Egypt Gulf Expo has kicked off its promotional campaign for the Future Real Estate Expo, scheduled for December in Riyadh, Saudi Arabia. The initial event, marked by strong and notable attendance, marks the beginning of a series of impactful promotional activities planned by the company in the lead-up to the expo.
With this exhibition, Egypt Gulf Expo aims to advance Egypt’s strategy to market its real estate sector internationally. The event will bring together a selection of Egypt’s leading real estate companies, each presenting a variety of distinguished projects, showcasing the potential of Egyptian real estate to a global audience.
Sameh Ahmed, Chairman of Egypt Gulf and Seen Real Estate, highlighted the notable attendance of Egyptian Consul Ambassador Ahmed Esmat Abdul Meguid, along with prominent figures from the Egyptian community and a large number of Saudi attendees.
The event aimed to generate interest for the upcoming Future Real Estate Expo, presenting details on the projects and companies involved.
Ahmed noted that the company is targeting a strong turnout, expecting around 8,000 visitors, which includes Egyptians residing in Saudi Arabia, Saudi clients, and other international attendees.
Ahmed added that there is strong demand from Egyptians working in Saudi Arabia and clients across the Gulf seeking to invest in Egyptian real estate. This demand is driven by Egypt’s extensive, varied selection of real estate projects and the competitive pricing of Egyptian properties compared to other regional markets.
He also highlighted the success of the company’s previous two editions of the expo, which attracted a high turnout and delivered strong results.
He explained that December was selected for the upcoming edition of the expo, aligning with the conclusion of the holiday season and the anticipated return of expatriates to the Saudi job market. This timing is particularly strategic, as the end of the year represents a peak sales period in Saudi Arabia. The company conducted comprehensive research prior to finalizing the launch date to ensure effective outreach to its target audience.
He also mentioned that a robust and diverse marketing campaign is planned prior to the expo’s launch. This campaign will include traditional marketing methods and modern technologies, such as social media, influencers, outdoor advertising, digital ads, and screens in the streets of Riyadh and shopping malls, aligning with the expo’s significance and strength.
He further emphasized that the previous two editions of the expo generated impressive sales reaching up to EGP 2bn, reflecting the company’s deep understanding of its target customer base and its ability to deliver appropriate real estate offerings. He confidently stated that the upcoming edition is expected to produce strong outcomes for the participating companies.
He mentioned that the company has established a comprehensive and varied marketing strategy in preparation for the expo’s launch. This strategy will incorporate a mix of traditional and contemporary marketing methods, such as social media, influencers, outdoor advertising, digital promotions, and displays in Riyadh’s streets and shopping malls. This approach aims to ensure that the marketing efforts reflect the importance and scale of the expo.
He noted that previous editions of the expo achieved impressive sales of up to EGP 2bn, highlighting the company’s insight into its target audience and its ability to provide relevant real estate solutions.
He concluded that the forthcoming edition is poised to deliver considerable success for the participating companies.