expertise to deliver tailored
customer experiences that meet the unique needs of each client
Egypt-Based Operations with Global Expansion Ambitions
Operating from Egypt as its primary hub and maintaining a strong presence in the UAE
e& CX Solutions Egypt plans ambitious expansion into Gulf Cooperation Council (GCC) markets
Europe, and the United States. The company aims to build a dynamic ecosystem that drives digital
innovation, customer experience excellence, and enterprise transformation across fast-growing markets
Strong Growth Trajectory and Skilled Workforce
With a compound annual growth rate of 48% over the past three years, e& CX Solutions Egypt
demonstrates a robust and scalable business model. The company serves over 50 million customers
across multiple sectors through a dedicated team of more than 10,000 employees in Egypt and the
UAE, with imminent expansion into Saudi Arabia
This skilled workforce leverages world-class expertise to deliver global-standard services that strengthen
clients’ competitive positions in their respective markets
Redefining the Future of Digital Communication and Customer Experience
The rebranding to e& CX Solutions Egypt underscores the company’s strategic shift to become a regional
innovation hub and consulting leader in customer experience management This transformation illustrates
the company’s commitment to moving beyond traditional outsourcing to deliver comprehensive
technology-driven CX solutions on a global scale
