e& Egypt and Shahid Join Forces to Enhance Digital Entertainment in Egypt
In a landmark move to elevate Egypt’s digital entertainment landscape, e& Egypt has entered into an
exclusive strategic partnership with Shahid, the flagship streaming platform of MBC Group.
This collaboration will provide e& Egypt’s customers across the country with exclusive access to
Shahid’s extensive content library, integrating seamlessly with e& Egypt’s diverse digital offerings
Integrated Entertainment Experience with Premium Arabic Content
The partnership aims to deliver a value-driven, digitally integrated entertainment experience
by bundling Shahid’s premium Arabic content with e& Egypt’s services such as Emerald, VDSL,
Hekaya, Demagh Tanya, Akwa Coins, and e& Cash.
This initiative supports e& Egypt’s ongoing digital transformation and reinforces its position
as a leading technology and telecommunications provider in Egypt.
Samer Mourad, Vice President of Consumer at e& Egypt, emphasized the company’s
commitment to innovation and customer empowerment through access to exclusive
Arabic content tailored to Egyptian viewers’ interests and aspirations.
Shahid’s Strategic Expansion in the Egyptian Market
Shahid, recognized as the leading SVOD and AVOD streaming platform in the Arab world,
offers a rich portfolio including Shahid Originals, Shahid Premieres, Arabic movies,
live TV channels in HD, international titles, sports, kids’ content, and over 40 FAST channels.
This partnership with e& Egypt marks a strategic expansion for Shahid,
enabling it to reach a broader Egyptian audience through innovative integration with telecom
and payment services.
Scott Weeman, Director of Partnerships at Shahid, highlighted the importance of this collaboration,
noting the Egyptian market’s strategic value and the opportunity to enhance the
streaming experience via e& Egypt’s ecosystem.
Pioneering Digital Transformation and Customer-Centric Innovation
Since its establishment in 2006, e& Egypt has been a pioneer in telecommunications and IT,
continuously adapting to technological advancements to meet growing customer needs.
This partnership with Shahid aligns with e& Egypt’s vision to offer smart partnerships
that add real value and deliver an exceptional digital experience to Egyptian consumers
