In a tech milestone for Egypt’s e-commerce sector, Jumia Egypt, the leading online

shopping platform in Africa, has announced a groundbreaking partnership with Intella,

a pioneer in Arabic AI technologies.

The partnership introduces Ziila, a smart voice assistant

enabling voice-based shopping in the Egyptian dialect a first of its kind innovation in the region.

Live Demo of Egypt’s First Voice Shopping Experience

During a special event attended by key tech leaders, Jumia Egypt CEO Abdellatif Olama

placed the very first voice order using Ziila live on stage.

The demo confirmed the technology’s

readiness for immediate use by the public.

Shopping Made Simple: Just Speak

Ziila allows users to browse and order items by speaking naturally, without needing

to type or navigate menus.

The assistant understands spoken Egyptian Arabic, enabling a smooth, human like

interaction similar to sending a voice note.

Wider Accessibility for All Users

This innovation appeals to a broad audience, especially users who prefer talking

over typing.

Ziila’s intuitive design enhances accessibility and speeds up the s

hopping process for all demographics.

A Commitment to Local Innovation

“We believe in tech that improves lives,” said Abdellatif Olama, CEO of Jumia Egypt.

“This launch reflects our mission to create smarter, locally tailored services that

simplify the online shopping experience for Egyptian users.”

Intella Brings Human-Centered AI to Life

“Ziila was built to understand how people actually speak,” added Omar Mansour, CTO of Intella.

“Our collaboration with Jumia shows how Arabic AI can make digital interactions

more human, helpful, and natural.”

Shaping the Future of E-commerce in Egypt

This partnership sets a new benchmark for how Arabic AI can be integrated into

everyday digital experiences, reinforcing Egypt’s position as a leader in regional tech innovation.