Tanmeyah, a subsidiary of EFG Holding, and a leading provider of innovative and integrated financial solutions for small business owners and entrepreneurs, received the “Excellence in Customer Relationship Management” award at the MENA Banking Excellence Awards.

This recognition celebrates the company’s client-centric approach and continued commitment to financial inclusion across Egypt.

Tanmeyah

The recognition reflects Tanmeyah’s continued efforts to place client needs at the center of its operations with dedicated Relationship Officers assigned to every client to provide direct support and guidance. This model ensures that clients, many from underserved and rural areas, not only access financing, but also build financial awareness and resilience.

With a presence in 354 branches across Egypt, in addition to a mobile app, digital assistant “Abu ElSebaa”, and a dedicated call center, Tanmeyah has built a system that combines accessibility with responsiveness. Each channel is designed to offer timely, relevant, and empathetic support.

Ahmed Ibrahim, Executive Director, Head of Business at Tanmeyah, commented, “This recognition reflects the trust of nearly 3 million clients and the dedication of our teams who serve over 50,000 new clients monthly.

Through our expanding network and digital platforms, we remain committed to listening closely, responding purposefully, and delivering solutions that matter. Personalized service, agility, and empathy are more important than ever — and they guide every step we take.”

Waleed Rammah, Executive Director, COO at Tanmeyah, added, “We are committed to educating our clients about financial tools such as insurance, with the aim of protecting their income sources and ensuring long-term financial stability. Our field teams work to raise awareness step by step, through every interaction we make.”

The award highlights Tanmeyah’s ability to scale personalized support to millions of clients — and its role in expanding financial inclusion through a service model built on trust, education, and accessibility.